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17,000 Downloads Does Not Equal 17,000 Lost Sales
Andrew_Rens writes "Ars Technica has a story on a ruling by a US District Judge who rejects claims by the RIAA that the number of infringing downloads amounts to proof of the same number of lost sales. The judge ruled that 'although it is true that someone who copies a digital version of a sound recording has little incentive to purchase the recording through legitimate means, it does not necessarily follow that the downloader would have made a legitimate purchase if the recording had not been available for free.' The ruling concerns the use of the criminal courts to recover alleged losses for downloading through a process known as restitution. The judgement does not directly change how damages are calculated in civil cases."
I have like ~1,000 albums downloaded. Would I have the money to buy 1,000 albums? Hell no. Not unless I sold all my possessions.
Download != Lost Sale
I'm with the Judge on this one! Even when I first started downloading music on Napster, I often wanted to get a better perspective of a particular musician or group before purchasing CDs or going to a concert. There are a lot of artists out there whose music I enjoy that I would not have if I had not downloaded their music. Much in the same way as listening to the radio -- except that, thanks to major corporations buying out all the radio stations in the country, that media is now dead. Sadly, the music industry neither has accepted this, nor have they embraced the new media (internet). Hopefully, they'll eventually realize that you can't sustain an entire industry based on income from lawsuits alone, and get with the times. If they don't get this, then I say, let 'em die!
2. distribute it online for free
3. make cash via ancillaries: special fan material, concerts, etc.
this is the economic model of the music industry for the future. probably for books and movies too
of course, there is always room for step 1.5: go into contract with a traditional music conglomerate to massively hype your music and reap larger windfalls of ancillary cash. this represents though a radically different business model for the traditional industry stalwarts: promoter. and nothing more. a much smaller financial footprint. oh well
but what there is NO more room for is revised step 2: charge for your music online
yes, itunes is radically successful and profitable. but mainly because it matches a low price point for a useful service: quick download, quality assurance, robust cataloging, easy searching. none of which can't eventually be beaten by competing free services as the riaa and the dead business philosophy it represents fades away
recorded music, from now on, is nothing more than advertising material
advertising material for revenue streams comprised of fan-appreciated ancillary materials and live concerts
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
This is basic economics. If the perceived cost doesn't outweigh the perceived benefit, then the rational actor won't do something. IOW, if the cost of a song is more than someone thinks it's worth, they won't buy it. But if the cost is effectively zero, then it only takes a small benefit to make it worthwhile to download.
I mean, seriously people. I'm no economics expert, but I did take the required class in high school, and I'm pretty sure that was covered. Do these law degree holding people really think you can ignore basic economics and not expect anyone to realize it?
There's one band in particular whose entire discography I downloaded. I couldn't find anyone who has the CDs and the previews on Amazon were insufficient. Within a month, I liked it so much that I wanted to have higher-quality, lossless rips and to support the band, so I bought every album the band, and have bought every one since.
I know I'm certainly in the minority in my desire to support the band for its efforts, but there are more people out there like me.
Colin Dean Go a year without DRM
Damn it, got the arrow pointing the wrong way... I was too concerned about getting it to show up at all what with the < and all.
Alexander Peter Kristopeit bought his basement from his mommy for one dollar.