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Should Google Be Forced To Pay For News?

Barence writes "The Guardian Media group is asking the British government to investigate Google News and other aggregators, claiming they reap the benefit of content from news sites without contributing anything towards their costs. The Guardian claims the old argument that 'search engines and aggregators provide players like guardian.co.uk with traffic in return for the use of our content' doesn't hold water any more, and that it's 'heavily skewed' in Google's favour. It wants the government to explore new models that 'require fair acknowledgement of the value that our content creates, both on our own site (through advertising) and "at the edges" in the world of search and aggregation.'"

42 of 322 comments (clear)

  1. Not us. by Anonymous Coward · · Score: 5, Interesting

    I work in the online division of a particularly large paper.

    We work hand-in-hand with google and push to get as much content on there for free as possible.

    Because we, unlike our moron competitors, understand that these clips bring traffic to our site, which makes us money.

    1. Re:Not us. by cayenne8 · · Score: 4, Insightful
      First....please, try to remember.

      The INTERNET, and the Web on it...were never created with the purpose of generating revenue for companies. You guys jumped on late in the game, and while you're welcome to use it for said purposes, it is not tailored to those purposes. If you don't like 'sharing' via the web, don't put it out there for anybody to see for free. It is public domain (or should be) at that point.

      If you don't want people or groups or other sites to access your freely publicized data....don't put it out there where anyone can get it. Either keep it off the web or put it behind a 'wall' where only paying members can see it.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    2. Re:Not us. by Anonymous+Brave+Guy · · Score: 5, Insightful

      Because we, unlike our moron competitors, understand that these clips bring traffic to our site, which makes us money.

      If you're a small site, that might be a fair argument, and presumably nothing would stop you from voluntarily sharing your content with Google.

      On the other hand, given your claim to work for a particularly large paper, I have to be a bit sceptical. I happen to use the BBC News web site as my first news source of choice, and I don't need Google to tell me how to find them every day.

      That being the case, I find it hard to believe that high-profile, high-traffic sites like the Beeb really get more benefit from occasional search hits via Google than a news aggregator would get from scraping all of the headlines from the originating site, and I find Google's argument here to be wishful thinking rather than based on any real merit.

      Alas, I predict with some confidence that this Slashdot discussion will be full of people who think GMG are just upset about losing revenue, while paying no attention to ideas such as giving credit where its due and supporting the people who actually do the legwork to research news stories. I wonder if such people would rather live in a world where good quality, original news sources are only available to subscribers, and the aggregators are reduced to the level of Digg, Reddit, Slashdot and the like.

      --
      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
    3. Re:Not us. by jnetsurfer · · Score: 4, Insightful

      I know, I don't understand their complaint at all. Google is driving traffic to their sites. How is that a bad thing?

    4. Re:Not us. by maxume · · Score: 5, Insightful

      How is Google making money on the news aggregation? I don't see any ads here:

      http://news.google.com/

      So presumably they are making money on search advertising:

      http://news.google.com/news?q=profit

      How terrible of them to provide a service whereby people can search the news and then click to read the original stories (and they give a reasonable amount of credit right there on the search page...).

      --
      Nerd rage is the funniest rage.
    5. Re:Not us. by OECD · · Score: 4, Insightful

      If you don't want people or groups or other sites to access your freely publicized data....don't put it out there where anyone can get it. Either keep it off the web or put it behind a 'wall' where only paying members can see it.

      Paywalls don't work well, so why do that when they can coerce a revenue stream with lawsuits and/or petitions?

      --
      One man's -1 Flamebait is another man's +5 Funny.
    6. Re:Not us. by Anml4ixoye · · Score: 4, Insightful

      Besides, if you really wanted to block them, wouldn't one just block the Googlebot? Or nofollow the entire site? Or robots.txt the entire site?

      What they really want is to be in the top of the search results without having to have the stuff out there. You can't have it both ways.

    7. Re:Not us. by perlchild · · Score: 4, Insightful

      Nor would the only rational alternative. They don't like google, they can block google. They don't have to ask government to intervene in an area it has neither knowledge, skill nor particular legitimacy.

