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Adbusters Suggests Click Fraud As Protest

An anonymous reader writes "In response to Google's recently announced plans to expand the tracking of users, the international anti-advertising magazine Adbusters proposes that we collectively embark on a civil disobedience campaign of intentional, automated 'click fraud' in order to undermine Google's advertising program in order to force Google to adopt a pro-privacy corporate policy. They have released a GreaseMonkey script that automatically clicks on all AdSense ads."

26 of 390 comments (clear)

  1. "Protest"? by MrEricSir · · Score: 5, Insightful

    Won't this just make Google more money?

    It's not like the advertisers can go somewhere else. If you want search ads, there's only one place to go.

    --
    There's no -1 for "I don't get it."
    1. Re:"Protest"? by Anonymous Coward · · Score: 5, Funny

      Yo, Dawg! I herd you like clickin' ads so I put an ad in yo ad so you can click while you click!

    2. Re:"Protest"? by biocute · · Score: 5, Insightful

      Not really.

      This only makes Google more money if Google keeps those false clicks and charges the advertisers, which will undermine its AdSense products.

      And it will cost Google a lot of time and money to validate whether a click is fraud or not if enough people start doing it.

      And you really should do it manually, randomly and intermittently, otherwise Google could just delete a bunch of clicks from the same IP address in short timeframe.

    3. Re:"Protest"? by omeomi · · Score: 4, Interesting

      I've always found it interesting that Adbusters does actually contain advertisements. Not many, but they do have ads for, like, shoes made from recycled tires or something... It is an interesting magazine, if you can find it, though.

    4. Re:"Protest"? by slashkitty · · Score: 5, Interesting
      Google's process is much more sophisticated then that. They collectively look at sites and users and track the users through the purchase or 'goal' to calculate the value of clicks and ROI. Most adsense ad click's value is dynamic and dependent on many things.

      Automated (or random) clicking will only hurt the sites that you visit, by lowering the value of the entire site's ads.

      --
      -- these are only opinions and they might not be mine.
    5. Re:"Protest"? by QuoteMstr · · Score: 4, Insightful

      Nah, just a simple matter of Javascript to test if you have certain pieces of chrome installed relating to this script to determine if the clicks are fake. No Javascript, no ads for the plug-in to click on anyway. Then the plug-in is going to have to randomize where it stores its chrome evade detection.

      Advertisers really don't want to get into this arms race. They're bound to lose. The browser has resources at its disposal that no web page can. If someone were so inclined, he could create a method of hiding ads that scripting running in a sandbox couldn't possibly detect. Image elements would seen normal; popup windows could be virtualized.

      Oh, sure, advertisers will try to run timing attacks and such, but those can be faked as well. Ultimately, all the advertiser is doing is wasting resources he can better spend creating ads that people don't feel so strongly opposed to seeing.

    6. Re:"Protest"? by Idiomatick · · Score: 5, Interesting

      MOD PARENT UP. This will only hurt the sites you like and visit. It will have a meager damaging effect on Google and annoy their advertisers before the costs get cut from the ad hosts aka the sites you like.

      But really the whole mission statement of Adbusters is stupid. Removing all ads from the internet will destroy pretty much every service on the internet. Think youtube would be profitable without ads? How about any site you visit with alot of images. Bandwidth isn't free so sites make money from either ads, donations or memberships. Most sites with memberships remove the ads for you so this goal is STUPID. Just use Adblock if you hate them so much

      WARNING OFFTOPIC: A side note about Google, more specifically youtube pissing me off. I bought a bass guitar and went to find a youtube-mentor. Found an amazing player giving lessons, he had around 100 videos up totaling millions of views. The guys name is MarloweDK http://www.playbassnow.com/ . A few days ago he was inexplicably banned from youtube unable to even create another account. Some of his clips showed him playing along to music and teaching you various songs. But this goes against even youtubes stated policies. If music playing on speakers in the background being played over by a bass (much louder for students to learn) is even against the rules. Then only the audio feed should be cut according to youtube. But his whole account was banned. If any more resourceful /.ers want to help it would be appreciated I'm sure. Even if you don't like bass it is a fairly brazen attack on fair use.

  2. Why not just block their ads? by Xtravar · · Score: 5, Insightful

    Actually, I think I already have Google ads blocked...

    Will false-positives hurt them more than just adblocking them?

    --
    Buckle your ROFL belt, we're in for some LOLs.
    1. Re:Why not just block their ads? by geekoid · · Score: 5, Insightful

      "don't fraudulently click them."

      what they hell does that mean? how can you fraudulently click something?

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    2. Re:Why not just block their ads? by rake74 · · Score: 5, Informative

      You're being obtuse. The intent of the statement was clear. In case it wasn't to you, allow me to help clarify.

      From wikipedia http://en.wikipedia.org/wiki/Click_fraud:

      Click fraud is a type of Internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad for the purpose of generating a charge per click without having actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.

