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Average User Only Runs 2 Apps, So Microsoft Will Charge For More

Barence writes "Microsoft's decision to limit Windows 7 Starter Edition to running only three concurrent applications could force up the price of netbooks as many manufacturers opt for the more expensive Home Premium. The three-app rule includes applications running in the background but excludes antivirus, and the company claims most users wouldn't be affected by the limit. 'We ran a study which suggested that the average consumer has open just over two applications [at any time]. We would expect the limit of three applications wouldn't affect very many people.' However, Microsoft told journalists at last year's Professional Developers Conference that 70% of Windows users have between eight and 15 windows open at any one time."

29 of 842 comments (clear)

  1. To Err is Human--to Persist is Microsoft? by eldavojohn · · Score: 5, Insightful

    Microsoft's decision to limit Windows 7 Starter Edition to running only three concurrent applications could force up the price of netbooks as many manufacturers opt for the more expensive Home Premium.

    Ok, ok, hold the phone. I bitched about this last time and I'll bitch about it again. Where is the official Microsoft statement?

    PCPro has an interview with a Microsoft product manager claiming this but I would assume everything is up in the air until it's officially released. Even he uses words like "we would" and makes it sound like this would only be available to OEMs. Which if you think about it is a great strategy because once a major OEM adopts a Windows, it's as good as gold. It doesn't matter to Microsoft if Dell's phone lines are awash with people trying to open up Windows Media Player while running anti-virus and IE, the deal is done at that point. Of course it will be sold only to OEMs; using them as insulation to the potential retaliation of consumers but you won't be able to pick it up in Best Buy.

    Quite frankly, I'm giving Microsoft the benefit of the doubt. I just did a Google search for Windows Vista: Compare editions and the first set of links are all the official Microsoft Compare Editions site. I don't know how long that's been down for but click any of those links and it's broken. From a cache of Vista Starter edition I found this tidbit:

    Windows Vista Starter is not available in developed technology markets such as the United States, the European Union, Australia, or Japan.

    So I would contend that Microsoft has already washed the slate of the Compare Editions campaign of Vista and put that behind them. They will wise up and change their mind about Windows 7 soon if they haven't already. And if they do have a starter edition--like they did with Vista--it will probably be shipped only on OEMs to undeveloped tech markets where consumers are glad to have a computer and lack a very American sense of entitlement to consumer rights.

    And if Microsoft only charges ~$10 for this edition of Windows 7, it may have a positive net effect for third world countries--although it makes you wonder how long other people will put up with shelling out $100 before finding an alternative.

    --
    My work here is dung.
    1. Re:To Err is Human--to Persist is Microsoft? by syntap · · Score: 5, Insightful

      And if Microsoft only charges ~$10 for this edition of Windows 7, it may have a positive net effect for third world countries

      I understand your point, but in that scenario a million licenses = $10mil, while a million Ubuntu licenses running Wine where Windows apps are really needed = $0. Seems to me a third-world nation could better put that $10million into machine guns or whatever else they buy.

    2. Re:To Err is Human--to Persist is Microsoft? by wisty · · Score: 4, Insightful

      Well, they could just restrict it to 3 non-MS apps. IE, MSN, Media player, and Word would all work. That way after the anti-virus / firewall and a piece of crapware from the OEM the customer still has a slot left for a game or something. I'm sure they'll find a loophole from the antitrust suits.

      While I'll be enjoying Snow Leopard, or Jaunty ;).

    3. Re:To Err is Human--to Persist is Microsoft? by tenco · · Score: 4, Insightful

      Well, they could just restrict it to 3 non-MS apps. IE, MSN, Media player, and Word would all work.

      Me thinks that the European Commission will strike against this. For the same reasons it did the last times.

    4. Re:To Err is Human--to Persist is Microsoft? by ckaminski · · Score: 4, Insightful

      I find that a little disingenuous. I was just speaking with a woman yesterday who was bitching about not being able to find her skype-compatible cellphone so she can talk to her contacts in Kenya.

      I think the fact is that Internet is more of an enabler in emerging markets than we traditionally give it credit for, and applications like Skype, AIM and BT find ready users in this under-served market.

