Outlook Inertia the Main Factor Holding Business From Google Apps
Meshach writes "There's an interesting article in PC World claiming that the major factor preventing businesses from transferring their communication interface from Outlook to Google Apps is employees' unwillingness to give up a tool that's so familiar. Basically, Google is underestimating how attached businesses and their workers are to Office and Outlook in particular. Quoting: 'Google has found out that, yes, many companies are happy to ditch Exchange for Gmail if it means saving money and eliminating the grief of maintaining Exchange in-house. However, and maybe to a degree unexpected by Google, it also discovered that many companies consider it a deal-breaker to lose the functionality that the Outlook-Exchange combo provides, thanks to the deep links that exist between this client-server tandem.'"
Not a great summary .... the article mentions the synchronization tool, so outlook can be the front end. http://www.google.com/apps/intl/en/business/outlook_sync.html
Doesn't this make it a non-issue ?
Where is the competition for that ENTIRE feature set, for a comparative amount of money?
Its full Lock-In, and I have no idea how Google competes with that.
They'll change in a heartbeat -- anything .. Anything! to get away from Notes.
Chip H.
Windows inertia keeping people from using a proper operating system.
No sig today...
Google is trying to explode onto the scene with products and services that compete head to head with some very deeply ingrained technologies. Sometimes, like with the ChromeOS, it's like they are trying to compete against themselves.
What they will find is that earning a good reputation through customer satisfaction is the way to win over customers. Trying to bowl them over with competing products is almost never effective.
Google Search didn't kill Yahoo! search in one fell swoop.
Gmail didn't become dominant (and it still isn't) against Hotmail/Live Mail right away.
Google Maps was able to leverage the Google Search engine, but still has stiff competition from Yahoo! Maps and MapQuest.
But lately, they've been producing new products at an astonishing rate. Taking the shotgun approach of seeing which spaghetti sticks to the wall, Google doesn't seem to have a larger view of what they want to do with their technical talent. This is going to be their downfall in the long run as the advertisement-based profit stream slowly dries up.
I believe this is the argument that keeps so many people on Windows and IE, too. This article is informative in that it brings up another example I hadn't thought of before, but when it comes down to it, people just resist change.
I guess the bottom line is, if you are coming out with a new product, you don't have to be the best--you just have to first and spread quickly. Then it really doesn't matter much what comes later, you're in the money.
10 FILL MUG WITH COFFEE
20 DRINK COFFEE
30 GOTO 10
it also discovered that many companies consider it a deal-breaker to lose the functionality that the Outlook-Exchange combo provides
Isn't that the same as saying that companies like the functionality and are willing to pay for it?
I could certainly understand the point if it had said that they are not willing to lose the current interface or not willing to lose the training time already put in, but saying they are not willing to lose the functionality is the same as saying it is good software, they are willing to pay for it, and they are not willing to switch until someone can come up with something actually better.
The most exasperating irony of this situation (and its siblings of getting people to switch off of MS Office and Windows) is that each new version of Windows (and, recently Office) is a drastically new product anyway. Businesses say they don't want to retrain employees (and schools say that they have to train for MS products)--and then when XP or Vista or Win7 rolls around, they retrain anyway but still claim that familiarity with the interface is the reason they won't consider alternatives.
If the next version of Outlook is as different as the last issue of Word was from everything that went before, the advantage of familiarity will disappear.
Brackets contain world's first nanosig, highly magnified:[.]
I think it's more about letting another company handle your company's email. There is so much critical information about a company in their email, why would they trust it to any external company, even if it is Google. Also, I'm unfamiliar with how Google handles data retention of email. Outlook allows some backup of emails at the IT level of all company emails (included deleted ones).
I know I wouldn't want to have my company give up control of it's email to Google (5000 person company).
Its not what it is, its something else.
>> it also discovered that many companies consider it a deal-breaker to
>> lose the functionality that the Outlook-Exchange combo provides
> Isn't that the same as saying that companies like the functionality
> and are willing to pay for it?
I think it is a more general unwillingness to accept that the client-server model works pretty darn well for many business-intensive apps, and that fat clients often are better suited to business use than browser-based apps. If pure mobility is the goal than the browser-based systems are a necessity, but I have seen too many unfortunate office workers clicking away at browser windows for tasks that could have been handled in seconds by a directly-connected interface.
sPh
Oh come on now. He isn't all that bad. Sure, he has his issues. He is slow. He is bloated. He doesn't treat me correctly. He's complex. He's slow. The way he treats me leaves a lot to be desired. Sure, I would rather he talked to me instead of punch me in the face. He is slow. He has a hard time staying employed. But really, he's not THAT bad...
