Linux Foundation Asks Who Says "I'm Linux" Best
An anonymous reader writes "Everyone has seen Apple's clever 'I'm a Mac' ads, and Microsoft's attempted responses, first with Jerry Seinfeld, and next with 'I'm a PC.' The Linux Foundation tries to fire back with its community-generated 'We're Linux' video contest: all of the eligible videos have now been submitted and are ready to be voted on. Thankfully, the quality of Linux is much higher than the quality of some of these entries: entries range from the hilarious but inappropriate, to the well-made but creepy, to the 'I'm sure it sounded good in your head.' Thankfully, there are one or two that could actually be real commercials."
What ever happened to:
ahttp://ubergeek.tv/article.php?pid=54
When you're afraid to download music illegally in your own home, then the terrorists have won!
Really? I thought for sure slackware would be it.
Where is the "Ignorant" mod tag?
Great product, shame about the marketing. That's why Canonical / Ubuntu is so important.
Already Slashdotted, 2009-03-18, 11:36 AM PDT
The original "Penguin" from the old Batman TV series would be a great Linux spokesperson.
Two years ago?
And apparently I don't serve out web pages any better than IIS.
We're Linux, and our site is down.
Linux marketing = epic win.
I find this situation to be a very fitting analogy to the computing world as a whole. Apple does something that gets attention. Microsoft makes their cheap knockoff of it. Then the OSS/Linux guys come along and say "Hey, we can do that, too!"
Here's one (the one the submitter called one of the better ones):
Challenges at the Office
Some of the other ones are under the related videos.
Unfortunately the server already melted so here are a few videos Novell produced to market Linux.
http://www.youtube.com/watch?v=d3AXo5i_XYI
http://www.youtube.com/watch?v=rjJePMwEMWg
http://www.youtube.com/watch?v=d8WNPvjtjQg
Everyone who buys Wild Hunt will receive 16 specially prepared DLCs absolutely for free, regardless of platform.
Reprising his role as Jules from Pulp Fiction:
Jules: [Jules shoots the man on the couch, who turns out to be Steve Jobs, turns to talk to Bill Gates] I'm sorry, did I break your concentration? I didn't mean to do that. Please, continue, you were saying something about best intentions. What's the matter? Oh, you were finished! Well, allow me to retort. What does Linus Torvalds look like?
Bill: What?
Jules: What OS do you run?
Bill: What? What? Wh - ?
Jules: "What" ain't no OS I've ever heard of. They have a usable command line in What?
Bill: What?
Jules: Usable command line, mother fucker, do you have one?
Bill: Yes! Yes!
Jules: Then you know what I'm sayin'!
Bill: Yes!
Jules: Describe what Linus Torvalds looks like!
Bill: What?
Jules: Say 'what' again. Say 'what' again, I dare you, I double dare you motherfucker, say what one more Goddamn time!
[end scene, fade out with Linux, Operating System of Bad Mother Fuckers everywhere]
Sent from your iPad.
Aren't linux machines still Personal Computers?
Isn't part of the point of linux that there isn't a face to it?
Linux is my mailserver
Linux runs my mythtv
Linux runs on my access point
Linux runs on my sister's laptop.
Linux runs on our company's DVR.
Linux is not an operating system for the desktop or for the server, or for the embedded device. Linux is an operating system for EVERYTHING.
Its like a ball of clay, endless potential and totally at the hands of the artist.
NewslilySocial News. No lolcats allowed.
This is the "hilarious but inappropriate" one. The other two are NOT on Youtube, acually, but as far as I can tell, they're here and here, respectively, in wget-able FLV glory.
I can't watch the commercials because the site is slashdotted, but here's what I think: Instead of doing the I'm a mac, I'm a PC exchange commercials, they should get Stallman and Torvalds to do the commercial, each one playing "linux". I think it would emphasize the tension the linux community has regarding the priority of freedom:
Torvalds: "Hello, I'm linux."
Stallman: "You should really refer to him as GNU/linux, and me too."
Torvalds: "We reliably operate huge numbers of servers, embedded devices and personal computers and have support for a a huge array of hardware devices."
Stallman: "But most importantly, we allow you to have the freedom share your ideas with others and be able to use other's ideas enriching all of us simultaneously."
Torvalds: "...and making big bank."
Stallman: "uhh, what?"
Gentlemen! You can't fight in here, this is the war room!
They're all in OGG format so no one will be able to watch them anyway ;)
The parent post says: "... hilarious but inappropriate, to the well-made but creepy, to the 'I'm sure it sounded good in your head.'"
If I was in MS's marketing department I'd be all over the bad videos. I'd show them to everyone I could and explain, 'See? This is the type of person who identifies w/ Linux. This is how they brand them selves. These type of people will be working on your servers, looking through the source code, etc.'
My job would be done, people thinking about switching over would be creeped out, and a fuzzy warm marketing glow would ensue.... ;)
I checked them out yesterday and they're all shit. If any of them got aired on the mainstream media then I'm wiping my Ubuntu partition and installing Vista
Like the God Amen, Slackware created himself.
