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Microsoft May Be Targeting the Ubuntu Desktop

mjasay writes "Microsoft is advertising for a new director of open source strategy, but this one has a specific purpose: fight the Linux desktop. 'The Windows Competitive Strategy team is looking for a strong team member to lead Microsoft's global desktop competitive strategy as it relates to open source competitors.' For a variety of reasons, this move is almost certainly targeted at Ubuntu Linux's desktop success. With the Mac, not Linux, apparently eating into Microsoft's Windows market share, what is it about desktop Linux, and specifically Ubuntu, that has Microsoft spooked?" Reader christian.einfeldt notes Microsoft's acknowledgment of the FOSS threat to their business model within SEC filings, and suggests that this job posting could instead be about maintaining Internet Explorer's market share lead against Firefox.

23 of 583 comments (clear)

  1. Re:woo by tenco · · Score: 5, Informative

    After TWENTY FIVE years of effort.

    2009-1992 = 17

  2. Re:woo by binarylarry · · Score: 5, Interesting

    Yeah but if the growth goes exponential, it could be bad news for Redmond in a short amount of time. With other big vendors starting to use Ubuntu on their equipment (see HP and Dell), Microsoft had better be careful.

    Personally, I think in the next 5-10 years, the market is going to go through a big equalization. Microsoft will still be important but not the huge Monopoly like they are now. The current recession is a good way to get the ball rolling on that. A lot of places are interested in switching to Linux-based OSes, but they don't want to deal with the costs associated and their current Windows stuff works.

    But with Vista and Windows 7 being lackluster, it makes good business sense to start looking at migrating to other solutions. Linux is really the only other game in town. You can't "upgrade" to Mac OS X like you can upgrade any machine to Ubuntu and have it just work. And Ubuntu has made the GNU and Linux systems easy to use for anyone from Grandma to business drones.

    --
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  3. What is it about desktop Linux? by Zakabog · · Score: 5, Interesting

    With the Mac, not Linux, apparently eating into Microsoft's Windows market share, what is it about desktop Linux, and specifically Ubuntu, that has Microsoft spooked?"

    Mac OS X doesn't run natively on all PCs, so Microsoft doesn't have anything to be afraid of. Plus Microsoft has software already developed for the Mac, so they could still make money even if Macs dominate PC sales.

    Microsoft doesn't have that with Ubuntu, not only does it run on the same hardware as Windows, but it's being offered as an alternative to Windows by a major player in the PC market.

  4. Re:woo by ConceptJunkie · · Score: 5, Insightful

    Maybe Microsoft has finally realized what the rest of the world knows. They simply have nothing new to offer. They have to find some way to beat Linux because they can't compete with it. It's only the momentum of their monopoly, 20+ years in the making, that is keeping them ahead now.

    After releasing Windows XP-ME, er, Vista, it's obvious to see that Microsoft, despite its numerous "reboots" in the development process, is still so mired in its Soviet-style bureaucracy and upper management that thinks it is entitled to its 90%+ market share.

    They are going to have to fall back on FUD more and more as more people (like me) are sharing success stories of unburdening themselves from Microsoft's shackles, even if the actual percentage of users is still small. What Microsoft is realizing is that number of people who are now seeing them as we've always known them to be, arrogant to the point of blindness, utterly contemptuous of users and completely beholden to their shady business practices and monopolistic behavior to be able to do anything else.

    In short, time for more FUD.

    --
    You are in a maze of twisty little passages, all alike.
  5. Re:woo by Anonymous Coward · · Score: 5, Insightful

    Actually no it doesn't. When did this drive to the desktop actually start? in 1992? not likely..... Try maybe 1998 or something. So we are talking 10 years and developed by "volunteers". I would say that is a formidable threat to a multi-billion dollar international corporation. So laugh all you want, but if I were you I would get by (ba/c/tc/k)sh skills up..... Your gonna need them when your company says we are going linux. Windows admins need to get their resumes together.....

  6. Re:Alternate summary by LingNoi · · Score: 5, Insightful

    Probably the over 10 million desktop user base is my guess..

  7. Netbooks, anyone? by stanleypane · · Score: 5, Insightful

    I bet the netbook market has their attention. I can walk into a Target, Best Buy, or Wal-Mart and purchase a sub $300 netbook loaded with Linux. That's damn near the cost of Vista Ultimate -- sans computer.

