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Blu-ray Adoption Soft, More Still Own HD DVD

MojoKid writes "A new study by Harris Interactive notes that currently, one in ten Americans (10%) own an HD DVD player, while just 7% own a Blu-ray player. Crazy, right? More Americans own HD DVD right now than the 'winning' format, Blu-ray. If you think about it, that statistic isn't that shocking. When HD DVD was around, it was far and away the 'budget' format for high-def. The players were cheaper, the films were cheaper. In other words, it was a format more ready to thrive in a down economy. Blu-ray was always viewed as a niche format for those absorbed in A/V, not the common man's format. The survey also found that on average, consumers purchased approximately six standard format DVDs in the last six months, compared with one in HD DVD format."

21 of 685 comments (clear)

  1. I always maintained blue ray was moot by Anonymous Coward · · Score: 5, Insightful

    People can just download stuff in any format. The industry is confused about this issue. My computer can play just about anything, so screw them.

    1. Re:I always maintained blue ray was moot by Chatsubo · · Score: 5, Funny

      It's amazing. Sony are so bad at format wars that, even when they win, they lose.

      --
      > no, yes, maybe (tagging beta)
    2. Re:I always maintained blue ray was moot by srjh · · Score: 5, Insightful

      Maybe downloadable content will be the winner much further down the track, but for the moment I think the problem is that Blu-ray hasn't done enough to dethrone DVDs as the standard format.

      Think about what DVDs had to offer over VHS - much smaller form factor (you can get about three TV seasons worth of content in a case the size of a VHS tape), significantly increased quality (both picture and sound), the ability to choose subtitles in dozens of languages with a click of a button, no rewinding, multiple soundtracks on the one disc, selectable camera angles, chapter selection, usable menus, special features, audio commentaries, no degradation of the signal from repeated use, etc...

      Blu-ray offers... a slightly better picture. If you fork out ridiculous amounts of cash for the new discs, players and a HD Television to go with it.

      Sure, I can tell the difference, and so can most people, but DVDs are actually reasonably good quality to begin with, and good enough for most people out there, myself included.

    3. Re:I always maintained blue ray was moot by jollyreaper · · Score: 5, Funny

      It's amazing. Sony are so bad at format wars that, even when they win, they lose.

      A curious game where the only winning move is not to buy Sony.

      --
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    4. Re:I always maintained blue ray was moot by artemis67 · · Score: 5, Informative

      It's amazing. Sony are so bad at format wars that, even when they win, they lose.

      This quote from the article doesn't tell the whole story, though:

      "A new study by Harris Interactive notes that currently, one in ten Americans (10%) own an HD DVD player, while just 7% own a Blu-ray player. Crazy, right?"

      If you look at the chart, they've separated out the PS3 owners from the Blu-Ray player owners. Combine the 7% Blu-Ray owners with the 9% PS3 owners, and that's 16%. I'm sure that most PS3 owners didn't feel the need to buy a separate Blu-Ray player.

    5. Re:I always maintained blue ray was moot by Talderas · · Score: 5, Informative

      So you're judging your opinions of HD on one of the few movies that was done almost entirely in front of blue/green screens, the exception being the scene involving the Persian horseback messenger coming across the hills. Mind you 300 was about 90% blue screen and 10% green screen. I'd venture to say that unless you were seeing this effect the entire movie, then your complaint isn't nearly as problematic as you make it out to be.

      --
      "Lack of speed can be overcome. In the worst case by patience." --Znork
    6. Re:I always maintained blue ray was moot by futuresheep · · Score: 5, Informative

      Chances are your friend doesn't have the TV calibrated properly. Turning up the sharpness too high on many Hi-Def sets will cause this effect by adding in a lot of edge enhancement (ringing) to the image. Getting a good calibration disc like AVIA or Digital Video Essentials will make a huge difference in the appearance of HD sources.

  2. It's all about the names by Anonymous Coward · · Score: 5, Interesting

    If you had no format knowledge, and someone told you you could have HD DVD or Blu-Ray, which would you pick? Probably the one you thought you knew, High Definition DVD. You might even think it was more compatible with your existing DVD stuff. Blu Ray? What's that?

    1. Re:It's all about the names by tverbeek · · Score: 5, Insightful

      It wouldn't surprise me if a substantial number of those saying they have an "HD DVD player" actually own Blu-Ray devices.

      --
      http://alternatives.rzero.com/
  3. really? by notgm · · Score: 5, Interesting

    more people own hd-dvd players than own ps3s? really?

    1. Re:really? by badasscat · · Score: 5, Insightful

      No. The statistics are clearly faulty.

      First, 1 in 10 Americans does not own either of these formats. Come on, really? 30 million Americans own HD-DVD players? If Toshiba and their partners had sales like that, the format war would have been over long before it was - in HD-DVD's favor.

      Second, this clearly isn't taking into account the 22 million PS3's out there, of which about 12 million are in the United States. This is still the player of choice for most people - at least until that $99 player announced over the weekend comes along. But this is one case where a game console is actually clearly better than most standalone players and most people know it.

  4. I work in he rental industry by SchizoStatic · · Score: 5, Informative

    As a way to make some extra dough I work at a video rental chain (the largest here in the US) and just from what I have seen no one really wants to rent Blu-Ray. We got 90% of the new releases on Blu-Ray and yet they prefer dvd even at the same price point. Who wants to buy a blu-ray player at over $200 right now when I can keep buying dvds at a cheaper price. Blu-Ray is beautiful yes but for most pictures I don't need or want to pay an extra 10-20 dollars for it.

    --
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    1. Re:I work in he rental industry by barzok · · Score: 5, Insightful

      You're only looking at one market segment though - people who still rent from a physical store.

