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Apple Rumored To Want To Buy Twitter

OSXGlitch writes "A post on TechCrunch this morning extends the rumor that Apple wants to buy Twitter with part of their massive cash reserve (estimated at nearly $29B). The Twitterverse is alive with speculation that the price being discussed is $700 million. This goes against reports that Twitter's founders aren't interested in selling, and that they estimate the value of the company at around $250 million. Two questions: How do we all feel about the possibility of Apple owning Twitter? And, can Twitter decline an offer that is nearly three times their estimated worth?"

44 of 325 comments (clear)

  1. I will quit twitter by QuantumG · · Score: 5, Insightful

    and nothing of value will be lost.

    --
    How we know is more important than what we know.
    1. Re:I will quit twitter by Stele · · Score: 4, Insightful

      I've never used twitter...

      ...and nothing of value will be lost.

    2. Re:I will quit twitter by davester666 · · Score: 5, Insightful

      If anything, this is just an attempt to link Twitter to a company that has a very large wad of cash (which isn't that common right now), as well as one that mass name recognition (namely Apple), in order to increase Twitter's apparent value, either for more funding or to sell part/all of the company to somebody else.

      Nobody at Apple is stupid enough to buy an SMS service.

      If there was somebody this dumb at Apple, they would have already spent way to much for an instant messaging service (I bet you could buy AOL's IM service at fire-sale prices if you took the rest of AOL with it from TimeWarner).

      --
      Sleep your way to a whiter smile...date a dentist!
    3. Re:I will quit twitter by Mean+Variance · · Score: 5, Insightful

      any privately held company is under no compulsion to sell anything regardless of incentive.

      Yeah. Craigslist immediately comes to mind.

    4. Re:I will quit twitter by jcr · · Score: 2, Insightful

      Nobody at Apple is stupid enough to buy an SMS service.

      There are thousands of people at Apple, and out of a sample that large, I'm sure you could find at least one person who thinks that buying Twitter is a good idea. I doubt that any such person is even at the director level.

      If Apple wanted something like Twitter, they could just bring up some Jabber servers on me.com. If they wanted access to Twitter's userbase, they could cut a deal like they did with AOL for iChat access.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    5. Re:I will quit twitter by Alioth · · Score: 2, Insightful

      Google didn't pay 1.65bn, they actually paid most of the price using their highly overhyped and overinflated stock. So they were paying for one overinflated stock with another overinflated stock - net result, nothing of value was lost and most of that 1.65bn was actually notional and didn't really exist as such.

  2. Don't care. by Dyinobal · · Score: 4, Insightful

    Twitter could be owned by the legion of doom and it still wouldn't make it interesting or remotely useful.

    1. Re:Don't care. by DigitAl56K · · Score: 1, Insightful

      Why is twitter any less useful than Facebook?

      I can keep track of what my friends are up to (so much as they want to share that), especially people I no longer see all that often. I can look at the public timeline and see major events unfolding around the world before the media even covers them, and I also follow some non-personal accounts that keep me up-to-date with other useful information. For example, recently I've caught wind of a couple of interesting webinars from nVidia and driver update notices all without giving them my e-mail address and subscribing to a newsletter. Lots of us also followed accounts for the Mars lander. You can follow services like woot.com to get notified of new deals. You can actually converse with influential people otherwise unreachable inside big companies on topics that you're interested in without going through customer service. Most recently, some of the best information about the TWC debacle has appeared through twitter before it did anywhere else.

      I tire of this constant parroting of "twitter is useless". If you don't understand what is good about twitter, if you don't find it is useful for to you, then don't use it, but stop spamming any discussion around the service with your ignorance.

      There are plenty of services on the Internet that I personally see little value in but hey, millions of people wouldn't use this stuff if it's "useless".

  3. Value based on what, exactly? by religious+freak · · Score: 4, Insightful

    And, can Twitter decline an offer that is nearly three times their estimated worth?"

    And how exactly was that value derived? Value is based on the present value of future earnings, and AFAIK, twitter has none. Any number in the hundreds of millions of dollars should be seriously looked at. What I don't understand is what Apple would do with Twitter.