  8. I'll tell you what scares them by transporter_ii · · Score: 5, Interesting

    That Ubuntu is not only well supported, but secure...something they themselves have not been able to manage.

    A friend is bringing his system over today for me to install Ubuntu on. Why? Because he is just sick to death of the malware.

    You know what? Sick to death is one thing, but sick to death with a good alternative...Microsoft can't have that now, can they?

    --
    Doctors destroy health, lawyers destroy justice, universities destroy knowledge, religion destroys spirituality
  9. Re:woo by sleigher · · Score: 5, Interesting

    If Microsoft would put half the effort into R&D that they put into "owning" the market they would crush everyone. I cannot believe that a company with their resources cannot come up with great new ideas in computing. They are being threatened by a bunch of "kids in their moms basements?" (I know that is BS) Really? If that is true then it is time for them to move aside.

    --
    All points of time and space are connected.
  10. Re:woo by knarf · · Score: 5, Insightful

    If you try to start thinking straight for a second... ...you might start wondering about the correlation between the lowering prices of hardware and the impact this has on a company which depends on software license fees. There is a hard bottom limit to the price of any computing device with for-pay software: the price of the hardware (design, manufacture and distribution) + the ongoing costs of supporting said software + the desired profit for the software distributor. In case of Microsoft those profit margins are traditionally very high for the operating system and application software business, and that is the software which we're talking about here. The same hardware with for-free software can be priced much lower. Now that the for-free software is largely equivalent with the for-pay alternatives (and hold the incessant 'aslongasitdoesnotlookandworkexactlylikewindowsorofficeitisnotreadyforthedesktop' complaints) it is a very attractive proposition for a hardware manufacturer to use the for-free alternative. They can either keep the prices similar and reap much higher profits or lower the prices and most likely see higher sales, again leading to higher profits. They also don't have to bend to the will of an unreliable business partner which has shown time and time again that it has no qualms about backstabbing its partners.

    Now I leave it to you as to whether free software is better than, worse than or equivalent to proprietary software. The answer to that question wholly depends on what you expect from the software, what you use it for, what you have used in the last few years and in what discipline you use the software. It has however become clear that for many common purposes there is free software which is fully adequate, and in several cases the free software is better than the closed alternatives.

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    --frank[at]unternet.org
  11. Re:woo by QuantumRiff · · Score: 5, Insightful

    A mac is expensive (i know, not always) and since OSX only comes with apple hardware (in theory) there isn't as much to worry about. With Ubuntu, any Dell, HP, Acer, etc, can have Ubuntu installed. That is a threat, since it runs on the hardware made by your best partners. Not to mention, new versions of Ubuntu (or other linux flavors) run great on Netbooks with a very small flash drive and ram. The only comparable Microsoft product is 9 years old, and about to be two versions behind.

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    What are we going to do tonight Brain?
  12. Re:woo by jgtg32a · · Score: 5, Funny

    This is slashdot if you are going to post something like that we require proper regex syntax.

    m/(ba|c|tc|k)sh/

    Thank you

  13. Evolution of Linux is one way by Anonymous Coward · · Score: 5, Interesting

    Microsoft views Ubuntu migration as one way. Once someone starts using Ubuntu, chances are they'll never buy Windows again.

    This is because Linux can only get better. The idea behind open source is that quality never digresses, because if something sucks, it just gets changed or forked. So, the evolution of Linux is one way. It will always be better and better. This means it's users will always be more and more. It may be slow at times, but it's inevitable. Microsoft is beginning to realize that Linux's market share will always be increasing, and eventually that share will be larger than theirs.

    I think they can fight all they want, but unless they can figure out a way to nullify the GPL, the progress will continue.

