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Apple Shifts iTunes Pricing; $0.69 Tracks MIA

Hodejo1 writes "Steve Jobs vowed weeks ago that when iTunes shifted to a tiered price structure in April, older tracks priced at $0.69 would outnumber the contemporary hits that are rising to $1.29. Today, several weeks later, iTunes made the transition. While the $1.29 tracks are immediately visible, locating cheaper tracks is proving to be an exercise in futility. With the exception of 48 songs that Apple has placed on the iTunes main page, $0.69 downloads are a scarce commodity. MP3 Newswire tried to methodically drill down to unearth more of them only to find: 1) A download like Heart's 34-year-old song Barracuda went up to $1.29, not down. 2) Obscure '90s Brit pop and '50s rockabilly artists — those most likely to benefit from a price drop — remained at $0.99. 3) Collected tracks from a cross-section of 1920s, '30s, and '40s artists all remained at $0.99. Finally, MP3 Newswire called up tracks in the public domain from an artist named Ada Jones who first recorded in 1893 on Edison cylinder technology. The price on all of the century-old, public-domain tracks remained at $0.99. (The same tracks are available for free on archive.org.) The scarcity of lower-priced tracks may reflect the fact that the labels themselves decide which price tier they want to pursue for a given artist; and they are mostly ignoring the lower tier. Meanwhile, Amazon's UK site has decided to counter-promote their service by dropping prices on select tracks to 29 pence ($0.42)."

43 of 429 comments (clear)

  1. Variable Pricing Not the Feature to Have Evidently by eldavojohn · · Score: 4, Interesting

    Meanwhile, Amazon's UK site has decided to counter-promote their service by dropping prices on select tracks to 29 pence ($0.42).

    At the risk of sounding like an Amazon shill, Engadget helps those of you looking to get this week's disposable music that's shoved down your gullet on the radio.

    They are not without flaw though, even their Barracude by Heart is a confusing $1.29 (must have been an expensive song to produce) and I also rarely find their $0.79 tracks. I think albums on both sites are a standard $10 though, correct? So it's not that big of a difference for people like me that are interested in the artist and the album as a whole when the other 11 tracks aren't phoned in. Sometimes I find shorter albums a few bucks cheaper on Amazon. Haven't cared to check iTunes for that.

    Hope the Amazon US site follows suit with that 29 pence action.

    --
    My work here is dung.
  2. Surprise? by SultanCemil · · Score: 5, Interesting

    Does it surprise anybody that the labels would not drop prices when not forced to? There is no competition between different labels to sell the same product (song) so why would they drop the price on a desired product (song) ?

    --
    Cemil.
    1. Re:Surprise? by Anonymous Coward · · Score: 5, Informative

      There is no competition between different labels to sell the same product (song)

      TFS mentions tracks in the public domain. Anyone can sell those tracks - how do you explain the pricing there? That can't be the Label's bullying poor defenceless Apple.

    2. Re:Surprise? by Mordok-DestroyerOfWo · · Score: 5, Interesting

      In my mind they're competing against illegal downloads. Some people would rather torrent rather than purchase an album at $1.29 per track, having a lower price could start converting fence-sitters like these.

      --
      "Never let your sense of morals prevent you from doing what is right" - Salvor Hardin
    3. Re:Surprise? by maxume · · Score: 4, Interesting

      There is competition, just not exact competition. If you have $5 to spend on music and enjoy 15 different songs about the same amount, you will maximize your enjoyment if you buy the cheapest songs. That's incredibly contrived, but I don't think it is completely ridiculous.

      --
      Nerd rage is the funniest rage.
    4. Re:Surprise? by Trepidity · · Score: 4, Interesting

      Probably depends on the consumer. I personally always want more music than I'm willing to spend money on, so I will move around things in the purchase queue (I prefer physical media, though) based on price--- a CD selling for more than my usual price range (say, $20+) might get deferred or never purchased, while some band selling $10 CDs directly out of their van will probably get a purchase right away.

      Some people have more directed music shopping, though: they want a specific album or song, and are looking to go buy it. They might be less price sensitive, at least within reasonable ranges.

