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UK Government Ads Link Games With "Early Death"

An anonymous reader writes "The UK government, backed by a bunch of charities that raise funds for research into cancer, heart disease and diabetes, has launched an advertising campaign that links the 'inactive' or passive gaming lifestyle with death and illness. It's part of a bigger 'Change4Life' campaign that has also linked playing games with making children obese. The new ads show a young child playing a PlayStation game, with the caption 'Risk an early DEATH, just do nothing.' To say this has annoyed the UK games industry would be a grave understatement. Trade association ELSPA has already called an urgent meeting with authorities to have the ads pulled, and trade magazine MCV has complained to the country's Advertising Standards Authority as well. As MCV Associate Editor Tim Ingham says in an impassioned opinion piece, 'Change4Life's advertising campaign makes a mockery of everything the industry has achieved in the last decade.'"

27 of 232 comments (clear)

  1. Fine, but... by Anonymous Coward · · Score: 5, Insightful

    A sedentary lifestyle can be linked to obesity, which in turn *can* be linked to death and illness. The summary is a little too... angry....

    Still, it's partially correct. Instead of arguing that "GAMES ARE BAD AAAWR", the advert could have simply advocated a balanced lifestyle. There's nothing inherently bad about gaming, so long as you remember to exercise. Indeed, some games and game systems (Wii?) can even *encourage* exercise.

    1. Re:Fine, but... by ottothecow · · Score: 4, Funny

      anyone else read "Change4Life" and immediately want to play Left4Dead?

      --
      Bottles.
    2. Re:Fine, but... by MrMr · · Score: 3, Informative

      Yes, you're probably right:
      http://news.bbc.co.uk/1/hi/health/7621412.stm
      Not that factual evidence has ever mattered for government policy.

    3. Re:Fine, but... by Jerry+Smith · · Score: 3, Insightful

      There's nothing inherently bad about gaming, so long as you remember to exercise. But most Americans are a bunch of fatasses so they won't do that.

      Troll, but true: http://www.cdc.gov/nccdphp/dnpa/obesity/trend/maps/

      --
      All those moments will be lost in time, like tears in rain. Time to die.
    4. Re:Fine, but... by theeddie55 · · Score: 3, Insightful

      True, but I can't see a British advertising campaign affecting most Americans.
      Not that Britain isn't heading the same way at an alarming rate.

    5. Re:Fine, but... by hairyfeet · · Score: 3, Insightful

      Like there wasn't any fat and lazy kids before the invention of the Playstation? C'mon, fat and lazy has been around forever and if they wanted to do something about fat and lazy why are they not saying anything about the boob tube? There are a hell of a lot more fat and lazy(not to mention stupid) people who do nothing but stare at the idiot box. They never read, never stimulate their mind OR their body, just stare at that damned box. If they want to target fat and lazy imho THAT would be the place to start. But then again a population that actually read and thought would be seen as bad to the new nanny governments of the world.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    6. Re:Fine, but... by Cally · · Score: 3, Informative

      Sitting on your arse all day playing computer games, and never taking any exercise, is obviously unhealthy. Just as sitting on your arse reading books all day (and never taking exercise), or trolling Slashdot, or listening to music, or working on a new interpretation of the mathematics of M-theory. The best advice any doctor has ever given me was when I was unemployed and, yes, sitting on my arse all day, feeling a bit sorry for myself. (Not clinical depression, but some GPs might have just written an SSRI scrip.) "Go outside and go for a short walk every day, 30 minutes will do, just walk round the village, even if it's raining." (I live in the country.) Four days later I felt /amazingly/ better. If you've got kids, try to get them in the habit of having a walk everyday, without making it into a chore - let them discover that it's enjoyable their own way.

      --
      "None are more hopelessly enslaved than those who falsely believe they are free." -- Goethe
    7. Re:Fine, but... by drsmithy · · Score: 3, Insightful

      Like there wasn't any fat and lazy kids before the invention of the Playstation?

      I would certainly say that sedentary lifestyles have become a lot more common over the last couple of decades. Game consoles aren't the only factor, by a long way, but they are certainly a contributor.

