Slashdot Mirror


UK Government Ads Link Games With "Early Death"

An anonymous reader writes "The UK government, backed by a bunch of charities that raise funds for research into cancer, heart disease and diabetes, has launched an advertising campaign that links the 'inactive' or passive gaming lifestyle with death and illness. It's part of a bigger 'Change4Life' campaign that has also linked playing games with making children obese. The new ads show a young child playing a PlayStation game, with the caption 'Risk an early DEATH, just do nothing.' To say this has annoyed the UK games industry would be a grave understatement. Trade association ELSPA has already called an urgent meeting with authorities to have the ads pulled, and trade magazine MCV has complained to the country's Advertising Standards Authority as well. As MCV Associate Editor Tim Ingham says in an impassioned opinion piece, 'Change4Life's advertising campaign makes a mockery of everything the industry has achieved in the last decade.'"

16 of 232 comments (clear)

  1. Fine, but... by Anonymous Coward · · Score: 5, Insightful

    A sedentary lifestyle can be linked to obesity, which in turn *can* be linked to death and illness. The summary is a little too... angry....

    Still, it's partially correct. Instead of arguing that "GAMES ARE BAD AAAWR", the advert could have simply advocated a balanced lifestyle. There's nothing inherently bad about gaming, so long as you remember to exercise. Indeed, some games and game systems (Wii?) can even *encourage* exercise.

    1. Re:Fine, but... by ottothecow · · Score: 4, Funny

      anyone else read "Change4Life" and immediately want to play Left4Dead?

      --
      Bottles.
  2. Not if you choose the correct games by crazybit · · Score: 4, Informative

    Nowadays kids have fun playing games like Wii-Sports. With the new generation of controllers, games that require physical activity to be controlled will start to appear.

    Get them some of those games and let them invite their friends to play. They will sweat their asses trying to beat each other. Also never forget to promote real sports too (even if you have to drag them to the playground).

    --
    - Human knowledge belongs to the world
    1. Re:Not if you choose the correct games by EsbenMoseHansen · · Score: 4, Informative

      The only problem is that the level of activity needed to improve health is actually very high. Walking for an hour or three won't help at all. Riding a bike at 25km/h won't help. Swinging a wiimote definitely won't help. To improve your health long term you need to get out and exercise hard for at least an hour a day. That means going for a run, or cycling above 30km/h.

      This is not true. Even walking briskly for 20 minutes each day improves your health dramatically. As long as you get your pulse up for a few minutes daily, it helps. A test is to check whether you can comfortably hum or whistle while you exercise. If you can, walk faster/swing that mote more/bike faster.

      Of course, if you want big flashy muscles, 20 minutes walking isn't going to cut it, but that is another matter.

      --
      Religion is regarded by the common people as true, by the wise as false, and by rulers as useful.
  3. Re:c'mon, too easy by narcberry · · Score: 5, Funny

    Your first post may be your last if you play vgs.

    --
    Modding me -1 troll doesn't make me wrong.
  4. Let's play the statistics game. by palegray.net · · Score: 5, Funny

    I woke up this morning and brushed my teeth. Simultaneously, three people were killed in an auto accident five miles from my house.

    I'm sure the police will be here any time now...

  5. Bullocks. by Snufu · · Score: 5, Funny

    I've been playing video games all my life and I'm as healt

  6. I've got a bone to pick with them over this by kheldan · · Score: 5, Insightful

    So they're condemning kids sitting around indoors playing video games all the time instead of going outside, running around, and being kids. Fine, I can deal with that. What I can't deal with, is that the UK government has become such a nanny-state that they keep preventing and even outlawing all sorts of activities "because someone might get hurt". So I ask you all: What the fuck are the kids supposed to do??!?
    MEMO TO UK GOVERNMENT: Make up your damned minds, do you want kids to go out and play or DON'T YOU??!?

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    1. Re:I've got a bone to pick with them over this by IHC+Navistar · · Score: 4, Insightful

      DAMN STRAIGHT! Here in the People's Republik of Kalifornia, even dodgeball, tag, and football (unless its flag only) is either discouraged or no longer allowed because someone might get hurt.

      The US has become a nanny-state just like the UK, with the blessings of the asshats in Berkeley who have their heads so far up their own asses they look like doughnuts.

      They have this bizarre idea of turning this world into an idealistic utopia and preach freedoms, while restricting everything under the sun as "dangerous" or "hazardous". What we need is a television ad that tells these straight-jacket loving nutjobs that LIFE IS HAZARDOUS! EVERYTHING IS DANGEROUS!

      I had all sorts of dangerous toys and other things when I was growing up (still am growing up!):

      Magnetrons (radiation hazard)
      Lincoln Logs (now a choking hazard)
      Legos (chocking hazard)
      Steam Engines (the kinds that ran on Hexamine tablets) (fire/injury risk)
      Electric Trains (electrocution hazard)
      Chemistry Sets (toxic chemical/explosion hazard)
      Guns (explosion/injury/death risk)
      Firecrackers (fire/explosion/injury/death risk)
      Fishing Tackle (sharp object / toxic lead risk)
      Erector Sets (choking/injury hazard)
      ATV's (fire/injury/death risk)
      A Truck (fire/injury/death risk)
      Potato Cannons (fire/explosion/injury/death risk)
      Power Tools (fire/injury/death risk)
      Model Rockets (fire/explosion/injury/death risk)
      Thermite (fire/explosion/injury/death risk)
      A Kerosene Blowtorch (fire/explosion/injury/death risk)
      Tool Set (choking/injury hazard)
      Home-Made Bazooka (fire/explosion/injury/death hazard)
      Pneumatic Cannon (explosion/injury/death risk)
      Power Transformers (electrocution hazard)
      Smokeless Powder (explosion hazard)
      Gopher "gassers" (fire/injury/death/chemical hazard)
      Arc Welders / Acetylene Torches .....and the list goes on.....