    5. Re:Surprise? by TheVelvetFlamebait · · Score: 4, Insightful

      There is no competition between different labels to sell the same product (song) so why would they drop the price on a desired product (song) ?

      Because:

      a) You don't have to buy the song. You can keep the money and spend it on something better.
      b) You can buy other music with that same money. There's no reason why you can't get similar satisfaction from a different song.

      When I go to bakery that bakes their own breads, I know going into it that I'm not going to be able to find that exact same bread anywhere else. Yet, for some reason, they don't charge $100 per loaf. Strange.

      --
      You know, there is a difference between trolling and pointing out the flaws in your reasoning. Just saying.
    6. Re:Surprise? by Adrian+Lopez · · Score: 5, Interesting

      If you are running a business, ASCAP will bill you for ANY performance, whether or not you are playing free music.

      They might, but they are not supposed to.

      --
      "In prison you just have to shut your eyes and take it. Here you have to shut your eyes and give it."
    7. Re:Surprise? by Anonymous Coward · · Score: 5, Interesting

      It's time for Apple to start signing artists directly; bypassing the record companies for new recordings.

    8. Re:Surprise? by TheoMurpse · · Score: 5, Informative

      As I'm currently researching a tangential issue for a journal article right now, I have found numerous cases and pronouncements from Congress that if the song file is transferred (as distinguished from streamed), it is a public distribution, not a public performance.

      Thus, ASCAP should not be implicated when you're selling tracks (as distinguished from streaming radio).

      Yes, I know from a technical standpoint there isn't much difference between streaming and transferring a 4MB MP3 file with speeds the way they are now over the net.

      However, it basically breaks down to: a streamed MP3 is "performed" and the "performance" is sent over the net. However, a merely transferred MP3 is sent as a piece of data that is meant for later performance.

      Think of it as the difference between sending a VHS recording of a play you produced and transmitting a live show over the airwaves.

    9. Re:Surprise? by Dhalka226 · · Score: 5, Interesting

      Unfortunately, they're also competing against themselves. Take my story from just today:

      I had heard a song and decided I wanted it. I poked around a little bit but couldn't find the song; I didn't see it in iTunes, not on Amazon mP3, not on Walmart's MP3 service. I could get the whole CD from Amazon, but apparently it was only released on a Canadian label in Canada, and I wasn't inclined to pay $25 to buy an import--particularly when I had never heard the other songs on the CD and only wanted that one.

      Eventually I went to the artist's website. "Ah HA!" I said to myself. There was a "buy this on iTunes" link. I had no idea how I missed it on iTunes the first time, but no matter. Click the link, iTunes pops up dutifully. And--what's this? "This item is not available in the US version of iTunes. Click here to switch stores." Okay, no problem. Except that apparently it is a problem, since as a US customer I'm not special enough to buy anything from the iTunes Canadian store.

      So I pirated the damn song.

      I literally tried to give these people my money. I went out of my way to do so, I registered with iTunes and was about to buy the first song I've ever bought from them (I don't care for it or Apple very much) just to give them my money--and they refused it. There's certainly no TECHNICAL reason they couldn't have given me the song; in fact, they had to go out of their way to impose the technical limitation that I couldn't get it. But for whatever reason, that was the choice they made. So I walked away.

      I say all that just to get to this: They still don't understand the Internet. They want to have their cake and eat it too*; to have their exclusivity and licensing deals, to continue selling music at frankly inflated prices and only pay lip service to the way the Internet has and WILL change their industry. Well, so be it. They're the copyright owners. But so long as they go out of their way to gouge us on prices (it seriously costs as much to buy the CD online as get it from the store now?!), prevent "undesirables" from buying their music and otherwise make the legal route the most unreasonable, largest pain in the ass way of getting music... they'll never stand any chance against piracy. I don't feel the slightest bit bad about what I did today. I would have paid the $1.29 even though I think it's too expensive. I would have paid the $0.99 feeling the same way. I couldn't. Until this sort of nonsense changes, they have little chance of actually getting any number of fence-sitters to their side. So long as piracy remains both the cheapest and the easiest way of acquiring things, it will remain the biggest.