    8. Re:Not us. by clang_jangle · · Score: 4, Interesting

      On the other hand, given your claim to work for a particularly large paper, I have to be a bit sceptical. I happen to use the BBC News web site as my first news source of choice, and I don't need Google to tell me how to find them every day. That being the case, I find it hard to believe that high-profile, high-traffic sites like the Beeb really get more benefit from occasional search hits via Google than a news aggregator would get from scraping all of the headlines from the originating site, and I find Google's argument here to be wishful thinking rather than based on any real merit.

      I'm sure the big papers would rather have more readers like you. The real issue here is that google news is a sort of great equalizer, giving equal exposure and opportunity to many news sources large and small. It isn't that google is stealing their business, it's just helping to make many news sources available that people might not notice otherwise. And that's exactly what I like about it.

      --
      Caveat Utilitor
    9. Re:Not us. by MozeeToby · · Score: 4, Insightful

      It kind of makes me wonder if there were groups of professional copiers who were pissed off 500 years ago when Gutenberg introduced movable type to Europe. I suspect that 100 years from now, the businesses that are bemoaning the freedom that the Internet provides will be footnotes in our grand children's history books; whereas the advent of the Internet will be regarded as on par with irrigation, the plow, and the printing press.

      It's hard for me to even get pissed off at the music, movie, and news agencies anymore; in a way, I feel sorry for them. They lack the imagination and creativity necessary to change in the face of massive technological upheaval. In 20 years they will either have changed so much as to be unrecognizable or someone will have risen up to take their place. Hand copiers of books lasted decades after Gutenberg's press was introduced, but their demise was just as inevitable.

    10. Re:Not us. by icebraining · · Score: 4, Insightful

      Additional Tips: Robots

          You can prevent parts of your site from being indexed by web crawlers by creating a Robots.txt file, or by using a META tag.

          To allow other robots to index the page on your site, preventing only Google's robots from indexing the page, you'd use the following tag:

          <META NAME="GOOGLEBOT" CONTENT="NOINDEX, NOFOLLOW">

      http://www.google.com/support/news_pub/bin/answer.py?answer=93977&topic=11673

      It's not like they're hiding the information or masquerading as normal computers. They have clear instructions on how to disable if you don't like it.

    11. Re:Not us. by Lord+Bitman · · Score: 4, Insightful

      There's the key. It is insanely trivial to get google to not index something. If they really weren't happy with what google was doing, they could just say "google, don't do that anymore", and google wouldn't do that anymore. (If I were google, I'd just respond by no longer indexing them, until they specifically request it.)

      This is clearly just a try for a quick easy payoff.

      --
      -- 'The' Lord and Master Bitman On High, Master Of All
    12. Re:Not us. by morgan_greywolf · · Score: 5, Insightful

      Paywalls don't work well

      Well, as the parent said, the Internet is not now and never was setup as a means of revenue generation.

      so why do that when they can coerce a revenue stream with lawsuits and/or petitions?

      It's up to to companies seeking to profit from the Internet to figure out how to use the Internet as it exists to make money. It's not up the rest of the Internet to contort itself to somehow produce a revenue stream for a given company or industry.

    13. Re:Not us. by unitron · · Score: 4, Insightful

      How did you get modded up for not reading the parent's comment?

      This is Slashdot. The next logical step after not reading the article on which you are commenting is not reading the comment to which you reply. :-)

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

    14. Re:Not us. by JWSmythe · · Score: 5, Informative

          Actually, I had to REQUEST being added as a Google News source. A little while later we were reviewed and they determined that we were a news source and not just a link spammer, and voila, we were listed.

          Being added and/or removed isn't a big deal. The link is at the bottom of the main Google News page.

          The first time we were listed on the front page (at the top of the page at that), we were killed. Slashdotted to an extreme, if you will. A bit of improving, and now we don't notice when we're shown on the main page. Sometimes we're on the direct news.google.com page. Sometimes we're on a section, or a national page.

          Stories that are linked from the main page frequently get us higher traffic, but not always. Well, there will always be more hits, but it may not outrank other stories that we've historically run. In any case, any publisher that has advertising, that counts their views and clicks (like, ummm, anyone with a clue should be doing for years now), their income will increase from being linked, IF they have a quality story.

