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What Open Source Can Learn From Apple
Linux and open source have long struggled to gain acceptance from the wider (read: non-technical) audience. This has improved in recent years, but still has a long way to go. Columnist Matt Asay suggests that perhaps open source projects should attempt to emulate Apple's design philosophy, with whoever succeeds becoming the "winner" of the hearts and minds of the vast majority of users. "Some projects already accomplish this to some extent. The strength of Mozilla, for example, is that it has figured out how to enable 40 percent of its development to be done by outside contributors, as BusinessWeek recently wrote. The downside is that these contributors are techies, but the upside is that they're techies who add language packs, accessibility features, and other "niche" areas that Mozilla might otherwise struggle to deliver. This suggests a start: enable your open-source project to accept meaningful outside contributions that make the project reflective of a wider development community. But the real goldmine is broadening the definition of "developer" to include lay users of your software. The day that I, as a nontechnical software user, can meaningfully participate in an open-source project is the day that open source will truly have won."
Apple spends a lot of money implementing their design philosophies. Lets face it. It's not cheap to design user friendly high quality UI. Most companies that build open source products aren't serving the Desktop; they're serving the server market. The few that actually are (Ubuntu) are taking Linux and the open source desktop to a higher level.
I am very thankful for Mark Shuttleworth and what he is doing for the Linux Desktop. Everyone knows Redhat flip-flops on the Desktop subject all the time and never actually get much done for it.
They're not impressed nor amused by app names like gtkWTF, IAMRECURSIVERECURSIVEIAM, and, especially, The GIMP. Also, stop talking about programs being "stable." Isotopes are "stable." Programs either run well, or are buggy.
People mock Microsoft, but I tell ya... I've worked with people who have no idea what Silverlight is or does, but they want it cuz it sounds cool and has something to do with the Web. It's almost as if Linux developers go out of their way to be non-MS in everything -- including creating marketable names for their wares.
The problem, of course, is that the same guys doing the codewriting are the same guys doing the naming and marketing ("...because, after all, I've written the code, and that's the tough part that really matters, right? And if people don't get the Linus/Stallman/Montypython joke upon which I've based the app's name, then fuck 'em, who needs 'em, I'm only doing it for love anyway...").
Why isn't there any open-source marketing? Maybe some of the bigger projects could reach out to some university business and marketing students who could take on the work in much the same way they attract coders?
Hmmm...as a recent convert from Linux to OS X, I have to comment here.
I like iPhoto. I like the app-centric database. I like the simplicity of time machine. I never noticed anything wrong with the red-eye tool. It is more than good enough for the casual photographer.
I never told anyone that I wanted this. I didn't even know I wanted it until I tried it.
As far as I am concerned, when I started needing to get stuff done, instead of 'messing around on the computer' is when the shift from Linux to OS X happened for my home computer use. At work I am still forced into using windows and still use Linux for the server functions.