Slashdot Mirror

← Back to Stories (view on slashdot.org)

F.E.A.R. 2 To Be Advertised On Cats In London

Posted by samzenpus on from the commercial-catastrophe dept.

arcticstoat writes "Warner Bros has revealed that it plans to advertise its forthcoming shooter, F.E.A.R. 2: Project Origin, via a clowder of black cats roaming the streets of London on the game's launch day on Friday 13th. Branded a 'cat-vertising campaign', the scheme will see the specially trained black moggies sporting F.E.A.R. 2 cat clothing. The idea, according to Warner Bros, is that the creepy kitties will 'capture the attention of superstitious passers-by,' as Friday 13th is famous for its supposed bad luck and a black cat crossing your path was listed at number 5 in a recent survey of Britain's superstitions and signs of bad luck."

2 of 73 comments (clear)

  1. Why didn't they... by ThisIsAnonymous · · Score: 5, Funny

    Hire a bunch of creepy little girls?

  2. A word on impact by Captain+Spam · · Score: 5, Funny

    Unfortunately, if I were to see one of these cats outside when the ad campaign is live, the entire spooky/creepy effect would be lost on me and I'd assume many others like me, as I'd immediately associate cats with messages on them with "o hai! u can haz feer 2?"

    --
    Demanding constant attention will only lead to attention.