EA Releases DRM License Deactivation Tool

Dr_Barnowl writes "Electronic Arts has posted a SecuROM de-authorization management tool. Once downloaded, the tool will search your drives for EA games infested with the draconian online DRM system, and help you download their respective individual de-activation tools. This isn't a perfect solution, since it's still possible to run out of activations in the event of hardware failure or other source of data loss, but since the announcement that this particular DRM system will be dropped for The Sims 3 , it would seem that EA has had a minor epiphany about DRM." I'm sure EA's hand was forced in part by the FTC's recent warning against deceptive DRM practices. Hal Halpin of the Entertainment Consumers Association commented further on the issue, suggesting to developers that such measures need to be displayed on game boxes, and that standardization of EULAs could be next on the list.

Comments

Standardized EULA

[haystor]

Having a standardized EULA would be a bad thing if it were standardized by the government. They'd be unilaterally agreeing to the terms of the EULA, while right now it is unclear if a EULA is even binding at all.

To the extent that they lightened the DRM load:

[Smidge207]

*sigh* Here we go again. Seriously, a code is the most simplistic and effective means of copy protection. One key = one install. Simple as that.

If you implement measures, that online / LAN multiplay is restricted to valid and unique CD-keys and executables cannot be cracked easily is one of the most reasonable methods to balance between players and publishers available.

It serves the following purposes:
- prevent non-paying customers from using unpaid-for online servers
- (inofficially) let people (via keygens) rather freely test-drive the full software, offline on their own machine with the option to buy a key and make your installation legit and online-enabled in seconds.
- ban detected cheaters from online play and introduce a financial risk to cheating (you have to buy a new key when you're caught) which deters non-hardcore cheaters from trying
- prevent mass copying of your software: if the same key is encountered online in the thousands, disable the key
- all this encourages defined and responsible ownership of the software: if you give out your key, you possibly cannot play online anymore

- and inofficially: limit the resale-value of a used key: as a buyer, you cannot be sure if the key is not banned for cheating or shared with the entire school/workplace of the reseller.

I don't know of people who been hindered from doing legit things with their paid-for software because of a cd-key. But I know several people who "test-drove" dozens of pirated games with a keygen who found out the game was so crappy that even downloading it was a waste of money and time.

=Smidge=

Re:To the extent that they lightened the DRM load:

[orclevegam]

I have no interest in having my work valued at zero unless you "feel like it." I can just as easily not release it.

Having never seen or played your game (to my knowledge) I currently value it at zero. Even if I had seen it (and even played it), I'd probably still value it at or around zero, sorry, but that's just the way things go with a free market. No one is guaranteed success, and just because you wrote a game does not intrinsically mean it has value to everyone nor more importantly that it has the same value to anyone. Now, I can sympathize with you, I'm a programmer and I do like to think that what I make has value and that people are willing to pay for it, however the onus is on me to convince the public that my software is worth paying for, and no amount of DRM is going to do that for even half of the public.

Your potential market for any piece of software can be broken down into a number of categories and various things you do will effect exactly how that breakdown occurs. The categories are as follows:

• Doesn't even know about your software
• Is aware of your software but not interested in it
• Is aware of your software but values it at less than what you're asking for it
• Is aware of your software and values it at more than what you're asking for it

Now, on the topic of that third category (Is aware of your software but values it at less than what you're asking for it) this is where your pirates come from. It's important to note that some people will value your software at or very close to zero and will therefore never pay for it no matter what you do, so some of these people might as well be considered lost sales no matter what. Your job is to try to maximize sales to all categories and this is accomplished in a number of ways. In the case of categories 1 and 2 (don't know and not interested respectively) advertising and demos (either full or partial) go a long way towards shifting these two into groups 3 and 4. Group 4 is essentially sold already, all you need to do with them is keep shipping a quality product that works well and doesn't hassle the paying customer. Group 3 is the problem group. Your options to win them over are to lower your prices, or convince them that your product has more value in it (demos, and various incentives are a great way to do this as the demo gets them actually interacting with your product and able to more fully evaluate it, and the incentives are effectively added to the value of the base product).

Hm...

[grub]

Once downloaded, the tool will search your drives for EA games infested with the draconian online DRM system

I bet that's not a quote from EA's documentation.

Re:All aspects of securerom?

[Anachragnome]

Heroes of Might and Magic 3 was my first experience with SecuROM. It disabled my CD burner...permanently. EA owes me $55 for that one.

In total, SecuROM has been the demise of three of my drives. There was no way to determine whether or not a game had it back then, so it was hit and miss. SecuROM, or EA, owe me approx. $150 for disabled drives over the last 12 years or so.

Since I NEVER expect to receive a buck from them in compensation, I protect my drives instead. I stopped BUYING THEIR GAMES. And every one that I bought in the past, I have since downloaded cracked versions and use them instead.

Is that what you wanted, EA?

Drop SecuROM, entirely, or you've still lost a customer.

Cool...

[Anonymous Coward]

We can have congress pass legislation that they didn't read to fix the problem of EULAs that nobody reads.

Re:Cool...

[commodore64_love]

This isn't funny.

It's sad.

Re:Cool...

[commodore64_love]

The First Congress spent almost six months writing, debating, and rewriting the Bill of Rights, and it was only one page long. Our Congress passed a 780,000 million dollar stimulus bill with thousands of pages and most never read it.

When the Founders envisioned the Congress, they pictured a body of men who would be highly-intelligent, logical (it was the Age of Reason), and careful in their deliberations, to carefully read every word and weigh its effects.

Boy were they wrong.

This does NOT remove the DRM, just moves the game!

[Sowelu]

Many of EA's games can only be installed three times on different computers (based on hardware ID codes)--and then, even if you never gave away your CD key or anything else, you don't get to install them ANYWHERE. Serious problem if you get three new computers! This tool lets you de-authorize a computer, saying "I don't want to play the game on THIS computer any more. Credit me with the ability to install it on a new place again." Of course that doesn't help if your hard drive dies; that one ability to install it dies with your drive, and you can't take it back. The DRM is still very present.

Re:One day....

[Red Flayer]

and just released a tool to retroactively remove DRM from older games.

No they didn't. In essence, they released a tool to reset your "activated" flag from TRUE to FALSE.

So when you try to install and activate on a second machine, you can -- as long as you have unactivated on the first machine. This is nice, since it allows for continuance of the doctrine of first sale. This is not nice, as it still leaves the DRM.

All this does is make their DRM adhere to certain consumer protection laws.

Also note that they have not committed to release Sims 3 DRM-free; instead, they have vowed not to use the broken DRM tool they have been using up til now.

Obviously

[dazedNconfuzed]

What you don't understand is that EA's DRM was screwing up computers of people who DID pay!