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Windows 7's Media Hype Having the Opposite Effect As Vista's

Death Metal Maniac tips an Ars Technica piece suggesting that the media's coverage of Vista's flaws portrayed the operating system as worse than it was, and, if early reports on Windows 7 are any indication, positive hype will create the opposite reaction this time around. Quoting: "... the problem is exaggeration; ... bloggers and journalists alike use their personal experiences to prove their point in their writing. The blame doesn't solely lie with us, as Vista was by no means perfect, but we did manage to amplify the problems beyond reason. And if the beta is anything to go by, Windows 7 is going to fly. This is, by far, the best beta operating system the software giant has ever released. The media has locked on to this, and is using exaggeration already, before Windows 7 is even ready for prime time." Apparently a decent beta can succeed where $300 million and Jerry Seinfeld failed.

20 of 864 comments (clear)

  1. Well by rodrigoandrade · · Score: 5, Insightful

    Call me troll, but I've seen several sub-par products that sold well on hype alone. Windows 7 will do just fine, whether it's any good or not.

    At least Microsoft's marketing department is doing its job right this time.

    1. Re:Well by wvmarle · · Score: 4, Insightful

      I would phase that slightly different.

      The bar has been lowered.

      Vista was compared to XP, which thanks to its long long long lifetime has become a standard, fairly polished, with known and mostly manageable security issues.

      Vista comes along, does things different, breaks a lot, and is considered shitty.

      Then Win7 is released, and it is now being compared to it's direct parent, Vista. Not XP. So MS only has to put a product in the market that appears better than Vista (reviewers won't complain too hard about drivers and other compatibility I suppose, it's beta after all), not better than the old and trusted XP.

      That said I doubt Win7 will work on netbooks, so I won't be surprised that XP will be with us for a long long time to come.

    2. Re:Well by SanityInAnarchy · · Score: 5, Insightful

      Out of interest, how would *you* solve the virus issue?

      First, stop making the product so absurdly exploitable. In no way should it be possible to contract malware from simply visiting a website, or leaving a network cable plugged in.

      Second, make it obvious what you're doing, but not actually intrusive. It should not be possible to download and execute a program without realizing what you're doing. For an example of how to do this wrong, see VBA -- I should not be able to contract malware from a fucking office document. Nor should I have to memorize a list of dangerous file extensions. Compare with Linux -- until you chmod +x, or unpack the archive, it's not dangerous.

      Third, provide known-good channels for obtaining new software. See: Linux package managers and repositories. Tie it in to Microsoft Update. Make it possible for third parties to run their own repositories. No need to host everything yourself, but it should at least be possible to periodically fetch, from a trusted source, a list of updated packages and signatures.

      And finally, educate your users. The only computer which is secure from a user's own idiocy is one which doesn't let the user do anything worth protecting. Not limited to Windows, either, though it would help if the OS encouraged more secure, rather than less secure, modes of operation.

      But until you've done the other steps, no amount of education will solve the problem. As long as the standard Windows method of installing software is some random EXE downloaded off a website, with at most an unverifiable signature claiming it's from that website, it requires too much effort.

      --
      Don't thank God, thank a doctor!
    3. Re:Well by SkreamNet · · Score: 5, Insightful

      How is one random user with one specific machine with something working moderated "Informative"? Suspend doesn't work on my Inspiron 6000.... so uh, I cancel you out? Not to mention that the latest Ubuntu boots and responds much slower than either XP or Win7beta on _this_ machine... but one machine tells you nothing doesn't it?

    4. Re:Well by gwait · · Score: 4, Insightful

      Please explain how acrobat had write permission to the operating system files.
      ----
      This "No viruses for linux/bsd/osx because they are not popular" is simply microsoft propaganda.
      If the 90/10 market share is true, then those systems should have 10% of the virus market by that logic.

      Since so many web servers out there are linux, it stands to reason that virus writers would be more motivated to attack linux, owning a much more strategic point in the web than some end user's windows PC.

      Google is a massively parallel network built on linux. You're claiming no virus writers would be interested in owning the google cloud?

      Enough with the illogical propaganda.

      --
      Bavarian Purity Law of Rice Krispie Squares: Rice Krispies, Marshmallows, Butter, Vanilla.
    5. Re:Well by Fallingcow · · Score: 4, Insightful

      10GB install with no real apps (where did the space go)? yay solitaire.

      Seriously, what the hell are they doing with all that space? Freshly-installed Vista eats more space than Ubuntu with every app I might conceivably want to ever use installed, even with Vista's disk-swap turned off!

    6. Re:Well by shutdown+-p+now · · Score: 4, Insightful

      Servers on any OS are harder to attack, because most viruses (in fact, all viruses, if you go by the strict definition of a computer virus, as opposed to a worm) require human interaction at some point to aid them. As servers tend to run unattended most of the time, the attacker has to resort to fully automated methods to exploit the system (i.e. security holes).

