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AMD Launches New Processor Socket Despite Poor Economy

arcticstoat writes to tell us that despite a poor economic climate, AMD is moving forward with a new processor socket launch, although they are trying to make it as upgrade-friendly as possible. "As you probably already know from the AM3 motherboards that have already been announced, AM3 is AMD's first foray into DDR3 memory support. As Phenom CPUs have integrated memory controllers, it's more accurate to say that it's the new range of Phenom II CPUs (see below) that are DDR3-compatible. However, the new DDR3-compatible Phenom II range is also compatible with DDR2 memory. As the new CPUs and the new AM3 socket are pin-compatible with the current AM2+ socket, you can put a new AM3-compatible CPU into an existing AM2+ motherboard. This means that you can upgrade your CPU now without needing to change your motherboard or buy pricey new DDR3 memory."

15 of 215 comments (clear)

  1. What's the point in wating for markets to turn by von_rick · · Score: 4, Insightful

    If your competitor has a better marketshare and also a better line of processors, it would be a suicide to not release a competitive product when the economy is staggering. Withholding the technology while waiting for the economy to improve can make the gap between them and Intel even wider.

    --

    Face your daemons!

    1. Re:What's the point in wating for markets to turn by faloi · · Score: 4, Insightful

      Not to mention that the money has already been spent for R&D. Spending the money for R&D, then sitting on it because the time isn't perfect is, as you mentioned, the best way to increase the gap. And have the added bonus of being out cash on something that won't sell.

      --
      "It is a miracle that curiosity survives formal education." -Albert Einstein
    2. Re:What's the point in wating for markets to turn by poetmatt · · Score: 3, Insightful

      In addition the fact that it's cheaper for them to make this than the previous version as well, they have every reason to stay competitive.

      Who writes this "poor economy" crap?

      Many companies are doing just fine through this downturn, it's just a mental state of consumers that has changed, and probably not for the long run either as consumers tend to have about the memory of a goldfish when it comes to taking corrective action financially.

      We're just slowly deflating back to where we were before this hyperinflation the last few years has brought.

  2. Re:strange by mewshi_nya · · Score: 5, Insightful

    Or a lot of small-budget husbands :P

  3. Re:strange by Darkness404 · · Score: 3, Insightful

    Gamers. Sure, most would rather go out and buy a totally new box, but if someone just wanted to upgrade a CPU, AMD would let them do it. It may seem illogical for hardware vendors to target a small portion of the hardware buying community, but both AMD and Intel are trying their best to get the gamer's money.

    --
    Taxation is legalized theft, no more, no less.
  4. Despite a poor economy? by Toonol · · Score: 5, Insightful

    This is the sort of thing that gets us out of a poor economy.

  5. Not strange at all by Chris+Burke · · Score: 4, Insightful

    Other than starving CIS majors, who barely earn enough money from their university's computer lab to pay for Ramen Noodles, who does that? IT professionals would just buy all the hardware together because their time is worth more than their money, and everybody else just buys entire new computers. This could only appeal to a handful of small-budget kids.

    If you don't think in terms of upgrading the processor of the computer sitting on your desk, but instead think of HP updating the processor in their line of AM2-based computers, then you should be able to see that the appeal is basically universal. This way the OEMs can offer refreshed versions of their lines without having to incur the extra expense of DDR3. Obviously they will also make a DDR3 AM3-based line, but the DDR2-based line will be cheaper.

    Backward compatibility and in-place upgrades appeals to far more than a handful of poor hobbyists.

    --

    The enemies of Democracy are
  6. Inflationary summary? by TJ_Phazerhacki · · Score: 4, Insightful
    Not that I expect any different from /. most days, but who cares if its the middle of a recession? The R&D work on this has been in place for quite a while, and this is actually MORE attractive than an i7 platform right now because you don't need to move up to the new socket for the new chips - they are backwards compatible.

    "Despite a poor economic climate, farmers still harvest crops they planted last year...." - come on....

    --
    Physics is nothing like religion. If it was, we'd have an easier time trying to raise money!
  7. Re:strange by Fulcrum+of+Evil · · Score: 4, Insightful

    So my advice to the married chumps out there is to keep a separate bank account for discretionary purchases which your wives have neither control of nor access to. Life without self-respect (and gadgets) is not worth living.

    Seconded. One of the best things you can do is establish the idea of a slush fund for both sides of the relationship; fighting over money is one of the more common reasons for divorce.

    --
    "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
  8. Re:strange by Facegarden · · Score: 3, Insightful

    So my advice to the married chumps out there is to keep a separate bank account for discretionary purchases which your wives have neither control of nor access to. Life without self-respect (and gadgets) is not worth living.

    Or... marry someone who isn't a total shite and respects your interests.
    -Taylor

    --
    Worldwide Military budgets: $2100 billion. Worldwide Space Exploration budgets: $38 billion. Really, world? Really?
  9. Re:Good by EmagGeek · · Score: 5, Insightful

    The 3-fold clocking scheme will only really help on interleaved burst reads. The memory cells don't charge the output buffers any faster just because you clock them at a higher rate. This is why the nCLK latencies scale with the number of folds in DDR scheme. The only things that will make the cells charge faster are a) higher voltage or b) smaller process or c) a more conductive semiconductor chemistry that lowers resistances and increases currents on the wafer.

    If you can have 3 banks of DDR3 interleaved by 1 clock then you can probably see some significant gains on sequential (aka burst) reads. In real life, this doesn't happen very much, especially in a multithreaded environment where almost all s/w is written using high-level foundation classes with very little machine optimization.

  10. Re:It's a myth by The+End+Of+Days · · Score: 3, Insightful

    And presumably all those auto industry and manufacturing workers getting fired were cheating when they took classes in high school right?

    No, they were busy getting drunk and ignoring the adults who told them they'd end up with shitty jobs later on in life if they didn't take school more seriously.

  11. Re:strange by onkelonkel · · Score: 4, Insightful

    Works both ways. You come home with a new CPU & MOBO and install it in the old case when she's not looking; she sneaks a new pair of shoes into the closet and tells you she bought them last christmas on sale when she busts them out.

    Or, you can be adults, and maybe agree on an amount for discretionary spending that doesn't require the others approval.

    --
    None of them can see the clouds; The polished wings don't care.
  12. Re:strange by Cozminsky · · Score: 4, Insightful

    Virtualization doesn't help your performance if you're already using all of a particular resource. It has overheads that mean you're getting less out of your hardware in terms of raw performance. The fact that you can put 5 boxes that would otherwise be sitting idle on the same hardware is what makes virtualization attractive.

  13. Re:strange by Abreu · · Score: 3, Insightful

    Or... marry someone who isn't a total shite and respects your interests.
    -Taylor

    This.

    There's no way you are going to be able to successfully "hide" income from your partner.

    You need to be able to sit down and talk about priorities and expenses without it devolving into a shouting match or having one of the parties become an unhappy invertebrate...

    --
    No sig for the moment.