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Need a Favor? Talk To My Right Ear
Hugh Pickens writes "The Telegraph reports that scientists have found that if you want to get someone to do something, ask them in their right ear. Known as the 'right ear advantage,' scientists believe it is because information received through the right ear is processed by the left hand side of the brain which is more logical and better at deciphering verbal information than the right side of the brain. 'Talk into the right ear you send your words into a slightly more amenable part of the brain,' say researchers. The team, led by Dr. Luca Tommasi and Daniele Marzoli from the University of Chieti in central Italy, observed the behavior of hundreds of people in three nightclubs across the city where they intentionally addressed 176 people in either their right or their left ear when asking for a cigarette. They obtained significantly more cigarettes when they made their request in a person's right ear compared with their left. 'These results seem to be consistent with the hypothesized specialization of right and left hemispheres,' say researchers. 'We can also see this tendency when people use the phone, most will naturally hold it to their right ear.'"
Generally 176 is a sufficiently large sample for statistical purposes. There are methods to calculate how likely it is that the observed differences weren't just random luck. In other words, you can calculate the chance of getting the observed results when there is no real difference. When this chance (called a p-value) is low (one common significance level is 5%), you can conclude that it wasn't just luck and another factor was at work.
More stuff: http://en.wikipedia.org/wiki/Hypothesis_test
indeed, the corpus callosum does connect the two hemispheres -- but remember, not everything in the brain is "active" -- much of it is passive, and it's not just "excitatory" -- it's also inhibitory. a lot of the signals on one side do not get routed to the other, to use a computer term.
at the same time, remember that the left-brain/right-brain stuff is pop psychology. one simple scientific finding, that language is primarily left-lateralized, got turned into this gigantic thing that just isn't true or in any way demonstrable.