      Use of a computer to commit this type of Internet fraud is a felony in many jurisdictions, for example, as covered by Penal code 502 in California, USA, and the Computer Misuse Act 1990 in the United Kingdom. There have been arrests relating to click fraud with regard to malicious clicking in order to deplete a competitor's advertising budget[citation needed].

      While not being done 'for a profit' it's still an asshat move to make.

    3. Re:Why not just block their ads? by cjb658 · · Score: 4, Informative

      Actually, I think I already have Google ads blocked...

      Will false-positives hurt them more than just adblocking them?

      Way more.

      I'm an AdWords user and I pay $1 every time someone clicks my ad.

      I quit using their "affiliates" because I was getting a lot of clicks from cybersquatting sites.

    4. Re:Why not just block their ads? by buchner.johannes · · Score: 4, Funny

      Look mean while you press the button.

      --
      NB: The message above might reflect my opinion right now, but not necessarily tomorrow or next year.
  3. Adblock? by Hatta · · Score: 4, Insightful

    Isn't adblock enough? I hate advertising, but as long as I can opt out it's OK with me.

    --
    Give me Classic Slashdot or give me death!
    1. Re:Adblock? by Tony+Hoyle · · Score: 4, Insightful

      This *is* the free market. Problem (ads) appears, solution (adblock) is developed, and becomes popular.

      Advertisers have no more right to force me to view their ads than coke has to force me to by fizzy drinks.

    2. Re:Adblock? by guyminuslife · · Score: 4, Funny

      I know, right! Every time I see a advertisement on a vehicle on the highway, I deliberately don't look at it, so that my mind will not be poisoned by their insidious self-promotion. Makes it more difficult to change lanes, and my insurance went way up after I rear-ended one of them, but hey, freedom isn't free.

      Also, I insist that girls who wear shirts that have logos on them take them off in my presence.

      --
      I don't believe in time. It's a grand conspiracy designed to sell watches.
    3. Re:Adblock? by martin-boundary · · Score: 4, Insightful
      He's not freeloading. He's (presumably) paying for his net connection. That pays for all the bits that come through the wire to him, and he can do with the bits whatever he likes. That's how the net works.

      Those "services" you refer to are being offered by companies of their own free will to web surfers. Kind of like those window washing "services" some people offer freely at busy intersections when the lights are red. That doesn't mean those services are worth anything and they don't need to be paid for unless somebody is feeling charitable.

  4. Advertisers by biocute · · Score: 4, Interesting

    If I was an AdWords user, I would pull all of my bids now and let other advertisers exhausted theirs first.

    Then a "word" will be easier and cheaper to get.

  5. The word "Privacy" is fraud here by bluefoxlucid · · Score: 4, Insightful

    We're talking about tagging cookies to a browser, keeping data browser-end, and having the browser send data back to the server for statistics when ads are served.

    Instead, we could skip the cookies. Keep the data on the server, in a database, tied to your IP address and other information collected about you (OS, browser, time of day, etc) and do much more extensive research.

    When you clear your cookies, you're removed from Google's "Database" ... YOU are requesting THEM to send you ads based on information YOU are tracking using THEIR program. THEY are not tracking everything you do, because damn, it'd be hard to uniquely identify you when your cookies expire and drop your UUID stored in a cookie and they wind up with 40 database entries for your ONE browser because you clear cookies every session.

  6. Re:because it wouldn't be difficult by CannonballHead · · Score: 5, Funny

    i think this is stupid, but it's just my $0.02...

    Sorry, that bid is not high enough for any ad placement.

  7. Not civil disobedience by earlymon · · Score: 5, Interesting

    I you want to learn a lot about civil disobedience, web search "civil disobedience carl cohen howard zinn" - and I note that for once I didn't say to google it.

    I studied under Carl Cohen - and highly recommend reading everything by him and Zinn if you want clear thinking on this topic.

    The act of overloading Google with this plan is something that I personally find quite laudable - but it is not civil disobedience. As an ancient hippie, I don't mind saying that this act is simply called, Sticking It To The Man . I'm saddened that today's Man-Stickers are so inundated with political correctness that they can't call an action for what it is.

    As Carl might have said - they emasculate their argument by so doing.

    FWIW, it's not the summary - the stupidity of calling it civil disobedience comes right from TFA.

    --
    Pathological kinda promises Path + Logical - but instead, you get stuck with pathetic.
    1. Re:Not civil disobedience by martin-boundary · · Score: 4, Informative
      Sorry, but you're either an idiot, or you're trolling. You can't not use google, because it's not your choice, it's the web operator's choice to imbed google's tracking scripts in their web pages.

      In case you use firefox, try this extension (for example): Ghostery. It pops up a list of all the tracking scripts found on the web page you're browsing. Try leaving his on for a week and count how many websites track you. If your friends or family use firefox, install it for them, too.