          I think they want to charge, because there's pretty serious competition. Just because my story is linked directly from the main page doesn't mean that it'll be there in an hour or tomorrow. It can (and frequently does) rotate the links to the more current story. So, I ran my story at noon. You ran yours at 2pm with updates, yours is more relevant.

             

      --
      Serious? Seriousness is well above my pay grade.
    15. Re:Not us. by cayenne8 · · Score: 4, Insightful
      "It's up to to companies seeking to profit from the Internet to figure out how to use the Internet as it exists to make money. It's not up the rest of the Internet to contort itself to somehow produce a revenue stream for a given company or industry."

      Unfortunately...the businesses have the politicians/lawmakers in their pocket. Actually, it is a testament to how WELL the internet and its protocols, and design with no ONE person in charge, that so far, as much as they've tried and keep trying, that it has not all yet been locked down, with no anonymity, for revenue generation ONLY.

      At least for now...anyone out of John Q.Public, can hook up a computer to it, and become a peer to any other computer out there.

      Frankly, I think it has to just "kill" those in charge that they got in late on the party, and cannot better control this medium and regulate it into uselessness for the masses.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    16. Re:Not us. by RDW · · Score: 4, Interesting

      'They don't have to ask government to intervene in an area it has neither knowledge, skill nor particular legitimacy.'

      The full response, which you can read here:

      http://www.culture.gov.uk/images/publications/GMG_DBIRResponse.pdf

      is as much a swipe at the BBC as at Google, etc. The 'BBC Trust', installed by the current government a couple of years ago to oversee the Beeb's activities, has shown a worrying tendency to bend over backwards to placate commercial competitors when they start whining about this sort of thing (the Trust are the guys who blocked BBC Radio 3 from releasing any more mp3s after a highly successful experiment with the Beethoven Symphonies, who mandated a 7-day expiry on DRM'd iPlayer content, and who are responsible for junking a range of popular BBC websites). I'm sure the Guardian group would love some pressure to be exerted to further reduce the activities of their main competitor in UK news...

    17. Re:Not us. by commodore64_love · · Score: 4, Insightful

      >>>>>Paywalls don't work well

      >>Well, as the parent said, the Internet is not now and never was setup as a means of revenue generation.

      Playboy.com seems to be making-out okay. They provide some stuff for free but 99% of the material is locked behind a paywall, and they are earning quite a bit of cash. There a couple other sites successfully generating revenue via website subscription too.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    18. Re:Not us. by commodore64_love · · Score: 4, Interesting

      >>>There were. Specifically, the Church was [pissed].

      Bzzzz. The Pope was one of the first persons to buy a printing press (3 in fact), so he could quickly disseminate his orders across Rome, Italy, and the whole of Europe. The Church of the Middle Ages was actually quite progressive - being the key employer of Renaissance artists, musicians, and engineers. If anybody was angry, it was the scribes who were laid-off by the Pope.

      >>>There's plenty of creativity. The masses just don't want to pay

      After the newspapers go out of business, the masses might not have any choice but to pay for their news, either online or on cable. Businesses just need to readjust to this new model.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    19. Re:Not us. by nevillethedevil · · Score: 5, Funny

      Thanks I'd love an omelette right about now

      --
      Be gone from my sight or prepare to feel my flaming wraith!
    20. Re:Not us. by nschubach · · Score: 4, Interesting

      The desire to create, write, express and communicate is simply larger than the capacity for consumers to consume it. With the end result that there is no scarcity to make available any financial incentives.

      And with the Internet, we will either see works of literary art that is really good and deserving of popular praise, or it will be swallowed up and the poor writers will have been found out and put out of jobs. It's simply competition where competition was scarce before. Write meaningful and interesting works and people will suffer through whatever ads or subscription they deem suitable.

      The customer wins.

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    21. Re:Not us. by fictionpuss · · Score: 4, Insightful

      On a similar vein, I think the reason we're not seeing the answers right now are partly because of an over-valuation of the old forms of media advertising.

