The Simpsons Worth More Per Viewer On Hulu Than On Fox

N!NJA writes with this excerpt from PCWorld: "A tectonic shift has taken place for the digital age: ad rates for popular shows like The Simpsons and CSI are higher online than they are on prime-time TV. If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com, it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers. Online viewers have to actively seek out the program they want to watch, so advertisers end up with a guaranteed audience for their commercial every time someone clicks play on Hulu or TV.com. Online programs also have an average of 37 seconds of commercials during an episode, while prime-time TV averages nine minutes of ads."

Comments

Re:Guaranteed?

[sexconker]

I like to open up multiple tabs of the same video, and preemptively skip to each commercial (just click the dots).

Let each commercial play, then pause the video in each tab.

Open video, as commercial plays, open same video in new tab, skip to second commercial, open video in new tab, skip to third, etc. for all commercials.

Go to first tab and pause, second tab pause, etc.
Go to first tab, play.

Can do all that in the time it takes for the first commercial (before the video starts) to finish.

Re:Stupid

[Niris]

I'm sorry, but the fleshlight doesn't have a suitable advertisement for Hulu.

wait

[Anonymous Coward]

Wait, people still watch new Simpsons episodes?

Re:Probably Because You Can Select the Episode?

[Jurily]

What twin towers?

If Slashdot embraces Twitter

[tepples]

Soon, all /. summaries will be capped at 140 characters.

If Slashdot is going to embrace Twitter, will it also use those characters to rag on "M$ Windoze" through over a dozen sockpuppets?

Re:Probably Because You Can Select the Episode?

[WhatAmIDoingHere]

Because lawyers hate when people are happy.

Re:Guaranteed?

[mrmeval]

Not only that but they'll pull the same crap they do on TV. Half page banners that scroll up from the bottom during the best part of a show. Fuck'em I'll either buy it when they dump it to DVD or download a unshitsmeared version.