I thought that was Gentoo.
Weaselmancer
rediculous.
here is the 2nd "better one" http://www.youtube.com/watch?v=svaHnha-PXs
Hi, I'm linux and the load on my server is getting very h
404 file not found
Only three things are certain; death, taxes, and apocryphal quotations - Ben Franklin.
No, Linux from Scratch created himself...from scratch.
No, Gentoo is the future incarnation, which is yet to finish creating itself.
They're all in OGG format so everyone will be able to watch them anyway ;)
There, fixed that for you.
It's odd how both of those comments are absolutely true.
Akording to wikipedia you are correct, yggdrasil linux releaced first alpha on 8 December 1992, before both slakware and debian who came out in 1993 but Softlanding Linux System (SLS) precceded them all. (I knew nothing of this b4 I looked it up :p)
www.aleo.no
"And Lo! The Lord did sayeth 'emerge earth' and he did wait five days and five nights. Verily he did then adjust his holy USE flags, and then did emerge again!"
Spoiler alert, he eventually created the world after spending a lot of time compiling from source. Later, on the forums, he bragged he did it in seven days and that everybody who couldn't do it that was either a noob or needed a faster computer.
I traded all my mod points for these magic beans.
[Cut to suburban home basement. Room contains boxspring mattress, cinderblock and plank bookshelf, and cable spool table. On the floor is indoor/outdoor kitchen-print carpet. On the walls are a selection of tattered scifi movie posters, including Natalie Portman in torn jumpsuit poster from Episode II. Glow in the dark stars dot the ceiling, from which dangle several hand painted styrofoam "planets". There is a stack of obsolete game consoles in the corner. Computer in aluminum and plexiglass supertower case with purple lighting is next to table, on which are two unmatched LCD monitors. Pale overweight adolescent enters from stage left. He is wearing black jeans, and black tee-shirt with penguin and wildebeest motif. The hair is short spiked dyed pink, but black roots are prominent.]
Adolescent: "I am Linux! Ph3&r me!"
[Cue jingle. Wipe to series logo.]
Don't blame me, I didn't vote for either of them!
I don't know if it's been done (links are dead to me), but why not make Tux the face of Linux in an ad?
Get a bunch of Tuxes made in various sizes (or digitally modelled) and show people doing things in their daily routine, with the penguins replacing phones, laptops, servers, embedded devices, etc.
And at the end of the ad, the simple text:
Linux, you're already using it.
Slackware ended up being a good system too, and much earlier.
p.s. Debian 1.0 would have been released a year earlier, but they were still arguing whether the DFSG was in violation of the DFSG.
Don't blame me, I didn't vote for either of them!
one of the best Linux adds I have seen http://www.youtube.com/watch?v=bSEGj3PK4Is
Awhile back when they were making Shrek, there was a rather lengthy printed article/advertisement on why they chose Linux for most of their production. It had a lot of shameless plugs for HP, but also quite a few mentions of the virtues of a free and freely configurable OS.
I'd always thought it'd be a cute commercial to see Shrek walking along having a conversation with the Donkey about Linux. The donkey would ask all of the typical FUD questions, and Shrek would explain them all and throw in a few jokes here and there.
It's a face everyone knows and isn't intimidated by, and a product (the movies) that people enjoyed.
p.s. Debian 1.0 would have been released a year earlier, but they were still arguing whether the DFSG was in violation of the DFSG.
They still haven't figured it out.
"You can either have software quality or you can have pointer arithmetic, but you cannot have both at the same time."
The thing that's always bugged me about those Apple ads is the suggestion that because you have a Mac you'll suddenly be creative, and because you have a PC you'll have boring work to do.
I don't know about everyone else, but I like my computer because it does those boring jobs for me. I want a tool to do spreadsheets. It means I spend less time doing that and can be off doing my own thing. Mac doesn't. Mac comes across as a layabout rockstar wannabe. Some of us have to work and pay the bills.
"And Lo! The Lord did sayeth 'emerge earth' and he did wait five days and five nights. Verily he did then adjust his holy USE flags, and then did emerge again!"
Spoiler alert, he eventually created the world after spending a lot of time compiling from source. Later, on the forums, he bragged he did it in seven days and that everybody who couldn't do it that was either a noob or needed a faster computer.
That came back to bite him when he had to do a zero write flood and clean install from a huge arkive (sounds like Ubu' to me).
"And Lo! The Lord did sayeth 'emerge earth' and he did wait five days and five nights. Verily he did then adjust his holy USE flags, and then did emerge again!"
Spoiler alert, he eventually created the world after spending a lot of time compiling from source. Later, on the forums, he bragged he did it in seven days and that everybody who couldn't do it that was either a noob or needed a faster computer.
Imagine His surprise upon learning that one of His angels had the evil bit set...
Bow-ties are cool.
Praise be brother.