      Imagine a world where instead of going to thepiratebay, you could - for the price of a login and supplying some demographic information - legally download your favourite shows. Imagine if these files had one minute of targeted advertising embedded at the start - short enough that most times you might not even bother fast-forwarding through it.

      Such adverts could represent higher-value for advertisers, reducing the need for the "1/3rds adverts to every 2/3rds of content" shotgun approach we currently are subjected to.

      The only things standing in the way of this are the existing networks and cable companies who parasitically feed off the entertainment production industry and add nothing but an initial funding capital, the requirement of which has been propagated by the imperfect flow of information which the internet corrects -- an infrastructure like YouTube could sell $1 shares in the next Joss Whedon project, or "pets wearing hats" channel, and everyone would be happy.

      But until new media asserts its muscle with regards the value it can provide advertisers, and wrestles control away from our bloated old-media, we'll be stuck in this limbo of litigation and thinking the alternative is limited to "Ask a Ninja".

      You may ask, why wouldn't people still go to thepiratebay and get advertless-clips, thus destroying the model? They certainly will if they are paranoid about giving out any information, if they do not have the option to fast-forward through ads, or if the ads themselves are too long or not targeted. But for most folks, ease-of-use of a single-source, and guaranteed quality would be strong retention factors I think.

    22. Re:Not us. by blamanj · · Score: 4, Informative

      The parent is correct. While the Pope may have bought into printing for his own purposes, the Church objected mightily to the translations that were printed in the common language. William Tynedale was even executed for his work in translating the Bible into English.

  2. robots.txt by Nursie · · Score: 4, Insightful

    robots.txt?

    Or are they trying to get paid rather than make a point?

  3. So ask Google not to index you... by Ben+Jackson · · Score: 5, Insightful

    If the benefit is so "heavily skewed" then it should be a no-brainer to ask Google not to index your news site.

    1. Re:So ask Google not to index you... by tolan-b · · Score: 5, Insightful

      Indeed. They claim that the click-throughs they get aren't worth it, then say they couldn't live without them. So they pretty much by definition *are* worth it.

      I don't envy them though, providing online news is a horrible way to try to earn revenue.

  4. OK by COMON$ · · Score: 4, Insightful

    Then google will play fair, im sure these news agencies will miss being able to use google's services for free when researching...

    --
    CS: It is all sink or swim...oh and did I mention there are sharks in that water?
    1. Re:OK by internerdj · · Score: 4, Insightful

      If that happens they are lucky. What would they do if someone with the market share of Google hired their own reporters? The content the produce wouldn't even be looked at.

  5. I call Bullshit by Anonymous Coward · · Score: 5, Insightful

    I just visited Google News two minutes ago, and clicking on the stories there takes you to the newspaper/media outlet's page, not some ad laden screenscraped Google version.

    All these people who think that the Internet should change because it doesn't fit in with their flawed idea of how things should work need to grow up or GTFO.

  6. Be the First to Ask Google to Stop, I Dare You by eldavojohn · · Score: 4, Insightful

    claiming they reap the benefit of content from news sites without contributing anything towards their costs

    Well, go ahead, be the first brave news source to ask Google to remove you from their caches. It'd be suicide. Even the article points out what you'd be doing:

    The Guardian says content providers are faced with a catch-22: they can't afford to withhold content from search engines, yet can't feasibly charge consumers for it either, "not least because of the presence of the BBC and the vast quantities of free content it publishes on bbc.co.uk."

    I'd like to hear and discuss the alternatives mentioned in the summary but can't find them in the article.

    Has the Guardian's online readership or ad revenue plummeted?

    Perhaps you should just learn to deal with Google acting as a portal and give your readers a reason to visit your site to read the whole article? This is overall a good thing for you--don't ruin it.

    Where is Google making the money and how could you scale fractions of that to go out to sites based on popularity?

    --
    My work here is dung.
    1. Re:Be the First to Ask Google to Stop, I Dare You by MightyYar · · Score: 4, Insightful

      they should be stealing readers left and right from other newspapers.

      The problem is ultimately that "being the best newspaper" is becoming more and more like "selling the best buggy whip".

