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Apple's Life After Steve Jobs

animusCollards writes "Slate ponders a post-Steve Jobs Apple, including possible successors, and the future is... boring. '..it's certainly true that Jobs' style is central to the company's brand and the fierce connection it forges with its customers. His product announcements prompt hundreds of millions of dollars worth of free press coverage and whip up greater and more loyal fans, generating ever-greater interest in the company. ... At some point, all that will end. Jobs will eventually leave the company. There are no obvious plans for succession; in addition to Schiller, observers finger Tim Cook, Apple's COO, and Scott Forstall, who helped develop Mac OS X and the iPhone's software, as contenders for the job. But Tuesday's keynote illustrated how difficult it will be for any of those guys to replace Jobs.'"

17 of 405 comments (clear)

  1. Really? by Dupple · · Score: 5, Insightful

    How did Tuesdays Keynote illustrate 'how difficult it will be for any of those guys to replace Jobs.'? Just a bloggers opinion, nothing to see here, please move along

    --
    Watch those corners
    1. Re:Really? by El+Yanqui · · Score: 5, Insightful

      Codswallop.

      We know who Steve Jobs is because we're nerdy, we follow things like Apple's keynote address and read /. Do you honestly think the average consumer out there, you know, the ones who are buying up iPods, iPhones and switching to Macs are doing so out of adoration for Steve Jobs? They might be doing it on the merits, for fashion to follow the trends or whatever other reason but I seriously doubt it's due to a crush on a guy in a black turtleneck. Most people couldn't pick him out of a lineup.

      --
      Well, thanks to the Internet, I'm now bored with sex.
    2. Re:Really? by moderatorrater · · Score: 5, Insightful

      They might be doing it on the merits, for fashion to follow the trends or whatever other reason but I seriously doubt it's due to a crush on a guy in a black turtleneck. Most people couldn't pick him out of a lineup.

      You might be right, but the people who are setting the trend and extolling Apple's merits are those who do know who Jobs is. Apple can likely keep the position it has right now without Jobs, but if they can't replace his expertise, then they'll have a hard time expanding their product line like they've done in the past few years. Steve Jobs has an amazing ability to relate to the crowd, he's good at producing soundbites so he can relate to people on the internet, and he's already cultivated an image of excellence that's largely linked to the man himself.

      Whether the average consumer knows it or not, the people that make the decisions and recommendations know who Steve Jobs is, and it's undoubtedly helped with their success.

  2. No one lives for ever ... by olddotter · · Score: 4, Insightful

    While stock owners of companies like Apple or Berkshire Hathaway may wish their CEO's could like forever. Jobs while "great" is still a double edged sword for Apple. Granted one side is sharper than the other at the moment.

    But a less charismatic person could make different decisions that get Apple way more into the main stream. I could go on, but work is busy today.... :-(

    1. Re:No one lives for ever ... by jcr · · Score: 5, Insightful

      But a less charismatic person could make different decisions that get Apple way more into the main stream.

      Like Dell or Gateway?

      No, thanks.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    2. Re:No one lives for ever ... by PolygamousRanchKid+ · · Score: 5, Insightful

      But a less charismatic person could make different decisions that get Apple way more into the main stream.

      Like Dell or Gateway?

      No, like John Scully.

      No, thanks.

      More, like, NO THANKS! Scully's time at Apple was disastrous. While everyone at the time said that "mainstream" line was the best strategy for Apple.

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
  3. Come On... by db32 · · Score: 4, Insightful

    Ok look. I love my Apple gear. My MacBookPro is by far the best laptop I have owned in a long series of laptops. I like hearing about interesting new tech stuff coming from Apple. New gadgets like the new MBP and its battery, the dropping of DRM, those are geek worthy stories. But seriously, how many damned times is slashdot going to rehash this "What will we ever do without our beloved Steve Jobs!?" story?

    How about we just leave it at this. Regardless of who takes over the company next I am sure we can all agree, regardless if you love or hate Apple, that he will probably be more stable and qualifed that the Chair Tossing Google Killer that took over that other really big tech company...

    --
    The only change I can believe in is what I find in my couch cushions.
  4. Re:Jobs leaving? by Anonymous Coward · · Score: 5, Insightful

    So a post-Jobs Apple will be 'boring'? Nowhere near as boring as the constant stream of articles about a post-Jobs Apple thinks this AC.

  5. Apple will be ruined by capitalism by erroneus · · Score: 4, Insightful

    Say what you like about Apple (I usually do) but one thing that can't be denied is that Apple does what it does starkly in the face of existing trends and directions. They do it their own way regardless of whether or not the general consensus thinks it's a good idea.

    This makes Apple a very popular trend setter and many people really like that about Apple.

    This is made possible because Apple leadership is run by an asshole. And I don't mean that in a bad way either. Jobs does what he does from what appears to be pure inspiration. People just eat that up too. He is the Willy Wonka of the computer world.

