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Ad Networks the Laggards In Jackson Traffic Spike

Posted by CmdrTaco on from the what-else-is-new dept.

miller60 writes "Advertising networks are being cited as the major bottlenecks in performance woes experienced by major news sites during the crush of Internet traffic Thursday as news broke about the death of pop star Michael Jackson. An analysis by Keynote found that many news sites delivered their own content promptly, only to find their page delivery delayed by slow-loading ads. The inclusion of third-party content on high-traffic pages is a growing challenge for site operators. It's not just ads, as social media widgets are also seeing wider usage on commercial sites. How best to balance the content vs. performance tradeoffs?"

9 of 176 comments (clear)

  1. Didn't notice... by Anonymous Coward · · Score: 3, Funny

    Can't say that I noticed any of slowdown on Friday. All of the content continued to stream from my custom ad server (127.0.0.1) at exactly the same speed as usual...

    1. Re:Didn't notice... by Em+Emalb · · Score: 4, Funny

      Hope you don't mind, but I'm using your ad server too.

      Dang you must have one hell of a pipe to the internets.

      It's....FAST

      --
      Sent from your iPad.
    2. Re:Didn't notice... by CorporateSuit · · Score: 4, Funny

      The worst part about stories like this is having to skip past the 3 dozen Slashdot posts that all say "I don't see ads because I block them! Hyuk! Hyuk!"

      Sounds like you need an AdBlock Ad Blocker. It hides any posts that may be construed as viral advertisements to block advertisements from your browser. It allows those like you and me to learn about new car insurance rates and punch the monkey in peace.

      --
      I am the richest astronaut ever to win the superbowl.
  2. MJ Clogged the toobs? by toygeek · · Score: 3, Funny

    I'll bet THAT isn't in the autopsy report.

    --
    Nobodies Prefect
    Tidbits for Techs Technology Blog
    1. Re:MJ Clogged the toobs? by Bieeanda · · Score: 2, Funny

      My god. The parallels between him and Elvis just keep cropping up.

  3. Where's the Billy Mays traffic spike?! by grub · · Score: 3, Funny


    RIP, Billy Mays.
    Billy Mays ordering at McDonalds

    .

    --
    Trolling is a art,
    1. Re:Where's the Billy Mays traffic spike?! by larry+bagina · · Score: 3, Funny

      OxiClean works on the internet tubes so there were no clogs.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

  4. Aww come on! by Starturtle · · Score: 2, Funny

    I would have been first to post but the bloody advertising bottlenecked me. I'm going to head over to Rotten Tomatoes, I'm sure that won't happen there.

  5. Billy Mays RIP by Anonymous Coward · · Score: 5, Funny

    Last week we had 3 celebrity deaths in rapid succession, but thanks to Billy Mays, he throws in a 4th one for ABSOLUTELY FREE!!!!