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YouTube To Allow Self-Serve Ads For Major Media Players

Posted by ScuttleMonkey on from the go-ahead-upload-that-copywronged-clip dept.

thefickler writes to tell us that YouTube plans on raising revenue by allowing major media players to run their own ads on the video site for, not only their own content, but illegally uploaded content by other users. "The site says CBS is already on board for the scheme, with other giants expected to join. The scheme will allow TV, movie and music companies to upload content and then sell advertising themselves, for example through images or animations which are overlaid on suitable sections of the clips. YouTube will then take a cut of this advertising revenue."

6 of 115 comments (clear)

  1. Is this really all that bad? by Zakabog · · Score: 4, Informative

    The summary seems to be describing this as if it's a bad thing.

    FTA:

    The firms will also be able to take advantage of YouTube's Content ID system which attempts to identify copyrighted material which has been uploaded without permission. Firms taking part in the scheme can opt for such clips, rather than being taken offline as normal, to remain on the site but with advertising added.

    So rather than youtube deleting every TV show/music video/sports clip/etc. uploaded by users that violates copyright, the company that owns the copyrights to the video can now sell ad space on the video. It's not like they're selling ad space to CBS for someone's video blog, the person doesn't legally have the right to upload a video that someone else owns, at least now the videos can stay up, but with annoying ads.

    1. Re:Is this really all that bad? by Anxiety35 · · Score: 3, Informative

      They've planning this for some time. I got an email over a month ago telling me that "Diaganol View" claimed copyright on a Reuters video I had uploaded. Part of their email said:

      "As long as diaganol view has a claim on your video, they will receive public statistics about your video, such as number of views... [Diaganol may also] place advertisements on this video's watch page."

      They also said I could dispute the claim, so mistaken videos shouldn't be too much of a problem (hopefully).

  2. Re:Illegal upload by htnmmo · · Score: 3, Informative

    Innocent until proven guilty?

    It's not Google's job to decide who is guilty and who isn't. They have to dump anything if they get a copyright complaint if they want to keep their Safe Harbor protections as per the DCMA.

    Google has been experiencing much slower growth in ad revenue lately and AdSense publisher revenues are much worse and are looking for new exciting revenue streams to try and get that triple digit growth rate again.

  3. Re:Replacement on "Fair Use" Videos by Anonymous Coward · · Score: 5, Informative

    Here's a tip: putting the link to your juggling video into your sig is probably easier than trying to find a lame way to work it into all your comments.

    See comment history: http://slashdot.org/~screenbert

  4. Re:I wonder... by CaptCovert · · Score: 5, Informative

    So, I guess you're a /. subscriber as well?

    Or have you not noticed the banners on all the pages?

    Marketing people will stop seeing advertising as a revenue stream when people actually stop using a service because of the advertisements. Or, to put it another way: marketing people will stop seeing advertising as another revenue stream when it actually stops being a revenue stream.

  5. Re:Illegal upload by RzUpAnmsCwrds · · Score: 3, Informative

    He's being impeached. In Illinois, you don't even have to commit a crime to be impeached. It's like being fired.