Slashdot Mirror


Why Kindle 2's Screen Took 12 Years and $150 Million

waderoush writes "Critics are eating up everything about Amazon's Kindle 2 e-book reader except its $359 price tag. But if you think that's expensive, take a look behind the Kindle at E Ink, the Cambridge, MA, company that has spent $150 million since 1997 developing the electronic paper display that is the Kindle's coolest feature. In the company's first interview since the Kindle 2 came out, E Ink CEO Russ Wilcox says it took far longer than expected to make the microcapsule-based e-paper film not only legible, but durable and manufacturable. Now that the Kindle 2 is finally getting readers to take e-books seriously, however, Wilcox says he sees a profitable future in which many book, magazine, and newspaper publishers will turn to e-paper, if only to save money on printing and delivery. (Silicon Alley Insider recently calculated that the New York Times could save more than $300 million a year by shutting down its presses and buying every subscriber a Kindle). 'What we've got here is a technology that could be saving the world $80 billion a year,' Wilcox says."

38 of 524 comments (clear)

  1. purell by bugs2squash · · Score: 4, Funny

    should make the case, so you can read them in the john and not spread germs

    --
    Nullius in verba
    1. Re:purell by fataugie · · Score: 5, Funny

      That assumes that some of us won't cut down trees just for the fun of it.

      You're speaking with someone who lit a tire on Earth Day just because it pissed off the hippies in the neighborhood.

      --

      WTF? Over?

    2. Re:purell by Yvan256 · · Score: 4, Funny

      I also tried to do the same thing last year. Except that I'm Canadian.

      The police didn't find it funny that I tried to burn a Canadian Tire on Earth Day just to piss off the hippies in the neighborhood.

    3. Re:purell by fataugie · · Score: 5, Funny

      You guys scare me....Canadians I mean.
      90% of you live within 10 miles of our border.

      Are you guys getting ready to invade?

      --

      WTF? Over?

    4. Re:purell by eleuthero · · Score: 2, Funny

      though the others have noted they will cut down trees for fun... I am thinking more importantly that paper mills get their trees typically from tree farms... which have a record for 1) using eucalyptus trees which damage soil but 2) treating damaged soil to reuse the land... We aren't saving any trees by stopping the production of paper... unless you are one of those concerned about dryads being killed and then, well, I for one am not that concerned about you anymore.

    5. Re:purell by jcr · · Score: 5, Funny

      You're speaking with someone who lit a tire on Earth Day just because it pissed off the hippies in the neighborhood.

      What do you use to get the tire started? I tried ethanol, but it burned out without lighting the tire. I eventually had to build a fire out of copies of Silent Spring, the IPCC report, and Earth in the Balance to get it hot enough.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    6. Re:purell by Duradin · · Score: 4, Funny

      Wait, you're making it sound like trees are a renewable resource that can be managed to provide a sustainable harvest! That can't be right! Once a tree is cut another one can never be regrown in the same spot! That's why we have to save trees... right?

    7. Re:purell by mweather · · Score: 5, Funny

      If you listen closely at the border, you can hear them sharpening their ice skates, biding their time.

    8. Re:purell by fataugie · · Score: 5, Funny

      The last time I tried to get into Canada, I was turned back at the border, so I have no idea how many are up there.
      Next time, I'll try growing a mullet to bypass the checks at the border

      (Mullet == Canadian Passport).

      --

      WTF? Over?

    9. Re:purell by SnarfQuest · · Score: 4, Funny

      Are we about to be invaded by people wearing hockey masks? Chain saws optional?

      --
      Who would win this election: Andrew Weiner vs Andrew Weiner's weiner.
    10. Re:purell by DM9290 · · Score: 3, Funny

      Old growth forests have maximized the amount of carbon they will ever sequester and don't even really provide a lot of oxygen to the environment (compared to other sources). Cutting them down is not inherently bad, as long as you aren't freeing up that carbon--if you're making paper or wooden products out of the trees (two-by-fours, chairs, whatever), it's fine.

      killing endangered animals is not inherently bad either. As long as all the elephants and tigers have their carbon properly sequestered into house hold products or jewelry it's fine.

