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Apple Shifts iTunes Pricing; $0.69 Tracks MIA

Hodejo1 writes "Steve Jobs vowed weeks ago that when iTunes shifted to a tiered price structure in April, older tracks priced at $0.69 would outnumber the contemporary hits that are rising to $1.29. Today, several weeks later, iTunes made the transition. While the $1.29 tracks are immediately visible, locating cheaper tracks is proving to be an exercise in futility. With the exception of 48 songs that Apple has placed on the iTunes main page, $0.69 downloads are a scarce commodity. MP3 Newswire tried to methodically drill down to unearth more of them only to find: 1) A download like Heart's 34-year-old song Barracuda went up to $1.29, not down. 2) Obscure '90s Brit pop and '50s rockabilly artists — those most likely to benefit from a price drop — remained at $0.99. 3) Collected tracks from a cross-section of 1920s, '30s, and '40s artists all remained at $0.99. Finally, MP3 Newswire called up tracks in the public domain from an artist named Ada Jones who first recorded in 1893 on Edison cylinder technology. The price on all of the century-old, public-domain tracks remained at $0.99. (The same tracks are available for free on archive.org.) The scarcity of lower-priced tracks may reflect the fact that the labels themselves decide which price tier they want to pursue for a given artist; and they are mostly ignoring the lower tier. Meanwhile, Amazon's UK site has decided to counter-promote their service by dropping prices on select tracks to 29 pence ($0.42)."

22 of 429 comments (clear)

  1. Who cares? by 0xdeadbeef · · Score: 3, Insightful

    We have Amazon. The only thing keeping iTunes relevant is the fact that Apple won't let anything else talk to the iPhone, and they refuse all other music players for the device.

    1. Re:Who cares? by rsmith-mac · · Score: 4, Insightful

      And more to the point, Amazon only gets special favors as long as the labels need them to be doing something to counteract Apple. Now that they have Apple buckling on variable pricing, there's no need for them to allow Amazon to maintain fixed pricing or otherwise grant Amazon favors. The next time Amazon's contract is up for renegotiation, they'll be forced to moved to move to variable pricing.

      Apple was the lynch pin, no one else is currently strong enough to stand up to the labels and block variable pricing. You can go to Amazon today and get tracks at $.99, but tomorrow anything you* would want will be at price parity with the iTunes Music Store.

      *You = the average person

    2. Re:Who cares? by larry+bagina · · Score: 3, Insightful

      Why aren't the sophisticated listening to ogg vorbis and boycotting Amazon for the one-click patent?

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

  2. Label marketing philosophy by robkill · · Score: 4, Insightful

    In the Label's mind:

    1.) In demand tunes should be higher-priced due to supply and demand.

    2.) Older obscure tunes should be higher priced to recoup production costs over the smaller sales volume.

    Historically, big labels would have lower prices on new releases by B-list or unknown artist that they were pushing to break big, or leftover stock that didn't sell and was never going to sell. Digital downloads mean no leftover stock or inventory costs. There may be some "teaser tracks" out at $0.69, from major labels, but not many. I could see an artist on their own label or a small independent selling that low if it would bring a much wider audience to their work.

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    DMCA - Chilling free speech since 1998.
  3. Re:No, I'm not surprised. by Dutchmaan · · Score: 4, Insightful

    This is Apple we're talking about, so what would anyone expect? I mean, they add money for adding a white apple to a laptop, so clearly, a few cents here and there on each and every song wouldn't warrant a change.

    Actually this is not Apple we're talking about. From what I understand, the labels are the ones behind the price increases. Apple had to basically agree or the labels wouldn't allow Apple to have them on ITMS.

    Brand fanboy, brand hater; Opposite sides of the same coin.

  4. Re:Media is overpriced, pay-per-unit model is dyin by CheeseTroll · · Score: 4, Insightful

    I don't get the correlation between the size of one's hard drive and the price of music. Why does owning more storage space entitle a person to fill it up for the same price as last year's smaller drive?