      With desktop, all that's really needed is tricking the user into opening an infected file one way or another. On a system with properly configured security (i.e. user is not root - such as any Linux, or Windows starting with Vista), you also need to trick the user to click the confirmation prompt to access files. It is fairly obvious that both Linux and Vista/Win7 have equivalent security measures to prevent this scenario (which are sadly still not enough to overcome the human stupidity). However, 90% of all desktops are still Windows, which is why it makes more sense to attack it. Well, and also because Linux users today tend to be more tech savvy and will actually wonder why their email client asks them to elevate - but that's another story, and is not something that can be fixed by technical measured today.

      So, the argument is valid, and abundance of Linux servers does not enter into the equation. All that matters is the desktop.

    7. Re:Well by Anonymous Coward · · Score: 5, Insightful

      My Linux server was exploited, I'm not quite sure how (nor did the server management guys).

      If you're not quite sure how it was exploited, how do you know Linux itself was at fault?
      Overwriting a few PHP files could have easily been done through a security hole in the PHP app itself.

  2. TFA is totally wrong about why Vista failed by localroger · · Score: 5, Insightful
    Consumers don't care. They didn't care about Vista, except that it didn't work like their old XP box and they had to learn new stuff. Consumers don't like learning the new stuff but they do it because it's easier than jumping through the hoops to get another XP box.

    IT people killed Vista, and I see no reason why they will be any happier with Win7. I have talked to dozens of industry people, from the guys who network mom & pop shops to guys who run databases for Fortune 100 companies, and NONE of them wanted anything to do with Vista. Their complaints were that it was entirely too dependent on internet connectivity, it was totaly different and therefore a major hassle to integrate with their existing network infrastructure and to maintain at the user level, and could not be locked down in a corporate environment properly. Win7 is a finger in the eye to these people -- it doesn't even have Classic mode any more. I've only spoken to a couple of them since Win7 was introduced but they aren't impressed.

    And it is a truism from the days of Dos 2.0 that people do prefer to use at home what they use at work. When the tech friends they depend on to fix what they can't insist they run XP, they will insist on XP. Office and Word became popular not because they're all that good but because people brought them home and became comfortable with them there.

    This has all come down to a giant Mexican standoff between Microsoft, which wants to determine how your computer looks and acts, and corporate IT types who want to determine those things. (As for you determining those things, that ship has sailed; the end of Classic mode tells that tale.) The IT guyes will not give up their control. Microsoft has obviously dug in their heels. It is not clear to me how this will end, but from what I have seen it will not end with widespread Win7 on the corporate desktop.

    --
    Brackets contain world's first nanosig, highly magnified:[.]
  3. poor reasoning by Reality+Master+201 · · Score: 5, Insightful

    Problem is that it relies on OLD technology to 'work well'.

    That's a dumb argument. I still slice bread with knife, a technology which has been around for thousands of years - I could move to spiffy new computer controlled laser system, but why? It's expensive, both to acquire and replace, it's more work to service, and it doesn't get me much.

    So what if the technology is old? Why is the new technology any better? What is the new technology that Win7 introduces that makes it so much better than XP? You don't mention it in your post.

  4. Re:Hookay... damage control? Paid by MS? by Kopiok · · Score: 5, Insightful

    Almost all of those issues seem to be aesthetic, and that opinion will vary between person to person. For instance, I love the new control panel, the Ribbon, and the style of the windows/taskbar. Sounds like this OS is right up my alley!

  5. Why Vista Really Failed by slyn · · Score: 5, Insightful

    The real reason Vista really failed is the same people who are hyping up 7, the media.

    Vista changed the way drivers needed to be written for security reasons, and because hardware vendors suck at writing drivers for whatever they make, there were all sorts of problems with hardware compatibility, ESPECIALLY with older hardware. Add to that UI changes ranging from minor to extensive in both Vista and Office 07, overzealous UAC, and a million other little things (on top of the million other little things that didn't make it into vista (i thought it was funny that theirs actually a wikipedia page for "Features removed from Windows Vista")), and obviously, almost no ones first impressions were good. Tech writers ravaged it, the mainstream media picked up on their stories and killed most of the little momentum Vista had by simply parroting the tech writers.

    However, since then drivers have gotten good, service pack 1 has come out, and Vista has matured. You'd have a hard time finding a second impression review of the OS that did nothing but bash the OS like the first impression ones did. In fact, lots of reviews coming out now are actually praising Vista for becoming better than its predecessor (granted only with modern day hardware).

    Windows 7 is Windows Vista++. A refined UI, refined UAC, drivers are mature now, performance is approximately as good or better than vista (which is as good or better than XP on the right hardware), IE8 is shaping up to be an improvement, and the whole package seems to just work better. Most of the tech writers have already been won over by Vista, windows 7 appears to be better than that (and its just a beta!), so obviously they write favorable reviews. The mainstream media is picking up on their stories and hyping up the slowly growing mass of momentum Windows 7 has by simply parroting the tech writers.

    TL;DR: vista was killed by bad first impressions that the mass media ran with. windows 7 will succeed because of good first impressions that the mass media is running with.

  6. Re:Why Not as Fast as XP? by KingAlanI · · Score: 4, Insightful

    >>Is it as quick as running XP? Well, no, but don't forget that XP is a seven-year-old operating system that required a Pentium II at release.