      This is my annoyance as a US customer, and in reality I have access to the majority of things I might want. Imagine how many would-be customers they're shutting out even from US operations by no doubt excluding the rest of the world as I was excluded from the Canadian offering. Think they'll learn?

      * Stupidest expression ever? I think so.

    10. Re:Surprise? by afidel · · Score: 4, Interesting

      I wonder if that track really is in the public domain, there's a good chance that the recording on iTunes and Amazon has been digitally remastered. I know I was listening to Science Friday some time ago and they had a guy on who was a world class scientist in signal analysis and some label had approached him to come up with a way to recover the only know live (wire) recordings of Woody Guthrie. While that performance would not be out of copyright is the US anyways (damn Disney) the technical and creative masterpiece of recovering and remastering it probably deserves some coverage as a creative work in and of itself. You can read a bit about it here or listen to the interview here.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    11. Re:Surprise? by bubkus_jones · · Score: 4, Insightful

      It's rather unusual these days for an album (or anything for that matter) to be released in Canada, but not the US.

      Most indie Canadian bands probably don't have a distribution deal that includes the USA.

      Anyways, the problem described is one commonly encountered by non-US residents trying to partake in certain services, including networks who put episodes of various TV shows online, Pandora, etc.

    12. Re:Surprise? by zugmeister · · Score: 4, Interesting

      So you want some pickles. The only vendor of pickles you can find has decreed that you may have them, but you must also purchase a beef patty, lettuce, tomato, a bun, a side of fries and a soft drink. Yeah, maybe you're in the mood for lunch (and maybe you're not)and while technically you can buy your pickles this isn't really what you're being forced to purchase. He wants a single song at a fair price, not a $25 CD containing that song and others he's never heard of.

    13. Re:Surprise? by Clovert+Agent · · Score: 4, Informative

      They want to have their cake and eat it too*
      * Stupidest expression ever? I think so.

      It seems senseless until you realise that it's back to front in today's common usage. The expression means "they want to eat their cake and still have it afterwards".

  3. No rhyme or reason... by l00sr · · Score: 5, Interesting

    The funny thing behind the "lowered" prices is that various albums used to be offered for $10 with no hullaballoo at all. I bought Throwing Copper (a 90's alt-rock masterpiece) in 2005 for $6, and I bought Blues Travelers' Four just last year for $6.41, both from ITMS. The price of each of those albums now: $10. Admittedly, I didn't get DRM-free versions for the lower prices, but it still seems fishy.

    Makes one wonder how many albums like this have actually seen stealth price increases.

  4. Media is overpriced, pay-per-unit model is dying by CyberZCat · · Score: 4, Interesting

    This is a bad move in my opinion and will only encourage piracy. If you do the math, you'll realize that for someone to legally acquire say, 20GB worth of music (3MB avg.) at $1.00 per song, it would cost nearly $7,000. The thing is that as time goes on, hard drives are only going to be getting bigger and cheaper. Additionally as fast broadband becomes even more widespread it will mean that illegal downloading will become easier and the price factor with eventually decrease to nothing.

    How much do you think some TV show is worth to a typical viewer? How about a song? Even though it might be $1.00-$1.29 today, as people get more media with the same investment in space and time the value is only going to decline. Your iPod can hold more, so you want more media to fill it up. NOBODY is going to spend $6,000 on their music collection. Well I suppose SOME people might, but certainly nobody that I know would ever even think about paying that much for something they can get for free (and at the same, or near-same quality). Only a dollar per song sounds pretty reasonable, but if you have a 160GB iPod, filling it up will cost $48,000! $48,000?! Just think of what that kind of money can mean to somebody. Pay off the credit card debt. Get a new car. Remodeling. Any number of major things.

    I'd say we are QUITE past the point of something "worth paying for". As soon as a person downloads a song "illegally" they cross an invisible line and are now "pirates". And of course once you do it once, it's so easy to do again. That makes it sound like a drug but it's true. If you can get something easily for free, what's the point in paying for it? The best reason I can think of is if you get a significant amount of value added by actually paying for it. When this happens people become significantly more selective about what they DO actually pay for verses what they download for free. And of course, the media itself is practically free.