  14. Re:woo by Erikderzweite · · Score: 5, Interesting

    Microsoft has been actively fighting FLOSS since at least 1998. Just read Halloween documents or internal documents regarding EDGI group from Iowa case (dated 2002 IIRC) with ist infamous "under NO circumstances lose to Linux" quote.
    You may also read Bill Gates' concernes about how they can cripple ACPI so Linux won't be able to use it (they have made their own DSDT compiler which allows for much more errors than industry-standard intel compiler Linux uses).
    They were afraid back then and fought tooth and nails, they continue to do it now. And if you read the documents I mention, you'll see that they have understood that the relative success of Linux on servers was due to open standards. What we have now is that main reasons which hinder Linux' adoption has nothing to do with Linux itself. Office formats, Exchange, DirectX, ActiveX -- all of the above are closed standards and technologies not to mention crippled HTML. Combine that with iron grip on OEM's and you'll get some more reasons for relatively slow growth.
    Ultra-cheap netbooks and falling hardware prices have changed the landscape though. Now MS isn't able to threat OEM's with raising per-CPU lincense costs if they sell something else pre-installed. They have prolonged XP's live and give it away for a bargain price instead. They will be able to maintain their grip for some time but this time they'll have to lower the prices. Sure, they remain profitable as all they sell is hot air, but they'll raise much less money than expected.

  15. I'm not sure that either of you are correct... by janrinok · · Score: 5, Insightful

    Why is this always seen as a battle between linux and Microsoft? Who said that we 'have to beat Microsoft'? Linux has a perfectly good but small following. I see no reason why that wont continue regardless of whatever Microsoft decides to do or not do. I do not see this as a fight to remove Microsoft from the market place. If Microsoft feel threatened, then so be it, but I do not recall anyone ever claiming that the purpose of linux is to defeat Microsoft in the market-place. Those that want to continue with Microsoft software and all that it entails - lock-in, regular 'upgrades' that break compatibility with older formats, costs etc - are free to do as far as I am concerned. BUT, Microsoft has no reason to try to stop me from using whatever software I chose and, from where I sit at the moment, I do not see how they can stop me. They cannot 'uninvent' linux, they can only try to keep their own business share. However, nothing that they seem able to produce will entice me away from the OS that I want to use. Why can't they both exist in the market place?

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    1. Re:I'm not sure that either of you are correct... by stevey · · Score: 5, Insightful

      Agreed. I find anti-Microsoft posts annoying, childish and a mere distraction. (But people who write "Micro$oft" are worse).

      In my day to day life Windows, and Microsoft are simply irrelevant. I've got Linux on my machines here, Linux on my desktop at work, and Linux on the servers I manage.

      Sure they hold a lot of sway, and they're certainly not an irrelevant company for most businesses and typical users - but me? If Microsoft and Linux remain in the same proportions for the next 20 years I'll not regard that as a failure.

      So long as there are sufficient number of people writing, developing, and promoting free software so that we can keep using it in the future with advances in hardware then all is good.

      I'd love to see a 50/50 split, but even if it is 80/20 I'm happy. These days Linux is on the radar of most people, and hardware support isn't a challenge.

      Back in the late 90s I had a hellish time getting drivers for my Zip disk, my modem, or my webcam. These days? Its all good.

    2. Re:I'm not sure that either of you are correct... by chthon · · Score: 5, Insightful

      I think it is more a question of self defence. I am sure that Microsoft really wants to destroy any way that people can produce software which does not involve them or software that offers services without their involvement. They want to be the gatekeeper, they want to make money from all software usage across the whole world.

      The very existence of Free Software, Open Source and even Apple undermines the notion that Microsoft wants to plant in everybodies head : that software is so complex that you need a company as big as them for research, development, production and support of software.

      No Free Software or Open Source project has, AFAIK, been started to 'battle' Microsoft. Microsoft themselves, however, feel threatened and have initiated hostilities. It is everybodies right to defend themselves against this.

    3. Re:I'm not sure that either of you are correct... by DavoMan · · Score: 5, Insightful

      You would be right if it were any company but Microsoft. Microsoft doesnt 'co-exist' with anybody. It's their business model - they sit on the top as a monopoly and eat all the pies. Ya should check out their history regarding pltform wars.

      --
      Whats the harm in yelling 'Computer, end program!'? You could be living in Star Trek! Go on.. give it a try.
    4. Re:I'm not sure that either of you are correct... by mysticgoat · · Score: 5, Funny

      What did Linus say a few years ago? Here it is:

      Really, I'm not out to destroy Microsoft. That will just be a completely unintentional side effect.
      Interview with the New York Times, September, 2003

    5. Re:I'm not sure that either of you are correct... by causality · · Score: 5, Insightful

      The very existence of Free Software, Open Source and even Apple undermines the notion that Microsoft wants to plant in everybodies head : that software is so complex that you need a company as big as them for research, development, production and support of software.

