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Warner Music Playing Hardball With Rock Band
We recently discussed the fight brewing between the music industry and the popular music games, such as Rock Band and Guitar Hero, over the licensing fees paid for songs used within the games. Well, Warner has stepped things up and denied access to future songs without a payment increase. "Once the already-agreed-upon music runs out in the Summer however, the two companies will have to hammer out a new deal that's amenable to both. If MTV Games ends up giving Warner a larger slice of the pie, you have to think that the rest of the labels will begin asking for the same cut." The Rock Band games have seen a steady stream of DLC additions to their song libraries, the most recent being Stevie Ray Vaughan's Texas Flood album. Activision has been busily working on new Guitar Hero content as well, revealing details for Guitar Hero Greatest Hits, which is due out in June. Ben Heck (of Xbox 360 laptop fame) has just put together a breath controller for Guitar Hero World Tour's bass drum, for those unable or unwilling to use the standard pedal.
I hope they sit down with the Warner execs and say: Have a look at album sales after we release a track. If you want us to use your songs, pay up. If not, we can always go elsewhere.
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"You didn't give us enough free money for providing us with free advertising for our cash cow that we didn't even put work into in the first place, so no deal. Come back when you've got even more free money than what you gave us last time."
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This might backfire on Warner, and Rock Band might really do what you hope - ask Warner to pay them for the privilege of having Warner songs as the bundled songs in the next game.
Rock Band can definitely walk away. The Guitar Hero game already has enough mindshare on its own to do without Warner's "help".
As long as they have an idea of what music their target market likes, they can even fill it with 100% indie songs, and the people buying the next GH game will still buy GH (and some CDs).
Pick good stuff, add a bit of "rebel" marketing, and the teens/youths won't care that there are no big names.
After all half of them might never have heard of the "big names" either. Some of the big name hits came out before the kids were born (for example - Strutter by Kiss was released in 1974). So it's all the same to them.
Anyone wants to talk to them at all, or re-use again, for the thousandth time, their same old tired, tired content. I haven't bought any music since Napster. My family went pure indie after that and we couldn't be happier. I don't know anyone who still buys music either. Indeed to do so would be horribly gauche when you can always catch amazing music performed live any given night of the week in any of two-score bars/venues in Brooklyn. Guitar Hero gives the labels one last, golden chance to bridge that void and reach the generations that have come after mine (I'm 36). So, yes, the labels ought to be kissing GH's butt, not pulling stunts like this one. Antagonizing GH is a sure path to complete and final irrelevance.
Do what you can, with what you have, where you are.
I (almost) hope patents keep the music companies from doing the obvious and releasing their own games. Of course, they'll probably use a model where you need to pay every time you play the song.
To be fair, shouldn't the labels be on their knees, thanking Jeebus that somebody actually *wants* to pay money for entire albums from the 80s?
Vintage computer games and RPG books available. Email me if you're interested.
You are all missing the most important piece.
Rock Band should immediately cease all talks with Warner and switch back to cover songs. I that case they will only need to pay a mechanical royalty of about $0.091 per unit sold per song. The only difference is that a cover band will be playing the songs.
If they choose to do this, Warner has literally NO say in the matter. They cannot deny them the license.
-- lol pwned
They've already got more than enough music to be released. They only release 3 to 8 songs a week from 2 or 3 artist (or sometimes an entire album instead). There's no way the company can keep up with everything. There are tons of artists out there that don't even have a single song in Rock Band, and it's not because of negotiation failures. There are just too many artist to cover without flooding the market.
So if Warner wants to pull their catalog from the list of available options, it will only make it that much easier for Harmonix to catch up with other artists from some other labels. I have a feeling Rock Band won't be lacking for anything, but Warner will have to answer to their artists about why they aren't seeing the advantages that other artists are enjoying.
1) Pull out gun, fire at foot repeatedly.
2) ????
3) Profit
[Insert pithy quote here]