Google appear to be actually focusing on emails replacement and to me it looks very promising: Wave combines email, instant messaging and collaboration. You can run it on googles servers or on your own. Its very promising. Google Wave http://wave.google.com/ Common irritations with email, - replying to one person, reply to the group, making sure everyones included - trying to coordinate on one document via email and contant back forth emails
I've had Windows 7 on my desktop for a while (currently RTC). I really don't notice too many differences between it and Vista except for some superficial UI changes. On the other hand, Vista was more or less a fine operating system. It's not Vista that was shit, it was the IT media that was shit (but everyone already knew that).
Yes, and for $10 I'll tell you.
... employees unwillingness to give up a tool that's so familiar.
Perhaps it's due to employees unwillingness to give up a tool that works so well. And which gets better with every new release.
I wanted to get away from Exchange. So I put in HP Openmail (Samsung Contact). That works for a few years until my users crashed my server (management refused to allow me to place limits on mailboxes, so this is what happens). After the crash, I put up a Postfix IMAP server and used Mozilla Thunderbird. What I found was that even though my users essentially use the email portions of Outlook and not the other collaborative features (some use the Contacts and Calendars, but not with any critical data), they still wanted Outlook. Daily I would hear complaints about how they hated using Mozilla, and eventually, we put Exchange 2007 and Outlook back in.
I think what happened is that many companies put in Exchange without understanding whether or not their company would really use all the collaborative features with Outlook. I'm willing to be many of them only really use the email portions, like mine does. Had my company started out with using just a simple POP3/IMAP server, then we might be using something like Google right now. But because we started out with the "defacto" standard, we setup the wrong expectation. This is what will be tough for Google; trying to get existing users to switch.
I agree that the Outlook plugin was probably not the best thing Google did, but it may be the only way Google can start transitioning people over to their services.
I think it's more about letting another company handle your company's email. There is so much critical information about a company in their email, why would they trust it to any external company, even if it is Google.
Thousands of companies leave their mail on other companies servers when they use Hosted Exchange. The issues usually boils down to whether or not a company wants to admin their own Exchange servers in-house.
You're comparing apples and oranges here. With hosted Exchange, you're entrusting your data to a medium-sized company that specializes in hosting Exchange. They charge a fee because that's really their business plan. With Google Apps, you're entrusting your data to a massive leviathan that aims to eventually be a competitor for every business in every industry, and who specializes in mining the hell out of everyone else's data. Google doesn't charge a fee because your data is way more valuable to them than the actual cost of hosting it.
Sure, Google has a privacy policy. But what good is a promise to only use your data to "improve our services" and "develop new services", when those "services" are completely unbounded? Google is constantly trying to invent new services, and inevitably its services will turn into a conflict of interest.
Google might be appropriate for individuals who don't see any value in data privacy. But it's not appropriate for a business.
-Gonz
We migrated to in-house Zimbra from a simple sendmail server (500 accounts), which has worked exceptionally well. We had quite a bit of pushback from die-hard Outlook people. We adopted a policy that all new hires would get Zimbra and a business case would have to be presented to get Outlook for that user. We also dont support any of the sharing features via Outlook, and all new training material is for Zimbra and not Outlook. We also chose a few high profile individuals and helped them become more efficient with Zimbra to help spead the word. We still have about 50% of the user base on Outlook, POPing off of Zimbra. We expect this number to dwindle as our users decide to start leveraging sharing.
A mixed mode can be supported, and its probably the only way to move away from a deeply entrenched tech like Outlook. Baby steps are required.
Yes, the premier edition does have this ability to leverage an external directory. Many of the edu users make good use of this feature. Resource calendars are also supported in the premier edition.
Area51 - We are watching...
Right here.
Quoting the Google:
Oh, and it works with all editions of Google Apps, both free and paid, and it costs $0 extra.
You're welcome.
Oh come on now. He isn't all that bad. Sure, he has his issues. He is slow. He is bloated. He doesn't treat me correctly. He's complex. He's slow. The way he treats me leaves a lot to be desired. Sure, I would rather he talked to me instead of punch me in the face. He is slow. He has a hard time staying employed. But really, he's not THAT bad...
But... the chairs. Oh God, the chairs...
