How Piracy Affected the Launch of Demigod
Demigod is an RTS/RPG hybrid developed by Gas Powered Games and published by Stardock, a company notable for their progressive and lenient stance on DRM. The game was set to be released on April 14th, and shipped without any form of copy protection. Unfortunately, retailer Gamestop broke the street date and released it earlier in the week. A day after pointing this out, Gas Powered Games posted some numbers about the players hitting their servers. Roughly 18,000 connections were made from legitimately purchased copies; over 100,000 were made from pirated copies. Meanwhile, the servers, which were not yet ready for that level of traffic, buckled under the strain, resulting in poor experiences for people trying to participate in multiplayer. While some reviews were positive, others criticized the game for the connectivity issues. After another day, they were able to stabilize the servers to the point they'd planned on for the original launch.
You can't play multiplayer without a valid one. Just like most other online games these days. The problem with Demigod is that it runs some other http requests (checking for updates, querying system info, etc.). This is why the launch was borked. Not because there are tons of players with pirated copies trying to play on legit servers, but because their servers were effectively getting DDoS'ed by a level of traffic that they were not expecting or ready to serve.
From arstechnica: Correction: Stardock contacted us to say that the 18,000 number referred to concurrent users, not sales. We have corrected the sentence accordingly. Brad Wardell also released some new information that clarifies the issue. On Day 0 there were around 140,000 concurrent users, with 18,000 validated users. The pirates couldn't update their game or play online, but they could still "touch the servers." "So over the first 24 hours, we had to essentially scrap together a doppleganger of the infrastructure dedicated to Demigod's multiplayer network needs, release an update to legitimate users to point them to it..." he wrote. "Now today, day 3, it's pretty much taken care of. Users are connecting in multiplayer, the servers are pretty responsive and we're adding more in preparation for the weekend."
http://forums.demigodthegame.com/347467
Well, what a dramatic week it's been. The teams at Stardock and GPG have been burning the midnight oil this week.
As those of you who have the game can already see, the server issues are gone. We've recreated a duplicate of the server infrastructure we had but dedicated to users who have the most recent version of the game and a valid CD key (serial #).
Based on the logs, we are seeing lots of games being played on-line now. Yay. Average game has approximately 4.7 humans in it which is a good sign.
Some clarifications
I've seen a lot of news articles this week and a lot of confusion about what occurred this week. The issue isn't terribly complicated.
Ars Technica had a good article that describes what happened. But still, a lot of people seem to think warez users are able to play multiplayer games. No, they can't. Even the retail box has a serial # in it that users have to use and be validated to play online. What brought down servers was a lot more benign than that. It was the HTTPS requests to inform users if there was a new version along with checking the community features for info (friends lists, chat channels, etc.) and things like that. Things like that are pretty piddly. It's only when you get a ton of users doing that at the same time that it becomes a problem as we saw.
But here's the thing: While piracy is annoying, you can't blame piracy for this problem. Let's face it, there's plenty of data out there about how many pirated games are being played. We should have looked at that. We assumed since Sins of a Solar Empire and Galactic Civilizations, both of which sold extremely well and got great reviews, that the # of pirated copies of Demigod in use would probably be in the same ballpark, maybe twice as much. But had we looked at what other publishers have said, we would have known that it's not unusual for there to be hundreds of thousands of warez copies in use. And if we had, we could have simply had the retail version not have any HTTP calls in it and instead just had an update button on the main menu to check for updates and voila, problem solved.
The second misconception is the argument that because Demigod's retail version is heavily pirated that it costs massive sales. But that, again, puts the blame on the wrong parties. If you want to talk about the horrible multiplayer experience on launch day, well, that's our fault because of what I said above. If you want to say that the horrible day 1 multiplayer experience resulted in negative game reviews which will seriously damage the game's sales then I say again, that's our fault too because of what I said above OR we could have just sent out the review copies on release day (Tuesday) and reviewers wouldn't have had it until Thursday by which point the problem had largely been resolved and the review scores would have been fine. But in either case, it's still our fault.
So now what?
Now that the servers are working fine we're moving away from the "#$R@#@# Demigod sux!" posts and into the regular new game release issues.
So what issues are we seeing and working on? Here are a few at the top of our lists:
1. Players getting disconnected during games. Demigod's lag tolerance is fairly low resulting in disconnects if a player lags out a bit. This is fairly easy to fix. You get a player in Australia playing a user in Europe and there will be times when there's a hicup in their connection and POW, disconnect and it's extremely frustrating. I played all day today and it happened to me. This is a very high priority.
2. NAT negotiation. For users outside the United States in particular using DSL, this is a problem. This is a case where player A can't see player B and thus they can't play together. This is something we will be aggressively looking at next week. If we hadn't had the server overload, we likely would have this addressed already.
3. Panthe
Shai Schticks:"You don't make peace with friends, you make peace with enemies"