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Web Rescues Un-Aired Super Bowl Ads

destinyland writes "A pirated version of Budweiser's un-aired Super Bowl ad appeared on YouTube — proving the Web is more democratic than NBC. The sexy PETA ad they refused to air also turned up on PETA's site; YouTube also had Saturday's skit from SNL, mocking the actual Pepsi ad that would air Sunday. But ironically, the Web site for Jack in the Box crashed right after they'd aired their cliffhanger about Jack's bus accident, prompting one critic to joke, 'Should we assume he's dead?'

54 of 286 comments (clear)

  1. Counter-intuitive by SpanishInquisition0 · · Score: 5, Funny

    Watching PETA ads doesn't make me wanna become vegan. In fact, seeing those naked women just make me want to eat some meat, if you catch my drift.

    1. Re:Counter-intuitive by cbiltcliffe · · Score: 5, Insightful

      It doesn't make me want to become vegetarian or vegan, either.
      It pisses me off at PETA, due to all the lies and misleading studies that they tout in their ads, as well as the implication that one sorry-assed psycho beating a duck to death is how they're all killed for meat.

      Having grown up and lived on a mixed farm for 20+ years, I think I can safely say that beating an animal to death would pretty much ruin any meat in it. Especially something as small as a duck.

      So, in conclusion:

      1. PETA is a shady political group with an agenda.
      2. We (or at least I) hate politics.
      3. I hate PETA.
      4. Eat meat.
      5. ???
      6. Profit!!

      --
      "City hall" in German is "Rathaus" Kinda explains a few things......
    2. Re:Counter-intuitive by CastrTroy · · Score: 5, Insightful

      I think PETA has it's tactics all wrong. Instead of trying to get everybody to stop eating meat, cold turkey (bad pun), they really should be trying to get people to eat less meat. I've switched over to eating less meat in the past year or so, and I have to say, I enjoy eating a lot more than I used to. Now that I'm buying less meat, I can get better cuts, from more humane sources, and I've also lost quite a bit of extra weight. I don't think I'd ever go off meat completely, but cutting down on meat so that you only eat it 3-4 times a week is probably a viable alternative that a lot of people could live with. Instead of getting people to go completely vegan, try to get everybody to eat vegetarian at least a couple times a week. It's a much more obtainable goal.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    3. Re:Counter-intuitive by dkleinsc · · Score: 4, Insightful

      PETA has so many problems with its tactics that you'd think they were sponsored by the American Beef Council.

      The thing that surprises people the most about vegetarian (although not vegan) diets is that the food they can eat is relatively normal: cheese pizza instead of pepperoni, bagels rather than bacon, bean burritos rather than beef, etc. And you're absolutely right that reducing meat has significant benefits.

      --
      I am officially gone from /. Long live http://www.soylentnews.com/
    4. Re:Counter-intuitive by DrLang21 · · Score: 2, Funny

      The commercial was disappointing as a whole. With those descriptions, I was expecting something bordering softcore. Instead I got some mediocre crap that left me convinced that these studies they refer to are completely bunk. Nerds have hotter sex than that.

      --
      I see the glass as full with a FoS of 2.
    5. Re:Counter-intuitive by Rutefoot · · Score: 3, Insightful

      Vegans will point to 'statistics' that vegetarians and vegans are healthier than the average person.

      You are the example of why their 'statistics' are misleading and biased. Most people don't give a shit about what they eat. So how is comparing that group of people to vegetarians/vegans (who put at least a little thought into their diet) fair? They're not unhealthy because they eat meat, they are unhealthy because they don't give a shit.

      CastrTroy is the example of the right thing to do. Studies that are more in depth than the ones trying to promote their agenda have all shown that eating some meat (as part of a balanced diet) is healthier than eating no meat.

    6. Re:Counter-intuitive by CastrTroy · · Score: 2, Insightful

      Lentil tacos are also quite good. I almost prefer them to the beef ones. It's really nice being able to eat a whole bunch of really good tacos without having worry about the fat content.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    7. Re:Counter-intuitive by operagost · · Score: 2, Insightful

      Vegetarian diets aren't acceptable to PETA because you're still "oppressing" cows and chickens. Vegetarians will be up against the wall right after the meat-eaters when the revolution comes.

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
    8. Re:Counter-intuitive by sitarah · · Score: 3, Insightful

      "PETA is a shady political group with an agenda."

      They're shady alright. I am pretty bothered by how they react to people wearing fur. Throwing flour and paint and other things is simply unacceptable. It's a stretch to call it assault, but it is still invading your personal space in an effort to force you to comply with their ideas of good behavior.