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  7. Shooting self in foot by MightyYar · · Score: 4, Insightful

    You'll notice when you load news.google.com - not a single ad. Click on ANY of the links... ads.

    Now then, who is making money from this relationship?

    Not only that, but there is a technical solution: check the referrer and if it is news.google.com throw the user to your home page so that you can pretend to "control" them. Or block them and let your competitors get the ad revenue.

    --
    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    1. Re:Shooting self in foot by notaprguy · · Score: 4, Informative

      You're assuming that most people look for news on Google by doing to http://news.google.com/. Most people go directly to www.google.com and search. For example, I'm looking for news about the death of extreme skier Shane McConkey so I do this: http://www.google.com/search?hl=en&q=Shane+McConkey&aq=f&oq= At the top of that page is a news link (with ads to the right). When I click on the news link I'm taken here: http://news.google.com/news?hl=en&q=Shane+McConkey&um=1&ie=UTF-8&ei=pUfSSarBE52ctgOA8PjHAw&sa=X&oi=news_result&resnum=1&ct=title That's a Google News page with a summary of a wide range of news topics on Shane McConkey...including ads to the right. Hence, Google is monetizing news content that they don't pay for.

  8. RSS feed by Locklin · · Score: 5, Informative

    The funny thing is that I've had the Guardian on my RSS feed for a while, mainly because their RSS feed contains the whole article, so I don't even need to click the link unless I want to see pictures.

    My feed reader might be "stealing" from them, but they seem to be encouraging it.

    --
    "Knowledge is the only instrument of production that is not subject to diminishing returns" -Journal of Political Econom
  9. Money for nothing... and the chicks for free. by Wrexs0ul · · Score: 5, Insightful

    The big problem with your argument is: once you throw a reasonable answer at the problem it's no longer news-worthy. It's so easy to keep a search engine off your site the article would quickly become a technical how-to... and uninteresting to the non-slashdot masses.

    If you don't want to share then take your ball and go home. Google thugs aren't shaking-down editors, nor in the case of common feeds like the AP are taking anything beyond what they are allowed to. Close your doors, create a consortium-only system for sharing across "approved" sites, and you're good to go. The perceived money you're losing from not doing this already would easily cover the costs of developing and maintaining the system.

    Just hope enough people are willing to come over and only play with your ball that it pays the bills. I would have never found places like the Guardian without Google, and if they remove their content would never go back.

    -Matt

    --
    --- Need web hosting?
  10. The problem is ancient by SmallFurryCreature · · Score: 4, Insightful

    Who makes more money? The travel agent, or the vacation resorts? They travel agent NEEDS the resorts or they would have nothing to sell, but the resort is depended on the agent for their trade. If they are ignored by the travel agent, they don't do business as they are to small to attract their own customers.

    Same with hotels and hotel booking agencies. Who controls who?

    With google and the guardian it is pretty clear. Google is a multi-billion dollar company operating around the globe. The guardian a small british newspaper. This is in a way odd. It would be like the hotel booking agency being ten times the size of the hotels it refers to.

    Because that is what google does. It indexes the newssites for us visitors and then allows us to choose the ones we want to visit. For that service it charges a fee in the form of advertising. The amazing thing is that Google has managed to make billions out of this. They are the portal that works! What is even weirder is that the end destinations of us visitors don't seem to be able to make enough money.

    Imagine a travel agent that worked for free printing only a cheap add on your ticket, yet earned more money then the resorts themselves.

    Historically, these type of refferal agencies have always had an uneasy relationship with their end-users. Travel companies have long since tried to get independent of travel agencies, selling their own products or forming alliances to operate their own.

    Hotels love to have customers referred to them, but they hate that booking agencies can send potential customers to better/cheaper accomodations. Price compare sites are fought thought and nail by retailers. Hell, tv companies hate cable companies and expect them to pay for giving them the viewers that view their ads.

    Google is making money thanks to others people content. This doesn't sit well, espeically when the people making the content have trouble making money themselves.

    There is no easy solution. No content, no google. If news.google.com can't link to stories anymore, nobody would use it. Converserly, without news.google.com I wouldn;t vist half the news sites I do now.

