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The Simpsons Worth More Per Viewer On Hulu Than On Fox

Posted by Soulskill on from the ay-caramba dept.

N!NJA writes with this excerpt from PCWorld: "A tectonic shift has taken place for the digital age: ad rates for popular shows like The Simpsons and CSI are higher online than they are on prime-time TV. If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com, it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers. Online viewers have to actively seek out the program they want to watch, so advertisers end up with a guaranteed audience for their commercial every time someone clicks play on Hulu or TV.com. Online programs also have an average of 37 seconds of commercials during an episode, while prime-time TV averages nine minutes of ads."

4 of 191 comments (clear)

  1. Re:Probably Because You Can Select the Episode? by geekoid · · Score: 3, Interesting

    Actuallu, they don't ahve all the episodes.
    It does depend on the show. For example, all the episodes of Simon & Simon are available, but only a few Simpsons.
    I hope this means that will changes.

    One of my favorite shows in the 90's was 'NewsRadio'. It interesting that on Hulu the season after Phil Hartman died isn't there. I wonder if that's just good taste on Hulu's part(that last season is horrid) or of the network just wants them forgotten.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  2. Stupid by Anonymous Coward · · Score: 4, Interesting

    I honestly can't wait until I don't mind watching adverts. That is, they're MORE FUCKING RELEVENT TO ME. I would ENJOY giving any company my personal data if it meant all the adverts I viewed were very relevent to my needs.

  3. TV is dead, long live TV by Anonymous Coward · · Score: 5, Interesting

    My daughter, aged five, watches youtube, managing to plug in and switch on the PC, login to her mum's account, start Firefox, type "you" and then somehow (this part I've not yet figured out) bootstrap herself into cartoons, music videos, and other random nonsense. She clicks on similar videos and can watch TV like this for several hours. My son, two, is almost there too. I guess, thank god youtube removes adult content.

    First, they ignore the real old cable television, it's utterly uninteresting for them. Secondly, they watch each youtube clip from start to end, and treat advertising, if any, as part of the content.

    How can this //not// be more profitable than legacy TV?

  4. Re:Guaranteed? by L3370 · · Score: 5, Interesting

    I've actually caught myself watching these commercials when viewing tv shows online. Knowing the commercial lasts only 20-30 seconds, it felt like I wasn't wasting my time...and would have rather waited anyway just to make sure the video would load without error.