    2. Re:Not civil disobedience by earlymon · · Score: 4, Funny

      Wow.

      OK.

      Just to be clear - the only indignation I expressed was at the use of the term civil disobedience. And if I'm not mistaken, that indignation was AGAINST Adbusters, not Google.

      I did say that I found their efforts laudable - (def'n - deserving praise or commendation) - and if you're interested, it was because a group found a bad thing (in their opinion) happening commercially, and have a plan to thwart it, using Google's (perceived) own evil against them. You'll note that my post is successive to an earlier one suggesting that Google's behavior may be actionable in court - hence, my cursory acceptance that the claim is true, i.e., Google is being evil, and evil is punishable.

      I even made fun of myself in the first paragraph by noting that I usually endorse google in my use of everyday language.

      I think you are either having a very bad day or have an under-constrained definition of the word prick.

      Your idea that I have a problem with success, successful people, or successful companies, is actually and entirely your own problem.

      I wish you a better day.

      --
      Pathological kinda promises Path + Logical - but instead, you get stuck with pathetic.
  8. All this while Adbusters uses Google Analytics! by TSHTF · · Score: 5, Informative

    As noted in the second comment in the posted article, Adbusters is using Google Analytics for user tracking. It doesn't seem like Adbusters is really concerned about this issue whatsoever if they allow Google to violate their own users' privacy, all while encouraging click fraud. What is Adbusters thinking?

  9. Cruel to Small Businesses Using Google.... by sampson7 · · Score: 5, Interesting

    I don't understand this "protest." Google, apparently the target of the protest, gets increased ad revenues, whereas small businesses like mine that use Adsense get... Thousands of dollars in additional advertising costs that are designed to generate no revenue...?

    I admit it -- my small jewelry store (beadstore.com) is not a particularly sophisticated Google customer. I think in 2007, we spent maybe $10,000 over the course of a year advertising on Google. (Since then, we've scaled back considerably -- even though it increased business, cash flow concerns made it impossible to continue.)

    After we started, I handed off control of the budget to someone who didn't quite understand the limits system properly (they're beaders, after all, not techies). She racked up almost a thousand dollars in costs in a single week. Eek! A potentially devestating mistake, since $1,000 in unexpected expenses is a huge amount for a little company like ours. (We learned our lesson and made sure everyone understood the system pronto.)

    Fortunately -- and I'm sure not coincidently -- that week was also one of our biggest grossing weeks ever (though it probably didn't cover the additional advertising costs, at least over the short run). I don't know what we would have done had those costs been driven by non-customers clicking through in some misguided attempt to hurt Google. I'm not looking for sympathy for people who screw up, or suggesting that all Google advertisers are like us, but please remember that a single click can still cost a dollar or more, so a few fraudulent clicks really hurts. Not only does it inflate your advertising costs, but it also denies us of legitimate potential customers (since the system is designed to remove the ads once your target budget is reached). And I suspect we would never know for sure whether we just had a really low click-to-purchase ratio for a given week, or whether we were the victims of an organized fraud (in the non-legal sense, anyway).

    Lastly, Google claims that multiple clicks from the same IP address are filtered out -- of course, I have no idea if their system would prevent what these people are suggesting.

  10. Google ads: unfiltered by my hosts file by gobbo · · Score: 4, Interesting

    I'm a cautious supporter of Adbusters, but I actually took google's ads out of my hosts file's filter list.

    My reasoning is that I believe, after years of studying media and communications, that advertising can only be ethical if it resembles the directory that you find in a phone book, accompanied by an honest, vetted description. Otherwise, it is rhetorically manipulative and preys on the uninformed.

    Now, while google's ads aren't perfect, they hew closer to this ideal than most other forms of advertising. The lack of emotionally manipulative visual imagery helps (I make a living messing with such imagery, BTW).

    I don't trust Google, the company. I am opposed to their excessive privacy abuse. However, I balance that against their general model, and find the competition worse.

    I won't support adbusters in this campaign, but I don't oppose it either.

  11. Re:Protest is one approach, but... by hairyfeet · · Score: 4, Interesting

    Yahoo search is REALLY good now, seriously. The links are a lot more often exactly what I am looking for, and unlike the "more" tab on Google, which just tries to push more Google crap like Google Blogs, the "more" tab is actually really useful. For example, let us say I put in Bioshock. Under the more tab it would have Bioshock reviews, patches, cheats, walkthroughs, etc. For the Dark Knight it has Dark Knight movie, trailer, Christopher Nolan, Heath ledger, etc.

    So if you want to stick it to Google and their spying BS, why not try Yahoo? Competition is always good, Yahoo Search is really nice now, and it certainly stomps anything MSFT has ever done in the search field(not that it is hard to top them) but it really is a nicer experience IMHO than Google search. So why not give it a go? All you have to lose is a little time.

    --
    ACs don't waste your time replying, your posts are never seen by me.