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F.E.A.R. 2 To Be Advertised On Cats In London

Posted by samzenpus on from the commercial-catastrophe dept.

arcticstoat writes "Warner Bros has revealed that it plans to advertise its forthcoming shooter, F.E.A.R. 2: Project Origin, via a clowder of black cats roaming the streets of London on the game's launch day on Friday 13th. Branded a 'cat-vertising campaign', the scheme will see the specially trained black moggies sporting F.E.A.R. 2 cat clothing. The idea, according to Warner Bros, is that the creepy kitties will 'capture the attention of superstitious passers-by,' as Friday 13th is famous for its supposed bad luck and a black cat crossing your path was listed at number 5 in a recent survey of Britain's superstitions and signs of bad luck."

16 of 73 comments (clear)

  1. Why didn't they... by ThisIsAnonymous · · Score: 5, Funny

    Hire a bunch of creepy little girls?

    1. Re:Why didn't they... by duckInferno · · Score: 3, Funny

      Yes, my experience only reaches as far as your mum.

      --
      Fool me once, shame on you. Fool me twice, watch it -- I'm huge!
    2. Re:Why didn't they... by LingNoi · · Score: 2, Funny

      Please, if you want to flight with your brother do it IRL, not via slashdot.

  2. You learn something new every day by Locke2005 · · Score: 3, Interesting
    Yes, a group of adult cats is actually called a "clowder". I'd never heard the term before!

    If these black cats are anything like the cats I've known, they are going to spend the whole day hiding in a hole somewhere desperately trying to claw these "cat clothes" off of their backs -- in other words, I don't think this campaign will be too successful because nobody is actually going to see these black cats! I've also added "cat dresser" to the list of jobs I'm glad I don't have. Sure, that feline is just going to stand their quietly whilst you strap this on their back...

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
    1. Re:You learn something new every day by Locke2005 · · Score: 4, Funny

      Perhaps you misunderstood your big brother when he was bragging about all the pussy he has eaten...

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
    2. Re:You learn something new every day by Locke2005 · · Score: 2, Interesting

      Or as my father used to say "Isn't it strange how many Mexican Restaurants are located right next door to Pet Hospitals?" The frightening thing is, when you drive around looking for it, there does actually seem to be a strong correlation!

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
  3. Black Cats by JustNiz · · Score: 3, Informative

    It seems to be a regional thing as to whether a black cat crossing your path is good or bad luck.

    Where I'm from in the UK (Dorset coast) its considered very good luck.

    1. Re:Black Cats by lz2pt · · Score: 3, Insightful

      It seems to be a regional thing as to whether a black cat crossing your path is good or bad luck.

      Where I'm from in the UK (Dorset coast) its considered very good luck.

      where I am in Scotland, black cats are considered to be lucky (in general, not just crossing your path) as well.

      I always assumed the unlucky black cat thing to be a mainly american variation of the superstition, as that's where I've mainly heard this one from, though ISTR reading in a book on superstitions many years ago that some central/eastern european countries have this slant on it as well.

      wrt the article, a case here maybe of the WB publicity drones and suits forgetting which country they're in ?

  4. Won't they ever learn? by RabidMoose · · Score: 4, Funny

    There is no such thing as a trained cat.

    It's a law of nature that if you want a cat to do something, it will do anything else.

    1. Re:Won't they ever learn? by spun · · Score: 3, Interesting

      I saw a Russian fellow with some very well trained cats at the state fair a couple years back. His cats would walk tightropes, ride around on dogs, balance on balls, jump through flaming hoops, and tons of other crazy stunts. Most impressive animal show I've ever seen.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    2. Re:Won't they ever learn? by Cyberax · · Score: 2, Informative

      The famous http://www.kuklachev.ru/ theatre.

  5. A word on impact by Captain+Spam · · Score: 5, Funny

    Unfortunately, if I were to see one of these cats outside when the ad campaign is live, the entire spooky/creepy effect would be lost on me and I'd assume many others like me, as I'd immediately associate cats with messages on them with "o hai! u can haz feer 2?"

    --
    Demanding constant attention will only lead to attention.
  6. Re:So how are they going to release these cats by uofitorn · · Score: 2, Informative

    It's common on /. for people not to RTFA, but you couldn't even be bothered to look at the posted picture! The cats are clearly leashed.

    --
    "What kind of music do pirates listen to?" -Paul Maud'dib
    "Yeeeaaarrrrr n' Bee!!" -Stilgar, Leader of Sietch Tabr
  7. Re:So how are they going to release these cats by Lumpy · · Score: 2, Funny

    That's ok,

    The next stunt is they will be throwing turkeys out of a helicopter.

    --
    Do not look at laser with remaining good eye.
  8. cats on strings? by nnnich · · Score: 2, Funny

    will they be walking the cats on leashes, or will they be peeling them off the street with a spatula at the end of the day?

    --
    she was the daughter of a wealthy florentine pogen read em and weep was her adjustable slogan
  9. Re:So how are they going to release these cats by stimpy · · Score: 4, Funny

    I swear to GOD I thought they could fly...