      --
      No one has a right to their *own* opinion. They have a right to the TRUTH.
    11. Re:purell by jon3k · · Score: 2, Funny

      nice, you even pissed off this hippy just by talking about burning a tire to piss off some other hippys. that's two hippies with a single stone!

    12. Re:purell by shutdown+-p+now · · Score: 2, Funny

      that's two hippies with a single stone!

      No, that's two hippies with a single tire!

    13. Re:purell by Destoo · · Score: 4, Funny

      But be careful. If you die in Canada, you die in real life too.

      --
      Nouvelles de jeux et technologies en français. TC
    14. Re:purell by andy_t_roo · · Score: 2, Funny

      actually if you click the "Looking for company info? Click here" button you get company info where you can find nuggets of wisdom such as
      "Canadian Tire has a long-standing tradition of operating with integrity and we aspire to be Canadaâ(TM)s most trusted company. We expect each of our team members to perform in a manner that maintains the trust and confidence of our shareholders"

  2. Sold by Camann · · Score: 2, Funny

    "(Silicon Alley Insider recently calculated that the New York Times could save more than $300 million a year by shutting down its presses and buying every subscriber a Kindle)" You had me at Kindle.

    --
    I can't believe you don't know what a Hasemalphaginnojinglanaporphomism is.
    1. Re:Sold by RapmasterT · · Score: 3, Funny

      they had me at shutting down the presses.

    2. Re:Sold by ubrgeek · · Score: 3, Funny

      Refuse to print stories about the Kindle?

      --
      Bark less. Wag more.
  3. Oh noes by MrEricSir · · Score: 5, Funny

    eInk will never replace newspaper!

    How will we start beach bonfires? What will we line the bottom of the bird cage with? What will we do when we forget our umbrellas? What will we put under kitty's food bowl? What will we roll up and smack our friends with? How will we "copy" things with Silly Putty?

    --
    There's no -1 for "I don't get it."
    1. Re:Oh noes by 0racle · · Score: 4, Funny

      How will England sell fish and chips?

      --
      "I use a Mac because I'm just better than you are."
    2. Re:Oh noes by Anonymous Coward · · Score: 1, Funny

      How will we start beach bonfires?

      Like real Men! With real tinder!

    3. Re:Oh noes by Sabathius · · Score: 2, Funny

      How will we "copy" things with Silly Putty?

      You had me at Silly Putty.

    4. Re:Oh noes by Lumpy · · Score: 2, Funny

      How will we start beach bonfires?
      short the battery and stuff it under the wood. you'll have a fire soon.

      What will we line the bottom of the bird cage with?

      flexible plastic that you clean off. Why are you looking for a wasteful solution?

      What will we do when we forget our umbrellas?

      Get wet.

      What will we roll up and smack our friends with?

      Hit them with the kindle. or better yet a panasonic toughbook. They wont forget that one and you wont damage anything important.

      --
      Do not look at laser with remaining good eye.
    5. Re:Oh noes by diamondsw · · Score: 4, Funny

      > How will we start beach bonfires?

      Kindle boxes!

      > What will we line the bottom of the bird cage with?

      Kindles!

      > What will we do when we forget our umbrellas?

      Kindles!

      > What will we put under kitty's food bowl?

      Kindles!

      > What will we roll up and smack our friends with?

      Kindles! (bonus for harder smackability)

      > How will we "copy" things with Silly Putty?

      Damn, you got me there. I knew there was something wrong with this Kindle-utopia. :-)

      --
      I don't know what kind of crack I was on, but I suspect it was decaf.
    6. Re:Oh noes by RobBebop · · Score: 4, Funny

      sudo mod me up

      sudo make me a sandwich, and I'll mod you up.