I'm the lead developer for a product that is currently available only for Outlook (shameless plug/advertisement: http://www.lettermark.com/ )
The next major release which of the system, which now supports Thunderbird, Gmail, Yahoo mail, Apple Mail, and of course Outlook is in the early alpha stages and has been given to several of our larger clients. We've worked with these clients through their Outlook upgrades, complaints and joys.
I can tell you that none of them will ever switch to Gmail as it stands. Theres a good chance none of them will switch off Outlook any time soon, period.
Its not JUST about the company data sitting somewhere else, that really doesn't bother a lot of companies as shocking as it sounds.
The problem? Any of the customers we have, and pretty much ALL of the customers we have that are over 100 seats ALL have other products besides ours that integrate with Outlook to make their email part of a larger workflow. These people track sales, customer relations, trouble tickets, orders, you name it, ALL via Outlook and most of the time using Exchange so that the data can nicely be shared, calendars can be viewed, ect.
Some of this you can do with GMail, but its a pain in the ass. We also have use Google Apps for your Domain to test with. Its not even close, and can't be until they open it up. Yes, Outlook is far more open than GMail in its wettest dreams.
GMail doesn't let my random sales person app hit a button then thrown an entire wedding planning itinerary into an email to the customer, which is also stored in the sales system.
GMail doesn't let my random technical support person import the message into our issue tracking system.
GMail doesn't let me encrypt messages with personally identifiable information in it, which is required by law, regardless of whom it is sent to in a couple of states now.
In short, you may call it 'inertia' if by 'inertia' you mean a far more mature and feature rich product. Otherwise it is simply, and I cringe as I type this, that Outlook is a far more useful tool than GMail.
I HAVE to deal with Outlook and Exchange, I know far too much about it. I ABSOLUTELY CAN NOT STAND IT. The only reason we're supporting other email clients going forward is because I refuse to be forced to use Outlook for email, so I want a choice. Fortunately, there are still large organizations that use things like Groupwise and Lotus Notes which allowed me a very nice business case for supporting more than just Outlook when I took the project over.
But if you think for a second there is a replacement for the Outlook/Exchange combination for a integrated solution of your typical business persons email/contacts/calendar then you're are completely out of touch with reality. I REALLY REALLY wish there was, but there isn't. And GMail isn't anything more than OWA, with less features and a better UI. Its just missing far too many features and the ability for third party software to integrate with it for it to become a replacement for Outlook. Not to mention the legal issues as to why companies really shouldn't be using GMail when customer data is being emailed.
I wish that someone out there would realize this and actually make real Thunderbird extensions to make it on par with the Outlook, but it doesn't exist. I've used all the OSS alternatives, if you think they are equal, you haven't used one of the two things you are comparing. It wouldn't even freaking be hard, all you need is some damn plugins that use IMAP folders for storing things. Do it on something like Cyrus IMAP which has proper notify support and it really could be just as good if not better than exchange! I'd do it myself if I wasn't so overloaded aleady.
Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
No, Vista was shit when it came out. There were several serious bugs, one involving file copying, performance issues, incredible amounts of driver issues (graphics drivers especially), and the whole 'vista ready' mess.
I'll grant that the situation is much improved now.
Whether or not IT media is shit, the initial reports on Vista were extremely positive, from the betas to shortly after the release. I presume Microsoft paid for a good many of those, but the point is more that the bad press started after Vista had been released and in use for a while.
Those who advocate genocide deserve every protection afforded by law, and none afforded by common human decency.
So what is a "proper" OS? What does Windows do wrong, that your "proper" OS does right? Provides a standard, enriched experience where more than just a kernel is standardized? Makes the OS easy to use without a command line? Has a working audio layer? Oh wait... those are all good things.
What is it that Windows doesn't do, that keeps it from being "proper"? I'd really like to know since it seems that, well, Windows does pretty much everything. You want to do office productivity stuff? Yep, Windows is good at that. Need a web server? Sure it'll do that. Wanna play games? That's fine too. Doing some media production? No problem.
I get a little tired of this attitude that Windows is such a bad OS and if only people would "see the light" things would be better. Oh really? Then why is it that I can do everything I want with Windows with very little difficulty, which is quite a varied set of things, but when I try to do it on Linux I discover some easy, some very hard, some impossible? From a user standpoint, Windows works well.
The argument of it not being a "proper" OS to me sounds like generally snobbery, the same sort you get from people who think that only their very limited taste in movies are "proper" movies or only their very limited taste in beer is "proper" beer. No, not really. If Linux works well for you that is wonderful, by all means use it, but don't try and push it as the One True Way(tm) unless you've got something more than condescension to back it up with.