    Frankly both need to figure this out together as they need to realise they need each other. After all the guardian has an obvious solution, block google, but they don't want that. They just don't want the referrer to keep all they money for themselves. Google on the other hand has every right to say "though shit". They refer viewers to news sites. That the newssites can't make money of this ain't their problem. What next? A cabbie got to pay a portion of their fee to the hotel they drive people too? On the other hand, that cabbie as google NEEDS these end destinations.

    But seeing the struggle in other industries makes it clear that this problem won't be solved.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  11. They do pay... by cortesoft · · Score: 4, Informative

    I work for the news wire AFP, and we have an agreement with Google to use our news.. and they DO pay us... http://searchengineland.com/afp-google-settle-over-google-news-copyright-case-10926

  12. The issue explained by Bananenrepublik · · Score: 5, Interesting

    Since noone in this thread seems to have understood the issue, here's what I gathered after reading some German-language newspapers (I've not used google news in years, so please point out inaccuracies kindly):

    So far, everytime you clicked on a story on google news, it took you to an article somewhere else. I.e., everytime there was an interesting story on google news, somebody else would share the profit.

    But now google starts running news agency stories themselves. I.e., whenever someone clicks on an AP, say, story, they are redirected to a google news page that carries the AP story. Previously, it would have been some newspaper's page who happened to run that story.

    So far so good. But how does google news decide which agency stories to place on their front page? For that, they use the story placement on the various news sites they're aggregating, and this is where it becomes unfair because this work is an essential part of running a news web site -- unordered newsfeeds aren't worth much, as otherwise everybody would be getting their news from ap.org or whatever.

    In other words, by running stories from news agencies themselves, google has turned from someone benefitting the various news sites into a freeloader.

    1. Re:The issue explained by AndersOSU · · Score: 5, Insightful

      I don't think that's it. Google has worked out with a deal with the AP which allows them to carry that news directly. This deal undoubtedly involved google giving money to the AP. If the newspapers are unhappy that their particular rehashing of an AP article doesn't make the top of the list, they can cry me a river. If the newspapers aren't happy with the deal they're getting from the AP they should end that relationship.

      If a newspaper does it's own reporting google still links directly to the newspaper. No one knows exactly how googles ranking algorithm works, but suffice to say if you write the most popular article about a particular news story, you're going to be at or near the top of the list. There is a bit of a self reinforcing cycle here because as soon as google lists you at the top, you're going to become plenty more popular, but in theory as a story is breaking the news sources should be more or less on equal footing.

      All that said, I'd like to add that while plenty of people are giddy about the death of old media, I'm a not nearly so sanguine. I'm worried about the future of investigative journalism, and I've got to think that for every investigative journalist that huffpo hires, 10 are laid off from the rocky mountain news. Blogging has done a lot to give stories perspective, but there's a value in having full time reporters that i don't self-publishing freelancers are likely to equal. I hope whatever the ultimate outcome is, it involves dispersed funding, and that the more newspapers don't become vanity presses like the Washington Times and the New York Post.

  13. I suggest an experiment by Arancaytar · · Score: 4, Insightful

    1.) Newspaper asks Google to pay for clips.
    2.) Google drops newspaper from news index.
    3.) Newspaper calculates the difference this makes in their revenue.
    5.) Newspaper offers to pay Google rather a lot in order to be re-indexed.

    Problem solved.

  14. Maybe I should have made myself clearer by Bananenrepublik · · Score: 5, Interesting

    In other words, by running stories from news agencies themselves, google has turned from someone benefitting the various news sites into a freeloader.

    No. If the AP wants to charge Google, they are free to do so. The papers that carry AP stories have not been granted an exclusive license.

    I'll reply to you, but others have misunderstood me the same way. The work a newspaper does is in large parts selecting which agency stories are interesting or relevant. Google lets others do this work for them without compensation. That's the problem. I would have thought that I had made that point quite explicitly in my first point but judging from the numerous replies, apparently I didn't.

  15. Or.. by pak9rabid · · Score: 4, Insightful

    How about Google drops these whiny little bitches from their news service and let the news outlets explain to their advertising clients why they're suddenly getting a fraction of the page hits they were once getting.