      Paranoid much?

      Microsoft is simply a corporation, trying to make as much money as it can. They want as much market share as possible, obviously, but you seem to be taking it out on an emotional limb there.

      That's not really paranoia. In fact marketers have a word for it; they call it "mindshare". There are related concepts. For example, what is advertising other than the manipulation of behavior (convincing you to do something you may not have done had you not seen the ad) brought about by "planting a message in everyone's head"? Advertisers will use humor, half-truths, small children, etc. to get you to associate laughter, an inaccurate but convenient worldview, or paternalistic/maternalistic feelings and instincts with their products. Absolutely nothing is sacred to them; nothing is so good or wholesome or precious or innocent or sacred that they won't use it as a tool to create an emotional association that allows them to implant a suggestion. They don't see you as a human being who is equal to them and worthy of respect. They can't, because if they saw you that way, they would be disinclined to manipulate you. They see you as a dehumanized resource to be mined just like so much coal or metallic ore. This is a good fit with the nature of a corporation and the way it calls on human beings to become interchangable parts in its machinery. Beings who are individuals and worthy of love and respect are not interchangable parts in a faceless machine.

      If a company sees an increase in sales immediately following an advertising campaign, something has happened other than customers proactively considering all available options and choosing the best solution for their needs based on objective criteria. If the customers were doing that, no advertisement of any kind would change their minds because the dialog of a TV commercial does not change their needs or the facts of their situation. That something that has happened is manipulation by suggestion.

      What you call paranoia is the realization that anyone willing to treat people in such an alienated, dehumanized fashion does this because he fancies himself to be their master. As mindless, sheeplike, obsessed with conformity, and unfamiliar with critical thinking as most people have become (yes I do level this charge; do you doubt it?), such a person is unfortunately correct in many cases. I realize that our current economy depends on this system and that the people participating in it are mostly well-meaning and ignorant of the damage that it does because it is difficult to quantify. You can't really assign a numer or an equation to it and our culture is terrible at handling anything for which this is the case because we celebrate cleverness but not wisdom.

      Lots of people seem like they want to believe that there are no downsides to our current way of life. I am merely saying that we hear about the benefits of this system all the time; what so few are willing to discuss are its costs. No one is fully informed without a solid understanding of both the benefits and the costs. You were right, in a way, that it was being taken "out on an emotional limb", but that's because the manipulation upon which much of the modern economy is based is primarily accomplished by emotional impact. Contrast that with persuasion, which is done dispassionately with facts and reasoning, and you can then discern the motivation with ease.

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      It is a miracle that curiosity survives formal education. - Einstein
  16. People don't think that way. by khasim · · Score: 5, Insightful

    When you buy a DVD, can you watch it with friends? Or do they have to buy their own copy?

    When you buy a book, can you loan it to friends? Or do they have to buy their own copy?

    When you buy a CD, can you listen to it with friends? Or do they have to buy their own copy?

    I'm sorry, but the license on the microwave doesn't allow other people to eat any of the food I heat up in it. And while I'm eating these nachos, I'll watch this DVD that can only be played in this DVD player attached to this TV.

    Oops. The TV fell down and broke and it is out of warranty. Looks like I will have to buy all my DVD's again.

    Yeah, that might be the wet dream of the execs at the movie studios. But real people don't see a problem with sharing things that you've just put down cash for.

  17. Re:woo by paimin · · Score: 5, Informative

    m/(ba|c|tc|k)?sh/

    --
    Facebook is the new AOL
  18. Re:woo by peragrin · · Score: 5, Insightful

    actually with that FOSS is your friend. Open Office works better with Office 97 documents than MSFT word 2007 does. Up until at least 2003 a lot of legal departments were using Corel office as that is what they had all their stuff for the past decade.

    you want to open tons of random and obscure formats then only FOSS apps supports them all. Comapnies that are stuck with MS Office are begiinng to realize that archiving it requires tons of secondary apps that either cost lots of money or FOSS products that can be upgraded to new hardware/software combinations faster and with minimal effort.

    You have a format that only worked in Red Hat 5.0's version of star office. you have the source. you can pay someone to install that app to run, or pull out the format from the source and make a converter for it.

    When office 95 doc's don't open for you right you can only beg MSFT to fix it, or try to manually convert them all, however they are giant binary blobs.

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