    --
    If you can read this... 01110101 01110010 00100000 01100001 00100000 01100111 01100101 01100101 01101011
    1. Re:Value based on what, exactly? by PopeRatzo · · Score: 4, Insightful

      Maybe Apple wants to spread the rumor to drive up their stock price.

      Why do you think a rumor that Apple might buy Twitter would raise it's stock price?

      --
      You are welcome on my lawn.
    2. Re:Value based on what, exactly? by Anonymous Coward · · Score: 5, Insightful

      The value is based on a consistent 24/7 wankfest known as Twitter, and a large base of 21st century snake oil salesmen aka social media commentators.

      Want to see what Twitter is really about? Go watch it during a large scale emergency (find out whatever the hashtag is, then watch the bullshit fly in). It's the biggest wankfest in the history of wankfests. Every second comment is something like, "OMG TWITTER HAS COME OF AGE" or "OMG TWITTER IS REALLY SHINING THROUGH ON THIS EMERGENCY".

      But when you look past the bullshit, it's just the same shit OVER AND OVER with nothing of value offered whatsoever. People linking to already existing news stories. People retweeting non-sourced rumors. You could subscribe to a variety of RSS news feeds and get the same (but better) information, or go down to the local bar and listen to drunk guy offer his opinion.

      I have watched twitter during the Victorian Bushfires, and the recent Israel-Palestine debacle. Both times the majority of the tweets were crap. They didn't offer shit, it was a mish-mash of chaos, rumors, linking to news sources, and poor information.

      Seriously, the media severely overplays the value of twitter. Probably cause it's the ultimate representation of the 21st century: mass democracy (everyone has an opinion) + short sound bites for the ADHD/MTV generation = popularity with black rimmed glasses wearing social media nerds.

      Don't get me wrong, there are some parts of it that are ok. If you had an existing (closed) social network it'd be alright to communicate to each other (but you could do the same on facebook).

  4. Why? by nine-times · · Score: 3, Insightful

    Is there really much point in buying twitter? How difficult a thing is it to write that application? Or is the purpose almost entirely to grab the existing users?

    And how would this fit into Apple's strategy? I could think of much better ways that Apple could extend their MobileMe service.

    The whole thing seems slightly fishy to me.

  5. Twitcher by roman_mir · · Score: 2, Insightful

    I don't know, to me this Twitter tool is really synonymous with some sort of a twitch. Wouldn't the more appropriate name be 'Twitcher' with a slogan: Waiting for your twitch!

    Seriously, 700 million USD for this just shows that a dollar is not worth that much today and also it shows that people don't know what else to invest their money into, they would jump on anything, reminds me of selling a pencil at 50% loss but 'making it up in volume'.

    1. Re:Twitcher by tomhudson · · Score: 3, Insightful

      reminds me of selling a pencil at 50% loss but 'making it up in volume'.

      Easy :

      The quick buck artist pencil seller:

      1. Sell pencil at a 50% loss
      2. Jab pencil in buyer's eye socket
      3. Offer to remove said pencil for 5,000% PROFIT

      The scare-monger pencil seller:

      1. Sell pencils at 50% loss
      2. Start rumour that they cause lead poisoning
      3. Sell "anti-lead-poisoning kits" at mega-PROFIT

      The commodities market manipulator pencil seller:

      1. Sell pencils at 50% loss
      2. Sell pencil sharpener at 5,000% PROFIT
      3. Stop selling pencils and create artificial pencil shortage
      4. Offer to buy pencils at 1,000% over original price
      5. Have confederate sell pencils to speculators at "only" a 500% markup - PROFIT
      6. Announce that pens are the new pencils, buy back speculators pencils at 1 cent on the dollar
      7. Move to another town, lather, rinse, repeat
  6. Grab the money and run by hwyhobo · · Score: 5, Insightful

    This reminds me of Novell buying Word Perfect. Paid over a billion dollars, couldn't sell for $100m just years later if their life depended on it. If Twitter refuses the offer, they are dumber than a sack of bricks. In a few years no one will pay attention to them. Just another useless, 15-minute-of-fame "Oprah technology".