      --
      Support the 30 Hour Work Week!!!
    7. Re:Oh noes by Anonymous Coward · · Score: 1, Funny

      > How will we start beach bonfires?

      Kindling!

  4. Re:While good in one way by timeOday · · Score: 5, Funny

    Well, that's because every discussion about economics on slashdot reminds somebody of the broken windows fallacy. In a few minutes somebody will claim Kindle is a hoax because saving energy on newspaper presses violates (their understanding of) the laws of thermodynamics. Then somebody else will say turning pages on Kindle is inherently unreliable because of the halting problem.

  5. Re:Kindle 2 got your tongue? by Daravon · · Score: 2, Funny

    Your (troll?) post confuses me to no end. You seem to rebuke criticism of the Kindle in your points while admitting there might some truth to the complaints. That sounds like you like it.

    Jump ahead to your summary, and you say "it sucks ass".

    Inbetween those areas, you reference an outdated rumor about a now confirmed/release second Kindle.

    Summary: You work for Fox News.

    --
    I traded all my mod points for these magic beans.
  6. Re:While good in one way by zach_the_lizard · · Score: 5, Funny

    I agree! In the name of not harming anyone, we should never allow progress in these troubling times. Why, think of all the jobs we'll save! I just bought a set of torches, a horse, and a plow. Do your patriotic duty!

    But I have an even better idea. Why don't we use our military to evacuate cities and then destroy them. Think of all the jobs that will be created in the evacuation, military, and construction industries!

    --
    SSC
  7. Re:While good in one way by Ninnle+Labs,+LLC · · Score: 2, Funny

    not to mention the critical role they fulfil in maintaining an informed electorate.

    A what? Since when did one of those every exist?

  8. Re:Daily Show appearance by Anonymous Coward · · Score: 3, Funny

    it would really be nice to hear about a new book, download it, and start reading it in minutes rather than wait a few days for it to arrive in the mail.

    Yeah! Fuck you, patience.

  9. ob. xkcd by prograde · · Score: 5, Funny

    I'm a little amazed that no one has linked to yesterday's XKCD.

  10. Not too worried... by HiVizDiver · · Score: 4, Funny

    What're they going to do, throw jelly donuts and beer at us? I, for one, welcome our new jelly-donut-and-beer-throwing overlords.

  11. Re:While good in one way by Hijacked+Public · · Score: 2, Funny

    You just won 5,000,000 internets.

    It would have been 10,000,000 if you'd gone further and mentioned 1984 and DRM.

    --
    "Sacrifice for the good of The State" - The State
  12. e-Toilet Paper next? by Anonymous Coward · · Score: 1, Funny

    Now all we need is e-Toilet Paper and we'll start making some real headway on saving the forests!

  13. Re:While good in one way by Experiment+626 · · Score: 3, Funny

    You seem to think that discussions here always wind up with the same old erroneous arguments. If that were the case, Slashdot would lose its common carrier status.

  14. From Questionable Content: by renimar · · Score: 2, Funny

    Source

    Faye: "It's a little known fact that every Canadian citizen is born with a sharp, serrated edge somewhere on their body as protection from polar bears and enraged Quebecois."

    Marten: "Every night they quietly hone their blades, biding their time until the Great Curling, when they will cleanse the earth of all other nations. That's why they're all so polite- they know we're all doomed eventually."

    --
    In other news, Microsoft Windows users are now covered under the Americans with Disabilties Act...
  15. Re:Still shouldn't cost almost 400 by Pengo · · Score: 3, Funny

    Greed? How so?

    It's basic economics of supply and demand. There is no more "Greed" in the equation than that of the publishers selling paper books at $20, they have their margins and operating costs.

    My guess is what your definition of greed is, "It's a toy that I can't justify for the price, though I might like to have it if it was cheaper".

    Sounds more like your crying 'sour grapes' to me.