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What Carriers Don't Want You To Know About Texting

An anonymous reader writes "Randall Stross has just published a sobering article in The New York Times about how the four major US wireless carriers don't want anyone to know the actual cost structure of text message services to avoid public outrage over the doubling of a-la-carte per-message fees over the last three years. The truth is that text messages are 'stowaways' inside the control channel — bandwidth that is there whether it is used for texting or not — and 160 bytes per message is a tiny amount of data to store-and-forward over tower-to-tower landlines. In essence it costs carriers practically nothing to transmit even trillions of text messages. When text usage goes up, the carriers don't even have to install new infrastructure as long as it is proportional to voice usage. This makes me dream of the day when there is real competition in the wireless industry, not this gang-of-four oligopoly."

20 of 570 comments (clear)

  1. Correlation by conureman · · Score: 5, Insightful

    The feckless youth I see texting in public do not appear to be the sort who employ reason or critical faculties. That's the kind of customer base dreams are made of.

    --
    The cost of that cleanup, of course, will be borne by taxpayers, not industry.
    1. Re:Correlation by Anonymous Coward · · Score: 5, Insightful

      That's because their parents are the ones footing the bill... ouch.

    2. Re:Correlation by michael021689 · · Score: 5, Insightful

      There are reasons a lot of us prefer texting over a call in most situations.

      Calling represents a loss of time - you have to be somewhere away from others(if you are polite), wait as the phone rings, wait as you go over formalities, finally say what you needed to say, and then hang up. That is all a pain in the ass to us whippersnappers. Not to mention the annoyance of not getting an answer and having to wait to leave voicemail...(which is quite similar to a text, other than that it takes longer to convey a message and if something is missed it has to be replayed..)

      Texting is more polite. Although I know many over thirtys who disagree, many younger people often do not consider it impolite to receive and send text messages in public or with company (within reason, it can't distract you completely). Beyond that, sending a text does not heavily interrupt the day of you or your contact, unlike a phone call.

      Essentially, texting gets the same job done faster and with less hassle.

    3. Re:Correlation by 0100010001010011 · · Score: 3, Insightful

      It's hard to hear that one phone call in bars
      It's easier to save that one text than to find a pen and paper to write something down on. (Or finding that one paper again when you need it).
      I can read faster than I can wait for someone else to talk.
      I can silently send a text when I'm "here" instead of picking up and being obnoxious.
      I can send that text in between the tiny intermittent signal that I get instead of the 1 full bar I need to make a phone call.

    4. Re:Correlation by vadim_t · · Score: 3, Insightful

      Not really, no.

      Why would I want to interrupt somebody just to inform them of something like "My plane landed, will be there in 30 minutes"? These days, with a modern phone with predictive typing and presets such a message can be fired off in about 10 seconds. It's much easier than finding a quiet place, waiting for the phone to be picked up or voice mail, saying it and hanging up.

      It's also much more convenient for the recipient: They might be in the middle of gaming, driving, talking or a meeting. An SMS can be unobtrusively checked when some free time becomes available. SMS is also known not to be urgent by the recipient, while a phone call can't be assumed to be possible to ignore for hours.

      Depending on who you're communicating with, and SMS also has the advantage of not initiating the conversation. This is great when you have to tell something to one of those people who takes any opportunity to update everybody on what happened during every minute of their lives, and manage to turn a 1 minute call into an 1 hour one.

      Voice mail is also very inconvenient when you want to keep an archive. I can send a SMS like "Could you get me blank DVDs next time you go to the shop?" and the recipient will be able to find it quickly a week later. Try digging it out from a fairly busy voicemail account, if it remained there at all after being listened to.

      It doesn't have to be expensive either. I get 1000 free messages with each 10 Euro recharge with a time limit of a month.

    5. Re:Correlation by vadim_t · · Score: 4, Insightful

      Contrary to many people I still remember enough of my days at school to realize that young people aren't a lot different from adults, they just live in a different environment.

      While at work it may be acceptable to take a phone call at any time, such things usually aren't welcome by teachers. And while at a job there's a hierarchy that may result in you having maybe 5 people you can regularly talk to, at school you're in a deeply social place, and part of a class that may be around 30 people. The small amount of separation between classrooms and common recess and food areas means it's very easy to meet a very large amount of people. Receiving 30 SMS per day is easily doable, while taking 30 phone calls, most of which don't need to be replied to isn't near as convenient.

    6. Re:Correlation by pxlmusic · · Score: 4, Insightful

      exactly. but people don't care or don't seem to realize how badly they are being fucked by the wireless companies.

      i read an article recently that assessed the cost per MB given the size of a 160 character text message and found that it's actually cheaper per MB to send/receive data from the Hubble Telescope.

      wtf?

      --
      "If for any reason you're not satisfied with our service, I hate you."
    7. Re:Correlation by WTF+Chuck · · Score: 4, Insightful

      When you are in class, your attention should be on the class, not your stupid fucking phone.

      --
      Note - Liberal use of <sarcasm> tags may or may not need to be applied.
    8. Re:Correlation by cjb658 · · Score: 4, Insightful

      Up until about August this year, all carriers charged $0.10 per text message, now they all charge $0.20.

      This should scream price fixing.

    9. Re:Correlation by bullgod · · Score: 3, Insightful

      No. The article makes the mistake in thinking the the Radio part of the GSM bandwidth is the same as the Network bandwidth. It's not.

      To continue the FedEx example, an SMS is like a post-it was was stuck onto your package. Trouble is the post-it might be going to a entirely different recipient to the parcel. So it's only piggy-backing until it reaches the sorting office.