To most people, a computer is a tool. They aren't in it for a philosophical or semantic debate, they want it to do whatever various functions they need, and do it with a minimum of fuss on their part.
Yup, you'd pretty much have to pry Outlook out of my cold dead fingers before switching to Google's apps. See, it's not the software, it's the way I work. Outlook just so happens to fit the style of how I like to work, organize my my stuff, organize appointments, and has some nice integration points with tools I need, like CRM.
(Note: I'm not a Microsoft fanboy. I've been using Linux since 1995 and my first mail client was mh.)
Google wants me to rethink how I work in order to use their tools. I don't have cute little folders, I have to deal with "labels". I want filters to put mail into folders, not labels, because I don't want to deal with seeing the new mail in my Inbox that I know is irrelevant; I want the Facebook mail in a Facebook folder I can ignore all week long. Searching isn't necessarily as nice as sorting because sometimes my brain might remember someone's initials, but not their full last name. When I want to see all the "K's", I want to see all the K's. All in all, I find it too foreign of a way to work to be truly comfortable. However, I do use it for my personal mail.
By the way, the argument about using them for hosted services isn't a showstopper for our business. We have 2 Exchange servers and I fully intend on moving them to some kind of hosted solution around the time Exchange 2010 comes out. We have 200 mail accounts or so and I don't really have a problem trading off the amount of administration for someone else taking care of the data.
PS. The killer app for me for the year is Google Voice. It's going to change how I work and I love it.
----- obSig
You get 25GB of storage with the corporate GMail account... I'm at the rather high level of email by volume (PPTs, Visio, random people sending me pointless Mega-Zips) but 2.5GB a year doesn't sound too high.
The reason you have, and I had, all of those PST files is that one PST file can't be over 2GB and the search engines seem to prefer multiple small files anyway. Switching it all into a 25GB GMail account stops that problem and stops the "oh look time to create a new PST file".
For those of us who actually search back through time in emails its a mega boon, especially as you don't get the occasional "Oh sorry, we've just realised that your PST file is trashed for no apparent reason.... and we trashed it about 2 years ago but this is the first time you've accessed it since then so all the backups are also trash."
25GB of Email storage, its a wonderful thing.
An Eye for an Eye will make the whole world blind - Gandhi
Linux's file dialogs are too obsolete to call it a modern operating system.
They don't seem notably different from, say, Vista's to me. Or for that matter, OSX's (except that I STILL find the multi-pane approach more confusing than just looking at a current folder... though the way Vista displays directory paths and lets me easily reselect any path element is beautiful.)
Can you please explain why a file dialog needs to do more than let me find a file with different folder views? Or what, specifically, is missing from the dialogs commonly used in KDE and GNOME applications?
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
Linux's file dialogs
Really? That's it? That's all you can come up with?
All the current OS concepts of file management "suck donkey balls" as they say. You know what I want? A tag based filesystem. WTF should I have to manage directories?
Deleted
What are you talking about, wrt W7 dialogs being so drastically superior to "Linux's file dialogs"?
KDE (the design's about 5+ years old at this point - since KDE 3):
http://commit-digest.org/issues/2007-01-14/files/katetest-kio_file.png
The 'file dialog' has been optionally "universalized" in KDE4 via dolphin: http://artipc10.vub.ac.be/serendipity/uploads/screenshots/kde4.1/kde4-desktop.jpg
Ok, so W7 finally gets similar functionality in a pre-release 7+ years after KDE had it.
http://blogs.msdn.com/yvesdolc/archive/2009/01/07/windows-7-libraries-and-the-common-file-dialog.aspx
Is there something significant I'm missing here, or are you just blowing smoke? The file dialog in W7 is not only almost identical to what KDE has had since early 2002 (no, I'm not claiming they 'stole' anything), but it's also a dialog lacking the vast majority of the function that KDE has in its dialog.
(Now, GTK2/GNOME, on the other hand, is a bit of an ugly kludge akin to the newer OSX Finder interface, but that is largely an argument of preference, I think.)
You want to talk about a crappy interface, let's take a look at the paragraph-of-irritation style "file copy" dialog in W7:
http://www.sevenforums.com/attachments/general-discussion/4566d1234384335-copy-replace-dialog-there-way-get-old-one-like-xp-screen2.png
Explain to me why I need 1"^2 icons, with sublimated text and the important bits shoved off into a corner or otherwise de-emphasized? It's almost as if they want you to just click "yes" and ignore what it says. How useless (and irritating). KDE4 isn't much better, but at least its evident where the better implementation came from (first):
http://imagebin.ca/img/8GQHAD.png
In closing, bitching about the file dialog (presumably in GNOME) as a reason why "linux" is not a modern operating system is comical, especially when the 'major look' as well as many of the nice-to-have features of W7 are (by the opinions of many MS and Linux fans alike) a near-copy of KDE 4 functionality/features/look/feel. And when you consider that it was only a couple years ago when MS got an actual security model on their desktop OS (which still doesn't really work properly). That seems like a pretty obvious requirement for a "modern operating system" to me.