      I have a right to choose to wear fur. It's not illegal. You also have the right to disagree with my choice. You do not have the right to terrorize me into agreeing with you. You do not have the right to make me afraid to go somewhere in a fur coat just because we do not agree. But I guess the rights of people they dislike (evil, awful animal-killers!) don't count.

      That said, I don't have a fur coat, and I do like animals, and I was a vegetarian for awhile. I just really have a problem with PETA in particular because of those tactics.

    9. Re:Counter-intuitive by MBGMorden · · Score: 2, Insightful

      If you're not in a situation where you could raise your own in whatever conditions you deem fit, then you can always take up hunting (seriously). Startup cost is relatively minor (you can find a good used hunting rifle for ~$150, or a new one for around $275, or you can find a decent bow for around $175 if you wanted to go that route, though the archery accessories market drives that cost up fast), and most states have good public hunting land. 1 or 2 deer (or any other large game) per year is a lot of meat, and they're about as organic as you can get.

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    10. Re:Counter-intuitive by Anonymous Coward · · Score: 2, Funny

      And some meat just needs to be beaten (Especially after seeing those girls in the link).

    11. Re:Counter-intuitive by trevdak · · Score: 2, Insightful

      I think that someone coulda made a hell of a great comeback ad with lingerie-clad women rubbing steaks and bacon all over their bodies.

    12. Re:Counter-intuitive by cbiltcliffe · · Score: 4, Funny

      And you have pigshit for brains, but you don't hear me complaining.

      But seriously...farmers pollute the environment? What kind of crap propaganda have you been reading?
      Polluting the environment you're trying to live from isn't exactly productive, and if you were to do so, your productivity, and therefore your income would drop significantly.

      Farmers run tractors substantially for only a few weeks out of the year. You probably drive a car to work 5 days a week, for 50 or so weeks a year.

      Farmers have manure to deal with, but 200 years ago, North America was full of bison and buffalo that were shitting all over the place, and we didn't have pollution problems.

      I have to pick up the crap my dog leaves when I take him for a walk, under the guise of preventing pollution, but the fact that there are at least a dozen deer in the same woodlot in my city, who crap all over it every day, doesn't seem to have entered into the minds of people like you.

      And as far as them being a throwback to a age best left in the past (Nice grammar by the way), it really takes a shortsighted twit to believe that anything remotely resembling a modern society could function without farmers.
      If there were no farmers, everybody would have other jobs, but there'd be no food.
      So everybody would have to grow their own food, which would mean little time to do other jobs, and all of a sudden, everybody's a farmer again.

      You're an idiot.

      --
      "City hall" in German is "Rathaus" Kinda explains a few things......
    13. Re:Counter-intuitive by DrLang21 · · Score: 2, Informative

      I don't understand why this is modded flaimbait. This is completely true. I refer you all to PETA's Milk Sucks webpage

      --
      I see the glass as full with a FoS of 2.
    14. Re:Counter-intuitive by Hork_Monkey · · Score: 2, Funny

      Or shoot them and state it was self defense, as you thought they were throwing anthrax at you. Then eat them.

  2. Pirated by Jurily · · Score: 5, Insightful

    Do we really have to use this word? It's not like they're going to be upset about getting poeole to view their ad.

    1. Re:Pirated by sakdoctor · · Score: 4, Interesting

      Did the industries scheme to demonize copyright infringement backfire?
      If they scream piracy at everything, then the word piracy will dilute until it doesn't really mean anything.

      This might already have happened.

    2. Re:Pirated by Jurily · · Score: 5, Funny

      Did the industries scheme to demonize copyright infringement backfire?
      If they scream piracy at everything, then the word piracy will dilute until it doesn't really mean anything.

      This might already have happened.

      Good. Then I'm going to the fridge to pirate myself something to eat.

    3. Re:Pirated by TheVelvetFlamebait · · Score: 3, Informative

      The ONLY people upset about piracy is the middlemen that only make money by not actually doing anything of value. They see they are obsolete and are panicking.

      That's not true! I'm a uni student who's reasonably poor, and has nothing to do with any artistic industry, thanks to my lack of talent. As someone who enjoys copyrighted music, movies, games, and other software (including GPL'd software) and who researches using copyrighted scientific papers, I care about piracy. I don't want to have to bear the costs of pirates who sap money from the respective industries, who will then pass the costs on to me. I don't want to have to fight for my rights, including my right to privacy, against the RIAA and MPAA every year, as they push for greater and greater restrictions. I don't want to trash copyright and hope that something better exists, and that it'll come along and save our culture.

