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IBM Patents Changing Color of E-Mail Text

theodp writes "Last week, the USPTO granted IBM a patent for its 'System and method for comprehensive automatic color customization in an email message based on cultural perspective.' So what exactly did the four Big Blue inventors come up with? IBM explains: 'For example, an email created in the US in red font to indicate urgency or emphasis might be mapped to a more appropriate color (e.g., blue or black) for sending to Korea.' IBM took advantage of the USPTO's Accelerated Examination Program to fast-track the patent's approval. BTW, if you missed the 2006 press release, IBM boasted it was 'holding itself to a higher standard than any law requires because it's urgent that patent quality is improved.'"

11 of 132 comments (clear)

  1. great ideas make the world go round by commodoresloat · · Score: 3, Funny

    Thanks to slashdot for highlighting one of the many great ideas that Big Blue has brought to our meager existences. It's things like color fonts in email that really put a smile on my face every day. I'm glad slashdot posts stories like this to remind us of who's behind some of the great ideas we use every day.

    To celebrate this remarkable achievement I am going to send all my emails today using a Big Blue font.

  2. Well, fuck me over flying backwards . . . by PolygamousRanchKid+ · · Score: 1, Funny

    . . . except that nobody will be able to read this post anyways, as that IBM thingie will present this text as "white on white."

    --
    Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
  3. Colour in email? by Anonymous Coward · · Score: 5, Funny

    But who would see colour anyway? Is this another Windows thing?

  4. Well I'll be dipped in dogshit... by j-stroy · · Score: 2, Funny

    hmmm, aren't those fat multi-color pens and multi-color typewriter ribbon evidence of prior art?

    hope they don't find out about using carbon paper (CC = carbon copy) to transfer a copy of the letter you're typing onto another document or i'll have to pay insane royalties each time i forward those dumb internet chain letters i send to over 9000 of my friends!!

    /fat freddy sez

  5. Re:But... wait... by commodoresloat · · Score: 5, Funny

    Perfect idea! I just *want* more of those emails embedded inside bloat html for no reason!

    <x-html>
    <!x-stuff-for-pete base="" src="" id="0" charset=""><DIV></DIV><w:fonts> <w:defaultFonts w:h-ansi="Times New Roman" w:cs="Times New Roman"/> </w:fonts> <w:docPr/> <w:body> <wx:sect> <w:p> <w:pPr/> <w:r> <w:rFonts w:h-ansi="Helvetica" w:cs="Helvetica"/>
    <w:t>I agree.</w:t> </w:r> </w:p> <w:pgSz w:w="12240" w:h="15840"/> <w:pgMar w:top="1440" w:right="1440" w:bottom="1440" w:left="1440"/> </w:sectPr> </wx:sect> </w:body>

  6. Black is the New Red by skywire · · Score: 4, Funny

    I know when I'm emailing my Korean friends, I always switch from the default black to black when I really want get their attention.

    --
    Those who would give up essential liberty to purchase a little temporary safety, deserve neither liberty nor safety.
  7. Re:The (only) patent claim by j-stroy · · Score: 2, Funny

    some of my favorite typefaces are black.

  8. Well, I'll be violated by a poopsicle... by guyminuslife · · Score: 2, Funny

    Isn't Harry Potter evidence of prior art?

    --
    I don't believe in time. It's a grand conspiracy designed to sell watches.
  9. Re: communication barrier by az1324 · · Score: 5, Funny

    Hmm.. so that's why Kim Jong-il doesn't respond to our urgent messages.

  10. Don't feel so good by SEWilco · · Score: 2, Funny

    This story makes me feel blue.

  11. Prior art: I'm part of the retro culture by davidwr · · Score: 2, Funny

    My VT100 monitor automatically turns my email, and everything else for that matter, a cool shade of amber.

    --
    Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.