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Game Developers On Gold Selling

Eurogamer has an article which takes a look at how various game companies deal with gold spammers in their games. Some, like Mythic, take a hard stance, literally telling farmers and sellers to "go to hell." Others engage in an arms race to block such behavior, sometimes to the detriment of normal users. "In fact, a former Jagex source tells me that when Jagex banned all IPs connected to gold selling, 'they lost 10 per cent of their membership, and still haven't recovered in terms of numbers since they did it two years ago. Even though they have almost stopped gold selling in RuneScape, it has cost them two million active accounts; i.e. there were four million players, there are now two million players, of which less than one million actually subscribe.'" Still more companies are experimenting with real money trading (RMT) to at least establish some control and security over the situation.

23 of 424 comments (clear)

  1. Re:That summary literally sucks by Onion · · Score: 5, Informative

    RTFA. It has a link and a direct quote of the "Go to hell" comment.

  2. Gold selling is a good idea by cliffski · · Score: 5, Insightful

    Because when I see that people are actually PAYING someone else to play the boring parts of a game for them, it's easy for me to deduce that what we have is not a fun game, but a tedious grindfest designed to keep bored teenagers playing forever and ever.

    The solution to goldfarming should be to find out why earning gold in the game is so bloody tedious and focus your design efforts on making the game fun to play. Games are supposed to be fun, not a second job.

    --
    DRM-free indie games for the PC and Mac: Positech Games
    1. Re:Gold selling is a good idea by Alarindris · · Score: 5, Insightful

      Because when I see that people are actually PAYING someone else to play the boring parts of a game for them, it's easy for me to deduce that what we have is not a fun game, but a tedious grindfest designed to keep bored teenagers playing forever and ever. The solution to goldfarming should be to find out why earning gold in the game is so bloody tedious and focus your design efforts on making the game fun to play. Games are supposed to be fun, not a second job.

      I couldn't disagree more. The fact that people are paying money in addition to their subscription means that the game is fun or has value to the player.

      Personally, I never 'grind' gold. I play the auction house and can then do whatever I want.

      "Oh, but see you are avoiding playing the game!"

      No, I AM playing the game. I'm sorry you couldn't figure out a way to do it too.

    2. Re:Gold selling is a good idea by AuMatar · · Score: 4, Insightful

      I play games to have fun. If most of a game is fun but a portion of it (grinding gold) is not, I have no problem paying to skip it, if the part I do enjoy is fun enough. Just like in real life- I enjoy throwing a party, but hire a maid to clean up before it. I enjoy driving my car, but pay someone else to change the oil.

      I could use alternate ways to make money, but I don't find playing the auction house fun. In fact, I find it highly unethical. You're taking advantage of people who don't know what things really should cost. That's flat out wrong. And anti-gold farmers complain about my ethics?

      --
      I still have more fans than freaks. WTF is wrong with you people?
    3. Re:Gold selling is a good idea by Majik+Sheff · · Score: 5, Insightful

      Sounds like you fit the mindset of EvE players. The game can be a relentless grindfest or a fantastic exercise in playing the market. It's all in how you choose to play the game.

      --
      Women are like electronics: you don't know how damaged they are until you try to turn them on.
    4. Re:Gold selling is a good idea by Alarindris · · Score: 4, Insightful

      I could use alternate ways to make money, but I don't find playing the auction house fun. In fact, I find it highly unethical. You're taking advantage of people who don't know what things really should cost. That's flat out wrong. And anti-gold farmers complain about my ethics?

      I agree with the first part of your post, but ummm what? I'm unethical for buying peoples under-priced stuff and selling it for what it's worth, but it's OK to violate the TOS and buy from farmers?

      You may want to rethink that.

    5. Re:Gold selling is a good idea by Alarindris · · Score: 4, Insightful

      Why is partaking in the game's economy so necessary? Why can't I just go about my own game without having to go repeatedly kill things to earn money?

      Because if you could do that, anyone could have anything they wanted whenever they want it, and that's what makes a game shitty. Reward needs to be proportional to the effort put in. Remove effort and the reward becomes pointless/worthless.

      PS - Get auctioneer and put in 10 minutes when you log on, you'll have plenty of money in no time. It's not like it takes any real effort.

    6. Re:Gold selling is a good idea by MozzleyOne · · Score: 5, Interesting

      Because if you could do that, anyone could have anything they wanted whenever they want it, and that's what makes a game shitty.