    --
    End anonymous moderation and posting on /.
    1. Re:Grab the money and run by Bill,+Shooter+of+Bul · · Score: 2, Insightful

      Novell - word perfect is actually a pretty good example. Obviously, Wordperfect had a use. And several years later it was used less, and thus worth less. Would Google be able to sell off youtube for the 2 billion it paid, even after they themselves couldn't make it profitable? Its a valid point. If you're just in it for the money, now would be the time to sell twitter. If you think you are revolutionizing communication you don't sell.

      --
      Well.. maybe. Or Maybe not. But Definitely not sort of.
  7. Was getting bored with Twitter anyway by roc97007 · · Score: 4, Insightful

    At first milidly interested in the technology, eventually appalled at the general lack of content.

    Or to put it another way, twitter is the sound of millions of people collectively discovering they have nothing important to say. Or in today's "Pickles", "Is it me, or is the world getting sillier and sillier?"

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  8. Re:Why? by s73v3r · · Score: 5, Insightful

    Its more than the application. Its the millions of users that come with it.

  9. Triple sell is flashing. by Anonymous Coward · · Score: 1, Insightful

    Take a lesson from the founders of Skype, who sold it to Ebay and are probably laughing still.

  10. Re:The Guardian says this is hot air by s73v3r · · Score: 5, Insightful

    Twitter doesn't fit in with Apple's core business model, and Apple doesn't seem to like wasting money and time on stuff that doesn't make them lots of money in return. What happened to the good ol days of Apple speculative rumors, when the rumors were at least plausible?

  11. Re:Why? by eln · · Score: 5, Insightful

    Twitter is hugely popular and has no earthly idea how to capitalize on that popularity without killing itself. It's like every other Web fad, before long it's going to fade away and be replaced by something at least as inane as it is.

    The only hope for the Twitter founders is to sell to someone with deep pockets and few brains as quickly as possible. I don't know why Apple would want it, but maybe some old media company with more money than brains would.

  12. Re:Why? by UnknowingFool · · Score: 4, Insightful

    And so did GeoCities and AOL but that didn't work out too well for Yahoo and Time Warner respectively. Users are fickle. They will move to other apps as trends dictate. Really I don't see the benefit to Apple. Now Apple might be talking to Twitter about better collaboration and integration.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  13. Re:One thing is for certain... by Anonymous Coward · · Score: 2, Insightful

    You need a life. Twitter is the most useless waste of time and human resource. It is the domain of those with no personal life because they want everyone else to know when they take a toilet break.

  14. Re:Business Plan by Mr.+Underbridge · · Score: 2, Insightful

    Can someone remind me how Twitter makes money. Or, at least how to justify a $700 million valuation?

    A few possible ways to derive value:

    1) Corporate cockblock - Apple spends a little cash to make sure nobody else turns it into the Next Big Thing in some way that threatens the iPhone.

    2) Eyeballs. I'm sure some beancounter will compare this deal to other ones to see how much each pair of eyeballs, or "impression", is worth in terms of valuation.

    3) Ad revenue (related to #2). Do some research on how one might attach an ad to twitter messages. Possibly very short ads attached to the end of the messages? Possibly with opt-in text ads (need to make them of actual interest to user).

    4) Iphone exclusives. Make Twitter better with some sort of iPhone integration. I'm sure the Apple folks could do something creative there better than I could speculate. In that case, the valuation would be related to the expected bump in iPhone sales, or upselling of plans.

    Does any of that amount to $700M? Who knows.

  15. Re:Why? by keytoe · · Score: 4, Insightful

    Its more than the application. Its the millions of users that come with it.

    And how many of those millions aren't already included in the millions they have from the iPhone? Or the iTunes Music Store?

    No, I don't buy it - and I bet Apple won't either!

