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Google To Monitor Surfing Habits For Ad-Serving

superglaze (ZDNet UK) writes "Google is gearing up to launch cookie-based 'interest-based' advertising, which involves monitoring the user's passage across various WebSense partner sites. The idea is to have better-targeted advertising, which is not a million miles away from what Phorm is trying to do — the difference, it seems at first glance, is that Google is being relatively up-front about its intentions."

8 of 219 comments (clear)

  1. Re:"Google is being... upfront about its intention by plover · · Score: 2, Funny

    "Google, you fiend, do you really expect me to opt out?"
    "No, Mr. MadDogX, I expect you to die."

    --
    John
  2. Re:evil? by vishbar · · Score: 4, Funny

    Hahaha....actually I found that out the hard way. I bought something to...enhance...my relationship with a girlfriend (now an ex girlfriend). Every time I sign in I get suggested items for body chocolate, kama sutra tapes, and dildos that look like weapons.

    --
    Ride the skies
  3. Re:From the article... by blueg3 · · Score: 5, Funny

    (as should most people, since 99.9999999% of all cookies are redundant)

    There's a word in English, "most", appropriate for this situation. It's not necessary or helpful to invent obviously-made-up-numbers to illustrate "most". I doubt you have data to back up that only one in one billion cookies is useful.

  4. Re:Not as bad as Phorm for TWO simple reasons by oodaloop · · Score: 3, Funny

    NO ONE expects the Spanish Inquisition!

    --
    Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
  5. Re:Place your faith in AdBlockPlus and Filterset G by Hatta · · Score: 3, Funny

    Having no faith in the integrity of Anything on the Web, I choose to block those ads

    Where did you get AdBlock from?

    --
    Give me Classic Slashdot or give me death!
  6. Re:evil? by vishbar · · Score: 4, Funny

    When they're doing a report on vegetation in China and they Google "Asian bushes" there might be an issue.

    --
    Ride the skies
  7. Re:evil? by Exitar · · Score: 2, Funny

    But I'm worried to see Disney ads while I'm watching p0rn!

  8. Re:From the article... by genner · · Score: 2, Funny

    (as should most people, since 99.9999999% of all cookies are redundant)

    There's a word in English, "most", appropriate for this situation. It's not necessary or helpful to invent obviously-made-up-numbers to illustrate "most". I doubt you have data to back up that only one in one billion cookies is useful.

    I agree 110 percent!