      Back when I was a kid, game consoles were expensive and, hence, uncommon. The cartoons and such on TV were much better than they are today, but they were also only on for a couple of hours in the afternoon, rather than 24/7. You pretty much *had* to go outside and do stuff because there wasn't anything else *to* do.

      Although, like I said, it's hardly the only contributing factor. Increasing urbanisation (so less space for kids to get out and do stuff), substantially worse diets (and much easier access to bad food), the modern scourge of helicopter parents who won't let their kids outside for fear they'll be kidnapped and, of course, the inevitable feedback loop because every other kid is in the same situation (so even if you do let your kids out of the house, no-one else will, so they'll just go to someone else's house and sit around doing nothing).

  2. Not if you choose the correct games by crazybit · · Score: 4, Informative

    Nowadays kids have fun playing games like Wii-Sports. With the new generation of controllers, games that require physical activity to be controlled will start to appear.

    Get them some of those games and let them invite their friends to play. They will sweat their asses trying to beat each other. Also never forget to promote real sports too (even if you have to drag them to the playground).

    --
    - Human knowledge belongs to the world
    1. Re:Not if you choose the correct games by EsbenMoseHansen · · Score: 4, Informative

      The only problem is that the level of activity needed to improve health is actually very high. Walking for an hour or three won't help at all. Riding a bike at 25km/h won't help. Swinging a wiimote definitely won't help. To improve your health long term you need to get out and exercise hard for at least an hour a day. That means going for a run, or cycling above 30km/h.

      This is not true. Even walking briskly for 20 minutes each day improves your health dramatically. As long as you get your pulse up for a few minutes daily, it helps. A test is to check whether you can comfortably hum or whistle while you exercise. If you can, walk faster/swing that mote more/bike faster.

      Of course, if you want big flashy muscles, 20 minutes walking isn't going to cut it, but that is another matter.

      --
      Religion is regarded by the common people as true, by the wise as false, and by rulers as useful.
  3. Re:c'mon, too easy by narcberry · · Score: 5, Funny

    Your first post may be your last if you play vgs.

    --
    Modding me -1 troll doesn't make me wrong.
  4. Let's play the statistics game. by palegray.net · · Score: 5, Funny

    I woke up this morning and brushed my teeth. Simultaneously, three people were killed in an auto accident five miles from my house.

    I'm sure the police will be here any time now...

  5. Bullocks. by Snufu · · Score: 5, Funny

    I've been playing video games all my life and I'm as healt

  6. Re:So did I miss something? by MichaelSmith · · Score: 3, Interesting

    obesity, which is in turn a a major risk factor in a huge number of potentially deadly conditions and preconditions.

    Its not a risk for me. Its a certainty. When I was seven years old my grandfather died at the age of 58 from a heart attack. My dad told me at the time what did it and how he planned to avoid it. When I dad was 63 he had a heart attack, and survived because his partner was on the ball and got him to hospital. So knowing what was on the way gained him five years. So here I am, aged 43. I'm not going to let this happen. Am I? Realistically I might be able to delay it another five years.

  7. Re:So did I miss something? by glitch23 · · Score: 3, Interesting

    I'm not sure what the game publishers are actually protesting here, because this sounds like a pretty clear cut issue to me.

    I believe the problem is that the ad tries to make a direct causal relationship between playing video games and death. And as one of the tags states, correlation is not equal to causation.

    I would even say that it is absolutely valid for a public health agency to advocate substituting physical activities for video games, board games, reading, and other non-physical activites for purely health related reasons.

    The problem is that they didn't do this. They just jump straight to the scare tactic of saying you will die if you play video games.

    --
    this nation, under God, shall have a new birth of freedom. -- Lincoln, Gettysburg Address
  8. I've got a bone to pick with them over this by kheldan · · Score: 5, Insightful

    So they're condemning kids sitting around indoors playing video games all the time instead of going outside, running around, and being kids. Fine, I can deal with that. What I can't deal with, is that the UK government has become such a nanny-state that they keep preventing and even outlawing all sorts of activities "because someone might get hurt". So I ask you all: What the fuck are the kids supposed to do??!?
    MEMO TO UK GOVERNMENT: Make up your damned minds, do you want kids to go out and play or DON'T YOU??!?

