DTV Converters In Short Supply
Ponca City, We Love You writes with a New York Times story saying there could be a shortage of DTV converter boxes in addition to the problem with coupons. "At the current rate of coupon redemption, 115,000 per day, plus sales without coupons, that means the current stock of converters could be sold out by the end of this month. So what would have happened if the whole digital transition worked the way it was supposed to? Many of those 3.7 million people would be marching into their local Radio Shack and Best Buy stores trying to buy converter boxes next weekend right before the scheduled cutoff on Feb. 17. And if the electronics association's numbers are right, the boxes would have sold out." Good thing the extended cut-off date was approved.
1. Campaign to promote DTV - Check
2. DTV Transmission 'stuff' - Check
3. 250 million DTV receivers - FAIL
Task Mangler
It's just a little piece that contributes to the greater problem.
Somewhere along the way the government decided that television is a right and not a privilege. In every other type of technology when standards change and equipment has to be upgraded the consumer pays for it.
I've heard the argument that the increased ad revenue makes the cost worth it(not sure if this is accurate) so why isn't the television companies paying for it? Plus it's not the guys who can't afford a $40 box that networks are advertising to.
I can't think of a good reason why future generations of this country are going to pay for our television today.
"... And if the electronics association's numbers are right, the boxes would have sold out." Good thing the extended cut-off date was approved.
I'd wager that there's a statistically significant number of those procrastinators who are now gonna simply procrastinate until June, so that there will still be a tidal wave of demand, just delayed a few months. The delay might help and motivate some people to get off their asses, but not all.
And hell, if the shelves really get emptied, well, I probably won't need one of mine by then so that will be one less desperate family.
Because the spectrum has already been sold to companies that were promised they'd be allowed to use it as of February 17th. Delaying the cutoff means these businesses have to put their plans on hold. We're talking millions in lost revenue.
Also, TV stations currently have to maintain both digital and analog broadcasting towers. The power bill for even one tower is insane, let alone two, and the additional cost of maintaining two towers for longer than anticipated can be crippling for stations who already have tight margins due to decreased ad revenue. And no, we're not talking about corporate conglomerates like Disney and GE (owners of ABC and NBC), the majority of TV stations are locally owned and operated and pay the networks for affiliation.
Make me a friend and I'll mod you up
Yes, they will. I once worked in a very large building complex (Starrett City, NY in Brooklyn). I was often assigned to answer the phone for maintenance-clogged toilets, leaky faucets, etc. One day, the Cable TV provider (there was one company for the whole complex) had to do some work, which shut off CATV to the entire complex. We NEVER got so many angry, screaming calls-repeatedly. I don't think a loss of Hot Water would cause so much angst. I'll never forget the day I had eight hours of every single shut-in, or elderly, or mom at home with kids and no soaps, call me over and over. (No maam, I don't know when the cable guys will be done...yes I'm sorry...have a good day) YOU may have four internet connections, get TV via Bittorrent, and run OSX on your Netbook, but for a lot of folks, the on/off switch and the channel selector are all they run. Don't think what comes out, even if pure crap, is not important to those folks.