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    A post a day keeps productivity at bay.
  5. pathetic situation by Anonymous Coward · · Score: 5, Insightful

    It's amazing to see that people are being forced to pay anything at all for music recorded in the 1920's, 30's and 40's. With the huge majority of these recordings, none of the artists are still alive, nor the producers or other personnel who worked on the recordings.

    To say that somehow somebody today still effectively "owns" those recordings and deserves control over them as "properties", and ought to be able to force other people to pay for them, is just a completely absurd situation. These "owners" had no involvement at all in producing the recordings. And the recordings themselves likely made all their investment back plus profits several decades ago.

    So why is it that people today are still willing to pay money to get the recordings of these long dead artists? Because they fear legal prosecution for pirating them, of course. The "owners" of this ancient music are nothing other than manipulators of a team of lawyers that will threaten anyone who attempts to access the recordings without payment. Are there some who really feel ethical compulsion to pay for such recordings? Do they really feel they're stealing from somebody by not paying? It's pure absurdity.

    This is certainly not what the copyright system is for but it's no surprise that there are people out there abusing the legal system in pathetic attempts to leech "money for nothing" from people who just want to hear the great music produced in those time periods.

  6. Re:Let the market price them by sqrt(2) · · Score: 4, Insightful

    Why? The supply and demand model is based on the idea of scarcity of a resource. The product they are selling, a digital copy of a piece of music, has no scarcity. You can make as many copies as you want for virtually no cost.

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    If you build it, nerds will come. Soylentnews.org
  7. reciprocate the record companies behaviour by lucas+teh+geek · · Score: 3, Insightful

    The scarcity of lower-priced tracks may reflect the fact that the labels themselves decide which price tier they want to pursue for a given artist; and they are mostly ignoring the lower tier.

    that's ok, I'm just gonna "mostly ignore" the legal alternatives to bittorrent

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    TIAEAE!
  8. Re:No, I'm not surprised. by Mordok-DestroyerOfWo · · Score: 5, Insightful

    Do you really believe any label with an iota of intelligence would pull all of their work from a distribution network like iTunes? Both sides have power in a situation like this, and the $1.29 is most likely a compromise between the two. Apple is out to make money just as the RIAA is. They hold their customers with just as much contempt as any faceless corporation.

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    "Never let your sense of morals prevent you from doing what is right" - Salvor Hardin
  9. Re:Media is overpriced, pay-per-unit model is dyin by Idiomatick · · Score: 4, Insightful

    The value of 10days of music versus 20days is not twice as much. This should be reflected. If I listen to 3hours of music a day with 10,000 or 100,000songs my enjoyment only increases marginally.

    If you think about it like a radio station it makes more sense. E-radio stations are charged per song they play. That price is based on number of listeners. So with an infinite number of songs available (like a radio station) paying to broadcast to an audience of 1 (me). It would probably cost me something like 2$ a month if i listened 5hrs/day (I'd pay 5~10x that). With INFINITE music available. Explain why this isn't available. I mean I suppose I could try to actually set up an e-radio with 1 listener and negotiate deals with record companies but that seems needlessly difficult.

  10. Re:Let the market price them by RudeIota · · Score: 3, Insightful

    I realize it makes too much sense for the RIAA to ever agree to it, but the prices should be based on demand. If a song gets downloaded a lot at $.99, then bump it to $1.29.

    Why? The supply and demand model is based on the idea of scarcity of a resource.

    Well, money isn't infinite... The "scarcity of resource" isn't the product, but rather the money used to purchase it.

    It may not be traditional economics, but there is an optimal price for every song that will make the most money. I don't have a formula to figure out what that might be, but using a system similar to what was suggested might get them closer to capitalizing more on music tracks than just flat fees based on guesses of what's going to be hot.

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    Fact: Everything I say is fiction.
  11. Re:Surprise? by TheVelvetFlamebait · · Score: 4, Insightful

    There is no competition between different labels to sell the same product (song) so why would they drop the price on a desired product (song) ?