      But gold doesn't get you everything you want, even now. MMO's almost never let you just buy the best items from gear. The only 2 avenues to getting the best gear in WoW are raiding and PvP - there are really no good items you can just buy. If you dumped 500,000 gold on my WoW character now, the only thing that would change is I would stop having to farm gold. My character wouldn't be better, no-one else would be affected - I'd just have more fun. Imagine if no-one needed to farm gold - you could just log on and start doing what you wanted to do.

      PS - Get auctioneer and put in 10 minutes when you log on, you'll have plenty of money in no time. It's not like it takes any real effort.

      I don't want to put in 10 unfun minutes when I log in. I don't want to NOT have fun when I play a GAME. I want to log in, have fun and then log off. Why do we need to do unfun things before fun things in MMO's? I do things I don't like in order to get things I do like in my everyday job. There's no boring, unfun grind in FPS or RTS games before you can start having fun.

      --
      Ayjay on Fedang
    7. Re:Gold selling is a good idea by guyminuslife · · Score: 5, Insightful

      I actually think one of the reasons why WoW is popular is precisely because it's mostly boring.

      Imagine if the game were all about instances and non-stop PvP. You sign in and it's like, oh, Unreal Tournament. That's the fun stuff, right?

      There's enough of that to "reward" you for playing. But of course, that's all spaced out over a lot of tedium. Most people playing WoW are bored most of the time they're on it.

      The tedium is essential because it means you start getting attached to menial stuff. You go into guild chat and have SUPER-DRAMA over who gets which raid spot and why did that hunter roll on that shaman gear. The tedium is necessary, of course, as a step in the direction of uber-ness, to get your quest or your experience or your crafting materials or whatever. And so at first you tolerate it. And then you get used to it. And eventually you depend on it.

      Like playing the slot machines; most of the time you lose, but you win often enough that you just have to keep putting in quarters.

      --
      I don't believe in time. It's a grand conspiracy designed to sell watches.
    8. Re:Gold selling is a good idea by smallfries · · Score: 5, Interesting

      That's a really good description of an optimal reward-schedule for addiction. Of course, most (all?) people can't distinguish between addiction and fun, hence the huge popularity.

      I tried to find a decent description of this on the web (I remember reading an old analysis of how to optimise the payback in slot machines that went into reward schedules) but failed. This is the closest that I could find. The main point it makes is that tedium is essential to addiction. It serves to highlight the non-tedious bits and space out the rewards randomly. Nice to hear a personal, non-clinical, description of it for a change.

      --
      Slashdot: where don knuth is an idiot because he cant grasp the awesome power of php
    9. Re:Gold selling is a good idea by Chris_Jefferson · · Score: 4, Insightful

      How many people do you think would pay extra money to get an extra queen in chess? How many people would pay to get some more "e"s in Scrabble, even when just playing with friends, if they wouldn't get caught? People like to be the best, and lots of people want to do it without skill or work.

      --
      Combination - fun iPhone puzzling
    10. Re:Gold selling is a good idea by Alarindris · · Score: 5, Insightful

      But gold doesn't get you everything you want, even now. MMO's almost never let you just buy the best items from gear. The only 2 avenues to getting the best gear in WoW are raiding and PvP - there are really no good items you can just buy.

      Thank god for that.

      If you dumped 500,000 gold on my WoW character now, the only thing that would change is I would stop having to farm gold. My character wouldn't be better, no-one else would be affected - I'd just have more fun.

      Problem is, you are able to then spend less time than everyone else to get X piece of gear from X boss. You could say that the only real MMO currency is time spent playing. A certain amount of effort needs to be put in to achieve any goal.

      Why don't they get rid of health and death? I don't think that's fun at all! I want to have 100% fun all of the time! Get rid of quests, why can't I just start at 80? I don't think leveling is fun either!

      "Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty... I have never in my life envied a human being who led an easy life. I have envied a great many people who led diffcult lives and led them well."

      -Theodore Roosevelt

    11. Re:Gold selling is a good idea by Talderas · · Score: 5, Interesting

      I could use alternate ways to make money, but I don't find playing the auction house fun. In fact, I find it highly unethical. You're taking advantage of people who don't know what things really should cost. That's flat out wrong. And anti-gold farmers complain about my ethics?

      Gold farmers -rarely- just straight up farm gold off of monsters. They use auction houses, they don't just take advantage of people not knowing how much something should cost, but they also have a tendency to inflate prices.