      --
      You know, there is a difference between trolling and pointing out the flaws in your reasoning. Just saying.
  3. Thanks, Slashdot! by Goaway · · Score: 5, Funny

    Thanks for these very important updates on how we should be manipulated! I was kind of feeling like I was thinking a bit too much on own, but finally I get some more ads to dull the senses and reinforce that conformity!

  4. I'm in Canada...the web is the only way for us by Anonymous Coward · · Score: 5, Informative

    Not too many Americans know this, but even though we get the Superbowl in Canada, the CRTC (our version of the FCC) allows broadcasters and cable companies to substitute their own commercials during the broadcast. (Yes, we get the Spokane NBC feed on our cable, but we get substituted Canadian ads!) This has been going on for years. So when the USA sees the most AMAZING KEWL Superbowl ad, most Canadians see an add for "Joe's plumbing and lighting"

    The Web is the only way for most of us to see the Superbowl ads.

    1. Re:I'm in Canada...the web is the only way for us by 0100010001010011 · · Score: 5, Funny

      The USA does that too, sort of. I think it's around half time they let the 'locals' air what ever ads they want. Which is a good thing, because it lead to the best superbowl ad I've ever seen.

      That tops anything the big companies put on, if not just for the "WTF did I just see" factor.

  5. This is what the civilised world finds bizarre... by Simon+Brooke · · Score: 5, Insightful

    See, this is what those of us in the civilised world find so bizarre about the United States. You're perfectly happy to show ads (and programmes) containing violence, but some women in perfectly decent underwear? Banned.

    What is that about?

    --
    I'm old enough to remember when discussions on Slashdot were well informed.
  6. Pepsi by Daetrin · · Score: 2, Interesting

    Was it just me or were all the Pepsi commercials atrocious? Telling everyone that regular diet drinks are too "wussy" for a guy to drink isn't exactly going to endear yourself with guys who are already drinking diet drinks, and how many guys really want to drink diet drinks but are so wrapped up in their identity as a macho guy that they're afraid to? (And how many of those are going to be convinced that it's okay to make an exception for Pepsi because of the commercial?)

    I haven't actually seen the SNL skit for comparison, but the Pepsi MacGyver spoof just seemed stupid. It wasn't even the kind of "poking fun at oneself" parody that will endear itself to fans of the show.

    --
    This Space Intentionally Left Blank
  7. peta ad spoof by characterZer0 · · Score: 5, Funny

    Let me know when there is a spoof of the PETA ad featuring bacon instead of vegetables.

    --
    Go green: turn off your refrigerator.
    1. Re:peta ad spoof by sckeener · · Score: 2, Funny

      Let me know when there is a spoof of the PETA ad featuring bacon instead of vegetables.

      If you aren't stuck on bacon, a few searches on the internet will probably find you some hotdog spoofs.

      --
      "Only one thing, is impossible for god: to find any sense in any copyright law on the planet." Mark Twain
  8. Re:This is what the civilised world finds bizarre. by morgan_greywolf · · Score: 2, Insightful

    See Right, Religious. Also see Party, Republican.

    The rest of us a perfectly fine with women in "perfectly decent underwear". Except the nudists.

  9. Re:This is what the civilised world finds bizarre. by FirstNoel · · Score: 5, Funny

    It was those damn Puritans that the English sent over. They screwed the country up for everyone. I for one would rather see naked women on TV than another "terrorist" getting whacked or car exploding.

    --
    "Hmm. I am to metaphor cheese as metaphor cheese is to transitive verb crackers!"
  10. Re:Was there some sort of sports match? by morgan_greywolf · · Score: 2, Funny

    Just some overgrown boy millionaires tossing around some weird-shaped device, that, despite being decidedly un-spherical, is for some reason referred to as a 'ball'. Additionally, despite that this 'ball' can only be kicked by one guy from each of the opposing teams at specific times, the strange 'ball' has a 'foot-' prefix attached to it.

    Other than that, no.

  11. Yet another rejected ad by LinuxWhore · · Score: 2, Interesting

    Certainly less risque than the Peta ad, yet rejected for political content: "Imagine the Potential"

    --

    I am MuchTall
    1. Re:Yet another rejected ad by Enry · · Score: 2, Interesting

      Well, I'm pro-choice (and ex-Catholic), and I didn't find a problem with that ad. At least it wasn't the usual "You'll burn in hell if you have an abortion!11!!".

  12. Re:Was there some sort of sports match? by srussia · · Score: 2, Informative

    Other than that, no.