Actually, that's one of those things people don't get. Slack has been around the longest, and is still the most table and unmolested distro there is. They've been doing it right for years, while others have come and gone.
Serious? Seriousness is well above my pay grade.
Slackware was the Daddy. Like the God Amen, Slackware created himself.
Yes, that's one of my favorite mythological editing blunders: Atum (later lumped in with Amun and Re) was a creator god, first-born of the gods, who birthed himself from the waters of chaos (later personified as the god Nun) by His own will. The god Thoth, scribe of the gods, was on hand to record this birth of the first god.
I love Ancient Egyptian mythology, if for no other reason than the wonderful editing it went through when various cities unified (and thus merged their religions). Christianity is messed up too, but people ignore the inconsistencies (have you sacrificed any animals lately? Heathen?)
Use my userscript to add story images to Slashdot. There's no going back.
... was stupid and annoying for Microsoft and is the same for Linux. If no one in the open source community can come up with a marketing idea better than copying third-hand from Apple, the community is in trouble.
That is all.
Well, then that's your angle, right?
Mac: Hi, I'm a Mac ... er ... nevermind!
Linux: Well, you're not really a Mac, right?
Mac: Of course I am.
Linux: "Macs" [using air-quotes, here] now use PC processors and an operating system that's based on Unix and a user-interface that's derived from NeXT. They have about as much connection to the Mac that Apple introduced in 1984 as MTV has to music on television.
PC: Heh
Linux: And what are you laughing at?
PC: Well, I'm a PC, so that just seemed sort of funny.
Linux: You're not a PC.
PC: OK, that's just not funny. I'm *the* PC
Linux: A PC is a hardware platform. In fact, it's the same hardware platform that your friend, here, runs on. You're just Windows.
PC: Alright smart guy; what are you then?
Linux: I'm Linux
PC/Mac: [unison] What's a Linux?
Linux: I'm a clone of the Unix operating system that Mac is based on, but I run on just about anything more powerful than a calculator, including some of the most powerful supercomputers on Earth.
Mac: Sounds like you're spread sort of thin.
Linux: I wouldn't talk. You have versions that run on music players and cell-phones these days.
[Mac shuffles feet]
PC: Aren't you written by a bunch of college kids?
Linux: I suppose the employees of IBM, the NSA, Oracle and Google were in college once, yeah. Weren't you the product of a college drop out?
PC: No, he just stole the
Then the FOSS people come along and say you should get a car based solely on the brand of transmission (kernel) inside.
Not brilliant. Its been like watching a whole subculture go through a decade-long neurosis, trying to push something to users that they mostly cannot see or touch.
Imagine if Apple constantly went on and on about OpenDarwin / XNU in their mass-market advertising. Or if Mozilla waged a "Get Gecko" campaign to end-users... They would be in the 1-2% penetration bracket nowadays with a nonsensical message like that.
Then there is the 'Get Ubuntu' crowd, which I admire (and I followed their advice). BUT Ubuntu is not a PC platform: It doesn't have a set UI to make life manageable for users and tech support alike, nor an SDK for app developers, nor a program for certifying hardware for the OS, nor a way to independently distribute application packages that will still work 6 months (nevermind 2-6 years) down the road.
In fact, Firefox looks more like a PC platform in some important areas than any Linux distro.
In order to facilitate access to the videos, we have uploaded several that were hosted locally on our site over the weekend to YouTube, which should allow the LF video site to handle the /. traffic load.
Also, here are the direct links to the videos mentioned in the summary, in the order they were listed:
"hilarious but inappropriate"
http://video.linuxfoundation.org/video/1095
http://www.youtube.com/watch?v=UjRdA25yauU
"well-made but creepy"
http://video.linuxfoundation.org/video/1246
http://www.youtube.com/watch?v=CXhRVCMyGwM
"I'm sure it sounded good in your head"
http://video.linuxfoundation.org/video/1244
http://www.youtube.com/watch?v=_m2azKFJZrg
"one"
http://video.linuxfoundation.org/video/1261
http://www.youtube.com/watch?v=SwmfyeHBFlM
"two"
http://video.linuxfoundation.org/video/1057
http://www.youtube.com/watch?v=svaHnha-PXs
Thanks for your patience,
Brian Proffitt
Community Manager
Imagine His surprise upon learning that one of His angels had the evil bit set...
And thus was the first daemon spawned.
David Gould
main(i){putchar(340056100>>(i-1)*5&31|!!(i<6)<< 6)&&main(++i);}
OK cool that French video got me sold on Linux because it seems to say that if I put that Linux thing on computers then cute French nurses will fall for me and laugh at my jokes. But what's that Linux thing you're talking about, where do I get it? *googles some* okay, looks like there's lots of them, so what do I want, RedHat, Fedora, Ubuntu, Debian, Gentoo, Slackware?
My point is, while you can tell people "got milk?" cause they know how to obtain milk, you can't tell people "get Linux", it's too confusing. Choose a precise product and market it.
You just got troll'd!