~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
And it's got nothing to do with behavioral inertia. Cloud computing adds an additional point of failure. Right now, with Office, if our T-1 goes down, OK, we can't check our email, but we can keep doing other things, like work on spreadsheets to send out by email when the T-1 is back up. With cloud computing, when the T-1 is down, everything is down.
Yeah, I know, Google Apps has options for working offline, but then, what's the point? How is it different, at that point, from Office?
No thanks. I know how reliable T-1s are. Yeah, pretty reliable, but without offline capabilities, we're out of business.
(Plus, I think whoever wrote this has little idea how many business use apps that Google will never have any interest in duplicating, like our cash register functions, and frankly, it would be illegal for us to let them handle some of that information anyway.)
I have a very small business. I set up Google Apps and use the entire collection of services.
First off, I have found that it does not provide the same stability as Gmail. It looks the same, but is is definitely not the same. We have uptime issues, cross-cookie issues with igoogle and gmail and it is generally not as stable as any other email solution I have used including Exchange.
It is worth about what you pay for it.. we are under 50 accounts, so it is free. If it cost, I would pay $30 a month to a web provider for all you can eat email and be done with it.
I just migrated from Gmail to Google Apps, and it sucked. There are no decent migration tools out there. You think that Google could migrate between it's own two platforms. I couldn't move my email rules (filters) automatically and have about 80. Anyways, Outlook-Exchange-Sharepoint is just a better product. I use Google cause it's free. Deal with it. Mike
One of my friends just tried deploying Google Apps to their entire company, switching everyone off of Outlook for email. 95% of the people were perfectly ok with it (at least after a bit of "coaching" so they didn't fear the changes). The problem was with the remaining 5%, who tended to be corporate "big wigs" and top producing sales staff. They took issue with things most of us would consider so minor, it was ridiculous -- yet were difficult to impossible to change.
EG. One guy had a hard time with the idea that auto-quoting of email replies didn't retain the exact same format Outlook used. Google uses the old-fashioned (familiar to all of us in the BBS days) method of quoting with ">" signs in front of each line. The user just couldn't cope with that change, insisting it looked totally "unprofessional".
I'd never recommend use of google apps for a whole different set of reasons:
And why I personally don't use google apps:
All this recent talk of Google wanting to unseat Windows and yet so many of thier products currently require you to be using Windows in order to get full functionality.
read my mind at http://the-willows.blogspot.com/
1). People debate the merits of different email systems as if none of their mail traffic ever goes outside of their firewall. The idea of internal message never leaking out is an illusion. 2). Company email maintenance is a big part of IT support. No manager will volunteer to give up that budget and personnel and lost of IT jobs. It's not user inertia. It is in-house IT inertia. 3) I haven't used MS Office for 3 years. Nobody in my office knows the difference in documents I create. 4) I've found Gmail faster and more responsive and have better uptime than my company's own corporate mail. 4) Since maintaining email and email data has become so expensive, my organization has severely limited the server storage capacity of each user - much less than Gmail. To ensure you do not lose your important messages and data our IT recommend you BACK UP THE MESSAGES ON YOUR OWN IN YOUR PC to save server room. Are you kidding me? Is this 2009 or 1999? Forget data security and backup issue on my desktop for a minute. It is not worth my time and I think it is a ridiculous use of my time at my hourly rate when there are other project priorities and deadlines. 5) Using email as part of your project workflow is just plain wrong. Any important notes and work orders should be in a real project management system. 6) Outlook is the principle carrier of viruses. 7) If your organization cannot keep an Internet line up 99.99% of the time in this day and age, you've got bigger underlying fundamental problems than just email and local apps.
A few days ago at work I was looking for an Outlook email conversation from maybe 6 months prior. Spent several minutes and couldn't find it, meaning I have to repeat some work, which costs the company.
If I open my personal Gmail, I can find a 4-year-old congratulatory email from my brother in about 5 seconds with a simple search.
My company would be better served by the searchability Gmail offers. Whatever other obstacles there are, that's a great benefit.