  16. What value by geekoid · · Score: 2, Insightful

    can Apple get out of it that they can't just using the API?
    Selling advertising isn't really what Apple does.

    I could see Google speculation, although I would rather they implemented there own.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  17. Re:Business Plan by rackserverdeals · · Score: 5, Insightful

    The ??? used to be selling the attention you generate on your free service to advertisers. Google AdSense being the most profitable one for many. But it seems like the attention economy is coming to an end, or at least the potential has been greatly reduced.

    Twitter doesn't include ads in their tweets or even on their website. According to this Create a Revenue Model for Twitter contest they don't generate any revenue.

    Twitter isn't worth anything right now other than what investors would like to get back if they sell. I can't think of any way that their customer base could financially benefit any other company. The folks at Twitter seem to be in the same boat since they haven't been able to generate any significant revenue from their users.

    --
    Dual Opteron < $600
  18. Re:Why? by randombilly · · Score: 3, Insightful

    Hmmm.. I imagine that if I had 29 BILLION dollars burning a hole in my pocket, I might consider buying the single most talked about web trend in current times; if for nothing more than to make my parent company among the most talked about things in current times. Good business sense.

  19. Brand Name by Tokerat · · Score: 4, Insightful

    Twitter has a very well known brand-name, probably about half of which comes from people bitching about it, or cracking jokes ("ok poop is coming out"). The application itself is nothing short of a status message, which where defined as early as May, 1993 (RFC 1459, Section 5.1) or earlier (RFC 742, December 1977 - finger w/plan), and there are dozens of "microblogging" sites out there already.

    If anyone buys Twitter, it will only be for the most over hyped and thus well-known up-and-coming brand names of the last couple years.

    --
    CAn'T CompreHend SARcaSm?
  20. Twitter - "triumph of humanity" by BlackSabbath · · Score: 5, Insightful

    Twitter. Triumph of humanity

    I admit I don't get the fascination.

    Technically, its DIY IRC channel meets party-line SMS. Cool. The "how" I get.

    But WHY? The "why" completely escapes me. Is Twitter more profound than the inanity of IRC and the incessant texting of pubescent students on public transport?

    At best it looks like a way to share spontaneous brain dumps with mates, at worst it seems like a pathetic attempt at social closeness between a bunch of strangers you wouldn't even look at if you bumped into them.

    Whatever it is - if Twitter is humanity's triumph then we're f**ked.

    Either that or I'm an old fart.

    1. Re:Twitter - "triumph of humanity" by amicusNYCL · · Score: 3, Insightful

      To the celebrity-obsessed, it allows following of celebrities like no gossip-rag ever could.

      That's it right there, you nailed it. Twitter is a tool to help people follow the lives of other people. That's why it seems like it has little to no worth for people who are more interested in living their own lives than following others.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    2. Re:Twitter - "triumph of humanity" by hal9000(jr) · · Score: 2, Insightful

      The parent comment is not insightful.Twitter can be all the inane things the parent describes. Just like small talk can be inane, launching and goofing around can be inane, and school kid chatter is inane. But that is only one use of Twitter.

      I work from home and I am relatively secluded during my work day. I am not a social butterfly by any means, but I like to talk and socialize to take a small break. Twitter gives me the opportunity to have those quick social interactions during my work-day.

      I am also an in a field where there are a lot of others in the same or similar fields on Twitter. I get professional benefit from following them and, hopefully, them following me (thought I don't subscribe to quid pro quo following. If I find you interesting, I will follow you.) I am able to ask and answer questions, be alerted by events relevant to my job, and generally share outwardly. Not all the chatter is professionally focused, but enough is that it is worth while.

      Twitter is a tool that unlike the IRC is open enough that you can more or less control how much stuff is sent to you by following folks and is closed enough that you can really limit the spam you receive. In fact, I rarely, if ever, get a spam Tweet. The trick to make Twitter successful for you is to build a network that is relevant to you. I don't view my follow or following count as a contest (thought others do). I view it from a quality stand point. I have far more followers than I follow. Frankly, I don't know why some of my followers follow me (and I don't mean spam bots, either).