      Take Final Fantasy XI. You don't get much gil from monsters, or from selling items (which makes me wonder how the gil is generated in the first place), but rather you make your money from selling goods on the auction house. In FFXI, gil sellers would camp NMs to get their loot to sell on the auction house for ludicrous prices. They essentially jacked up the prices for most rare loot items. The money they made from selling the items is then sold to players, which is used to buy the aforementioned up-priced item. If the player tries to farm the mob on his own, then he has to compete with the gil sellers (who were good at camping NMs) and other players looking for the mob. When Square finally put their foot down on gil sellers you saw a marked deflation in prices.

      --
      "Lack of speed can be overcome. In the worst case by patience." --Znork
    12. Re:Gold selling is a good idea by bahstid · · Score: 4, Funny

      I enjoy throwing a party, but hire a maid to clean up before it.

      Not coming to one of your parties mate, I prefer the kind that needs cleaning after!

    13. Re:Gold selling is a good idea by mabhatter654 · · Score: 4, Insightful

      the problem is that paying for things in an MMORPG is a legal mess right now. Right now the rules are strict.. your character and items are just "score points" as far as Blizzard and the lawyers are concerned, they have no "value" beyond your fun. Once they start taking real money for Gold it becomes "property" and the things you buy become "property" as well. Second Life has problems with these suits and the courts are pretty fickle right now as the case law is constantly shifting.

      After the property rights issues then they would have to deal with gambling, and taxes, not to mention reporting stolen accounts to law enforcement... see how this gets nasty.

    14. Re:Gold selling is a good idea by Rich0 · · Score: 5, Insightful

      You could say that the only real MMO currency is time spent playing. A certain amount of effort needs to be put in to achieve any goal.

      You've hit the nail on the head exactly, but I disagree with your conclusions.

      In my experience people who hate trading of real-world cash for in-game gold tend to be people who have lots of time to play, and not lots of real-world cash to spend. People who like to buy in-game gold tend ot have little time to play, and lots of real-world cash to spend.

      Obviously self-interest dictates that people who have lots of time to kill should want the game to reward time spent above all else. People who have lots of money to spend want the game to value real-world money above all else.

      There really is no "right" and "wrong" way to design a game. Thus, there is no end to arguing between these parties and a huge arms race as people willing to take real-world money will do whatever they can to create in-game advantages for their customers to stay in business.

      I think there needs to be a balance. Games should not be designed so that new players can't expect to enjoy the majority of the game until they've spent 300,000 hours playing it. New content needs to be available at all levels of play. On the other hand, it isn't good for gameplay when some newbie can walk around killing people left and right with an uber-sword-of-destruction that they bought for $19.95 on ebay.

      I think that if you make the game fun and have rewards both for people who have leveled for 18 hours a day and also for those who play an hour a week and don't level at all, then you'll get rid of much of the incentive for farmers.

    15. Re:Gold selling is a good idea by painandgreed · · Score: 4, Funny

      I agree with the first part of your post, but ummm what? I'm unethical for buying peoples under-priced stuff and selling it for what it's worth,...?

      YES! It's called 'war profiteering'. The Horde and Alliance are at war with each other and you are profiting off the desire by others to bring the war to its rightful conclusion. You are not only not doing your part to support the war but actually hurting it while making money off of it to fuel your own greed. Noobs are priced out of decent gear by people like you and are conistantly getting ganked because of it. Their blood is on your hands!"

  3. Re:Why oppose it? by Thanshin · · Score: 4, Interesting

    I suppose it's for the same reason they can't sell the gold themselves.

    Players who don't want to buy gold feel at a disadvantage and quit.

    And when the majority quits, the game dies.

  4. Time = Money = Power = Cocaine by Maxo-Texas · · Score: 4, Insightful

    Which is fair..

    A lawyer working 60 hours a week, buys a 600 hour character and a million gold for 5 hours of income.
    or
    A student, retired, or independently wealthy person who plays 60 hours a week? Always gets the best non-instanced content first (sometimes blocking it for over a year to other users).

    ---

    The game company sells levels, gear, experience for money.
    or
    The game company sets up quests so you if you can be logged on continuously for 14 to 24 hours you have a 100% chance of success.
    If you can log on 24 hours in 2 hour chunks, there is a good chance you will *never* finish the quest (25 to 30%)

    ---

    Who is more skillful
    The person who can log on at 1pm, get the best camps, play for 12 hours straight, and reach the new level cap in a week?
    The person who uses a cheating macro program that lets them see what loot the monsters are carrying and where the monsters are even when their characters are "blind"?

