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Cisco Barges Into the Server Market

mikesd81 was one of several readers to write in about Cisco's announcement of what has been called Project California — a system comprising servers made from 64-bit Intel Nehalem EP Xeon processors, storage, and networking in a single rack, glued together with software from VMWare and BMC. Coverage of this announcement is everywhere. Business Week said: "The new device, dubbed Project California, takes servers into new territory by cramming computer power into the very box that contains storage capacity and the networking tools that are Cisco's specialty. Cisco's approach could help companies use fewer machines — saving money not only on hardware, but also on power and IT staffing — in building data centers. ... Cisco is well-girded to take this step. It has more than $30 billion in cash, more than any other tech company. The company is moving into no fewer than 28 different markets, including digital music in the home and public surveillance systems." The Register provides more analysis: "Microsoft is, of course, a partner on the California system, since you can't ignore Windows in the data center, and presumably, Hyper-V will be supported alongside ESX Server on the hypervisors. (No one at the Cisco launch answered that and many other questions seeking details). ... The one thing that Cisco is clear on is who is signing off on these deals: the CIO. Cisco and its partners are going right to the top to push the California systems, right over the heads of server, storage, and network managers who want to protect their own fiefdoms."

6 of 206 comments (clear)

  1. Huh!?!? by Anonymous Coward · · Score: 5, Insightful

    Cisco...saving money?!?! Right.

  2. Sounds expensive by benjamindees · · Score: 5, Insightful

    Sounds like the right architecture, but at a price.

    It amazes me that so many "enterprise" IT companies can sell what are essentially just Linux servers with their brand name tacked-on, at a 5000% mark-up.

    --
    "I assumed blithely that there were no elves out there in the darkness"
  3. Re:Why use bleeding edge intel chips? by Anonymous Coward · · Score: 5, Insightful

    haven't read the details, but intel probably put more virtualization logic into the CPU like they have been doing for the last few years. the price isn't that big a deal if you can put more VM's per CPU core than on the older chips

  4. Re:Why use bleeding edge intel chips? by ivicente · · Score: 5, Insightful

    I have to ask : why Nehalem EP Xeons? (...) the most expensive by a significant margin. The motherboards are more expensive as well,

    Expensive - Cisco, so what's the part you don't understand?

  5. Now more than just hardware.. by Anonymous Coward · · Score: 5, Insightful

    I used to think along the same lines as you, that with 'reasonably competent' administration, it's all a wash.

    And now after a stint in the industry, I've realized a lot of the industry is unable or unwilling to invest what is required to make effective use of hardware. The stuff in general can be complex and many companies are content to pay a premium to the vendor to tap into their aggregated skills rather than probably pay even more to have architects of their own with the experience and skills to match the vendor.

    In this case, they are dressing up some core technologies that are pretty well understood, wrapping up it all with a lot of buzzwords, and pushing forward. The technical cynic in me shrugs, but I recognize what they *claim* to be trying to do may be valuable to some people.

    That said, after years of struggling with Cisco's repeated decisions to support their proprietary standards to the exclusion of industry standards make me not want to touch their equipment or embrace any 'full management' stack they would want to give me. Some of it does the job sufficiently, but buying into a platform that makes it difficult to entertain competing product is something I like to avoid.

  6. Re:Why use bleeding edge intel chips? by ion.simon.c · · Score: 5, Insightful

    I have not put it through the ringer with other tests...

    It's wringer. You put things through a wringer to squeeze the water out of them. This is very stressful. If the item in question isn't clothing, and isn't strong, it's likely to break. If it's a person, it's likely to punch the shit out of you when you're done.