    Basically I think that if companies what to directly sell their media to consumers, it will have to cost fractions of a cent, and they're going to have to come up with some clever ideas on how to provide it to make it easier than simply downloading it for free. It'll probably have to offer other value as well.

    For example with TV shows companies should experiment with broadcasts which actually "upgraded" for the web. The idea is that you put your show online with ads for people to see for free. In terms of music, I think bands should get "distributors" which distribute all their music in very large inexpensive packages. Then the band can offer their music for free download on their website for their casual fans, but while simultaneously selling media and merchandise to their more loyal fans (who don't mind spending a little bit to support the band) with added value. I think there are still many ways to make good money off of media, but the truth is that the pay per unit or copy model is dying and won't be around much longer.

  5. Will be interesting to see what happens to sales by Ungrounded+Lightning · · Score: 5, Interesting

    It will be very interesting to see what happens to sales on this.

    There is a price where profit is maximized. Go too high and the sales drop eats more then the added profit per unit provides.

    Old saying: "Fast nickels are better than slow dimes." Let's see if Apple has switched from the former to the latter.

    --
    Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
  6. Label marketing philosophy by robkill · · Score: 4, Insightful

    In the Label's mind:

    1.) In demand tunes should be higher-priced due to supply and demand.

    2.) Older obscure tunes should be higher priced to recoup production costs over the smaller sales volume.

    Historically, big labels would have lower prices on new releases by B-list or unknown artist that they were pushing to break big, or leftover stock that didn't sell and was never going to sell. Digital downloads mean no leftover stock or inventory costs. There may be some "teaser tracks" out at $0.69, from major labels, but not many. I could see an artist on their own label or a small independent selling that low if it would bring a much wider audience to their work.

    --
    DMCA - Chilling free speech since 1998.
  7. Let the market price them by Pearson · · Score: 4, Interesting

    I realize it makes too much sense for the RIAA to ever agree to it, but the prices should be based on demand. If a song gets downloaded a lot at $.99, then bump it to $1.29. If a song isn't getting downloaded, then drop the price to $.69. That way if a song becomes hot for some reason, they would get more money, and if a song is forgotten, the bargain shoppers will be more inclined to buy it (assuming you could search by price).

    --
    I...I'm attacking the darkness!
    1. Re:Let the market price them by sqrt(2) · · Score: 4, Insightful

      Why? The supply and demand model is based on the idea of scarcity of a resource. The product they are selling, a digital copy of a piece of music, has no scarcity. You can make as many copies as you want for virtually no cost.

      --
      If you build it, nerds will come. Soylentnews.org
  8. Re:No, I'm not surprised. by Dutchmaan · · Score: 4, Insightful

    This is Apple we're talking about, so what would anyone expect? I mean, they add money for adding a white apple to a laptop, so clearly, a few cents here and there on each and every song wouldn't warrant a change.

    Actually this is not Apple we're talking about. From what I understand, the labels are the ones behind the price increases. Apple had to basically agree or the labels wouldn't allow Apple to have them on ITMS.

    Brand fanboy, brand hater; Opposite sides of the same coin.

  9. Re:Guitar Hero by whoever57 · · Score: 4, Informative

    Of course the labels are going to raise prices on hits, and sell the crap for cheap, just like those DVD bargin bins.

    Except that the whole "sell the crap for cheap" part is missing.

    --
    The real "Libtards" are the Libertarians!
  10. Re:Media is overpriced, pay-per-unit model is dyin by CheeseTroll · · Score: 4, Insightful

    I don't get the correlation between the size of one's hard drive and the price of music. Why does owning more storage space entitle a person to fill it up for the same price as last year's smaller drive?