    5. Re:To Err is Human--to Persist is Microsoft? by jtev · · Score: 4, Insightful

      Actually, they are. With a machine gun you get something that is usefull, that has a real physical presence, and which can help to either prop up your government, or overthrow it, depending on who is doing the buying. It can assist you in getting food, mates, status, and a nice warm fuzzy. It can defend your village, or it can be used to raid other villages. All in all, the machine gun sounds like a much better purchase. Now, no, this isn't the way to make the world a better place, but the logic is sound. The same money that would e spend on Windows licences can also be spent on food, on clothing, on soldiers, on graft, on construction projects to gloify the Great Leader, or any number of other things. Some of these things matter to the citizens, some matter to the government. Either way, Windows seems like a bad investment to me.

      --
      That which is done from love exists beyond good and evil
    6. Re:To Err is Human--to Persist is Microsoft? by JeffSpudrinski · · Score: 5, Insightful

      I know I'm going out on a limb here, but I don't necessarily see this as a bad thing.

      Remember: most, if not all, of us here are definitely "power users". We won't even consider running a "starter" version of anything. However, we support a LOT of folks (e.g. family, friends, co-workers) who are not as tech-savvy as we are. How many times have you tried to troubleshoot over the phone for a system that's "running slow" (which is the only description of the problem you get) and you ask "how many applications are you running?" followed by the awkward silence, then a response of "I don't know".
      Then you finally figure out that they are running 15 things that they don't need to run and you try to talk them through disabling them, etc...

      Windows Starter Edition = Starter Windows User.

      When they learn the ins and outs of the system, then they can upgrade to more powerful versions.

      You also can't tell me that if there wasn't some reg hack or utility that would limit the number of apps that could be run that you wouldn't configure that on your parent's/kid's computers. (There may be something like that, but if there is, I don't know it).

      The solution is simple: If you don't like that limitation, then don't buy that version of Windows.

      I can think of a couple of users I support that this would definitely simplify things quite a bit.

    7. Re:To Err is Human--to Persist is Microsoft? by Chyeld · · Score: 4, Insightful

      These people are very likely to use media player, a web browser, and MS Word simultaneously all the time. a 3 app limit is completely bonkers. They may also want to run background apps like AIM, Skype, Bittorrent, email client (If they don't just use gmail web interface), etc etc.

      Forget that, if they did a Starter edition in 'the developed world', I don't think the machine would even get past the login screen given how many crud "For your protection" apps most big brand vendors install to run in the background.

    8. Re:To Err is Human--to Persist is Microsoft? by hclewk · · Score: 5, Insightful

      Since each Chrome tab runs in a separate process, will users not be able to open several Chrome tabs?

    9. Re:To Err is Human--to Persist is Microsoft? by Maxo-Texas · · Score: 4, Insightful

      Well of course, because IE, MSN, Media Player, Word, etc. are all essential parts of the operating system, not applications.

      --
      She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    10. Re:To Err is Human--to Persist is Microsoft? by Michael+Restivo · · Score: 5, Insightful

      You make a good point about "starter Windows users" unintentionally running a lot of idle programs in the background. But why isn't the solution to design the OS to intelligently save and suspend those processes to free up resources? It seems like the paradigm of users being responsible for opening and closing programs is broken and outdated.

      Cheers, Mike

    11. Re:To Err is Human--to Persist is Microsoft? by thePowerOfGrayskull · · Score: 4, Insightful
      ... let's a look a little closer at the backgruond processes that get installed at the non-service level for a typical user.
      • Antivirus (doesn't count)
      • Anti-spyware (presumably counts)
      • firewall app
      • useless video card helper app
      • useless quicktime helper app
      • useless MS Office or OpenOffice helper app
      • Useless itunes helper app
      • Useless java updater app
      • Useless adobe acrobat helper app
      • Unnecessary verizon/comcast/whatever helper app for broadband.
      • Weatherbug and similar

      All these are running as user processes, before the user launches a single application. The worst thing that MS ever did was allow "hide unused icons in the system tray" - it's turned a whole generation of mostly-unaware users into /completely/ unaware users. Now they don't even say "What's all this stuff down here for?"

    12. Re:To Err is Human--to Persist is Microsoft? by DavidTC · · Score: 5, Insightful

      Um, except that the problems you'll be dealing with in this new system are the fact that they tried to view a PDF in IE, which installed Acrobat Reader and their 'fast loader' is now running in the background at all times, counting towards the limit.

      And they installed AIM, and their computer OEM installed some idiotic background thing that counts towards the limit too.

      And now they can't run anything. Inexplicably. Now anyone helping them has to learn what Microsoft means by 'Applications' and how to disable them.

