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Is Flash Really On 99% of Net Devices?

Barence writes "Adobe claims that its Flash platform reaches '99% of internet viewers,' but a closer look at those statistics suggests it's not exactly all-encompassing. Adobe puts Flash player penetration at 947 million users out of a total 956 million internet-connected devices, but the total number of PCs is based on a forecast made two years ago. What's more, the number of Flash users is based on a questionable internet survey of just 4,600 people — around 0.0005% of the suggested 956,000,000 total. Is it really possible that 99% penetration could have been reached? Including Linux users? Including users at work? Including brand-new systems?"

20 of 383 comments (clear)

  1. Learn statistics by Anonymous Coward · · Score: 5, Informative

    Please, this "how can just 4600 people represent so many" comment is something any college-educated person should know better than to say. Provided the sample was drawn randomly from a representative pool of users, 4600 people is more than adequate, giving a sampling error of about 2%.

    1. Re:Learn statistics by Guido+von+Guido · · Score: 3, Informative

      Please, this "how can just 4600 people represent so many" comment is something any college-educated person should know better than to say. Provided the sample was drawn randomly from a representative pool of users, 4600 people is more than adequate, giving a sampling error of about 2%.

      Agreed--but the methodology could well be iffy. From Adobe's methodology page, "Panelists are recruited from multiple sources such as RDD, in-person interviews, Web partners, as well as banner ads." The "Web partners" and banner ad commponents seem particularly troubling to me.

    2. Re:Learn statistics by legirons · · Score: 2, Informative

      Agreed--but the methodology could well be iffy. From Adobe's methodology page, "Panelists are recruited from multiple sources such as RDD, in-person interviews, Web partners, as well as banner ads." The "Web partners" and banner ad commponents seem particularly troubling to me.

      Obligatory link

    3. Re:Learn statistics by KevinIsOwn · · Score: 2, Informative

      Wrong. Wrong wrong wrong... The problem with this study is that their sample isn't at all random, so the result are junk. But the sample size is perfectly fine. A study population of size 1000 to 2000 is adequate for damn near any survey of a large population, certainly for 956 million. If you knew anything about the topic, you'd know that as the population size grows arbitrarily large the sample size really doesn't have to grow once you're after a certain point. (so the population for a size 100 population doesn't scale to 956 million, but the sample population for 2 million scales to 956 million without a problem)

  2. Test YOUR Users by md17 · · Score: 4, Informative

    [I also posted a portion of this on the original site but thought it might also be useful here.]

    Being a Technical Evangelist for Adobe I frequently get questioned about our published statistics. My response is that you should always test YOUR user base before you make a decision about building on any technology. And in most cases when companies do their own testing the results are within one percent of our published numbers. This is true for enterprise's, SMBs, media companies, etc. But occasionally I hear about some demographic where the numbers are totally off. For instance, if your user base is still working on green screens then you will find lower Flash Player penetration numbers there.

    I think Slashdot should publish their stats about their users. It would be interesting to see what the Flash Player penetration is like with this demographic - especially considering I sometimes see Flash banner ads on Slashdot.

    -James (Adobe)

    1. Re:Test YOUR Users by MMC+Monster · · Score: 2, Informative

      (I'm assuming you're not just trolling...)

      Actually, he said a lot. The overall demographics for "the whole world" just isn't useful. What people care about is demographics for their own portion or something similar.

      The GP (who apparently has inside info at Adobe) says that many companies report flash installation base of within 1% of the number the article gave.

      That means (comfortably speaking), greater than 95% of internet users are using a browsing system that can render flash. Making it a de facto standard (but we already know that).

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  3. Re:Count me... by JesseL · · Score: 2, Informative

    If you've already got (and like) NoScript you wouldn't want flashblock.

    For people that don't have NoScript and don't want to deal with constantly managing what is and isn't blocked, flashblock is a nice choice. It doesn't mess with any non-flash page rendering and it's easy to see what you're missing or allow permanently if you like.

    --
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  4. 4,600 is Way More Than Enough by smack.addict · · Score: 3, Informative

    /. should not be a forum for perpetrating common ignorance, such as the comment,

    "What's more, the number of Flash users is based on a questionable internet survey of just 4,600 people â" around 0.0005% of the suggested 956,000,000 total. Is it really possible that 99% penetration could have been reached?"

    They really needed to survey just 1,000 people to get a statistically meaningful survey.

    It does not pass the smell test because it leaves out a number of important devices we know to exist on the Internet (for example, the iPhone).

    The problem is almost certainly sample bias. 1,000 data points is significantly relevant if your sample is truly random and not skewed towards a particular subgroup. Sample bias means that your mechanism for picking who you sampled would be more likely to pull data points from a specific subgroup. For example, a methodology that discouraged responses from people on mobile devices.

  5. Re:Not on my BlackBerry by nametaken · · Score: 2, Informative

    As I mentioned earlier, if I've read it right, Adobe claims 9 million devices that don't run flash. Apple has sold over 10 million iphones.

    Sounds like "Myth Busted" to me.

