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Saving Journalism With Flash and Java
An anonymous reader writes "New York magazine has a story about some of the flashy new ideas that are coming out of the labs of the New York Times. The piece prompted Peter Wayner to dig up some of the old Java applets he wrote to explore whether more promiscuity really stops AIDS and whether baseball can do anything to speed up the games. He notes that these took a great deal of work to produce and it's not possible to do them on a daily basis. Furthermore, they're cranky and fragile, perhaps thanks to Java. Are cool, interactive features the future of journalism on the web? Or will simple ASCII text continue to be the most efficient way for us to mingle our thoughts, especially when ASCII text won't generate a classloading error?"
Only if you're looking at the title alone.
I actually work tech at a big media organization, so this is something I think about constantly, and the article is a perfect example of the media missing the goddamn point.
The way to persist is to deliver a better product. Print journalism is by far the most prolific news medium in existence, and traditional print newspapers are still the biggest providers of that content...right now.
But increasingly they're cutting jobs and reducing the quality of their physical product in order to try and retain their profitability, and, magically, it's not helping their product.
At the same time they're investing in ideas like the ones described in the article, which are 100% substance-free, cute little web 2.0 widgets that may occupy a few minutes of someone's time, but don't add any lasting value to the product, and don't pull the new users they need (people like us), but instead appeal primarily to the same technophobes who are their core market already.
What they need to do is push an actual, meaningful, web presence, one with persistence, where content lasts longer than a week or so, and where the web content is clear, clean, and accessible to aggregators and search engines, so they can take advantage of the long tail.
It's inevitable that the print product is going to get superceded by a web product. The industry is dragging its feet, however, on really dealing out a first class web product, and so they're basically guaranteeing that when the first really savvy web-based news organization comes along, that they're going to get their marketshare ripped away.
ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
Bluntly? If your news page is filled with flash and java, I'll close the browser never to return. If you have no content and have to mask it with flashy graphics, I don't want to hear your story.
It's the same with news networks. Ever watched the news recently? It's flashy "breaking news" jingles and enough FX to make the average hollywood movie drop its jaw in awe (which, btw, also rely more and more on flashy explosions and FX to hide that the script is thin enough to fit in a standard envelope), but where's the beef?
JibJab summed it up quite nicely.
Gimme news! Gimme information! And keep your flashy crap!
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.