      The real fun will be when someone has hit the limit via three spyware programs, and thus you can't run Spybot to disable said spyware. Think on that for a while. How would you fix that computer? (Can't even run a crack to disable the limit...if the cracking program counts as an 'application'.)

      A 'starter edition' of Windows wouldn't let things be installed at all.

      --
      If corporations are people, aren't stockholders guilty of slavery?
    13. Re:To Err is Human--to Persist is Microsoft? by jedidiah · · Score: 4, Insightful

      One man with an anecdote beats 1000 with a rumour.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    14. Re:To Err is Human--to Persist is Microsoft? by scubamage · · Score: 5, Insightful
      Just curious, it states that antivirus applications won't be counted. How do they consider what is and is not an antivirus application? Licensing fees? This means software such as ClamAV will invariably be shut out because it's all done open source and so far as I know wouldn't have the money to purchase a license. What about McAfee stinger? What about the antispyware you need to keep installed to keep windows safe? Do they all have to be licensed? What about less commonly used ones for the American market, such as Eset? Panda? Pc-Cillin? What about firewall applications? If you're stuck using their licensees, that means you're often stuck with inferior software.

      As for third world countries - 10$ is still more than many people make in a year in some places. That's why China basically told Microsoft "Shove it, we're pirating your software. Deal with it." Even their started editions are grossly overpriced for the market they're intending to send them to. My big hope is that this allows further market penetration of OLPC and linux netbooks which aren't crippled.

    15. Re:To Err is Human--to Persist is Microsoft? by ivanmarsh · · Score: 5, Insightful

      I have to wonder if the auto-updaters that every piece of software seems to install these days will count as applications.

      It would be really cool to know that my machine can't do anything but make sure Java, Acrobat and Quicktime are up to date.

  2. getting old by Anonymous Coward · · Score: 5, Insightful

    This is getting really old. At no point has Microsoft even hinted that the Starter Edition would be used on netbooks. It is made for developing nations. Period. Just because a few random blogs found out that the Starter Edition exists and started going "OMFG, MS is going to put this on netbooks" doesn't make it so. Everything else that's come out about this is pure speculation based on rumors started by those same idiot bloggers.

    And that's why I can't stand blogs and bloggers.

    The End

  3. In other words... by ledow · · Score: 4, Insightful

    In other words... we don't want anybody to buy our cheapest product, so we'll enforce a ludicrous restriction never used in any other OS or software company before, with some statistical justification in the hopes that people will "think" we offer cheap products but still buy the expensive ones which are virtually identical but have a one-bit flag difference between them.

    The average user might only use one or two "apps" but it's the definition of apps that's the problem. Apparently AV isn't an app, by this definition. But a firewall might be. A utility to check your startup entries might be. What about the Adobe Reader Speed Launcher, is that an app? Notepad? This is the problem - they are drawing a boundary where it doesn't make ANY sense to anybody. To users, their startup entries are not apps. But to the professional, a startup entry which works around the app limit could well be the downfall of the entire system that could allow companies or charities to save money by buying the cheaper Starter editions.

    They are trying to introduce an artificial limitation based on the intended use, rather than just targetting the intended use - cheap, compatible, standard, available for home use. Instead, they want you to "think" that somebody actually buys that crap and that you are a "power user" because you have more than three apps open, thus leading you to believe that you have to buy a "more powerful" operating system for more money.

    It's crap. Nobody will buy it, like nobody bought the other starter editions... because it's an artificial limitation for no good, technical reason.

  4. Pricing Rational? by dmomo · · Score: 4, Insightful

    What is the extra cost to MS for allowing users run more apps? What is the cost savings for restricting to two? Unless there is something significant here... the pricing structure is just silly.

    Can I just write a meta app that runs multiple apps beneath it? I'm sure it's not as easy as it sounds... but I'd expect to see some pretty clever work arounds.

    Microsoft DOES want people to like their product, don't they?

  5. Re:Evil Empire by walt-sjc · · Score: 4, Insightful

    heh! I posted that quote before I saw yours... And it is dead on. (Yours is more accurate - I was going from memory :-)

    It's funny that MS hasn't figured this out yet. But they, like the rest of the world, are going through some shrinking (layoffs) and are scrambling to find a way to recover that revenue. This isn't a good way of doing it however - charge more for optional software - not the base. If you squeeze the base too much, you push people out of your platform (and get NO additional sales of add-on products) and grow the market for alternatives. It's a downward spiral that is not smart.

