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Microsoft Boasts 96% Netbook Penetration
An anonymous reader writes "Citing figures from market research firm NPD, Microsoft says Windows' share of the US netbook market has ballooned from less than 10% in the first half of 2008 to 96% as of February. 'The growth of Windows on netbook PCs over the last year has been phenomenal,' wrote Brandon LeBlanc, Microsoft's in-house Windows blogger, in a post Friday. Information Week author Paul McDougall notes Microsoft's 8% decline in Windows sales is due to netbooks sporting Linux. How does Redmond make an 80% gain in netbook market share without the sales numbers reflecting that gain?"
Chair penetrates netbook 96%.
For a short while people were willing to forgo Windows for the form factor and price of a netbook. Then Moore's law ticked over and Microsoft was able to enter that market - same price for the machine but with the specs that XP needs. Next iteration they'll be selling units with Vista on them. The only way to keep Microsoft out is to race to the bottom and there's no economic incentive for the hardware manufacturers to do that.
How we know is more important than what we know.
Way to go Netbook! Getting to home base 96% of the time would make any frat boy proud.
How does Redmond make an 80% gain in netbook market share without the sales numbers reflecting that gain?
By giving it away? B-)
Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
How does Redmond make an 80% gain in netbook market share without the sales numbers reflecting that gain?
That's easy, netbooks aren't sold in a comparable quantity, so a staggering increase of 80% reflects a tiny shift in the overall license count. Got any other braindead statistics questions for me?
Assuming that these figures are correct & MS has managed to grow their share of the netbook market....let's not forget:
1) They had to keep XP around to do so.
2) Linux has proved itself good enough that manufacturers will consider it.
3) Pulling the same stunt on the rash of $150 arm-based netbooks that will be hitting the shelves later this year will be much harder.
My pics.
I wonder if they count my shiny new Acer Aspire One? Yeah, it came with XP, and yeah, XP is still on the hard drive, but I installed Linux on the first day, and have spent about 1% of my time in Windows since then. I would call that a Linux computer, but I suppose they call it a Windows computer.
This isn't shocking at all. The netbook market isn't what it used to be, mostly I suspect because Microsoft AND the hardware makers recoiled in horror from what was happening. Look at the original netbook:
Old cheap Celeron CPU
7-9" Display
2-8GB Flash storage
512MB-1GB RAM
Weight 1KG
Price centered around $350 +/- $50
Now look at what passes for a netbook:
1.6Ghz Atom
10" Display
160GB HDD
1-2GB RAM
Weight 1-2KG
Price $300 to $500
The original specs couldn't run XP very well, and it wasn't an option. Vista was right out. So Microsoft brought back XP and everyone amped up the specs until it ran nicely. After all the new above average netbook was a kick ass desktop when XP was introduced.
Add in the fact all of the major netbook makers also make notebooks and desktops and thus need Microsoft's good will and it is easy enough to see how most netbooks now ship with Windows. Anyway, at the current prices and specs they are more like small laptops anyway and pretty much 100% of those have always shipped with Windows.
Wait for the ARM invasion. If hardware CAN run Windows vendors are always going to get pressured to load it. The ARM machines simply can't do it. Give a choice between a full Linux desktop, Android and WinCE and Microsoft's offering is going to come up a little short.
Sooner or later we will see netbooks under $200 and that is where things will get fun. If they give out Windows licenses cheap enough to put it on sub $200 units it will either force an across the board cut in all OEM licensing or really tick a lot of people off.
Democrat delenda est
It should be interesting to see how MSFT will deal with a preference for a less expensive netbook compatible Win7 on non-netbooks. http://bits.blogs.nytimes.com/2009/04/06/microsofts-netbook-conundrum/
"There is nothing to do it. But to do it." -Floyd Pepper
This goes against the prevailing wisdom here, but Linux is not necessarily the best OS for netbooks.
The newest netbooks have about as much CPU power and memory as a notebook computer made 3 years ago. That's enough to run windows XP and older Microsoft applications such as office 2003.
And, Windows has the overwhelming advantage it always did : it has an enormous existing software library that still dwarfs that of Linux. An operating system is an enormously powerful natural monopoly. It's time to admit that the only way Linux or MacOS could ever pull ahead and have the diversity of software Windows has is if Microsoft royally screws up over a period of years. Windows ME didn't even scratch Microsoft's monopoly, because everyone kept using Win98, and it appears that Vista is the same way.
