Pandora Trying Out Invasive Commercial Breaks

Nathan Halverson writes "The popular online radio service Pandora.com has added brief commercial interruptions to its service. Pandora says this is a trial and is targeted to a subset of listeners at this point. In one case, a brief ad for the Fox TV show 'Lie To Me' interrupted the music stream for about 15 seconds after ten songs had initially played, and the same commercial interrupted 22 songs later. 'But [Pandora's] founder promised the site will never carry as many audio ads as broadcast radio, despite the fact it pays substantially higher royalty fees to the recording industry.'"

Comments

Re:We need a spam filter for radio

[Anonymous Coward]

My grandfather used to turn off the tv when the commercials came on, and we would sit there in awkward silence until he turned it back on. He became surprisingly good at turning it back on at the right time. We convinced him into something with a mute button in the early 90's

Re:Truly the American dream

[ettlz]

So don't buy it.

Re:Headline over the top

[iamdrscience]

I agree, but that means the real question is, can I get ad-free radio just for letting somebody grope me? If so, sign me up, it sounds like a win-win.

Re:Whatever, it's a great service

[Anonymous Coward]

OK, I have to get this off my chest.

1) It's AD, not ADD. FFS.

2) RADIOS DO NOT WORK THAT WAY! That is to say, they don't use photons for any portion of their operation.

This message brought to you by your local science and english teachers.

Re:The NERVE !!

[Anonymous Coward]

When will these swine learn that we don't need no stinkin interruptions !! Transcoded 256 kbps from 112 kbps mp3 all the way !! And crank it up !! Turn up the Veeeeez !! I hear one commecial and back to Virin radio I go !! The whole point of internet radio is that it is free !! Free !! FREE !!

Check your medication. Seriously.

Re:Whatever, it's a great service

[EdwinBoyd]

"Next up we have the latest song from Rammstein, they're German so you know it's going to be good stuff"

Re:Whatever, it's a great service

[Anonymous Coward]

"We're talking about the cat food you grab off the shelf when you have no cat food at home, the one your cat likes is sold out, you don't know enough to tell the difference between the ones you see in front of you and you're late for supper so you grab the one with the logo you recognize ... Most purchases happen in this fashion"

I'm thankful that most of *my* purchases don't happen in that fashion.