Slashdot Mirror
UK Cinemas Get 3D Projection Rollout
CNETNate writes "The largest chain of cinemas in Britain, Odeon, has become the first chain to fully roll out 3D projection technology in its theaters. These new projectors will deliver 3D images at a resolution of 2K (2,048x1,080 pixels). Many major cities in the UK will now be able to project the new 3D movies coming out of Hollywood, without it being referred to as a novelty offered in one or two locations."
The reality is closer to this:
Bugger! People don't want to pay £15 to sit for hours in a dirty, smelly, sticky cinema to watch disgusting, blurry, washed-out reproductions of Hollywood movies that take twenty minutes to start (while accusing them of everything from theft to supporting terrorism), where a hot dog costs more than the ticket, the drinks are 99.999% water and the staff are similarly dirty, smelly and sticky.
The madmen would rather sit at home in comfort with their HDTV's and get a better quality image close up! What are they thinking?!
Hey, we need to get our customers back, so let's add a useless 3D element to our movies that everybody has been able to do but nobody has cared about in the last fifty years!
Seriously, the last four or five times I went into a cinema in a large town not 10 minutes from London, there were about three people in there, including me. They need a new gimmick and they think it will bring back the audiences. It won't. The problem isn't the type of movie projection - it's the quality of the systems (all the films I've seen this year have been blurry, out of focus and even when in focus look very horrible), the atmosphere of the cinema (which is all-but-gone now), the service recieved and the price you pay. I can OWN a copy of a film cheaper than I can go to the cinema once, and it will "appear" better quality because I'm closer to a higher-quality screen. Plus, I can pause it to get a real hotdog, or I can invite friends over.
Yoda? Is that you?
why would they stop? it's working, you're watchin those movies in the cinema