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Sci Fi Channel Becoming Less Geek-Centric "SyFy"
narramissic writes "According to a TV Week article, NBC Universal has decided to change the name of their Sci Fi Channel to SyFy. Why? To pull in a more 'mainstream' audience. If you're unclear what 'more mainstream' means, TV Historian Tim Brooks spells it out for you: 'The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.' Yes, we should probably all be offended. And telling us that a crack marketing team came up with the name because that's how tech-savvy 18-to-34 year-olds would text it really doesn't help."
Has the key word for the new name: "Ownable." Guess they were having difficulty suing people over the use of the word SciFi
That is quite possibly the stupidest network name I've ever heard. Who comes up with this stuff?
I should. But it's hard to feel indignant when the SciFi channel hasn't been a serious SciFi channel in damn near a decade. They used to show collections of all the great old SciFi TV shows and movies with some (often quite good) original new series and movies thrown into the mix. Unfortunately, this has been significantly pared down over the years. SciFi Channel friday nights are good, but (with the exception of Eureka) that's about it. They fill the rest of the time with crap like wrestling.
If SciFi went under, I'd dearly miss Stargate and Eureka. But that's about it.
Marketing departments tend to be disconnected from reality. They want everyone to believe that SciFi would be texted as "SyFy" to prop up their position. The truth is that alternatives like "SF" (what you'd actually text it as) are difficult to trademark and don't roll off the tongue as nicely as "SciFi". (Gee, maybe they should have kept the name? ... Nah. Then they couldn't convince everyone that wrestling is futuristic.)
Perhaps they shouldn't have reinforced the stereotype with all those Poe-style ticking clocks, suitcase cars, monsters turning into people, and other SciFi channel ads? It's not like your average movie goer is unhappy about watching a SciFi movie. Look at the Matrix for a great example. As long as you don't present the concept in too geeky of a light, the general populace can (and does) get on board.
Javascript + Nintendo DSi = DSiCade
Can an entire network jump the shark?
"When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you'd text it," Mr. Howe said. "It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise."
I think Slashdot mostly falls into that "techno-savvy crowd," but somehow, I don't think the reaction is going to be quite so receptive. Changing a name because that's how someone would text it?
Reviewing just the first hour of video games.
"as opposed to the general public and the female audience in particular"
Isn't the the whole point of having a channel dedicated to one subject--to go after people interested in that subject?
Coder's Stone: The programming language quick ref for iPad
What this chumwits fail to realize is that geek is bigger and broader than ever. Consider the inroads computers and video games have made into the landscape. Video games are an umpty-billion dollar a year industry and are either threatening to or have already surpassed music and movies as the biggest consumer entertainment market. This really surprises me. I mean, I like gaming but I didn't think it was that huge but there it is.
There's always been a demand for escapism entertainment. Now you can argue about hard SF and sci-fi like geeks argue trekker vs. trekkie. It doesn't really matter -- escapism is huge. Now you could be talking comic book fantasy or spaceships and aliens scifi or brooding sexual vamps and werewolves, it doesn't matter. Those of the female persuasion have embraced this sort of thing just as vigorously as the boys. Let's not overlook the amazingly huge impact of Japanese media as well -- manga, anime, etc.
The difficulty the big media types have here is they want to go for the biggest audience. They're still stuck in the 50's when a popular show could capture half the audience across the entire country. They simply can't abide by the idea of serving a niche and serving it well, keeping the overhead low so that they can enjoy a modest, dependable income.
There's a huge market out there for brain-boggling entertainment. People want the unusual, want the unexpected. The problem is that the Sci-Fi Channel has insisted on doing it in the most ignorant, pigheaded, and insulting manner possible.
For starters, Sci-Fi Channel Original Movies universally mean piss awful drek spanked together with the most miserable of standards, CGI monster of the week crap that's poorly conceived, written, acted, and directed. Rod Serling was able to create art with crappy cameras and a SFX budget of cigar butts and sawdust. Sci-Fi doesn't care. They just want to crank out low-expectation shit and expect people to lap it up. What about when they put that contemptible fuckspat John Edwards on? Not the presidential candidate but the spook whisperer. How in the hell is this sci-fi? And what about that Ghost Hunters crap? I can well appreciate the odd UFO and cryptid show but Sci-Fi stuck to this tabloid crap the way the History Channel clings to WWII shows.
I think the biggest problem they have here is that their product is aimed at bright geeks but management wants to market it to idiot chump TV watchers who throw money at anything with tits and explosions. Proper geeks will either Tivo what they want to watch or buy the DVD's -- advertising-supported television will simply not be cost-effective here. But this is going to be the future, folks. People are getting used to watching their TV curled up in bed on the laptop or on the train with the ipod or just plug the computer into the TV and watch the torrent. People have demonstrated they will pay money to watch the show but they're not going to pay through the nose. And there are so many new areas of entertainment to explore, the market for old school passives is going to keep suffering from greater competition.
I think what we're seeing here is the same cause for the failure of Air America. Right wing radio listeners tend to be whiter, older, and have grown up listening to radio. There's not many converts amongst the youth. The target audience for Air America, the liberals, tend to be less likely to listen to radio to begin with and more likely to be getting their news and views from alternative media or television. This was a fight Air America could not win because the market simply wasn't there, even as Air America hosts in other venues such as Rachel Maddow are enjoying phenomenal success.
Once Galactica is finished will they even have anything scifi-related in the line-up? I know they canned the Dresden Files on account of being too expensive and the push to end Galactica is along similar lines. What, are these people stupid? Do they not realize scifi shows are always the most expensive there are to produce and have been so sinc
Kwisatz Haderach
Sell the spice to CHOAM
This Mahdi took Shaddam's Throne
This is the same group that thought pro wrestling was appropriate content for the sci fi motif...
www.joking.net
I thought that the promise of digital television was specialized programming for niche communities. From what I can see, all the channels now carry the same crap.
I can't tell the difference between SciFi, Spike, or even Soap TV (not that I watch it or anything.)
From what I can tell, the future of television will be 250 channels of "Law and Order" re-runs.
It bears mentioning that a statement is not necessarily false simply because it was presented as the conclusion of faulty logic.
For example:
I like strawberry ice cream
Strawberry ice cream is tasty
Anime sucks
Try not to take me more seriously than I take myself.