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    1. Re:I've got a bone to pick with them over this by IHC+Navistar · · Score: 4, Insightful

      DAMN STRAIGHT! Here in the People's Republik of Kalifornia, even dodgeball, tag, and football (unless its flag only) is either discouraged or no longer allowed because someone might get hurt.

      The US has become a nanny-state just like the UK, with the blessings of the asshats in Berkeley who have their heads so far up their own asses they look like doughnuts.

      They have this bizarre idea of turning this world into an idealistic utopia and preach freedoms, while restricting everything under the sun as "dangerous" or "hazardous". What we need is a television ad that tells these straight-jacket loving nutjobs that LIFE IS HAZARDOUS! EVERYTHING IS DANGEROUS!

      I had all sorts of dangerous toys and other things when I was growing up (still am growing up!):

      Magnetrons (radiation hazard)
      Lincoln Logs (now a choking hazard)
      Legos (chocking hazard)
      Steam Engines (the kinds that ran on Hexamine tablets) (fire/injury risk)
      Electric Trains (electrocution hazard)
      Chemistry Sets (toxic chemical/explosion hazard)
      Guns (explosion/injury/death risk)
      Firecrackers (fire/explosion/injury/death risk)
      Fishing Tackle (sharp object / toxic lead risk)
      Erector Sets (choking/injury hazard)
      ATV's (fire/injury/death risk)
      A Truck (fire/injury/death risk)
      Potato Cannons (fire/explosion/injury/death risk)
      Power Tools (fire/injury/death risk)
      Model Rockets (fire/explosion/injury/death risk)
      Thermite (fire/explosion/injury/death risk)
      A Kerosene Blowtorch (fire/explosion/injury/death risk)
      Tool Set (choking/injury hazard)
      Home-Made Bazooka (fire/explosion/injury/death hazard)
      Pneumatic Cannon (explosion/injury/death risk)
      Power Transformers (electrocution hazard)
      Smokeless Powder (explosion hazard)
      Gopher "gassers" (fire/injury/death/chemical hazard)
      Arc Welders / Acetylene Torches .....and the list goes on.....

      Nothing bad ever happened. If I got hurt, I learned my lesson and didn't repeat what I did.

      There is a country song, the name of which I can't remember, that laments the uber-sanitary/safety of everything nowadays. Drinking from a garden hose? Might get toxic chemicals from the rubber. Playing in the dirt? Might get germs. Working around farm animals? Might get anthrax, salmonella or E. Coli. Forget to wash that carrot or radish you just pulled out of the ground? Bad idea, because you might get anthrax, or E. Coli from the dirt.

      Funny, the same people who think up all this shit are the same people who think smoking pot is safe too.....

      Someone ought to put up a public Heath & Safety warning about listening to over-protective idiots..... .....AND DON'T EVEN GET ME STARTED ON THE DAMNED "BANNED BOOK LIST"!

      --
      Knowing Google's lust for data collection, the Soviet Union is still alive and well inside the psyche of Sergey Brin....
    2. Re:I've got a bone to pick with them over this by JaredOfEuropa · · Score: 4, Insightful

      Nothing bad ever happened. If I got hurt, I learned my lesson and didn't repeat what I did.

      And you were a better man (or boy) for it. It's called growing up... and that's another side effect of this nanny state, best summed up by a sig I saw on Slashdot the other day: "While trying to child-proof the world, we are neglecting the more important task of world-proofing the child".

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  9. politicians by speedtux · · Score: 4, Funny

    If computer gaming is dangerous, just imagine how dangerous the life of a politician must be: sitting around all day in meetings, eating bad food, often smoking, etc.

    I think we need to outlaw politics and throw into jail anybody who tries to spread it.

  10. Causationisnotcorrelation Tags Must Die by dcollins · · Score: 4, Insightful

    These "causationisnotcorrelation" tags are flat-out the dumbest part of Slashdot these days.

