Slashdot Mirror

← Back to Stories (view on slashdot.org)

The Simpsons Worth More Per Viewer On Hulu Than On Fox

Posted by Soulskill on from the ay-caramba dept.

N!NJA writes with this excerpt from PCWorld: "A tectonic shift has taken place for the digital age: ad rates for popular shows like The Simpsons and CSI are higher online than they are on prime-time TV. If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com, it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers. Online viewers have to actively seek out the program they want to watch, so advertisers end up with a guaranteed audience for their commercial every time someone clicks play on Hulu or TV.com. Online programs also have an average of 37 seconds of commercials during an episode, while prime-time TV averages nine minutes of ads."

2 of 191 comments (clear)

  1. Probably Because You Can Select the Episode? by eldavojohn · · Score: 0, Troll

    I don't use Hulu but I'm guessing it's because you can pick which episode you want on Hulu but not TV. I would watch the PTA is disbanding episode 50 times if I wans't soooo wasted to ytpe rightnow .

    --
    My work here is dung.
    1. Re:Probably Because You Can Select the Episode? by Brian+Gordon · · Score: 0, Troll

      Err, what? I've never seen a banner ad on Hulu

      Almost every video has one. Above the video and to the right.

      I don't see how it's obvious that if there were some ad sitting there for the entire show, that it would be more expensive than an interstitial placement.

      Are you conscious?