Finally, I've heard many complain that the netbook manufacturers don't properly choose a good Linux distro and configure it with all the software a user is likely to ever need. If the manufacturers did that, pre-installing open office and VLC media player and firefox and the rest, and tuned the distro behind the scenes to run blazing fast on a flash disk, then Linux might have stayed a viable option.
I would assume Microsoft has also adapated to this market : they must be offering a substantial discount on the software license for a netbook. Wouldn't surprise me if they were selling "XP for netbook use" for $20 a license. It could very well be that it is cheaper to pay Microsoft than it is to pay the technical support costs for Linux.
How many netbooks actually come with a full version of Linux? Admittedly I don't follow the latest netbook developments much, but most of the Linux models I've seen have some rainbows and unicorns OS that is only suitable for people under 10 years old.
A sale does not constitute usage. I bought mine with XP and later tried Ubuntu from a live CD using an external drive. My system ran faster and better on Ubuntu. So I installed it and I have not missed Windows on my netbook. Something tells me MS still counts me as an installed base.
WinCE won't have the attraction of WinXP. WinCE won't run J. Random Intel Win32 App. So you can license a bunch of mobile phone apps and WinCE or just skin a Linux install.
Let's not forget that Microsoft had to be dragged kicking and screaming into this market.
You're doing the same thing by making up your own definition which excludes XP.
The fact that once XP is included in the definition the number of netbooks with XP on them vs Linux on them kind of implies that XP has some bearing on what people want on their netbooks.
> If you can do that with WinCE as well as Linux, then what difference does it make?
First off, Linux has a full software stack. A real working Firefox with most of the expected plugins, OO.o, etc. WinCE has what exactly? To date it, and the apps written for it, have mostly been geared around PDAs and smart phones, usually with a touch screen.
WinCE isn't Windows. The main advantage Windows has for the average customer is the known quantity. It's Windows, just like on the other machines they interact with at home, school, work, friends, etc. The same programs run, etc. WinCE has none of those advantages, in fact the association with Windows will only confuse as it will lead the clueless to think it IS Windows and then be disillusioned when it is discovered to be something completely different.
WinCE will raise the per unit cost of the machine though, and if it isn't to cut too deeply into Microsoft's profits it is going to have to cost a lot to keep the monopoly rents flowing in. Meanwhile the pengin is still Free except for the ARM port of the Flash plugin.
Democrat delenda est
NT4 came for 4 different architectures.
They could do it again.
> After the debacle most of the vendors had in Linux support on their netbooks..
Yes, many though they could simply wave the magic Pengin around and make the whole software side disappear from the balance sheet. Idiocy like shipping a SuSE on a machine with a webcam but no driver support. I'd have returned turds like that too.
On the other hand Asus and some of the more clueful OEMs got it right. They report return rates in line with other computer products.
> ..most will be happy to use M$ if the licensing fees are low enough to offset the support cost savings.
But that is the upcoming problem. To keep Microsoft going in the style they are accustomed they have to reap serious coin per user. That was easy when computers almost always cost >$1000. It showed strains as prices fell to $500. By accepting lower prices and bringing XP back from the dead they survived the $400 netbook and have managed to suck it up as lowball prices fell to $350, then $300. But even Dell doesn't pitch XP when they do the Mini 9 on promo at $199. And if the ARM invasion succeeds $199 will soon be an expensive SKU. There just aren't enough dollars there to feed Microsoft's need for revenue.
Democrat delenda est
Last week I walked into no fewer than 20 different computer stores here in Taiwan (the home of ASUS, Acer, MSI, etc), big and small, in order to buy a Linux netbook. But despite the fact that some of them displayed as many as 20 different brands and models, I found exactly 0 (zero!) netbooks shipping with Linux. Zero, nada, nothing! It just doesn't exist any more.
So yes, I believe Microsoft and its 96% figure. While people had choice between Linux and Windows, the figure was very different, but since the consumers are no longer offered a Linux option, even 96% seems low. The situation with netbooks is now exactly the same as with laptops - it's 2009 and it's still impossible to buy one without Windows pre-installed!
I always have to laugh when I read news about EU suing Microsoft for bundling a browser or a media player with Windows, but fails to see the real issue - Microsoft's complete stronghold over hardware manufacturers. ASUS, Acer, MSI, Dell, HP - they all "recommend Windows for everyday computing" on their web sites. Out of their free will, no doubt...
I don't think that MS came up with Windows for Itanium just to "let Intel know they support them." They did it because they thought Itanium would be the Next Big Thing. As did a lot of other software vendors — all the major Unixes had Itanium versions, though they were mostly cancelled once the schedule started slipping.