    Take this particular news story: There are no specific claims of any sort that I can see in any of the article links on either side. There aren't any specific correlations being asserted or presented between anything and anything else that I can tell, just a bunch of bitching on both sides. The "correlationisnotcausation" whine-fest is completely beside the point, like a mass hallucination.

    For future reference, first you must have (a) Specific characteristics being discussed. Then (b) Claims of correlations between them. Then (c) Specifically referenced research that backs up those correlation claims. Only then is it any use to start arguing about "correlationisnotcausation" (and usually not even then).

    The "correlationisnotcausation" tagging is just plain vandalism. I don't think the taggers involved even read the summaries anymore, they just tag everything in sight "correlationisnotcausation", like they're autistic graffiti artists.

    --
    We know where leadership by an anti-intellectual "strongman" who scapegoats minorities and likes boisterous rallies goes
  11. Books are just as bad by Shin-LaC · · Score: 5, Insightful

    Indeed, singling out games like the ad does only risks getting the wrong message across ("games are bad" instead of "a sedentary lifestyle is bad"). They should balance it out by making an ad showing a girl reading a book under the same "Risk an early DEATH, just do nothing" caption.

    1. Re:Books are just as bad by jabithew · · Score: 4, Insightful

      They don't single games out in the ads, there's a whole series of them. Most of the ones I've seen focus on what to do as opposed to what not to do.

      I'd be surprised if they didn't have others showing watching TV and using a computer. They're probably not going to attack reading any time soon though, given the amount of money they've spent trying to persuade kids to read at all, and excessive reading is not noticeably a problem in UK youth.

      --
      All intents and purposes. Not intensive purposes.
  12. Lazy Government loves a soft target by CuteSteveJobs · · Score: 3, Insightful

    It's easier for the Government to crack down on Games than it is to face up to the Tobacco Lobby: Consider when Tony Blair was UK PM he was caught with a donation from Formula One motor Racing boss Bernie Ecklestone, generously given after Blair changed his mind and decided to allow tobacco sponsorship of the Formula One Grand Prix after all.

    Tobacco is the #1 cause of preventable death in Europe. The World Health Organisation said there have been 40 million tobacco-related deaths since 1999. So how does the British Government Respond? ATTACK GAMES! At least they're consistent with that brilliant Iraq/Afganistan Strategy...

    http://www.ashaust.org.au/mediareleases/081104.htm

  13. Re:So did I miss something? by supernova_hq · · Score: 3, Informative

    You have just touched my argument against what they have done. They are aiming directly at video games and while they can contribute to inactive lifestyles, so can a lot of things that most people PROMOTE. What about board games (which you mentioned), reading, building model cars, playing cards, or god forbid, STUDYING!

    The truth is that EVERYTHING we do can contribute to our death if we do too much of it. Play too many video games and you can become obese, build to many model cars and you can inhale paint fumes, exercise to hard and you can have a debilitating injuring, study too much and you can become a recluse (causing obesity), wash your hands too often and you can lower your immune system.

    People need to stop freaking out about every little thing they do and just realise that moderation is everything. Everything can kill you, but few things will do so in moderation.

  14. Diet is much more important by Anonymous Coward · · Score: 4, Insightful

    Diet is a much more reliable indicator of obesity. Yes, going outside and climbing trees or whatever it is that kids do these days will help burn fat, but burning fat away is notoriously slow compared to gaining weight, and unreliable at that because exercise tends to increase the munch instinct. And statistically, according to an employee my insurance agency, the years you'll live longer will be outweighed by the amount of exercise you do. At a factor of three or so. So you'll have to make sure that whatever exercise it is you're doing is a lot of fun. And too much exercise has been linked with neurological and joint issues. So if you don't like exercising, don't do it, íf your diet is varied and healthy you'll burn up any excess energy just running about the house, cycling to school, the supermarket, friends and such. Maybe you won't maximize your lifespan, but I think you will come a lot closer to maximising total happiness which at least to me is a much more pressing concern. And if you're really worried about your kids not getting enough exercise, maybe they'll like DDR or Wii Fit. Or you could, you know, take them to the woods on a Saturday and have some family time together. Just a thought.