    >You see I don't get this comment. Since the operating system 7 years ago had to run on much slower hardware, well, don't expect that now?

    >WHY F***G NOT! What on earth does an operating system have to do so that it sucks up ever bit of my quad core machine?

    Hear Hear.
    Yeah, early computing tech was slow, but at least the programmers were on average more careful with resource use.
    Today's increase in tech level has allowed people to make bloated stuff where the bloat isn't really necessary. There are improvements in general, but so much of it is just stupid waste.

    I shouldn't _need_ 42 bazillion megs of RAM for my computer to work properly

    --
    I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
  7. Re:Hookay... damage control? Paid by MS? by RalphSleigh · · Score: 5, Insightful

    Pressing 3 + 2 * 2 = in windows calculator.

    Standard: 10 (as a handheld calculator would produces, as it calculates 3 + 2 when you press *)

    Scientific: 7 (as the scientific calculator on my desk produces)

    What's the problem?

    --
    Come as you are, do what you must, be who you will.
  8. Re:Why Not as Fast as XP? by HAKdragon · · Score: 5, Insightful

    Windows 7 is literally putting lipstick on a pig!
     
    I don't think that word means what you think it means.

    --
    "Our opponent is an alien starship packed with atomic bombs. We have a protractor."
  9. Re:You're out of time by GiMP · · Score: 4, Insightful

    Have you actually tasted commercially packaged, pre-sliced bread? It is terrible. Go to a good baker, now, and get a fresh whole loaf. No, don't go to the supermarket, a real baker! If you're fast, it might still be nice, warm, and crispy.

  10. Re:Hookay... damage control? Paid by MS? by LiquidFire_HK · · Score: 4, Insightful

    I didn't even know the two modes worked differently until now. In my eyes the problems are:

    • That the mode is switched from a menu called "View", implying that there is only a visual, not a functional difference.
    • A scientific calculator shows you the expression so far, while this one doesn't, despite having way more screen estate than a desktop calculator. So it functions differently from what it displays to the user (it remembers the whole expression, but only shows you the last thing entered).

    Both are pretty major issues for such a simple app, IMO.

  11. Re:And again. by Haeleth · · Score: 4, Insightful

    Except that Windows is a sucessfull platform because it's the only one that actually allows lots of random applications to be executed without much help from technicians.

    If that's the reason for Windows' success, then how do you explain the fact that so many of the biggest Windows users (i.e. major companies) explicitly go out of their way to prevent that kind of behaviour? Most places these days have a horribly bureaucratic process required to get access to the most trivial of utilities. Many companies even use programs designed to sniff out unauthorised software, to ensure that nothing they don't know about ever gets run on their computers.

    And of course it's worth noting that since Vista, Microsoft have been doing everything they can to move towards the Linux/Unix style, where even home users need to use an administrator password to install software. So apparently even Microsoft disagrees with you about what makes Windows successful...

  12. Why are you so sure? by SuperKendall · · Score: 4, Insightful

    You know, I'm quite certain that if I tried to run Ubuntu 8.10 or whatever the newest release of it is (I've been out of the loop for a bit) on the same machine that I was running Red Hat 5.1 on ten years ago, it would choke.

    I'm not. There are not really any more background processes. Code efficiency has improved... the only thing that probably would be slower is the GUI, but that's only the window manager and can be changed out easily or scaled back with settings changes.

    Fundamentally Windows gets slower because the core system gets slower in the background, meaning the system as a whole needs more CPU just to stay in place. This contrasts with both Mac and Linux systems where new releases generally do not cause overall system slowdowns, even though they may add some components that are more CPU intensive.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  13. Re:Hookay... damage control? Paid by MS? by jabithew · · Score: 4, Insightful

    Wow, I don't know what you've done to your Vista but somehow or other you've monged it thouroughly.

    1. Mine actually does this. In fact, the behaviour you suggest for default is...erm...the OS default. It's only if you click the "remember this choice" button that it changes.
    2. They are slow, though that did improve witht he service pack.
    3. I've shared arbitrary folders as writeable. I use it to mount my entire C drive from my Mac.
    4. Or you could right-click->Properties->Sharing. Your call. You can't take the long way round and then blame MS for it.
    5. I've never done this, so no comment.
    6. This is the most annoying thing. Seems like every time you boot the computer you have to reboot it! But this is a flaw with Windows vs. Linux etc, not with Vista in specific.
    7. Again, this is not something I've had a problem with (as in, my behaviour has never been restricted by it) but it may be true.
    8. A lot of this was driven by the device manufacturers. See the Creative vs. Daniel_K fiasco, discussed here a while ago.
    9. Most times I boot the PC I don't run into UAC. It does trigger too often (e.g. when changing user settings) but it doesn't really bug me much more than a privileges elevation in Linux.
    10. I actually like the Network and Sharing center. It's a central interface for networking activities. I wish Ubuntu had one by default.
    11&12. Yeah, but again, these are criticisms of Windows vs. *nix and the average consumer doesn't seem to care.

    I've had no problems with Vista, or at least none that weren't caused by Creative.

    --
    All intents and purposes. Not intensive purposes.