Of course, Itanium is now seen as a white elephant, and all the effort people put into developing for it was wasted. But that's hindsight.
Just because MS got burned with Itanium doesn't mean they'll automatically stay away from ARM. If they see the whole netbook market taking off and face real competition from ARM netbooks, they might just do it.
The big stumbling block might be simple technology. ARM is, by design, a very simple, unsophisticated chip. I have to wonder if it can keep up with all the overhead of running Windows.
That made me sad. Alphas were good chips.
Viral software licensing is not freedom, it is in fact GNU/Socialism.
No, we'll always have PA-RISC.
Dark Reflection
I maintain that a netbook running Windows, or even a standard Linux build, isn't really a netbook. It's really just a small, underpowered laptop.
... all of the things that you didn't really want to drag out a PC to do, but didn't really want to cram onto a phone either ... and with a snappy operating system that boots up quickly and gets the job done without calling attention to itself. If you have to run Windows Update on your netbook to protect it from the worm-of-the-week ... you've totally missed the point.
The whole point of netbooks was supposed to be that they *weren't* PC's, they were consumer electronics devices. Quickie access to the Internet, a little photo sharing and music playing
I'm more interested in the next generation of netbooks -- the ones that will cost $150-200 and run for eight or nine hours on one battery charge -- running low-power ARM and a designed for small form factor OS like Android. That generation of hardware will prove that a netbook isn't supposed to act like a PC. (And even if Microsoft weasels its way into that market by building Windows for ARM, they'll still find themselves at a disadvantage because x86 Windows software won't run on it. In fact, they'll even be faced with an unprecedented rate of customers returning them for just that reason.)
Let PC's be PC's and let netbooks be netbooks. They're not the same thing.
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and in all original incarnations
5) Linux based
While the EEE 700 (which I consider the original netbook, I don't really consider the OLPC a netbook thuogh it does have similarities with them) did initially ship with linux ASUS included instructions for installing XP and later added 700 series models with XP as standard.
With the EEE 900 which afaict was the first series to be widely cloned windows XP was an option from the start.
P.S. even the high end netbooks don't have specs equivilent to a normal entry level laptop, the clock speed is slower (1.6GHz for the netbook vs 2.13GHz for the bottom end dell vostro 15 inch laptop and I belive the atom has poor performance per clock compared to the chips used in regular laptops) and the screen resolution is much lower (1024x600 for most high end netbooks vs 1366x768 for the bottom end vostro I mentioned)
note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
I got one of them fancy Samsung NC10 netbooks (Atom 1.6GHz, gig RAM, XP pre-installed).
My OS of choice?
Mozilla Firefox.
At least that's where I spend 99% of my time on it.
Aside from the fact that MS probably counts shipped units to come up with its "96%" claim, does it really matter whether Linux geeks or Microsoft (or both) claim me as a user? The underlying OS identity is about as relevant to me as the manufacturer of the 2.5" hard drive the unit comes with. I stuck with XP since it was the path of least resistance.
Discuss...
Sigh.
I hold a little bit of MSFT stock and this depresses me.
Do they really believe a race to selling your product for nothing is the way out or ahead?
So basically MSFT has bragged that their OS somehow ships on 97% of all sub-300 dollar devices? Even if it were true I don't believe they are making any money at all from this.
Hackers Boast 96% Netbook Penetration.
They did it in a time that there was a difference between server-grade, enterprise-grade and desktop-grade software. Their desktop software was DOS and Windows NT wasn't really usable for any type of desktop use. The code base was very small, 1 or 2 API's to speak off, the video and some other subsystems were in userland (not integrated in the kernel) and only a few simple apps. They were also helped by IBM and had developers that were used to programming for multiple architectures.
Now things have become a mess. Over time, those architectures have died off in the mainstream in favor of x86. You can use Windows Server on a desktop, Windows XP as a server, they're all the same really. A whole lot of stuff that's now ultimately complex sits in the kernel and would need re-developed and rebuilt from the ground up to be usable on other architectures (DirectX, .NET, Internet Explorer, a whole lot of device drivers...). Just look at the problem it is to get an x86 extension (64-bit) supported decently.