      Some networks work by store and forward of SMS much like email, others attempt direct delivery first. The point being that, if the recipient's phone is turned off, unlike a voice line you can't just give a busy signal (or charge extra for voice mail).

      Where the article falls down is it's ignoring that the network understructure needs to handle and route SMS not just carry then from the handset to the mast.

  2. Isn't exactly news by A+beautiful+mind · · Score: 5, Insightful

    ...but it's good to see this fact receiving some mainstream attention. I guess it's inevitable that people now tend to ask that if it costs x dollars to transfer y megabyte from my phone, why do text messages cost a lot more when they are so tiny? In the digital age text message fees seem more and more ludicrous even to ordinary people.

    --
    It takes a man to suffer ignorance and smile
    Be yourself no matter what they say
  3. SMS messages where an afterthought by msgmonkey · · Score: 4, Insightful

    As a service that the operators could milk their customers with. It was only when it started getting popular that they heard the cha-ching sounds and start charging outrageous fees.

  4. Re:Failed economics class by Anonymous Coward · · Score: 5, Insightful

    No, apparently you failed economics.

    If there is sufficient competition in the market profits will be driven to zero and the price of the service will approach the *actual* cost of providing it (which is close to zero, apparently). The fact that text messages cost 1000s of times more than they should indicates that there is insufficient competition in the industry, excessive barriers to entry into the market, etc.

  5. Maybe they want to phase it out. by jcr · · Score: 4, Insightful

    SMS is just a special case of very low-bandwidth data traffic, which should be superseded by email or jabber anyway.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  6. Re:Goodness gracious me by Anonymous Coward · · Score: 5, Insightful

    World prices for sugar is about 1/5 that of sugar costs inside the USA.

    HFCS is less expensive in the US than sugar.

    The artificial prices of sugar and the artificial price of corn leads the USA to use corn for sweeteners and corn to make ethanol.

    The solution is to stop propping up the US sugar companies. If C&H cannot compete on the world market, then let them fail. Why should the population of the US prop up an industry which has had many many decades to compete on the world market.

  7. Text pricing is ridiculous by lawpoop · · Score: 4, Insightful

    I was an exchange student in Finland back in '96. This was when *nobody* had a cell phone in the US. Shortly before I left for Finland, my sister and I were in a shoe store. We heard a guy walking down the isle talking to himself, and we both looked nervously at each other, because we were about to encounter an obviously crazy guy. Turned out he was on a cellphone.

    Anywho, when I got to Finland, everybody in the high school had a cell phone. Well, almost everyone, and if they didn't have one when I got there, they got one that year. And the thing was, *they texted all the time, because it was cheaper, much cheaper, than a voice call*.

    Flash forward five years to the states, and then everyone is getting cell phones, but *without text service*. And now, text service is something that costs per text, or something ridiculous like that. In Finland, and I would guess most of Europe, you get some ridiculous amount of texting included in your plan, or you just have a straight-up bandwidth plan, which covers voice, text, media, etc.

    I wish Americans would travel a little more often, to see how the US is becoming a technologically backwards society. Technological improvements which are more efficient are seen as opportunities to gouge customers, instead of compete and offer lower prices. The same thing was going on with banking about five years ago. American banks were charging fees to have people access their accounts online, while Finnish banks were giving it away for free, because then they didn't need to pay tellers. Oh yeah, and you could pay your bills and do banking by text service. :)

    --
    Computers are useless. They can only give you answers.
    -- Pablo Picasso
  8. Re:Goodness gracious me by headbulb · · Score: 4, Insightful

    HFCS is only less expensive because of the sugar tariffs place on the importing of sugar.

    The problem is political.

    Corn farmers are getting tax incentives to grow corn.

    Then creative people need to figure ways to use all this corn.

    It's hard to find something in the usa that isn't made with corn. It's not the healthiest thing. Farmers could be growing crops that are much healthier.

    It's not C&H's fault that there is a sugar tariff.

  9. huh? by buddyglass · · Score: 3, Insightful

    This makes me dream of the day when there is real competition in the wireless industry, not this gang-of-four oligopoly.

    How many participants in an industry do you need to have before you'll say that the goal of competition has been met? Four seems like it would be enough. If there was some advantage to be had by using a price structure that accurately reflects the true cost of text messages then I suspect one of the carriers would have already tried it.

  10. Re:INCORRECT Correlation by jrp2 · · Score: 4, Insightful

    "WTF? Does that mean the US telcos are double dipping?!"

    No, it is just a different model.

    In the US/Canada, calling a mobile vs. calling a landline is the same price (often unmetered or very cheap). In most cases it costs just a few cents a minute to call anywhere in the US, landline or mobile, usually including Alaska and Hawaii. Some packages even extend that to Canada, and western Europe (non-mobile in the latter case).

    That is not the case in Australia, the caller to a mobile is usually charged a hefty surcharge. Take a look at your international calling rates, you will see no special mobile rate for calls to the US. It is all the same rate, there are no special mobile area codes (a.k.a. city codes).

    In many cases, you can even transfer your home number to a mobile if you are eliminating your landline.

    One could argue which concept is better, fairer, or whatever. As with Australia (and almost everywhere) it really depends on the package you get.

    --
    The only athletic sport I ever mastered was backgammon - Douglas William Jerrold
  11. Re:INCORRECT Correlation by eh2o · · Score: 4, Insightful

    No its not obvious... supply and demand economics, right? Well, the demand is high, but the supply is essentially infinite as TFA points out. N/infinity = zero for extremely large values of N. Therefore it should be practically free. What we are looking at is a price-fixing scam.