    There can't be another one... there will not be another one. Apple will become a blob of its former self and people will make decisions the way they feel most comfortable... incremental changes and improvements, following trends and very rarely will frighteningly new ideas get thrust into the limelight as they have been under Jobs.

    But we will also see something that people have been begging for... something that competes HEAD to HEAD with Microsoft. And Apple will WIN.

    1. Re:Apple will be ruined by capitalism by ColdWetDog · · Score: 5, Insightful

      But we will also see something that people have been begging for... something that competes HEAD to HEAD with Microsoft. And Apple will WIN.

      I believe that would be rather errouneus. Apple isn't playing in Microsoft's sandbox. Particularly the Enterprise one. Too many big bullies there. Apple will be more than happy to play in it's metrosexual box with all the dolls and shiny things. Laughing all the way to the bank. Why does everybody think that Apple wants to deal with Enterprise issues?

      --
      Faster! Faster! Faster would be better!
  6. Unfortunately it does not work that way by EachLennyAPenny · · Score: 4, Insightful

    There is a simple solution: just follow the mac rumour sites and skim the ideas which make sense (physical, technological, ergonomic, etc.) and turn them into products.

    There is a problem with that.

    People tend to not know what they want. Noone demanded something like the iPhone.

    The secret is to understand their wishes and offer them far more than what they've asked for.

  7. Re:He's done it before - anyone remember NeXT? by Lumpy · · Score: 4, Insightful

    They already are!

    Apple used to OWN the video editing market. Final cut WAS the defacto standard.

    Well come 2009 and we have no update. we cant author BluRay DVD's because apple bet the farm on HD-DVD so now our DVD authoring app is useless. My only choice is some crappy 3rd party apps (Yes adobe's offering is crap)

    Apple is dragging it's feet in it's professional lines and it's causing them issues. They have been focusing completely on the "oooh shiney" general public and ignoring their professionals on the backend.

    I want my FCP Suite 3 that fixes the problems with the current one and give me native suite bluray menu authoring.

    --
    Do not look at laser with remaining good eye.
  8. No such thing by Archangel+Michael · · Score: 4, Insightful

    First off, there is no such thing as "Replacing Steve Jobs", there is only following him.

    ANYBODY who is trying to "duplicate" the Steve and his infamous RDF is going to fail, and miserably. In fact, if I was on the committee that was choosing the heir to the helm I'd ask how they plan to "replace" Jobs, and if anyone mentions anything other than .... "nobody can replace Steve" (or similar) is clearly not good enough to fill the vacancy.

    People wanting to continue the mystique after Steve leaves is going to fail . There is only one Steve Jobs.

    That doesn't mean that Apple will fail after Jobs, but rather, they need to find a new "leader", one that doesn't replace Steve, but rather one that mealy follows him.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  9. Re:Jobs leaving? by geminidomino · · Score: 4, Insightful

    I don't have anything against him or Apple itself, but people need to calm down the Steve Jobs worshipping.

    If they do that, they'll lose their jobs (no pun intended)!

    The man may ooze style (if that's what you call the shiny, "world of tommorow" look of the iWorld), but he's a helluva narcissist.

  10. Re:I for one was pretty let down with this keynote by davew · · Score: 4, Insightful

    Quite frankly none of it excited me this round.

    I can't believe that the removal from DRM from the iTunes music store isn't bigger news. I think it's huge news. This is the single biggest remaining reason why people are nervous about moving to downloaded music, and it's gone. I'm delighted.

  11. Steve Jobs should be followed by multiple people. by guidryp · · Score: 4, Insightful

    Agreed. RDF exaggerated.

    Jobs is remarkable in that he Part product visionary, part perfectionist taskmaster, part marketing guru, and part charismatic showman.

    But more is made of his lesser role as showman than is warranted. I seriously doubt anything more than 10% of Apple product owners have ever even watched a Keynote. Steve Jobs charisma is nice for the free press it gets them but little else. If they keep building good products and doing half decent marketing there will be no problem. I don't watch the keynotes, but read about them. I was disappointed because there was no Mac Mini, not because Jobs wasn't there.

    But in my opinion the greater loss might be in the loss of Steve Jobs the product visionary with the right measure of taskmaster.

    I don't think these roles can be filled at a post Jobs Apple by one person. The probably need at CTO visionary/taskmaster + CEO-Showman. The should be figuring Steves roles in the company and how they can interact if those roles are split among different people. At some point the should staff all the roles and let Jobs supervise them, but let them run with it, but only if he feels that he is planning to leave sooner rather than later.

  12. Re:I for one was pretty let down with this keynote by daveime · · Score: 4, Insightful

    "with at least the potential for 8 hours of battery life"

    Every laptop I ever owned clamied similar, and usually turned itself off after around the 2 hours 45 minutes mark.

    But what amazes me, is that the battery is non-removable, so if it shorts or has some other problem, back to the approved iMac store for Joe Fanboi, and another whopping bill for service.

    Doesn't the fact that Apple even lock you in on the battery tell you anything ?