  6. Re:DoS by PolyDwarf · · Score: 4, Insightful

    Hell, what about just running Antivirus? This is completely outrageous.

    I mean... I know this is microsoft... And I know this is slashdot... But, can you at least read the summary, where it's stated:

    The three-app rule includes applications running in the background but excludes antivirus

  7. Re:What's an 'application' to a user? by fuzzyfuzzyfungus · · Score: 5, Insightful

    It's almost like they are trying to hand the market to Google and the webapp gang.

    Browser + MP3 player + IM app = "oh, shit, can't open Email."

    Gmail + Gtalk + Google Apps + Pandora = still two local app slots open.

    I realize that shipping various flavors of crippleware is a standard price discrimination tactic; but if a substantial percentage of your company's value hinges on the survival of win32 apps as a relevant segment, isn't limiting the number of win32 apps your OS will run a pretty fucktarded move?

  8. Enough with the FUD! by abigsmurf · · Score: 5, Insightful

    You will NEVER see this edition in the west. This is designed for ultra poor countries and it's a fraction of the price of other editions. The version you will see on netbooks will be Home Basic (the most logical version for a fully compatible, budget laptop), not this.

    Has anyone even seen a computer with Vista/XP starter edition?

    The FUD surrounding Windows 7 is getting increasingly desperate each day. Slashdot is almost becoming a parody of itself on this front. If there's valid things to criticise MS on then fine but don't twist things around in a desperate bid to make them look evil in such a pathetic manner.

    1. Re:Enough with the FUD! by abigsmurf · · Score: 4, Insightful

      Yeah, how stupid of them to sell a version of windows that's legal at only $5 or so more than it would cost them to buy a pirated version (if they're that poor they're not exactly going to be on a bittorrent friendly internet connection).

      Even in poor countries, if you're spending $300 on a PC, $10-$15 to have a legal, rootkit free OS, even one that isn't fully featured, makes it hard to justify Piracy. $15 premium for system builders to be able to claim that their PC's are 100% legal and legit?

  9. Re:Average User Only Runs 2 Apps... by @madeus · · Score: 5, Insightful

    In theory is not true, but in practice it usually is?

  10. Is this the 70s ? by slashdotlurker · · Score: 4, Insightful

    And did I miss the transition to a multi-tasking OS somewhere ?

  11. This will be great for virtualization by goombah99 · · Score: 5, Insightful

    This is going to be great for power users--the kind that read slashdot.

    Why? chances are you want to use Linux or a mac but you can't because the typical user has a handful of application that
    1) they have to run concurrently
    2) that require windows.

    For example, a lot of people MUST use windows (or a mac) because they have no alternative to running Word or Excell or some enterprise app.

    but really just how many apps require MS?

    the thing keeping virtualization from taking off is that windows is not cheap. But with a starter edition it could be made cheap.

    run sun's virtual box. then you can run windows and linux seamlessly at the same time. FOr the aplications that require windows you use windows.

    this would probably work out well.

    However it won't actually work for the low end user. The lowend user is not going to have the sophistication to run two operating systems.

    It may work out however for the high enduser that has the savy and extra computer resources needed to virtualize

    --
    Some drink at the fountain of knowledge. Others just gargle.
  12. Monopoly Mindset by mlwmohawk · · Score: 4, Insightful

    This quote, even if not an official policy of Microsoft is indicative of the monopolistic mindset of a tyrant.

    There is *no* technological reason or justification to limit the number of applications that can be run. The *only* reason to even think of doing this is that if you are confident that no one can compete with you.

    In a truly competitive environment, *NO* ISV could dare even think of this. The instant that you artificially limit your software, competition eats you up.

    We, as an industry, REALLY REALLY need to nuke Microsoft. They are anti-customer (this), anti-worker (H1B), andi-freedom (DRM), and anti-competitive.

  13. Poor Microsoft is just misunderstood. by Anonymous Coward · · Score: 5, Insightful

    "This is typical of MS though--something not completely thought out that's going to have unintended consequences..."

    It's NOT unintended consequences. It's intended. You probably think Microsoft is a software company that is sometimes abusive. It's not. It's an abuse company that uses software as a way of delivering abuse.

    Yes, it's my opinion. But I'm not the only one.