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Australian Study Says Web Surfing Boosts Office Productivity

Hugh Pickens writes "Dr Brent Coker, professor of Department of Management and Marketing at Melbourne University, says employees who surf the internet for leisure during working hours are more productive than those who don't. A study of 300 office workers found 70 percent of people who use the internet at work engage in Workplace Internet Leisure Browsing (WILB). 'People who do surf the internet for fun at work — within a reasonable limit of less than 20 per cent of their total time in the office — are more productive by about nine per cent than those who don't,' said Coker. 'People need to zone out for a bit to get back their concentration. Think back to when you were in class listening to a lecture — after about 20 minutes your concentration probably went right down, yet after a break your concentration was restored. It's the same in the workplace.' However, Coker warns that excessive time spent surfing the internet could have the reverse effect."

17 of 173 comments (clear)

  1. what? by Anonymous Coward · · Score: 1, Insightful

    I can't read this story. there is an ad in my way.

  2. Re:Sounds like the opposite by bigstrat2003 · · Score: 5, Insightful

    No, you misunderstand what they're saying. They're talking about the amount of work which is accomplished, not how long you're working. So, they're saying those who never surf do x amount of work. However, those who surf for 20% of their day (or less) do 1.09*x work. Even though they spend less time working, they get more done, thus they're more productive

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  3. Re:Sure by evilkasper · · Score: 5, Insightful

    ...and there are studies that say a short nap during the workday make people more productive. Now who here has an authorized nap time at work?

  4. Another aspect... by Anachragnome · · Score: 4, Insightful

    Depending on what the employee is viewing, it is also an opportunity to LEARN something.

    My wife regularly surfs the web at work, often news, and consistently finds stories that directly effect the industry she works in, sometimes her actual place of employment. She then brings this information to the people she works for, the people that need to know about it.

  5. 20% is reasonable? by Anonymous Coward · · Score: 0, Insightful

    They just said that 20% of your paid time, doing something other than what they are paying you to do, is reasonable? Would a company paying you 20% less all of the sudden be reasonable? If you are getting paid, STFU and get the work done. If there's no work to do, clock out and go home.

    1. Re:20% is reasonable? by Colonel+Korn · · Score: 3, Insightful

      They just said that 20% of your paid time, doing something other than what they are paying you to do, is reasonable? Would a company paying you 20% less all of the sudden be reasonable? If you are getting paid, STFU and get the work done. If there's no work to do, clock out and go home.

      Well according to this study, the people who offend you so much get more done than the people who don't.

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    2. Re:20% is reasonable? by MozeeToby · · Score: 5, Insightful

      Ah, so you're company pays you to sit at your desk for 40 hours a week? Or does your company pay you to get a weeks worth of work done in a week?

      If you're being logical about it, working for 32 hours and getting 44 hours of work done is still better than working 40 hours and getting 40 hours of work done; which is what the article is saying. One of the biggest problems I have with the world in general is people doing what seems right instead of applying logic to the situation.

    3. Re:20% is reasonable? by GradiusCVK · · Score: 2, Insightful

      That brings up an interesting possibility; ignoring the obvious correlation != causation issue here, consider this possible reason why surfing the web at work might make people slightly more productive overall: whether you work for 40 of your 40 hours or 32 of your 40 hours, you'll only do enough to not get fired. Perhaps people who browse the web 20% of the time have more cause for concern about their productivity not being "just enough", so they overcompensate and actually work harder?

    4. Re:20% is reasonable? by castironpigeon · · Score: 4, Insightful

      Companies don't pay for 40 hours of your work, they pay for 40 hours of your presence. Your boss can easily measure how long you've been at work, but not how productive you've been, so that's the metric used.

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  6. Ciggy Break by biocute · · Score: 4, Insightful

    If taking a cigarette break, coffee break or gossip break is allowed, I cannot see any difference in internet break or game break.

  7. Productivity personified by Just+Some+Guy · · Score: 4, Insightful

    I am so asking for a raise.

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  8. where's the correlationisnotcausation tag? by djrabbit · · Score: 5, Insightful

    I'm much more inclined to believe that people with above-average productivity can afford to spend up to 20% of their time surfing the internet.

  9. CorrelationIsNotCausation by Anonymous Coward · · Score: 4, Insightful

    It may be that bright-minded, sharp, intelligent, high mental-energy, people are already prone to being more productive, and that searching for ideas and information is just part of their wiring. Of course the information and stimulation help feed the process. OK, back to work...

  10. Re:Sounds like the opposite by Lord+Ender · · Score: 4, Insightful

    Knowledge work is entirely different from manufacturing type work. The relationship between actual production and hours-spent is very weak. We aren't screwing on hubcaps; we have to coax the glob of meat between our ears to cooperate.

    Where I work, there are managers who (incompetently) think knowledge workers should be managed like factory workers. These chumps have extremely high turnover, and their employees seem defensive and stressed most of the time. One such manager constantly monitors his employee's internet usage, and fires all of those who visit non-work-related web sites.

    If you have an incompetent manager who thinks he's running a factory, browse anyway. You really should be happy if you get fired for moderate web use, because you will be miserable trying to build a career under such a buffoon, anyway.

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  11. Monospace sucks by Anonymous Coward · · Score: 1, Insightful

    Why did you post in a monospace font? What the fuck is wrong with you?

  12. Reminded of The Office by Anonymous Coward · · Score: 2, Insightful

    From Michael Scott, "Jim Halpert. Pros. Smart, cool, good looking. Remind you of anyone you know? Cons. Not a hard worker. I can spend all day on a project and he can finish the same project in a half an hour. So that should tell you something."

    Anecdotally, I am more inclined to believe that people who are more productive can slack off more. At my previous job, I would often do more work than my colleague and still found plenty of time to slack off, because I knew how to do the work quickly and correctly. He meanwhile, would be busy all day, and was doing less work than I.

  13. 20% minus 10% is what? by flyingfsck · · Score: 2, Insightful

    By his match the productivity gain doesn't outweigh the loss.

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