    Aussie Open Final. No "whooshes", please. Nadal-Federer five-setter in a Grand Slam final is nothing to sneeze at.

    --
    Set your phasers on "funky"!
  13. Re:This is what the civilised world finds bizarre. by somenickname · · Score: 5, Funny

    It's simple. The human body is evil. Unless it's been shot or otherwise maimed.

  14. ... more democratic than ... huh? by petes_PoV · · Score: 3, Insightful

    Businesses aren't democracies. Anyone who has ever worked for / in one will know that within the first 5 minutes of walking into the office. They're there to make money - that's all. If you don't do what you're told to, you're out. Which is actually how it is for a visitor to any democratic country, so there are similarities after all.

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
  15. Yeah, right by Flavio · · Score: 5, Insightful

    After watching PETA's ad it's no surprise that it didn't air. I doubt they even have the budget to air commercials during the Superbowl.

    PETA probably commissioned a sexy ad knowing fully well it wouldn't be approved by NBC. The fact that it's "banned" gives PETA the Superbowl publicity it can't afford. (And as others have said, Superbowl watchers aren't exactly PETA's target audience.)

  16. SNL by whisper_jeff · · Score: 2, Insightful

    Why did I waste 30 seconds of my life watching that SNL skit? With the exception of Tina Fey's recent Sarah Palin skits, SNL hasn't been funny for well over a decade and that skit was a prime example of it...

    1. Re:SNL by Just+Some+Guy · · Score: 3, Insightful

      SNL hasn't been funny for well over a decade and that skit was a prime example of it...

      SNL has never been funny. It's always been good for a skit or two now and then, but the average humor level has been pretty low since the beginning.

      --
      Dewey, what part of this looks like authorities should be involved?
  17. Re:This is what the civilised world finds bizarre. by barzok · · Score: 5, Insightful

    It's a nation founded by Puritans and presently populated with 200+ million prudes which has a multi-billion-dollar pr0n industry.

    What's so hard to understand?

  18. Re:This is what the civilised world finds bizarre. by riggah · · Score: 3, Insightful

    "See Right, Religious. Also see Neo-Conservative."

    There, I fixed that for you since you don't seem to realize that Republican and Neo-Conservative are not synonymous.

  19. SNL 'skit' not a skit by professorguy · · Score: 3, Informative
    The story makes reference to Will Forte's very funny SNL skits as MacGruber. There were no MacGruber skits during SNL on Saturday night. However, there were 3 different and unrepeated pepsi ads aired during SNL where Forte reprises his MacGruber role. THESE WERE ADS.

    .

    The ads (or at least one of them) were repeated during the superbowl.

  20. Re:This is what the civilised world finds bizarre. by je+ne+sais+quoi · · Score: 4, Insightful

    It probably has more to do with the evangelicals and mormons in this day and age. As far as I can tell, the descendants of the puritans are fairly open-minded, e.g., Massachussetts and Connecticut do support same sex marriage. So if you want to see scantily-clad women being sexually suggestive with vegetables and can't, blame the southern baptists, the LDS, some of the episcopalians, and the others like pentecostal (?), etc.

    --
    Gentlemen! You can't fight in here, this is the war room!
  21. Re:This is what the civilised world finds bizarre. by Lumpy · · Score: 2, Insightful

    We also ban public nudity, prosecute and berate those that choose to love more than one person, we sling hate at any chance we get.

    But, video of someone beating the hell out of someone or even killing them? That's considered required viewing for children.

    OMG They showed a nipple.... a NIPPLE!!!! OMG! OMG! OMG!

      There is nothing in puritanical ideals that is healthy for society or humanity.

    Disclaimer: I'm a Lutheran, I believe in God and My savior Christ, not all Christians are simpletons and want to preserve oppressive ways.

    --
    Do not look at laser with remaining good eye.
  22. Re:This is what the civilised world finds bizarre. by morgan_greywolf · · Score: 4, Insightful

    Apparently you haven't heard about the Federal Communications Commission, the fact that they have a process for accepting and acting upon complaints, and that there are members of the above-mentioned movements that have nothing better to do than sit there and watch TV and call in a complaint the moment they see skin or hear an F-bomb.

  23. Re:This is what the civilised world finds bizarre. by Anonymous Coward · · Score: 2, Informative

    As far as I can tell, the descendants of the puritans are fairly open-minded, e.g., Massachussetts and Connecticut do support same sex marriage.

    No, they don't, they've just never been allowed to vote on the issue.

    If California won't allow same sex marriage when put to a popular vote, why would you think Massachusetts and Connecticut would?!