    --
    A post a day keeps productivity at bay.
  11. Re:Who cares? by Anonymous Coward · · Score: 5, Informative

    You can buy your music from amazon and just import it into itunes. iTunes is a database for you to organize your collection. iTunes music store is the store.

    captcha: monogamy

  12. pathetic situation by Anonymous Coward · · Score: 5, Insightful

    It's amazing to see that people are being forced to pay anything at all for music recorded in the 1920's, 30's and 40's. With the huge majority of these recordings, none of the artists are still alive, nor the producers or other personnel who worked on the recordings.

    To say that somehow somebody today still effectively "owns" those recordings and deserves control over them as "properties", and ought to be able to force other people to pay for them, is just a completely absurd situation. These "owners" had no involvement at all in producing the recordings. And the recordings themselves likely made all their investment back plus profits several decades ago.

    So why is it that people today are still willing to pay money to get the recordings of these long dead artists? Because they fear legal prosecution for pirating them, of course. The "owners" of this ancient music are nothing other than manipulators of a team of lawyers that will threaten anyone who attempts to access the recordings without payment. Are there some who really feel ethical compulsion to pay for such recordings? Do they really feel they're stealing from somebody by not paying? It's pure absurdity.

    This is certainly not what the copyright system is for but it's no surprise that there are people out there abusing the legal system in pathetic attempts to leech "money for nothing" from people who just want to hear the great music produced in those time periods.

  13. Re:Who cares by Bieeanda · · Score: 4, Informative

    "Your favorite artist" sees just about zilch from CD sales, unless they're totally independent. If you want to support them, go see them in concert.

  14. Re:No, I'm not surprised. by Mordok-DestroyerOfWo · · Score: 5, Insightful

    Do you really believe any label with an iota of intelligence would pull all of their work from a distribution network like iTunes? Both sides have power in a situation like this, and the $1.29 is most likely a compromise between the two. Apple is out to make money just as the RIAA is. They hold their customers with just as much contempt as any faceless corporation.

    --
    "Never let your sense of morals prevent you from doing what is right" - Salvor Hardin
  15. Heart had a hit song when? by ip_freely_2000 · · Score: 5, Funny

    "A download like Heart's 34-year-old song Barracuda...."

    I bought this song when it was released. Thanks for making me feel old.

  16. Re:Who cares? by rsmith-mac · · Score: 4, Insightful

    And more to the point, Amazon only gets special favors as long as the labels need them to be doing something to counteract Apple. Now that they have Apple buckling on variable pricing, there's no need for them to allow Amazon to maintain fixed pricing or otherwise grant Amazon favors. The next time Amazon's contract is up for renegotiation, they'll be forced to moved to move to variable pricing.

    Apple was the lynch pin, no one else is currently strong enough to stand up to the labels and block variable pricing. You can go to Amazon today and get tracks at $.99, but tomorrow anything you* would want will be at price parity with the iTunes Music Store.

    *You = the average person

  17. Re:Who cares? by lucas+teh+geek · · Score: 4, Informative

    no, the USA has Amazon. like so many other sites involving music, people outside of the USA get shafted

    --
    TIAEAE!
  18. Re:Media is overpriced, pay-per-unit model is dyin by Idiomatick · · Score: 4, Insightful

    The value of 10days of music versus 20days is not twice as much. This should be reflected. If I listen to 3hours of music a day with 10,000 or 100,000songs my enjoyment only increases marginally.

    If you think about it like a radio station it makes more sense. E-radio stations are charged per song they play. That price is based on number of listeners. So with an infinite number of songs available (like a radio station) paying to broadcast to an audience of 1 (me). It would probably cost me something like 2$ a month if i listened 5hrs/day (I'd pay 5~10x that). With INFINITE music available. Explain why this isn't available. I mean I suppose I could try to actually set up an e-radio with 1 listener and negotiate deals with record companies but that seems needlessly difficult.

  19. Re:No, I'm not surprised. by mabinogi · · Score: 5, Insightful

    Do you really believe any label with an iota of intelligence would pull all of their work from a distribution network like iTunes?

    No, but how many labels actually do have an iota of intelligence?