    Because:

    a) You don't have to buy the song. You can keep the money and spend it on something better.
    b) You can buy other music with that same money. There's no reason why you can't get similar satisfaction from a different song.

    When I go to bakery that bakes their own breads, I know going into it that I'm not going to be able to find that exact same bread anywhere else. Yet, for some reason, they don't charge $100 per loaf. Strange.

    --
    You know, there is a difference between trolling and pointing out the flaws in your reasoning. Just saying.
  12. gift cards by backdoc · · Score: 3, Insightful

    This is why gift cards are a bad idea. They instantly made my $75 of gift cards worth about $50.

  13. Re:No, I'm not surprised. by mabinogi · · Score: 5, Insightful

    Do you really believe any label with an iota of intelligence would pull all of their work from a distribution network like iTunes?

    No, but how many labels actually do have an iota of intelligence?

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    Advanced users are users too!
  14. Press coverage: Apple raises prices by Animats · · Score: 4, Insightful

    Apple didn't fool the press. This is being reported as "Apple raises prices 30%".

  15. Re:Media is overpriced, pay-per-unit model is dyin by ianare · · Score: 3, Insightful

    NOBODY is going to spend $6,000 on their music collection. Well I suppose SOME people might, but certainly nobody that I know would ever even think about paying that much for something they can get for free (and at the same, or near-same quality).

    Actually, you can easily find entire albums on bittorrent at lossless quality (.flac) and of course DRM and watermark free ... only thing is if you're looking for something a bit obscure you'll have a tough time finding it.

    As I see it, the convenience factor is really all there is.

  16. Re:Who cares by ubernostrum · · Score: 3, Insightful

    "Your favorite artist" sees just about zilch from CD sales, unless they're totally independent. If you want to support them, go see them in concert.

    If "your favorite artist" is signed to a major label, or to an imprint of a major label, then he/she/they is/are in permanent debt slavery. Neither album sales nor concert ticket sales nor t-shirt sales nor anything else will remedy that; the outlay for concert tours comes from the label just like the outlay for recording, album production, distribution, etc.

  17. payment for service by AlpineR · · Score: 4, Insightful

    I would happily pay for music from the early 20th century. It's hard to find, especially in high quality restoration. So if somebody goes to the trouble of collecting it, restoring it, digitizing it, and making it convenient to find and download then they deserve to make a profit.

    I agree that century-long copyright is immoral, but not because it makes old music commercially valuable. It's immoral because it denies the value of old music to society. I have some old 78 RPM Victrola records that I digitized and restored. I wanted to host them on an ad-supported site for others to download and thought I was in the clear since they have no copyright notice and seemed to predate the oldest active copyrights. But then I learned that their legal status is unclear and the still-existing record companies might have grounds enough to come after me. So now they're just gathering dust on my hard drive.

  18. Re:No, I'm not surprised. by GaryPatterson · · Score: 4, Insightful

    It could be Apple charging more, or it could be the labels acting together to weaken Apple by setting lower prices on other retail outlets. The goal being to ensure that the power to control pricing remains with the labels, not with Apple.

    Based on past performance, I'm inclined to believe the labels are making a power play rather than Apple making a cheap profit.

  19. Re:Variable Pricing Not the Feature to Have Eviden by Gerzel · · Score: 4, Insightful

    The problem with economic "laws" is that unlike scientific laws they don't change even when a perponderance of evidence is put forth against them.

    The "Law" of Supply and Demand is still used as a foundation of many economic theories even though great evidence can be put forth that it is inadequate and poorly suited for explaining most economic climates.

  20. Re:Surprise? by bubkus_jones · · Score: 4, Insightful

    It's rather unusual these days for an album (or anything for that matter) to be released in Canada, but not the US.

    Most indie Canadian bands probably don't have a distribution deal that includes the USA.

    Anyways, the problem described is one commonly encountered by non-US residents trying to partake in certain services, including networks who put episodes of various TV shows online, Pandora, etc.