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iPhone Shakes Up the Video Game Industry
Hugh Pickens writes "Troy Wolverton writes in the Mercury News that in less than a year, the iPhone has become a significant game platform, but its bigger impact could be to help change the way the game industry does business. 'It's got everything you need to be a game changer,' said Neil Young, co-founder and CEO of ngmoco, which develops games solely for the iPhone. With a year under its belt and an installed base of iPhone and iPod Touch owners at around forty million, the iPhone/iPod Touch platform has eclipsed next-gen console penetration numbers and started to catch up to the worldwide penetration of both Sony's (50 million) and Nintendo's (100 million) devices. Wolverton writes that not only is the iPhone one of the first widely successful gaming platforms in which games are completely digitally distributed, but on the iPhone, consumers can find more games updated more often, and at a cheaper cost per game than what they'd find on a typical dedicated game console. While an ordinary top-of-the-line game for Microsoft's Xbox 360 sells for about $60, and one for Nintendo's DS about $30, a top-of-the-line iPhone game typically sells for no more than $10. With traditional games, developers might wait a year or two between major releases; ngmoco is planning on releasing new versions of its games for the iPhone every four to five months. 'You have to think differently,' says Young. 'It's redefining what it means to be a publisher in this world.'"
'It's got everything you need to be a game changer,' said Neil Young
Young went on to say that the iPhone "keeps him searching for a game of gold" and went on to speak of the coming mobile console war:
There's fanboi lines bein' drawn
A-nobody's right if everybody's wrong
Young people spendin' their dimes
A-iPhone sales leavin' others far behind
My work here is dung.
Thanks to the Zero Attention Span Theater Generation we get vapid video games (as opposed to substantive ones of old) and 15 second "music videos". Now get off my lawn.
The only place where you can measure the rate of iPhone stories in hertz and get an integer.
As a mobile developer, I cannot deny the strength in numbers of iphone users. That said, I really don't see how any company is making enough money to keep afloat (unless the company is just a handful of people). Also, I'm sure a significant number of people are only using the free apps and using their phone as a phone, rather than as a game console.
Likewise, I very much doubt that a gamer is getting an iphone just so that they can play all of the latest iphone games.
If the company can succeed doing this, great. If people want to buy their games every 5-6 months, wonderful. But it's not shaking up the industry at all.
"a top-of-the-line iPhone game typically sells for no more than $10" That's because the top of the line game on iPhone is no where near comparable to the new games and new ports of those systems
One thing (Sony especially) that other companies need to take note of is the price for these digital only games on the iPod.
Ten dollars or less is a good price range for a game you can't lend or sell. Paying current full retail price for a umd psp game for a digital only download that you can't move off of your system is an idea that isn't going to play out in Sony's favor. The DSi still has a card slot so there's still the illusion that you still will be able to own your games.
I swear it's like the damn thing is going to save the world. Even for nerds there must be other topics of conversation, right?
I think I've reached the point of hype backlash. I might have been somewhat interested in the iPhone at the beginning, but now I'm just tired of seeing it everywhere.
I bow to the Apple marketing team though. They are doing a truly excellent job. Honestly.
As an avid iPod touch user (and iPhone if Apple ever gets one onto Verizon . . .), I must say that the vast majority of the games I've seen for the platform is just too gimmicky. The system has plenty horsepower for simple stuff that might be a good diversion (think Pacman, Asteroids, Space Invaders - or even some more powerful stuff - I recently downloaded Myst for my iPod), but the touch screen interface is just terrible for gaming purposes.
I just don't see it cutting into Gameboy sales that much. On the other hand as an APPLICATION platform the little bugger is amazing. Sure it's an "iPod" suggesting music player (which is does indeed do, and do well), but my iPod touch is about the best damned PDA I've ever used. There are apps for everything I need, and much unlike most cell phone browsers of old (including the one on the Blackberry Curve that I have for work), the included version of Safari actually works for almost any site I want to visit. I might have to zoom in/out to see some things, but I can use the page at least.
To tell the truth mine has replaced 95% of what I would use a laptop for. My laptop now has become truly a "portable computer" like the old ones that you just lugged around. I'll take it on a trip to use in the hotel room, but for when I'm actually out and about, in a coffee shop, etc, the iPod is smaller, lighter, and is always with me. Battery life is great too.
All in all I truly do see them as revolutionary devices, just not so much on the gaming front.
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While I applaud the growing market for games of the complexity and graphic resolution of twenty years ago, I am holding off from buying an iPhone until someone develops an app which monitors the motion sensors and battery level and bills me every time i charge up the phone or take it out of my pocket, and maybe it could bill me every time I change from one cell reception area to the next.