    --
    Advanced users are users too!
  20. Love my iPod - Hate iTunes. by Like2Byte · · Score: 4, Informative

    I reluctantly purchased an ipod a few years ago. I didn't know just how much Id grow to love this thing. I love being able to take tunes with me where-ever I go. Then my laptop crashed, I was able to get all my tunes off the HD but wasnt able to get them all loaded back onto the iPod from the fresh XP installation on the same LT.

    ALL of the songs I purchased without DRM I am unable to get back onto my iPod as well as a few others as I changed my password from time to time and cant remember which PW I used when I purchased certain tracks.

    So, iTunes sucks major ass. You can't tell me that Apple doesn't have a record of the songs I purchased over the years. I can't download again one's I've already purchased. It's BS.

    Now, I purchase all my tracks on CD, rip them using cdparanoia and copy to my iPod. iTunes manages the mp3s I create for my own personal use and my podcasts/vidcasts.

    Keep your money as well as your sanity - rip CDs for personal use and dont buy from Apple.

  21. Press coverage: Apple raises prices by Animats · · Score: 4, Insightful

    Apple didn't fool the press. This is being reported as "Apple raises prices 30%".

  22. Re:Variable Pricing Not the Feature to Have Eviden by Toonol · · Score: 5, Interesting

    There's a clear reason it is priced higher: It was in Guitar Hero II. Both my sons and all their friends know Barracuda, and not because of their love for classic rock.

  23. Re:Variable Pricing Not the Feature to Have Eviden by Ethanol-fueled · · Score: 5, Interesting
    Bingo. From link:

    "The amount being paid to the music industry, even though [these] games are entirely dependent on the content we own and control, is far too small," Warner Music Group CEO Edgar Bronfman told analysts last summer.

    Guitar Hero drives much more sales than your ad agencies and your lawsuits, assholes. The funny thing is that the recording industry are beginning to attack their own kin, MTV Games!

  24. payment for service by AlpineR · · Score: 4, Insightful

    I would happily pay for music from the early 20th century. It's hard to find, especially in high quality restoration. So if somebody goes to the trouble of collecting it, restoring it, digitizing it, and making it convenient to find and download then they deserve to make a profit.

    I agree that century-long copyright is immoral, but not because it makes old music commercially valuable. It's immoral because it denies the value of old music to society. I have some old 78 RPM Victrola records that I digitized and restored. I wanted to host them on an ad-supported site for others to download and thought I was in the clear since they have no copyright notice and seemed to predate the oldest active copyrights. But then I learned that their legal status is unclear and the still-existing record companies might have grounds enough to come after me. So now they're just gathering dust on my hard drive.

  25. Re:No, I'm not surprised. by GaryPatterson · · Score: 4, Insightful

    It could be Apple charging more, or it could be the labels acting together to weaken Apple by setting lower prices on other retail outlets. The goal being to ensure that the power to control pricing remains with the labels, not with Apple.

    Based on past performance, I'm inclined to believe the labels are making a power play rather than Apple making a cheap profit.

  26. Re:Variable Pricing Not the Feature to Have Eviden by Gerzel · · Score: 5, Interesting

    emusic.com is another viable alternative to Itunes.

    -No DRM
    -MP3 Format
    -Large Selection(Though it is true they tend to have better alternative selections and fewer name-brands)
    ->$1 per track. (I pay $0.21 per)

    There is life in music beyond what is shoveled through the pop radio and TV ads.

  27. Re:Variable Pricing Not the Feature to Have Eviden by Gerzel · · Score: 4, Insightful

    The problem with economic "laws" is that unlike scientific laws they don't change even when a perponderance of evidence is put forth against them.

    The "Law" of Supply and Demand is still used as a foundation of many economic theories even though great evidence can be put forth that it is inadequate and poorly suited for explaining most economic climates.

  28. Re:Who cares? by afidel · · Score: 4, Informative

    Amazon downloader automatically adds the track to your itunes and WMP libraries....

    --
    There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
  29. Re:Who cares? by pimpimpim · · Score: 4, Funny

    alles Lüge ;) Here in Germany I can download David Hasselhoff songs just fine, no need to worry!

    --
    molmod.com - computing tips from a molecular modeling