      Early adopters and people who have invested in home setups which would make Blu-Ray worthwhile are more likely to rent from other places (Netflix, iTunes) or just buy the movies outright. No point in owning a Blu-Ray player if your only TV is a 10 year old 27" Panasonic tube.

  5. No Surprise by Zero_DgZ · · Score: 5, Insightful

    I think what is more telling is the fact that so many people are still buying standard def., original flavor DVD's over Blu-Ray. In some ways, I really think this should come as no surprise.

    DVD player in the minivan/SUV: Standard def.
    Portable DVD player: Standard def.
    The majority of televisions still in the USA: Standard def (digital or otherwise).
    Cost of a perfectly capable, plays-all, region free DVD player in the supermarket: $20.

    Whichever big-business sector you hate this week (the hardware makers, the movie studios, the publishers, the MPAA, whatever) are pretty much trying to cram a high cost technology down the thoats of people who by majority don't want it, can't use it, or can't afford it.

    1. Re:No Surprise by Rogerborg · · Score: 5, Funny

      And why would you compare it to DVD vs VHS or CD vs tape? Unlike those comparisons, Blu-ray is not a transformational technology relative to DVD. DVDs don't wear out, and an upscaling DVD player produces output that - viewed on a cheap HDTV - isn't that far behind Blu-ray quality for the majority of viewers who are more interested in watching something entertaining than in wanking over the specification of their AV suite.

      Yes, yes, I know, Blu-ray is far superior, and if we'd only just buy a $2000 HDTV, adamantium plated HDMI cables, and view it while standing on our heads and licking a irate gecko, we'd see that the quality is obviously better than DVD.

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    2. Re:No Surprise by Wisconsingod · · Score: 5, Funny

      Why are you having people spend money they don't need to?

      Gold plated HDMI Cables are just fine.

  6. Blu-Ray needs piracy by Anonymous Coward · · Score: 5, Funny

    People are just waiting for the BD-R disc's to come down in price, $15 for 1 disc is too much, blu-ray needs piracy to succeed.

  7. Both are obsolete. by downix · · Score: 5, Insightful

    The real telling issue is that less than 20% of US Households have adopted either, and it's been out for years. Frankly, this should be no surprise, the "format war" dragged on for so long that by the time the victor had stepped forth, the market they were fighting for was already passing them by. The migration to HD video on demand, online streaming, and yes, downloading of material makes disk-based distribution an out of date concept who is slowly fading into the past.

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  8. Re:It was budget because it was failing! by BeardedChimp · · Score: 5, Informative

    This isn't true, from here:
    "The primary advantage of this format is a low manufacturing cost. Since HD-DVD media is so technically similar to standard DVD media (it uses the same layer thicknesses as DVD, made of similar materials), the discs can be produced with only a slight modification to existing manufacturing lines. "
    "This technology comes with a significant price. Manufacturing Blu-Ray discs requires significant costs in updating DVD fabrication equipment, and would be a sharp manufacturer cost increase over HD-DVD."

    Toshiba also got the jump on sony and released it's first players months earlier allowing it to get production ramped up. It's true that when HD-DVD started to lose they chopped at the price, but it was already significantly lower than Bluray.

  9. Don't buy into that lie by Shivetya · · Score: 5, Interesting

    That was how Sony convinced the producers that they had won, by counting PS3's instead of stand alone players. This is no different than some of the Apple people claiming 10% market share but failing to state that it included phones!

    Personal account, only one of the circle of friends who has a PS3 have more than two blu ray movies. Most don't even use it to play regular DVDs, it is the "KIDS MACHINE".

    HD-DVD loaded faster, have less expensive players, and less expensive movies. It also had some great shows/movies out early that Blu Ray did not. I have both players now, I would have loved HD-DVD to have won. Why? Because of the G-D ads that too many Blu-Ray movies force you to sit through. See, that AD thing is probably another reason movie producers would favor Sony over HD. They could force you to watch their ads for other products because HD stated that that feature was not allowed - not so in Blu-Ray

    Well with http://red2blu.com/ I could get the blu-ray versions fairly cheap, but my HD-DVD player is again, faster and less prone to abuse by the dvd creator.

    Sony screwed the consumer over by lies and buying off the movie producers. They are getting exactly what they deserve, flat to falling sales. The players are overpriced and worse the movies border on extortionist in pricing. I do not buy new Blu-Ray movies, I rent them on occasion, but if they are higher than standard DVD I will just wait till the price goes down. This has two effects, by the time the price comes down the movie may no longer be interesting to me meaning I didn't need it anyway, the second being that perhaps one day they will get the hint.

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  10. Re:Artifacts in a theater near you? by terjeber · · Score: 5, Interesting

    they have a much higher effective resolution than 1920x1080

    For various technical, biological and other reasons, they do not. Remember, what was shot on analog is not what you see in the analog theater. All movies today go from analog to digital (for editing) and back to analog. The "resolution" of the end product is determined not by the amount of grain on the celluloid (obviously better resolution than 1920x1080) but the resolution and printing capabilities of the film printer. This is exacerbated by a repeated duplication of said celluloid. Most movie theaters today will show films of less quality than a good 1080p TV with an HD source.

    The crucial point when it comes to quality is not the resolution but the number of scan lines that can be perceived. With a movie going through a number of processes, film to digital, then digital to film, then duplication round after duplication round, a 1080p movie on a good screen might well be of higher quality than an "analog" movie in the movie theater.

    So, what is the quality of a typical movie theater you ask (or at least you should). According to an international study named "Image Resolution of 35mm Film in Theatrical Presentation" a typical theater has a 750 scan lines resolution. A very good HD set will typically be about there or a little higher, depending on where you sit.

    You can even read about it here.. I am SO looking forward to a TV with 4520 scan lines of resolution.