      If, however, you focus on the numbers, then you become innundated with spam and other bad behavior.

    3. Re:Twitter - "triumph of humanity" by Al+Al+Cool+J · · Score: 3, Insightful

      http://search.twitter.com/

      Want to know what's happening right now in that major sporting event (or get an update on a somewhat more obscure sporting event)? Want to hear people's views on that great episode of the TV show you just watched, or the latest takes and interesting links on the world's breaking news events.

      If there's buzz about anything or anyone worth buzzing about, you can get it in real time. The world's opinions, raw and unfiltered, aggregated instantly.

      I've been plodding around the Internet for 15 year, and this is the closest I've seen to something that lets you feel the pulse of the beast.

  21. Correction by Anonymous Coward · · Score: 1, Insightful

    3 times the *sellers'* estimation of twitter's worth. To me, twitter ain't worth .

  22. twitterverse? by owlnation · · Score: 5, Insightful

    I'd like to meet the person that coined the word "twitterverse". And hurt them. A lot.

  23. Re:How they COULD make money by KibibyteBrain · · Score: 2, Insightful

    They wouldn't even have to make money directly off Twitter. Apple has been drowning in their attempts to launch web services. Twitter could be the killer app and ecosystem they need to make MobileMe or future efforts less weak. It's flawed reasoning to think companies need to make money directly off all their properties. Blue chip companies hold properties like racing teams that are fiscal black holes used for the marketing and prestige they bring the company.

  24. It Would be Nice... by whisper_jeff · · Score: 2, Insightful

    I would be nice if people could come up with vaguely realistic Apple rumours to increase their page hits rather than inane drivel like this. If anyone even remotely thinks this rumour is true then they have absolutely no clue. Period.

  25. if you have to ask... by Eil · · Score: 2, Insightful

    And, can Twitter decline an offer that is nearly three times their estimated worth?"

    Sure, why not?

    Why does the rumor mill, mass media, and business world assume that every company that strikes oil on the Internet need to be bought by a larger corporate entity once they've proven their worth? Not that I'm a huge fan of Twitter or anything, but the owners of the company have every goddamn reason not to sell the whole thing to behemoth like Apple.

    Sure, they can cash out and get their millions of dollars now. Or, they can use their brains and make Twitter into a solid, consistent business model and make many more millions over the course of years or decades. Do you honestly think Google or Red Hat or Amazon would still be around if they sold out to the first bidder to come along? If Twitter wants to use its current success to build a foundation for a stable long-term company, they must remain agile and simply cannot let some big corporation tell them what's best.

  26. Re:The Guardian says this is hot air by RiotingPacifist · · Score: 3, Insightful

    that's why they need twitter, if they control twitter they can make the rumors believable again and this allows them to make more money!

    --
    IranAir Flight 655 never forget!
  27. Re:The Guardian says this is hot air by nausea_malvarma · · Score: 4, Insightful
    Apple. Twitter. What do they have in common?

    Hipsters use both.

  28. One of the Classic Blunders by Kelson · · Score: 5, Insightful

    The most famous, of course, is "Never start a land war in Asia," but only slightly less well-known is this: "Just because you can't think of a use for it doesn't mean that no one can."

  29. Re:The Guardian says this is hot air by s73v3r · · Score: 2, Insightful

    So they should buy a company to get the users that they already have?

  30. Re:One thing is for certain... by GF678 · · Score: 2, Insightful

    I was at WWDC last year, and I went to a bar with a couple of friends. One of them posted where we were, and twenty minutes later we had a party with about a hundred people in attendance. Rather more convenient than looking up a bunch of people and calling them.

    The typical geek probably doesn't socialize enough to warrant such an opportunity to use something like Twitter, so that's part of the reason why Slashdotters don't understand its appeal.

    Slightly trollish, but accurate.

  31. Re:One thing is for certain... by Anonymous Coward · · Score: 3, Insightful

    Isn't it better to be at a bar with 100 friendly losers than sitting in your moms basement telling Slashdot how useless twitter is?