  6. From Adobe's site... by cliffiecee · · Score: 3, Informative

    Here's the quote from Adobe's site...

    Adobe ® Flash ® Player is the world's most pervasive software platform, used by over 2 million professionals and reaching 99.0% of Internet-enabled desktops in mature markets as well as a wide range of devices

    It's interesting that Adobe defines Flash as a "software platform". A javascript-enabled browser could also be defined as such- which would make Adobe's claims of "most pervasive" false, since there are many sites which use javascript but not flash.

    Mature Markets include US, Canada, UK, France, Germany, Japan.

    Hm, seems like they left out a few ...

    Of course, they just want to make people to feel comfortable paying top dollar for their products. (And as someone faced with buying a copy of Flash or Adobe CS4 soon, Holy Cow it's expensive!)

  7. Faulty understanding of statistical sampling by swillden · · Score: 4, Informative

    The use of two year-old data for projecting the current Internet population may or may not be questionable, but there's nothing at all wrong with extrapolating from sample of 4600 to a population of one billion -- or any size.

    It's a curious result of probability theory that, assuming your sample is truly random (which is HARD to achieve!), the sample size you need is independent of the size of the population you're examining. It doesn't matter whether there are a million, hundred million or hundred trillion Internet-connected computers, a random sample of 4600 is equally good.

    Yes, this is counterintuitive, like so much else in probability theory.

    When choosing an appropriate sample size what matters is the rarity of the trait you're searching for, the margin of error you want to allow, and the degree of confidence you want to have in your result. It's an interesting circularity that you need to know how common computers without Flash are in order to determine how large a sample you need to determine how common computers without Flash are. In practice it isn't a big deal, though. You guess at your answer, compute the required sample size, perform your sampling operation, then see what answer the sample provided. If it's not close to your assumed answer, then you use the sample as the basis of a new assumption and compute a required sample size for your desired level of confidence. If needed, you sample some more. Usually, though, you can make a good enough initial guess that one round is sufficient.

    This is why pollsters can give 3% error margins and 95% confidence intervals for voter preferences even though there are many millions of voters and they only ask a thousand or so. The fact that getting good random samples is so hard explains why pollsters nevertheless do get it wrong from time to time. But asking more people wouldn't help, since the additional samples would likely have the same unknown bias as the first thousand -- or perhaps if they were chosen a different way they'd have a different unknown bias.

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  8. Statistical sampling by modmans2ndcoming · · Score: 4, Informative

    I wish people would understand sample size before claiming it as a weak point.

    A sample is by definition a small slice of a population.

    Sample size is not a weak or strong aspect of the analysis based on what its ratio is to the entire population, it is weak or strong based on the confidence level you end up with.

    Example: If you have a sample size of 4300 people and your resultant confidence level is 99%, then even if you have a total population of 6 billion people, your sample size is perfectly fine. If, however, your confidence level is 95%, the statistical results should be questioned as to their accuracy wrt the entire population.

    I don't know what the confidence level of Adobe's survey was, but the summary should not be throwing its results into question based on the sample size to total population ratio, it makes the person sound stupid.

  9. Re:Ask Google/Yahoo/Baidu by nitro-57 · · Score: 3, Informative

    With noscript I block Google Analytics and flash. This would put a bit of skew in the data.

  10. Re:64bit by John+Hasler · · Score: 2, Informative

    There is a 64 bit version for Linux.

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  11. Re:Does it matter? by Yvan256 · · Score: 2, Informative

    To make things like YouTube and pr0n sites work you have to have Flash.

    Wrong. All you need is a browser that HTML5 compliant. Safari on iPhone, iPod touch, Mac OS X and Windows can already play video in this manner. Firefox and Opera should also support this method pretty soon, with Internet Explorer 15 also supporting it around 2154.

  12. Re:Let's bigin lobbying Adobe by Anonymous Coward · · Score: 1, Informative

    That sounds like it is more of an issue with who coded the Flash app you are looking at. Either that or your machine is broke. Most if not all flash sites run fine on my older single core machine with 1gb of ram.

  13. Answer to the test by Anonymous Coward · · Score: 1, Informative

    Because Adobe Flash does not exist on FreeBSD, the userbase here with FreeBSD doesn't have Adobe Flash.

  14. Re:Measuring the Wrong Thing by nametaken · · Score: 2, Informative

    You should have read the article.

    It WAS about flash enabled devices. The survey used embedded flash, with "can you see this" type questions. That survey was meant to devine the percentage of internet enabled DEVICES.

    It wasn't a "do you own a device somewhere that can play flash content?" survey.

  15. Re:and another million or so... by rickb928 · · Score: 2, Informative

    So is the iPhone, sir.

    But my G1 is in fact a net device. It is part of the population Adobe was describing.

    Next...

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  16. Re:Ask Google/Yahoo/Baidu by perryizgr8 · · Score: 2, Informative

    Not only is the iPhone completely Adobe Flash-free, but iPhones also make up around 50% of mobile web traffic worldwide.

    [citation needed]

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