    Neither state has ever allowed the people to vote on the matter. But opinion polls are clear: if the people were allowed to vote on the matter, gay marriage would be outlawed in a heartbeat.

    And on the idea that Puritan descendants are "open minded" keep in mind that the church Obama went to for twenty years can trace its theology back to the Puritans. (I'm not making that up, it really can - Google it.) And what did their preacher say? Oh, right, "God damn America!" Yep, really open minded there.

  24. Why stop there? by brucmack · · Score: 4, Funny

    If you're going to watch ads on the internet, may as well make it worth your while...

    http://www.fleggaard.dk/movie.aspx

    (click that you're Over 18, then hit the first video thumbnail)

  25. Re:This is what the civilised world finds bizarre. by operagost · · Score: 2, Insightful

    prosecute and berate those that choose to love more than one person

    No we don't.

    we sling hate at any chance we get.

    Speak for yourself.

    But, video of someone beating the hell out of someone or even killing them? That's considered required viewing for children.

    No it's not, Captain Straw Man.

    --

    Gamingmuseum.com: Give your 3D accelerator a rest.
  26. Re:This is what the civilised world finds bizarre. by MBGMorden · · Score: 2, Insightful

    Do you guys really want to try to explain to four-year-olds what the women are doing?

    "I'll tell you when you're older." worked just fine for my dad. Kids don't need everything explained to them the instant they see it.

    --
    "People who think they know everything are very annoying to those of us who do."-Mark Twain
  27. Re:This is what the civilised world finds bizarre. by ryanov · · Score: 3, Insightful

    But, in his defense, they don't seem to realize it either.

  28. Re:This is what the civilised world finds bizarre. by xaxa · · Score: 2, Insightful

    Do you guys really want to try to explain to four-year-olds what the women are doing?

    They probably wouldn't ask, especially if you don't make a big deal out of it.

    If they do, say "making themselves look nice" or whatever.

    I always found the TV where people died (e.g. the news) much scarier than nudity etc. What would you rather answer? "Daddy, why isn't she wearing any clothes?" or "Daddy, why are those children really thin and why are there flies on them? And why does the man have a gun?".

  29. Re:This is what the civilised world finds bizarre. by gfxguy · · Score: 2, Insightful

    Like many other industries, the porn industry is so successful because of all the legal complications, very much (although not exactly) like the illegal drug industry and prostitution.

    Trying to criminalize it only makes it stronger. We learned this with alcohol, I don't understand why people don't learn it with other things.

    --
    Stupid sexy Flanders.
  30. Just accept it; we're insane when it comes to sex by BenEnglishAtHome · · Score: 2, Insightful

    Don't get me wrong. I think our attitude towards violence is just dandy. I have no problem with enforcing the castle doctrine, i.e. the notion that if someone breaks into my house and I have an even remotely reasonable fear for my safety, I get a free pass to kill him. That's just logical and those euro-locales that would prohibit people from defending themselves and their property with guns and violence are insane to me.

    But the sex thing? We're just nuts. We're so squeamish on the subject that useful sex education in this country is considered such a novelty that it's worthy of a feature article in the Boston Globe. Correct me if I'm wrong, but isn't the sort of sex ed discussed in that article fairly common in Europe? It's crazy-rare, here in the U.S.

    I swear, take some politician or law enforcement official with responsibility for enforcing laws protecting youth from the U.S., plop him down on a beach in Rio, and watch him die of apoplexy.

  31. Just figure that out, huh? by nobodyman · · Score: 2, Insightful

    Tell me, when did it first dawn on you that this was a Pepsi ad?

    • When you see pepsi cans all over the title secuence?
    • When Macgruber says, in fact, that he is sponsored by Pepsi?
    • The "Pepsuber!" logo after the explosion?

    Sorry, but it seems pretty obvious to me that this was an ad, so I don't understand why you are acting as though this is some big conspiracy.

  32. Re:This is what the civilised world finds bizarre. by Nitage · · Score: 2, Insightful

    "God damn America!" Yep, really open minded there.

    Nice unintentional irony there - you're so closed minded that you assume anyone who dislikes the behaviour of the US government over the past 8 years must be closed minded.

  33. Re:This is what the civilised world finds bizarre. by Yert · · Score: 3, Funny

    I didn't have a problem explaining this to my children. "Those women are pretending the vegetables are body parts men have and use for making babies, hoping to spark the genetically programmed response men have to make babies in an attempt to manipulate and exploit the viewer's emotions."

    What's the problem?

    --
    Truck driver, plumber, Linux systems engineer.