On the other hand Linux over time has always been modular and over time has been kept running (willingly or not) on hardware that's classically Big Iron (Unix) domain and lately handheld and embedded devices even though some of it (PPC Linux) might be slightly outdated it still works. That's because the main developers (Linus and friends) don't necessarily need to be involved in the development for such hardware whereas Microsoft does need to be involved for such changes (and if it's not profitable, it doesn't get done). A single company or even a single developer can keep track of it in his spare time as long as it's profitable for them, they don't need to wait on their vendor.
Custom electronics and digital signage for your business: www.evcircuits.com
That windows won this battle because linux doesn't have enough critics.
We had an internship for a group of college students over winter break. For completing their task, they each got an Acer Aspire One. Most of the students had 2 - 5 year old laptops and the freaking netbooks had the same speed processors with more ram, larger HDD (120GB), and even more Video Ram (32MB vs 8MB shared).
Biggest complaints were lack of media drive and screen size. But after classes started again, they loved 'em. Perfect for taking notes and running most of their programs and they fit inside their backpacks without having to lug around an extra laptop bag.
But again, they all wanted XP. (and were glad it wasn't vista)
"The problem with socialism is eventually you run out of other people's money" - Thatcher.
Yea, love my linux netbook. I am going to order another.
If there is someone to blame in this mess, it is the netbook makers for insisting on putting their own bastardized versions of linux on them. Jut put one of a million stock distros on it, and provide the drivers. The community will do the rest. Once they figure that out, their profit margins for linux will double.
Living in Chile
TFA title leaves something out, 96% of the netbooks in the US run Windows. Worldwide Linux runs 25% of the netbooks.
Falcon
Should there be a Law?
Shhh.. dont tell anyone.
It is the most widely used CPU in the world, but has never had any significant market share in the general purpose computing segments.
Its a processor for embedded devices, pure and simple.
"His name was James Damore."
Because they might not be getting Windows but they SURE as hell ain't getting Linux either. I got one and I removed that piece of crap and installed a real OS as soon as I could put an image on a USB stick.
Linux of course, arch linux if you must know, but something I control, not Acer.
Linpus is horribly locked down and doesn't even have Firefox 3 by default. Updates are way to complicated. Sorry, but it seems like little more then those DOS machines Dell sells you because they have to supply an OS to keep MS happy.
Frankly, I think Ubuntu's remix is worth taking a look at as well. One thing that a netbook has is mobility but that comes with some serious drawbacks. For me, trying to use that bloody trackpad while in public transport. KEYBOARD people. The first distro to come with an interface that can be efficiently controlled in a moving train on a relatively small screen (hint, dialog boxes need to be SMALLER then the screen) could have a real winner. Or maybe just wait for Apple to do it right.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
I think I see the reason. In Taiwan it's probably easy to get illegal installs of XP + all software when buying in small local shops- I know it happens in Russia. So the market for really free software is probably quite low. In Germany however, it is different. It is more difficult to sell computers with illegal stuff on it, and there is a substantially large group of pricky nerds that are in favor of linux for ideological reasons (and nationalist pride, suse started here). So at least in the small shops you can get linux netbooks, or notebooks with no OS preinstalled. And then there is Dell, where I bought my linux netbook via the german website.
molmod.com - computing tips from a molecular modeling
... "penetrate better with 150% better penis" or some such nonsense. It's got as much validity as what MS is spewing here. You expect us to believe you, when even your internal numbers don't match up? If they do "match up", then the only explanation is that MS is, essentially, giving away their OS for free for the netbooks, or charging a paltry fee.
I almost fell bad for the Executive level staff at Microsoft (and do feel sorry for the rank-and-file employees), because the $200 and even $100 netbooks aren't far off. Like, supposedly, April.
Yes, we've heard the "$100 laptop" fo a while now (a year or two) but this time, we really are pretty much there (if, for no other reason, the fact that prices do keep dropping, in one regard or another, and ARM hardware is cheap).
And yes, these low-cost netbooks will have ARM processors, because there's no other economic way to do it. And people will buy them - as long as Youtube, a modern browser, a decent word processor, and a chat client are there, 90% of users will be just fine.
~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
Everybody knows they run AIX.
"Citing figures from market research firm NPD, Microsoft says Windows' share of the US netbook market has ballooned from less than 10% in the first half of 2008 to 96% as of February"
.. Brandon stated a number that may be true for U.S. retail for one month of sales '
'Windows Is Not on 96% of Netbooks
I bought a netbook for my wife which had windows pre-loaded, the first thing I did was install Ubuntu on it. I've booted Windows once since the original install to upgrade firmware, so I guess that netbook is counted in their stats.
Oops! I meant bribery and coercion, not free market; I always confuse them.