Microsoft Brings Back DRM

Barence writes "Microsoft yesterday unveiled its MSN Mobile Music service — and a surprise return to digital rights management (DRM). While companies such as Apple and Amazon have finally moved to music download services free of copy protection, MSN Mobile locks tracks to the mobile handset they are downloaded to. It also charges more than the other services per track, and offers no way to transfer your tracks to your new phone when you upgrade. The company's Head of Mobile UK spoke to PC Pro about the launch, but his answers are almost as baffling as the service itself. Best quote: Q: 'If I buy these songs on your service — and they're locked to my phone — what happens when I upgrade my phone in six months' time?' A: 'Well, I think you know the answer to that.'"

Comments

It's sad to think of those affected

[psnyder]

I have very intelligent friends, usually over 30, that just have no idea about computers, and frankly don't care. It's as interesting to them as how their toaster works. They come to me with their computer issues and the phrase I hear often is, "I hate this. Technology is supposed to make life easier."

They're frustrated and rightfully so. Some will undoubtedly buy into crap like this, and not understand why they can't have their music anymore. They'll get frustrated, angry, or cry, and try silly things to put the music on their computer or new phones. Another phrase I hear often: "I was up half the night trying to get this to work."

The people who sell things like this are putting out a product they know to be inferior. They rationalize it with ideas like, "people have a choice" and "people may actually prefer this layout and never realize the drawbacks."

But in the end, my friends would have a bought a better product for less if this crap hadn't been around. And when they can't do what they thought they should be able to do, they don't know why, and they get very upset. Crap like this ruins the days of many, many people. It's avoidable and it's the fault of people who put plans like this into action.

They're screwing people over to make a buck, plain and simple.

Re:Clueless

[panaceaa]

I'm no PR guy, I'm an engineer. And if I were put into Hugh Griffiths' shoes, I'm not so sure I'd have answered the questions any differently. He knows the product sucks: It's more expensive, non-transferable, and behind the times technically. He's probably IMMENSELY frustrated that they could only release this crap given the building products they have to work with. So, he grits his teeth, does an interview, and does his best to not say anything negative. But you can just tell he's disappointed.

If I were him, actually, I wouldn't have done the interview. That's probably his big mistake.