      Nothing bad ever happened. If I got hurt, I learned my lesson and didn't repeat what I did.

      There is a country song, the name of which I can't remember, that laments the uber-sanitary/safety of everything nowadays. Drinking from a garden hose? Might get toxic chemicals from the rubber. Playing in the dirt? Might get germs. Working around farm animals? Might get anthrax, salmonella or E. Coli. Forget to wash that carrot or radish you just pulled out of the ground? Bad idea, because you might get anthrax, or E. Coli from the dirt.

      Funny, the same people who think up all this shit are the same people who think smoking pot is safe too.....

      Someone ought to put up a public Heath & Safety warning about listening to over-protective idiots..... .....AND DON'T EVEN GET ME STARTED ON THE DAMNED "BANNED BOOK LIST"!

      --
      Knowing Google's lust for data collection, the Soviet Union is still alive and well inside the psyche of Sergey Brin....
    2. Re:I've got a bone to pick with them over this by JaredOfEuropa · · Score: 4, Insightful

      Nothing bad ever happened. If I got hurt, I learned my lesson and didn't repeat what I did.

      And you were a better man (or boy) for it. It's called growing up... and that's another side effect of this nanny state, best summed up by a sig I saw on Slashdot the other day: "While trying to child-proof the world, we are neglecting the more important task of world-proofing the child".

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  7. politicians by speedtux · · Score: 4, Funny

    If computer gaming is dangerous, just imagine how dangerous the life of a politician must be: sitting around all day in meetings, eating bad food, often smoking, etc.

    I think we need to outlaw politics and throw into jail anybody who tries to spread it.

  8. Causationisnotcorrelation Tags Must Die by dcollins · · Score: 4, Insightful

    These "causationisnotcorrelation" tags are flat-out the dumbest part of Slashdot these days.

    Take this particular news story: There are no specific claims of any sort that I can see in any of the article links on either side. There aren't any specific correlations being asserted or presented between anything and anything else that I can tell, just a bunch of bitching on both sides. The "correlationisnotcausation" whine-fest is completely beside the point, like a mass hallucination.

    For future reference, first you must have (a) Specific characteristics being discussed. Then (b) Claims of correlations between them. Then (c) Specifically referenced research that backs up those correlation claims. Only then is it any use to start arguing about "correlationisnotcausation" (and usually not even then).

    The "correlationisnotcausation" tagging is just plain vandalism. I don't think the taggers involved even read the summaries anymore, they just tag everything in sight "correlationisnotcausation", like they're autistic graffiti artists.

    --
    We know where leadership by an anti-intellectual "strongman" who scapegoats minorities and likes boisterous rallies goes
  9. Books are just as bad by Shin-LaC · · Score: 5, Insightful

    Indeed, singling out games like the ad does only risks getting the wrong message across ("games are bad" instead of "a sedentary lifestyle is bad"). They should balance it out by making an ad showing a girl reading a book under the same "Risk an early DEATH, just do nothing" caption.

    1. Re:Books are just as bad by jabithew · · Score: 4, Insightful

      They don't single games out in the ads, there's a whole series of them. Most of the ones I've seen focus on what to do as opposed to what not to do.

      I'd be surprised if they didn't have others showing watching TV and using a computer. They're probably not going to attack reading any time soon though, given the amount of money they've spent trying to persuade kids to read at all, and excessive reading is not noticeably a problem in UK youth.

      --
      All intents and purposes. Not intensive purposes.
  10. Diet is much more important by Anonymous Coward · · Score: 4, Insightful

    Diet is a much more reliable indicator of obesity. Yes, going outside and climbing trees or whatever it is that kids do these days will help burn fat, but burning fat away is notoriously slow compared to gaining weight, and unreliable at that because exercise tends to increase the munch instinct. And statistically, according to an employee my insurance agency, the years you'll live longer will be outweighed by the amount of exercise you do. At a factor of three or so. So you'll have to make sure that whatever exercise it is you're doing is a lot of fun. And too much exercise has been linked with neurological and joint issues. So if you don't like exercising, don't do it, íf your diet is varied and healthy you'll burn up any excess energy just running about the house, cycling to school, the supermarket, friends and such. Maybe you won't maximize your lifespan, but I think you will come a lot closer to maximising total happiness which at least to me is a much more pressing concern. And if you're really worried about your kids not getting enough exercise, maybe they'll like DDR or Wii Fit. Or you could, you know, take them to the woods on a Saturday and have some family time together. Just a thought.

    1. Re:Diet is much more important by EsbenMoseHansen · · Score: 4, Interesting

      Diet can make you thin. Exercise can make you fit. It is quite possible to be thin and unhealthily out of shape -- especially older girls/young women are prone to this condition. That said, you don't need that *much* exercise to get to the point where it isn't killing you anymore... if you can take a flight of stairs at a run without wheezing too much at the top, you're probably ok. As for weight, BMI is very easy if somewhat inaccurate.

      --
      Religion is regarded by the common people as true, by the wise as false, and by rulers as useful.