Microsoft Changing Users' Default Search Engine
BabyDuckHat writes "Cnet's Dennis O'Reilly caught 'Windows Search Helper' trying to change his default Firefox search from Google to Bing. This isn't the first time the software company has been caught quietly changing user's preferences to benefit its own products."
This is on the exact same track as the behaviour that brought them their first major antitrust suit. Perhaps the Bing switch is "an essential part of the operating system". Bunk.
Do not mock my vision of impractical footwear
That's most surprising.
BING = But It's Not Google
If you've never been modded as "flamebait" or "troll," you've never tried to argue a minority viewpoint here!
You mean like Apple slipping their browser software in with security updates?
Picasa defaults to change your IE search to Google.
This post climbed Mt. Washington.
Indeed, also making itunes an optout insted of optin when doing quicktime updates on a windows machine that has no itunes installed.
The guy got this warning when he booted up his computer - then mentions that he didn't give permission to any search engine change. What, after he booted up? I guess not. Perhaps he did so before he shut it down? Perhaps he did so several days ago and whatever he installed* told him that the system would need rebooting to finish installation, and he ignored it (like most people).
* I'm saying "whatever he installed" because I'm looking at my Vista Business N 32bit install with Internet Explorer 8 (upgraded from 7 a day or two back), and..
- Google is still (it was in IE7) my first-listed search provider
- I can find no "Windows Search Helper" service (there's a "Windows Search" service; different thing, presumably)
- I can find no "Windows Search *anything*" in IE8's Add-ons list.
Hitting Google with "Windows Search Helper" yields the story and... well.. supposed anti-malware sites that are ever-so-useful in telling me what it is or where it comes from (sarcasm.)
So for all we know, he installed.. who knows what, something.. and that something may very well have asked him if he wanted to change the default search to Bing.
I wouldn't put it past Microsoft to do something like this.. but as of yet, my Vista machine isn't showing any evidence of it; nor does the article.
'course the other part of the article is 'sane'.. letting the google toolbar (if you have that installed anyway) make sure that your default search is Google if you're so-inclined as to have two search fields with the same provider (if I installed it, I'd set the IE8 one to Bing and leave the Google Toolbar one to Google, but that's me... then again, I tend to use Firefox), seems like a pretty good precaution to take.
This is relatively innocuous, compared to the thing everyone seems to be missing - namely, IE8's default setting due to which (if you don't disable it during install) it will send all your search queries, browsed page URLs (except in HTTPS mode and on the intranet) and a few other bits and pieces of data to Microsoft for the purpose of "providing you with related sites". Of course the real purpose is to collect data to feed to Bing and adCenter.
This is why Sergey Brin is running around scared, and this is why Google is releasing their own browser in a hurry (it too sends all your browsing data to Google, for the same purposes).
You see, IE still has something like 70% marketshare, and all that browsing pattern data is hugely useful for things like:
1. Discovering new sites not yet within the crawl graph
2. Improving relevance of search results
3. Fighting spam
4. Establishing true popularity metrics for web resources.
5. Extracting behavioral information for the purposes of ad targeting.
6. Establishing (through correlation with a truth set) your gender, race, ethnicity, age, income bracket and preferences (for ad targeting, too).
7. Geolocation
8. Etc, etc.
This means MSFT now has ginormous amounts of data it didn't have before, and it can sic their PHDs on it and "fucking kill Google". It is no coincidence that they pushed IE8 as a "mandatory" update. I will not be surprised in the least if within a year Bing has substantially higher relevance than everyone else.
Google has no answer to this, short of paying Mozilla a ton of money to embed the same thing into Firefox. Since this pretty much amounts to spyware, I doubt Mozilla will go for it.
I actively tried to switch the default search engine to Google, and guess what, it was hard to find even knowing what I'm looking about.
If I was Google, I'd file an antitrust petition against this NOW.