    ---

    None of these are fair. I applaud the efforts by the game companies to make a game fair.

    But morality is such that mmorg gamers would feel it was fair to be able to buy extra cards in poker or to get the best hands because they could show up earlier than the other players, or win merely by virtue of being able to stay at the table for 18 hours straight.

    ---

    Games have rules. The rules for chess, checkers, acquire, dominion, hell even D&D, are not based on "the person with the most money or time wins".
    When people try to play MTG and other CCG's like a money game, they quickly lose the ability to play with ordinary players and get stuck in their own brackets even at tournaments.

    It's pretty disgusting.

    --
    She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
  5. Re:Why oppose it? by Morlark · · Score: 5, Insightful

    Developers being cocks? Sorry, I actually facepalmed when I read that. I take it you've never played an MMO? Gold selling thrives in MMOs because, at the end of the day, there is one fundamental truth that applies both in and out of game: (some) people are stupid. Gold selling has a noticeable and significant negative effect on the game. Sometimes this means they've got their bots out keeping a given zone completely barren of mobs, so that any actual players who want to do anything in the zone are unable to do so. Sometimes it means that the gold sellers flood the auction house with the items they have farmed up, meaning that any legitimate player who wants to sell some items for a bit of gold can't do so because the going rate for those items is so low that they can't turn a profit. On the flip side, the people who have bought gold now have so much money that the market price for other (non-farmable) items goes through the roof, meaning that honest players can't afford the things they want. Gold selling absolutely ruins the in-game economy, which makes the game a lot less fun for everybody, and that means the developers lose subscribers. That is why.

    In fact, in recent years, things have got even worse. As the developers get better at spotting the behaviour of the gold sellers' farming bots, the gold sellers change tactics. Instead of targeting the game, they target the players - through various trojans and keyloggers and whatnot, they compromise a players account, strip it bare of gold and items, and then sell the proceeds on to other players. Of course when the player discovers this, they immediately go crying to the devs demanding that their items and gold be restored. The dev company then has to spend god knows how much on employing extra customer support staff to deal the player's own lax account security. That is a direct cost to the dev company caused by gold sellers. The claim that the developers are being cocks by protecting the interests of both themselves and the players is laughably ignorant.

    Allow me to finish up with a little personal anecdote. An acquaintance of mine in WoW once had his account compromised by gold-sellers. I don't know how, since he's usually a fairly tech-savvy person, but everyone slips up once in a while. The gold sellers stripped his character completely clean, took everything he had, and passed it on. When he finally got his account back, and was waiting for his items to be restored, you know what his first response was? He went straight to the gold sellers and bought some gold, to cover what he had lost. Yup, he went to the very people who had stolen his (imaginary) gold, and paid them real money to get it back. And he never once made the logical connection that the people who had taken his stuff were the same people he was dealing with. The average person really is that stupid.

    It's only a minority that actually does buy gold, so you can't even claim that "players want it". But when the developers have to fight an uphill battle against both the gold sellers and that stupid minority, so that they can improve the game for those very same players, you do have to have a bit of respect for what they do.

    --
    Santa's suicide mission go!
  6. Very misleading summary by Andy_R · · Score: 4, Informative

    This has nothing to do with Jagex IP-banning gold sellers, they always did that. The reason so many players left Runescape is that when IP-banning wasn't working, Jagex made a massively unpopular decision to remove a huge portion of the gameplay in order to stop the gold sellers.

    Overnight, it became impossible to kill other players and take their items, to give gifts of any substantial value, to sell items for prices more than 5% away from a value assigned by Jagex, to have duels for worthwhile stakes, and to do a lot of other things that would take a lot explaining such as the World 66 Laws company.

    Basically, they threw so much of the game away that a large portion of their playerbase quit (I'm guessing much more that the 10% of paying members mentionied in the article), overnight it went from being a Massive Multiplayer Online Game to being a Massive Singleplayer Online Game with chat features. Even if (like me) you didn't enjoy the player vs player part of the game, the changes were very bad news, as much of the economy was based around making supplies for player vs player combat.

