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Ubisoft Working On a New Anti-Piracy Tool
Ubisoft recently revealed that their game sales have seen a 50% drop over the past quarter, blaming the overall market slowdown and piracy (particularly on the DS) for the low numbers. They also announced that four of their games, including Splinter Cell: Conviction and Red Steel 2, would be delayed until 2010. The company's CEO, Yves Guillemot, now says they are working on a new anti-piracy tool that should be ready by the end of 2009. He didn't offer any details about how it would be implemented.
If they keep delaying their titles that will surely teach the pirates a lesson. Look at Duke Nukem Forever, no-one has cracked that one yet!
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Welcome to 1995.
that the games they have released were crap and they are delaying Splinter Cell yet again..
10 PRINT Usenet
20 MOVE -6 0
30 PRINT torrent
Every harsh word you utter has the right address. It only sounds harsh because the one on the envelope is the wrong one.
Chineese writing can be more compact, but dude, unless you do a 7hr course, most laymen will go WTF are you
writing this 1970s crap for.
Lobby intel to put regex in the cpu next in microcode.
Liberty freedom are no1, not dicks in suits.
Just take a huge dump in every box you ship that way pirates will get messy hands.
Your customers will understand.
I believe this is a metaphor
Rubbish, you best anti-piracy tool is lack of quality. Make the game so shit that nobody in their right mind would even want to waste their time downloading it. Many publishers seem to be currently working on this strategy.
"But no, I actually agree with you. If you don't like the price and/or DRM scheme the appropriate response is to not buy it and not pirate it. Pirating the game just adds fuel to the fire and will lead to an escalating arms race between publishers and pirates that ultimately only hurts the honest consumer."
What arms race? This implies that there is a legitimate contest between advancing DRM schemes and pirates -- there isn't, DRM is usually broken on release day, and the titles are customarily up on the torrent sites by that evening. A much better analogy would be to imagine the publishers as Dick Cheney, DRM the shotgun, the pirates a pheasant, and legitimate customers his friend's face.
To the haters: You can't win. If you mod me down, I shall become more powerful than you could possibly imagine
I leave it there for the laughs. :)
Don't ever fall off your high horse - it is a long way to the ground.
"But this one goes to 11!"
Or perhaps the game makers should perform concerts to earn money, instead of the created product.
That is what music pirates say artists should do to make money instead of enforcing ownership law.
The young, naive pirates, but experts on marketing, have the solution. Game makers can have game playoffs, held in huge stadiums. Everyone's console all wired up in the bleachers.
Game companies make money by performing, not creating. Home consoles are banned. All games are performed in stadiums or on street corners. Then all pirates can be arrested and jailed in mass, as they exit the stadium.
Or society can simply enforce ownership law. It works flawless for banks.
* yes, it is sarcasm :-) *
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Having played the last few Ubisoft games, it seems that they have already started to implement this new anti-piracy tool.