Facebook Nearly Added Twitter To Friends List

nandemoari writes "It seems the world's most popular social networking site was just moments away from acquiring another — and few of us ever knew about it. A Facebook executive has revealed that a planned takeover of Twitter only fell apart because of a disagreement over stock valuations. Despite the rather miserable economy, Facebook is still looking to buy out other firms and says it could make a billion dollars a year from advertising. Peter Thiel, a venture capitalist who put up some of the money behind Facebook, discussed the deal in a Business Week interview. Thiel says the two sides agreed a $500 million purchase price and that Twitter would receive the payment in Facebook stock rather than cash — which is a common solution in large takeovers where there simply isn't the money available for a buyout."

Comments

Advertising revenue

[girlintraining]

Okay, first a disclaimer: I'm not a marketing expert with five hundred years experience and zero percent APR. I am a graphic designer, however. Here's the thing about advertising revenue. There's payment for the ad to be displayed, and there's a return on investment. The cost to run an advertising campaign can be from a few hundred dollars to ten million dollars, depending on medium, placement, demographic, etc. And almost always, the revenue stream does grow from a well-done marketing campaign. But there is never a way to prove causation. That is to say, an external factor could have accounted for all the extra business that cannot be accounted for. There is not, and never has been, a direct link between advertising and improved revenue. Of course, there will be people who try to tell you otherwise -- and it's conventional wisdom that it does help. What nobody can predict though is impact. I can't say with a much confidence that if I invest 1 million dollars in a marketing campaign I will see a 3 million dollar increase in gross revenues over the next 12 months. Improve, yes, how much -- who knows.

My point is this -- nobody who knows what they're talking about will quote numbers, not this way at any rate. A billion dollars is a pipe dream.