    1. Re:Diet is much more important by EsbenMoseHansen · · Score: 4, Interesting

      Diet can make you thin. Exercise can make you fit. It is quite possible to be thin and unhealthily out of shape -- especially older girls/young women are prone to this condition. That said, you don't need that *much* exercise to get to the point where it isn't killing you anymore... if you can take a flight of stairs at a run without wheezing too much at the top, you're probably ok. As for weight, BMI is very easy if somewhat inaccurate.

      --
      Religion is regarded by the common people as true, by the wise as false, and by rulers as useful.
  15. Re:genetics. by mccalli · · Score: 3, Insightful

    Sorry about this but I'm going to be blunt: you're likely fooling yourself.

    Genetics may well be a factor and probably is, but as far as I can tell it's not the overriding one. I'm speaking from personal experience here - last summer I reached 16st 1 (225lbs) and decided Something Must Be Done(tm). I also put on weight pretty easily, so my I decided my metabolism wasn't going to help me out here and resigned myself to be fat for all time. Still, I didn't need to be quite that fat so decided to try losing a few lbs.

    I started small - a half-hour on Wii Fit jogging every night, plus a change of diet. After a while a friend asked if I wanted to try for a 10km run, so I started training to do that with him. One night's real running, one night's Wii-Fit running - on and off. I also started using the stairs at work - all 17 floors of them, two flights between each floor, average of around 11 steps per flight. Pretty soon weight was coming off quite fast, and the thing is - the more came off, the better my metabolism become at shedding more of it. I was really proud the day I ran 10km for the first time: in a time I'd now consider disastrously slow. My time then was 1hr 15min - by co-incidence I've just come in from my morning 10km run and did 42mins, still not lightening but not terrible either. That's a short run today too since I'm busy, I normally I'd do a half-marathon every Sunday morning and I'm booked in for my first marathon at the end of May.

    I realise that sounds boastful but this is Slashdot - I fully expect that in the thousands out there reading, somebody somewhere can utterly trounce every achievement I've just mentioned and looks at that level of activity as being weak. No, the reason I'm saying my activity levels these days is to contrast with what was happening when I just came home and sat at the computer, or the console, and barely moved all the while eating take-outs or relatively poor quality food. By Christmas I'd got down to 11t 9 (155 lbs). I've kept at that weight since - never lower, but never much higher either. The key here is that as I got more fit, what I'd put down to genetics about me losing weight turned out actually to be just a side effect of the fact I was already overweight. The fitter I became, the better my ability to stay that way.

    It's something I'd seriously recommend to people - it's not just the weight loss though that's very welcome of course, it has an effect on everything. I'm happier, my mind is sharper, I don't feel so tired all the time, I now find I prefer healthier food to the junk so choosing the healthy option isn't a chore...just a better life all round. I'm no monk either - I cut down on drinking, but I still go out and have a few pints or Black Russians (or both, on a particularly good night...) and yes, the odd pizza is still known to be consumed. The difference is that I know how much work, in a literal physical measurement sense of burning energy, I'm going to have to do to get rid of it so I never allow nights like that to just pile up an up which is what I used to do.

    To bring this all back into context with the parent post and the article: the parent's comment on genetics is likely to be misleading because your ability to metabolise improves the fitter you become. The article is going off on a rant about for once a perfectly reasonable statement from the UK government (and I'm British): a sedantery lifestyle for kids or indeed anyone else is going to be less healthy than an active one, and gaming is associated with a sedantery lifestyle. Yes, even Wii Sports and Wii Fit - I startd out with these and they helped a lot, but they're not a substitute for the real thing. I have three kids and I make absolutely sure they do a lot of running around and playing outside, bu I also encourage them to use the Wii and their DS's too. If I deprived them of some modern entertainment like gaming then I'd be being unreasonable, but if I allowed them to settle into doing nothing but then I'd also be being a bad parent - it's that circumstance that the government is pointing out.

    Cheers,
    Ian