    --
    A pizza of radius z and thickness a has a volume of pi z z a
  7. Eve solved this problem by bigmacd24 · · Score: 5, Interesting

    Hey, I like CCP's solution to this, in EVE, you can buy extra months of subscription, and sell them to other players, on the market, for Gold (ISK). I play the game for free, because I have enough isk to sell to folks who want more of it. Eve's economy actually works pretty decently, dudes get alot of use out of having extra isk, they can fly bigger ships, gamble more, pay folks for whatever they want. I always suggest to my friends that they buy three months of game time when they start playing, 1 month for themselves, and 2 months to sell to the market. Everyone gets on a nice, even playing field pretty quick that way, (and it's still cheaper than starting alot of MMO's). To ramble off topic for a while, market manipulation is incredibly easy in eve, I play for free because I spend about 3 hours a week looking over trades in three regional markets. I had to put in a bit of work to get enough money to afford it, but the cash I have is still chicken scratch (barely floating a billion isk, and most of it's tied up in one thing or another)

  8. Here is some reality by kenp2002 · · Score: 4, Interesting

    Ok, I work for a bank in full disclousure.

    First off Gold Farming is really what we call "Foreign Trade". What you have in an MMO is a system where people manufacture goods and services at various costs.

    You have an intrinsic value on your time. Looking at the US lets say your game time is worth $5 an hour (e.g. Given a choice of making $4.50 an hour working a second job you would instead play a game but given the opportunity to make $6 an hour you would work the second job.)

    So lets say you can make 100 GP in an hour. Your manufactured good is $5 for 100 GPs.
    Now the gold farmer comes in and his time is $0.35 and hour and can make the 100 GPs.

    Right off the bat we can see you can go work the $6 an hour job AND get the 100 GP you normally would have, coming out ahead. This is the basis for what the real problem is, a system of Foreign Exchange Inport\Export.

    Now you can make 100 GP an hour at $5 each hour (production cost) but the gold farmer can do it for $0.35 for 100 gold.) THE ARGUMENT YOU ARE ALL MAKING IS NO DIFFERENT THEN NIKE SHOES BEING MADE FOR .38 A DAY IN THAILAND VERUS MINIMUM WAGE IN THE US!

    This is simply a problem (if at all) of cheap labor. The same problem we find in cheap "Made in China" products and the issues with that (Melemine, Lead, etc.) are reflected in the game world (Hacked accounts, bots, etc.). P.S. Accounts were getting hacked and stripped long before gold farmers so that point is moot.

    I don't see anyone boycotting cheap "Made in China" goods, the cost is too good to pass up on. The same goes for time. The only people that protest "Made in China" are overpaid union types using a air ratchet putting on a bolt for $45 an hour and we can see how well their fantasy played out in the auto industry can't we?

    Whenever you have an economy it will always gravitate towards "Better, Faster, Cheaper" where better usually = Faster and Cheaper. Time and time again we wax over the whole gold farming issue but most of us are hypocrites in this discussion.

    If Gold is really nothing more then Time then effectively gold farmers are selling time... cheap. I once hired my neighbor's son to farming gold for me. $10 for $1000 gold. If he was in China you'd be pissed, my neighbor, not an issue.

    Gold farming is nothing but a reflection of xenphobic hate and resistance to normal economics. I have bad news, most of us have an inflated view of our worth. A Mc. Donalds clerk isn't worth minimum wage. Period. Nothing more then an unsustainable goverment mandate that created a MASSIVE DEMAND for sub-minimum wage labor across the globe.

    The very fact you have cheap gold also means the market is flooded with goods that would normally be scarce. Gold Farming causes inflation but the influx of goods far outpaces the inflation. When WoW first came out there were few purples in the AH. When the farmers came, I've never NOT found a piece of gear I wanted to buy. The inflation is kept in check that no matter how hard they try there are still only 24 hours a day and only X number of people farming. Productivity will platue and create a fixed exchange of time\gold\dollars. The only way to push productivity\better margin is through shady shit but that is a small % of the workforce. DAOC had it right with diminishing returns on camping locations (albiet in exp). If you can script something in a game, your doing something wrong in your game. Period.

    Unlike the real world there is not a central bank or governments that can shape the inflation and control deflation of currency. What MMOs need is to legitimize the RMTs and tax them to all hell. TECHNICALLY SPEAKING PER THE IRS: BARTERED TRANSACTIONS ARE TAXABLE. Literally when you buy gold you are trading money for service (some states do not tax services) but if MMO currency is considered an asset with a value then it is a taxable transaction. Keep that in mind when you think about the rights to your digital "assets". I'll trade you the "Sword of Doom" for 400 Gold + 22 GP in tax. The IRS

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    -=[ Who Is John Galt? ]=-