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This is silly; mobile devices and "full size" gaming systems have to be considered different markets.
I can write documents on my iPhone, but that doesn't mean I won't be buying word processing software for computers any more.
The games are pretty incomparable. Xbox360/PS3 games are entirely apart from the hand-held games both in terms of graphics and gameplay.
Compared to the DS, iPhone games are terribly shallow and comparable to regular cell phone games. They are designed to be played for 1-2 minutes at a time and not touched again for days. The games have no "continuity" in that they rarely have progression - tending instead to be levels that you can choose from or the same objective over and over again.
I've always found the iPhone games to get boring very quickly both due to the lack of complexity and lack of depth. They've burned me enough times that I'll only download free games, play them a handful of times and move on.
An apt analogy would be comparing internet based flash games to multimillion high budget PC games. Sure they're both "games" but I would be pretty hard pressed to actually consider flash based games what I call "true games," since high budget and flash games have no overlap and usually completely separate audiences (gamers vs non-gamers). In the same sense, iPhone games are the flash game of the hand-held world; I feel the don't really represent any sort of actual competition for "real games," rather serving as a quick time waster when you're bored and you have your phone handy (just think of it as every other phone based game).
I don't own any of these devices, but how do these games compare? Is a top-of-the-line iPhone game as cool or complex as a top-of-the-line DS game? Isn't it a different kind of game -- certainly a different game experience?
I played Cooking Mama lite on the iPhone and couldn't really tell a difference between it and the DS version. Same for the "My Little Pony" ports.
What? Why is everyone looking at me?
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-Sigismund, Holy Roman Emperor (1368-1437)
comparing iPhone games to PS3 or XBox360 games is like comparing a gnat to a pterodactyl. Yes they both fly, but one is a beast while the other is a nuisance. This article holds no merit.
There's a joke in here about which one of those has gone extinct...
...and I'm not being sarcastic, if my 11 year old son is any indication of what is happening around the country.
He saved all his birthday, christmas and allowance money for months to buy an iPod touch and spends way
too much time playing games on it. Most of the games are free or only cost a couple of bucks, meaning he
can get near-instant gratification without having to save $50 to buy a console game. He uses it almost
exclusively as a game platform, even to the point of using a clunky old mp3 player for music, in order to save the
iPod touch battery for game play.
The iphone is so limited as a game platform it's silly to try to compare it. The touch screen does work well for some kinds of games, but it's an absolutely horrid interface for a lot of others.
Shooters do not work well with the touch interface. Racing games do not work well with the touch interface. Sports games do not work well with the touch interface. Platformers do not work well with the touch interface. Right there, you've accounted for (conservative estimate) more than half of the game market. The iphone/touch is great at what it does, but it isn't very good as a portable game system. People are still better off getting a DS or PSP if they want that kind of thing, because let's face it. Having a lot of games doesn't mean you have a lot of good games that have interfaces which are implemented well.
BeauHD. Worst editor since kdawson.
Apple and the iPhone have become the Chuck Norris of high-tech fashion accessories. There is literally nothing that the iPhone (or Apple generally) cannot do: No industry that the iPhone can fundamentally transform. I have seen articles saying that the iPhone has "transformed" everything from transportation ("it has GPS!!") to interpersonal relationships ("it has a phone!!!") to gaming ("you can play Sudoku!!!!") to education ("You can read books!") to shopping ("you can buy stuff!") to journalism ("it has a camera!").
You name the industry, profession or realm of human activity, and there is an article somewhere that was born in the mind of an Apple publicist or fanboi that explains how the iPhone is going to completely transform it ("there's an app for that!!"). And thank heavens we have media and "news" outlets that are dedicated to spreading the Word about this transformative product.
And each and every one of these articles will have a quote exactly like the one found in this article: "It's redefining what it means to be a publisher in this world."
You are welcome on my lawn.
Together, these substantially reduce the marginal costs of, and the psychological barriers to, porting games to Mac OS X. Apple could do a few things to shake the gaming industry up even more.
Those sort of moves might seem unlikely, but might not be all that far fetched. Licensing OSX to a game console maker is even conceivable, since it doesn't present the threat that licensing to clone makers did to the Mac. One such licensing agreement would vault Cocoa to the top gaming platform.
Apple could absorb a few game content providers without smothering the life out of them, as apparently the Microsoft acquisition of Bungie threatened to do, until Bungie managed to burst out of Microsoft screaming, "liberation!"
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If I were Nintendo, I'd be tired of all the "wee" jokes by now. They should name their iPhone-fighter the "Portable Nintendo Entertainment System" to avoid any such innuendo!
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